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How We Decide
''How We Decide'', is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as ''The Decisive Moment: How the Brain Makes Up Its Mind'' in the United Kingdom. On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his œuvre of writings, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review. Summary Sections/chapters of the book are titled as follows: * Introduction * The Quarterback in the Pocket * The Predictions of Dopamine * Fooled by a Feeling * The Uses of Reason * Choking on Thought * The Moral Mind * The Brain Is an Argument * The Poker Hand * Coda See also Similarly themed books include: * '' Proust Was a Neuroscientist'' * '' Imagine: How Creativity Works'' * ''Made to Stick'' * ''Microtrends ''Microtrends: The Small Forces Behind Tomorrow's Big Changes'' is a non-fict ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jonah Lehrer
Jonah or Jonas, ''Yōnā'', "dove"; gr, Ἰωνᾶς ''Iōnâs''; ar, يونس ' or '; Latin: ''Ionas'' son of Amittai, is a prophet in the Hebrew Bible and the Quran, from Gath-hepher of the northern kingdom of Israel in about the 8th century BCE. Jonah is the central figure of the Book of Jonah, which details his reluctance in delivering God's judgement on the city of Nineveh. Subsequently he returns to the divine mission after he is swallowed by a large sea creature and then released. In Judaism, the story of Jonah represents the teaching of ''teshuva'', which is the ability to repent and be forgiven by God. In the New Testament, Jesus calls himself "greater than Jonah" and promises the Pharisees "the sign of Jonah", which is his resurrection. Early Christian interpreters viewed Jonah as a type for Jesus. Jonah is regarded as a prophet in Islam, and the biblical narrative of Jonah is repeated in the Quran. Mainstream Bible scholars generally regard the Book of Jonah a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision Making
In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of values, preferences and beliefs of the decision-maker. Every decision-making process produces a final choice, which may or may not prompt action. Research about decision-making is also published under the label problem solving, particularly in European psychological research. Overview Decision-making can be regarded as a problem-solving activity yielding a solution deemed to be optimal, or at least satisfactory. It is therefore a process which can be more or less rational or irrational and can be based on explicit or tacit knowledge and beliefs. Tacit knowledge is often used to fill the gaps in complex decision-making processes. Usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Houghton Mifflin
The asterisk ( ), from Late Latin , from Ancient Greek , ''asteriskos'', "little star", is a typographical symbol. It is so called because it resembles a conventional image of a heraldic star. Computer scientists and mathematicians often vocalize it as star (as, for example, in ''the A* search algorithm'' or '' C*-algebra''). In English, an asterisk is usually five- or six-pointed in sans-serif typefaces, six-pointed in serif typefaces, and six- or eight-pointed when handwritten. Its most common use is to call out a footnote. It is also often used to censor offensive words. In computer science, the asterisk is commonly used as a wildcard character, or to denote pointers, repetition, or multiplication. History The asterisk has already been used as a symbol in ice age cave paintings. There is also a two thousand-year-old character used by Aristarchus of Samothrace called the , , which he used when proofreading Homeric poetry to mark lines that were duplicated. Origen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
How Creativity Works
How may refer to: * How (greeting), a word used in some misrepresentations of Native American/First Nations speech * How, an interrogative word in English grammar Art and entertainment Literature * ''How'' (book), a 2007 book by Dov Seidman * ''HOW'' (magazine), a magazine for graphic designers * H.O.W. Journal, an American art and literary journal Music * "How", a song by The Cranberries from ''Everybody Else Is Doing It, So Why Can't We?'' * "How", a song by Maroon 5 from ''Hands All Over'' * "How", a song by Regina Spektor from ''What We Saw from the Cheap Seats'' * "How", a song by Daughter from ''Not to Disappear'' * "How?" (song), by John Lennon Other media * HOW (graffiti artist), Raoul Perre, New York graffiti muralist * ''How'' (TV series), a British children's television show * ''How'' (video game), a platform game People * How (surname) * HOW (graffiti artist), Raoul Perre, New York graffiti muralist Places * How, Cumbria, England * How, Wiscon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Made To Stick
''Made to Stick: Why Some Ideas Survive and Others Die'' is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in ''The Tipping Point'', seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. Overview The book's outline follows the acronym "SUCCES" (with the last ''s'' omitted). Each letter refers to a characteris ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microtrends
