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Holsten Hq
Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1879 in what is now Hamburg's Altona-Nord quarter. The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager ''Holsten Pilsener''. The company was acquired by the Carlsberg Group in 2004. History In 1902, Holsten Brauerei bought the Union Brewery, Point Pleasant, Wandsworth on the south bank of the River Thames in London. Trade suffered from Anti-German sentiment#First World War, anti-German sentiment during the First World War and it closed in 1920. Holsten Pils was first imported into the UK in 1952, creating the premium packaged lager market. In 1979 the first of many award-winning TV ad campaigns was launched featuring actor Donald Pleasence and in the mid-1980s Holsten became the UK's number one selling premium packaged lager. In 1991, Holsten acquired the Mecklenburgische Brauerei Lübz. Until 1999, Holsten UK operated as a joint venture between Holsten B ...
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Hamburg
Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-largest in the European Union with a population of over 1.9 million. The Hamburg Metropolitan Region has a population of over 5.1 million and is the List of EU metropolitan areas by GDP, eighth-largest metropolitan region by GDP in the European Union. At the southern tip of the Jutland Peninsula, Hamburg stands on the branching River Elbe at the head of a estuary to the North Sea, on the mouth of the Alster and Bille (Elbe), Bille. Hamburg is one of Germany's three city-states alongside Berlin and Bremen (state), Bremen, and is surrounded by Schleswig-Holstein to the north and Lower Saxony to the south. The Port of Hamburg is Germany's largest and Europe's List of busiest ports in Europe, third-largest, after Port of Rotterdam, Rotterda ...
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Astra (beer)
Astra (Latin for "stars") may refer to: People * Astra (name) Places * Astra, Chubut, a village in Argentina * Astra (Isauria), a town of ancient Isauria, now in Turkey * Astra, one suggested name for a hypothetical fifth planet that became the asteroid belt Entertainment * Astra (Marvel Comics), the name of two otherwise unrelated Marvel Comics characters from 1977 and 1999, respectively * Astra (DC Comics) *Astra (2000 film), an Indian Kannada-language action drama film * ''Astra'' (2012 film), a Bengali film * Australian Subscription Television and Radio Association * ASTRA Awards, annual awards presented by the Australian subscription television industry * Astra, a character in the TV series ''Ultraman Leo'' Music * Astra Chamber Music Society, a Melbourne, Australia concert organization, formed in 1951 * Astra (band), an American psychedelic and progressive rock band * ''Astra'' (album), a 1985 release by Asia * ''Astra'', a 1990 composition by Charles Wuorinen Spor ...
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Beer Brands Of Germany
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the grain to sugars, which dissolve in water to form wort. Fermentation of the wort by yeast produces ethanol and carbonation in the beer. Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and one of the most popular of all drinks. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation. Beer is distributed in bottles and cans, and is commonly available on draught in pubs and bars. The brewing industry is a global business, consisting of several ...
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Breweries In Germany
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer has taken place since at least 2500 BC; in ancient Mesopotamia, brewers derived social sanction and divine protection from the goddess Ninkasi. Brewing was initially a cottage industry, with production taking place at home; by the ninth century, monasteries and farms would produce beer on a larger scale, selling the excess; and by the eleventh and twelfth centuries larger, dedicated breweries with eight to ten workers were being built. The diversity of size in breweries is matched by the diversity of processes, degrees of automation, and kinds of beer produced in breweries. A brewery is typically divided into distinct sections, with each section reserved for one part of the brewing process. History Beer may have been known in Neo ...
