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John Emory Powers
John Emory Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954. Early life Powers was born on a farm in Central New York in 1837. He initially worked as an insurance agent, and then traveled to England to sell the Wilcox and Gibbs sewing machines. Powers pioneered the use of many new marketing techniques, including full-page ads in the form of a story or play, free trial uses of a product and installment purchasing plan. His campaign created a demand for sewing machines in the Great Britain that Wilcox and Gibbs could not meet. His son, John O. Powers (1868–1937), was born in England. After some years, John E. Powers later came back to New York to work as a subscription agent for ''The Nation''. Copyw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lord & Taylor
Lord & Taylor was an American department store chain founded in 1826 by Samuel Lord. It had 86 full-line stores in the Northeastern United States at its peak in the 2000s, and 38 locations at the time of its liquidation in 2021. The Lord & Taylor Building flagship store in Midtown Manhattan operated from 1914 until 2019, and was designated a New York City Landmark in 2007. The chain was owned by many companies in its existence, including Associated Dry Goods from 1916–1986, The May Department Stores Company from 1986–2005, Federated Department Stores from 2005–2006, NRDC Equity Partners from 2006–2008, Hudson's Bay Company from 2008–2019, and Le Tote from 2019–2021. The intellectual property was sold to the Saadia Group, which attempted to relaunch the brand as a web store. Saadia went into default in March 2024, and the intellectual property was acquired by Regal Brands Global that September. History Under the Lord family, 1826–1916 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the United States, with a population of 1,603,797 in the 2020 United States census, 2020 census. The city is the urban core of the Philadelphia metropolitan area (sometimes called the Delaware Valley), the nation's Metropolitan statistical area, seventh-largest metropolitan area and ninth-largest combined statistical area with 6.245 million residents and 7.379 million residents, respectively. Philadelphia was founded in 1682 by William Penn, an English Americans, English Quakers, Quaker and advocate of Freedom of religion, religious freedom, and served as the capital of the Colonial history of the United States, colonial era Province of Pennsylvania. It then played a historic and vital role during the American Revolution and American Revolutionary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Necktie
A necktie, long tie, or simply a tie, is a cloth article of formal neckwear or office attire worn for decorative or symbolic purposes, resting under a folded shirt collar or knotted at the throat, and usually draped down the chest. On rare occasions neckties are worn above a winged shirt collar. However, in occupations where manual labor is involved, the end of the necktie is often tucked into the button line front placket of a dress shirt, such as the dress uniform of the United States Marine Corps. Neckties are usually paired with suit jackets or sport coats, but have often been seen with other articles, such as v-neck sweaters. Neckties are reported by fashion historians to be descended from the regency era cravat. Adult neckties are generally unsized in length but may be available in a longer sizes for taller persons. Widths are matched to the width of a suit jacket lapel. Neckties were originally considered " menswear," but are now considered unisex items in most We ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gossamer (fabric)
The manufacture of textiles is one of the oldest of human technologies. To make textiles, the first requirement is a source of fiber from which a yarn can be made, primarily by spinning. The yarn is processed by knitting or weaving, with color and patterns, which turns it into cloth. The machine A machine is a physical system that uses power to apply forces and control movement to perform an action. The term is commonly applied to artificial devices, such as those employing engines or motors, but also to natural biological macromol ... used for weaving is the loom. For decoration, the process of coloring yarn or the finished material is dyeing. For more information of the various steps, see textile manufacturing. A B C D E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AIDA (marketing)
The AIDA marketing model is a model within the class known as ''hierarchy of effects'' models or ''hierarchical models'', all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (doing e.g. purchase or trial) stage.Demetrios Vakratsas and Tim Ambler, "How Advertising Works: What Do We Really Know?" ''Journal of Marketing'' Vol. 63, No. 1, 1999, pp. 26–43 , . Steps proposed by the AIDA model The steps proposed by the AIDA model are as follows: ::* Attention – The consumer becomes aware of a category, product or brand (usually through advertising) :::::::↓ ::* Interest – The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle :::::::↓ ::* Desire – The consumer develops a favorable di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hyperbole
Hyperbole (; adj. hyperbolic ) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth'). In poetry and oratory, it emphasizes, evokes strong feelings, and creates strong impressions. As a figure of speech, it is usually not meant to be taken literally. Etymology 'Hyperbole' is derived from the ''huperbolḗ'' by way of Latin. The word is composed from ''hupér'' 'above, beyond' and ''bállō'' 'throw'. Unlike most English words beginning with ''hyper-'', it is stressed on the second syllable. The first known use is in the 15th century. Usage Hyperbole is often used for emphasis or effect. In casual speech, it functions as an intensifier: saying "the bag weighed a ton" simply means that the bag was extremely heavy. The rhetorical device may be used for serious or ironic or comic effects. Understanding hyperbole and its use in context can help understand the speaker's point. Hyperbole ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Caslon