''Microtrends: The Small Forces Behind Tomorrow's Big Changes'' is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book. Overview The text focuses on subtle and nearly invisible trends in demography, sociology, business, family life, technologies, human interactions, and many other areas—that are currently shaping the potential future of the world and society. Overall, the authors try to categorize approximately 75 microtrends (hence the name of the book) seen in the modern world. WSJ column The book examines how small groups of people can trigger big changes. Specifically, Penn and Zalesne show how a mere one percent of the American public, or 3 million people, can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landsc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Why Crucial Decisions Can't Be Made In The Blink Of An Eye
Why may refer to: * Causality, a consequential relationship between two events * Reason (argument), a premise in support of an argument, for what reason or purpose * Grounding (metaphysics), a topic in metaphysics regarding how things exist in virtue of more fundamental things. * Why?, one of the Five Ws used in journalism Music Artists * Why? (American band), a hip hop/indie rock band formed in Oakland, California, in 2004 ** Yoni Wolf, formerly known by the stage name Why? * Why (Canadian band), a rock band formed in Winnipeg, Manitoba, in 1993 * Why?, a 1990s UK folk band, two members of which formed Quench in 2001 Albums * ''Why'' (Baby V.O.X album) or the title song, 2000 * ''Why?'' (Ginger Baker album) or the title song, 2014 * ''Why'' (Prudence Liew album) or the title song, 1987 * ''Why?'' (They Might Be Giants album), 2015 * ''Why?'', by Jacob Whitesides, 2016 * ''Why'', by Moahni Moahna, 1996 * ''Why?'', by the MonaLisa Twins, 2022 EPs * ''Why'' (Discharge EP) or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thinking, Fast And Slow
''Thinking, Fast and Slow'' is a 2011 book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical. The book delineates rational and non-rational motivations or triggers associated with each type of thinking process, and how they complement each other, starting with Kahneman's own research on loss aversion. From framing choices to people's tendency to replace a difficult question with one which is easy to answer, the book summarizes several decades of research to suggest that people have too much confidence in human judgement. Kahneman performed his own research, often in collaboration with Amos Tversky, which enriched his experience to write the book. It covers different phases of his career: his early work concerning cognitive biases, his work on prospect theory and happiness, and with the Israel Defense Forces. The book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thinking Strategically
''Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life'' is a non-fiction book by Indian-American economist Avinash Dixit and Barry Nalebuff, a professor of economics and management at Yale School of Management. The text was initially published by W. W. Norton & Company on February 1, 1991. Overview The book discusses issues of strategic behaviour, decision making, and game theory. The authors present the main concepts, such as backward induction, auction theory, Nash equilibrium, noncooperative bargaining, to a general audience. Each concept is illustrated by examples from common life, business, sports, politics, etc.—as applying game theory to real life may be the best way of crystallizing the best options available. Reception —Review by ''Financial Times'' See also *1984 Orange Bowl *'' Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation'' also co-authored by Barry Nalebuff *Coordination game *Tragedy of the c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2009 Non-fiction Books
9 (nine) is the natural number following and preceding . Evolution of the Arabic digit In the beginning, various Indians wrote a digit 9 similar in shape to the modern closing question mark without the bottom dot. The Kshatrapa, Andhra and Gupta started curving the bottom vertical line coming up with a -look-alike. The Nagari continued the bottom stroke to make a circle and enclose the 3-look-alike, in much the same way that the sign @ encircles a lowercase ''a''. As time went on, the enclosing circle became bigger and its line continued beyond the circle downwards, as the 3-look-alike became smaller. Soon, all that was left of the 3-look-alike was a squiggle. The Arabs simply connected that squiggle to the downward stroke at the middle and subsequent European change was purely cosmetic. While the shape of the glyph for the digit 9 has an ascender in most modern typefaces, in typefaces with text figures the character usually has a descender, as, for example, in . The mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Non-fiction Books
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
