''How We Decide'', is a 2009 book by journalist
Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as ''The Decisive Moment: How the Brain Makes Up Its Mind'' in the United Kingdom.
On March 1, 2013, following revelations that Lehrer has been caught in numerous falsifications in his œuvre of writings, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.
Summary
Sections/chapters of the book are titled as follows:
* Introduction
* The Quarterback in the Pocket
* The Predictions of Dopamine
* Fooled by a Feeling
* The Uses of Reason
* Choking on Thought
* The Moral Mind
* The Brain Is an Argument
* The Poker Hand
* Coda
See also
Similarly themed books include:
* ''
Proust Was a Neuroscientist''
* ''
Imagine: How Creativity Works''
* ''
Made to Stick
''Made to Stick: Why Some Ideas Survive and Others Die'' is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in ''The Tipping Point'', s ...
''
* ''
Microtrends
''Microtrends: The Small Forces Behind Tomorrow's Big Changes'' is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. Mark Penn has been named the winner of the Consumer Insights ...
''
* ''
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye''
* ''
Thinking, Fast and Slow''
* ''
Thinking Strategically''
References
External links
Powells books references commercial reviews''Los Angeles Times'' review“And Now Jonah Lehrer’s Second Book Is Being Pulled From Stores”
2009 non-fiction books
American non-fiction books
Popular psychology books
Books about creativity
Houghton Mifflin books
Recalled publications
Books by Jonah Lehrer
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