Caslon is the name given to serif typefaces designed by William Caslon, William Caslon I in London, or inspired by his work. Caslon worked as an Engraving, engraver of Punchcutting, punches, the masters used to stamp the moulds or Matrix (printing), matrices used to cast metal type. He worked in the tradition of what is now called Serif#Old-style, old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a Quill pen, pen. Caslon established a tradition of engraving type in London, which previously had not been common, and was influenced by the imported Dutch Golden Age, Dutch Baroque typefaces that were popular in England at the time. His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text. The letterforms of Caslon's roman type, roman, or upright type include an "A" with a concave hollow at top left and a "G" without a downwards-pointing spur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Point (typography)
In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout printing's history. Since the 18th century, the size of a point has been between 0.18 and 0.4 millimeters. Following the advent of desktop publishing in the 1980s and 1990s, digital printing has largely supplanted the letterpress printing and has established the desktop publishing (DTP) point as the ''de facto'' standard. The DTP point is defined as of an inch (or exactly 0.352 mm) and, as with earlier American point sizes, is considered to be of a pica. In metal type, the point size of a font describes the height of the metal body on which that font's characters were cast. In digital type, letters of a computer font are designed around an imaginary space called an '' em square''. When a point size of a font is specified, the font is scaled so that its em square has a side length ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plain Language
Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon. In many countries, laws mandate that public agencies use plain language to increase access to programs and services. The United Nations Convention on the Rights of Persons with Disabilities includes plain language in its definition of ''communication''. Definition Most literacy and communications scholars agree that plain language means: * "Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it" ( Plainlanguage.gov) * "Clear and effective communication." ( Joseph Kimble) * "The idiomatic and grammatical use of language that most effectively presents ideas to the reader." ( Bryan Garner) * "Clear, straightforward expression, using only as many words as are necessary. It is language ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plain English
Plain English (also referred to as layman's terms) is a mode of writing or speaking the English language intended to be easy to understand regardless of one's familiarity with a given topic. It usually avoids the use of rare words and uncommon euphemisms to explain the subject. Plain English wording is intended to be suitable for almost anyone, and it allows for good understanding to help readers know a topic. It is considered a part of plain language. Etymology The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language" as well as the Latin ''planus'' ("flat"). Another name for the term, layman's terms, is derived from the idiom "wiktionary:in layman's terms, in layman's terms" which refers to language phrased simply enough that a Laity, layman, or common person without expertise on the subject, can understand. History United Kingdom In 1946, writer George Orwell wrote an essay titled, "Politics and the English Language", where he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Murphy Varnish Works
Established in 1865, Murphy Varnish Works was once the largest varnish-producing company in Newark, Essex County, New Jersey, United States. The company was founded by Franklin Murphy, who later created the Essex County park system as a New Jersey legislator, and served as the 31st governor of New Jersey from 1902 to 1905. The company closed in 1950. One of the six buildings operated by the company in the Ironbound neighborhood was added to the National Register of Historic Places on March 9, 1979, but remained vacant until 2016, when Javier Meleiro, restored it and converted it into 46 rental apartments renamed as the Murphy Varnish Lofts. See also * Chicago Varnish Company Building * National Register of Historic Places listings in Essex County, New Jersey List of the National Register of Historic Places listings in Essex County, New Jersey This is intended to be a complete list of properties and districts listed on the National Register of Historic Places in Esse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vacuum Oil Company
Vacuum Oil Company was an American petroleum, oil company. After being taken over by the original Standard Oil Company and then becoming independent again, in 1931 Vacuum Oil merged with the Mobil, Standard Oil Company of New York to form Socony-Vacuum, later renamed to Mobil and eventually merging with the History of ExxonMobil#Standard Oil Company of New Jersey (1911–1999), Standard Oil Company of New Jersey (itself renamed to Exxon) to form ExxonMobil in 1999. History Vacuum Oil was founded in 1866 by Matthew Ewing and Hiram Bond Everest, of Rochester, New York. Lubricating oil was an accidental discovery; while attempting to distill kerosene, Everest noted the residue from the extraction was suitable as a lubricant. Soon after, the product became popular for use in steam and internal-combustion engines. Ewing sold his interest to Everest, who carried on the company. Vacuum was bought by Standard Oil in 1879. It had used "Mobiloil" automobile lubricating oil brand since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