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Carlsberg Brands
Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsberg Group, a Danish brewing company founded in 1847 ** Carlsberg Lager ** Carlsberg Foundation, a Carlsberg Group shareholder and funder of the Carlsberg Laboratory *** Carlsberg Laboratory, a Danish laboratory for advancing biochemical knowledge * Carlsberg Cup (other), several association football competitions sponsored by the Carlsberg Group * 5890 Carlsberg, an asteroid See also * Ny Carlsberg Glyptotek, an art museum in Copenhagen, Denmark * Karlsberg (other) Karlsberg may refer to: * Karlsberg Brewery (since 1878, alias ''Karlsbräu''), in Homburg, Saarland, Germany * Karlsberg Castle (1778–1793), a ruin in Homburg, Saarland, Germany * Karlsberg Hill, near the German city of Homburg, Saarland See ...
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Premier League Darts
Premier League Darts, known for sponsorship purposes in 2024 as BetMGM Premier League Darts, is a darts tournament which launched on 20 January 2005 on Sky Sports. Now played weekly from February to May, the event originally started as a fortnightly fixture in small venues around the United Kingdom. The tournament originally featured seven players, gradually expanded to ten by 2013, before reduced again from 2022 to eight players from the Professional Darts Corporation circuit competing in a knockout style format, with nights also hosted in Europe at different venues. The top four players in the PDC Order of Merit are joined by four wildcard selections to make up the eight-person field. Alongside the World Championship and the World Matchplay, it is considered part of the sport's Triple Crown. While active, Phil Taylor dominated the event, winning six of the thirteen tournaments he appeared in. He went unbeaten throughout the first three seasons before James Wade ended his 4 ...
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FA Cup
The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during the 1871–72 FA Cup, 1871–72 season, it is the list of oldest football competitions, oldest national football competition in the world. It is organised by and named after the Football Association (the FA). A concurrent Women's FA Cup has been held since 1970. The competition is open to all eligible football club (association football), clubs down to level 9 of the English football league system, with level 10 clubs acting as stand-ins in the event of non-entries from above. A record 763 clubs competed in 2011–12 FA Cup, 2011–12. The tournament consists of 12 randomly drawn rounds followed by FA Cup semi-finals, the semi-finals and the FA Cup Final, final. Entrants are not seed (sports), seeded, although a system of Bye (sports), by ...
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Tottenham Hotspur F
Tottenham (, , , ) is a district in north London, England, within the London Borough of Haringey. It is located in the Ceremonial counties of England, ceremonial county of Greater London. Tottenham is centred north-northeast of Charing Cross, bordering Edmonton, London, Edmonton to the north, Walthamstow, across the River Lea, to the east, and Stamford Hill to the south, with Wood Green and Harringay to the west. The area rapidly expanded in the late 19th century, becoming a Working class, working-class suburb of London following the advent of the railway and mass development of housing for the Lower middle class, lower-middle and working classes. It has been home to the Premier League football club Tottenham Hotspur F.C., Tottenham Hotspur since 1882. The parish of Municipal Borough of Tottenham, Tottenham was granted Urban district (Great Britain and Ireland), urban district status in 1894 and municipal borough status in 1934. Following the World War II, Second World War, th ...
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ...
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Fassbrause
''Fassbrause'' , keg soda, is a non-alcoholic or alcoholic (depending on the brand) German drink made from fruit and malt extract, traditionally stored in a keg. The original ''Fassbrause'' also includes spices and is a speciality of Berlin, where it is sometimes called ''Sportmolle''. ( used to be a term for beer in the Berlin dialect.) ''Fassbrause'' is about the same color as some beers, and usually has an apple flavour. The taste is strongly reminiscent of the Austrian drink '' Almdudler'', except that ''Fassbrause'' is less sweet, and not quite as spicy. A variant of ''Fassbrause'', the so-called ''Rote Fassbrause'' (red keg soda), which is available in some of the new states, but not in Berlin itself, appeared in the 1950s. This variant was available in the German Democratic Republic (GDR) prior to German Reunification and has a raspberry flavour. Another non-alcoholic variant has been produced in the United States since the 1960s under the name " Apple Beer". A ...
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Shandy
Shandy is beer or cider mixed with a lemon flavoured beverage, usually half lemonade and half beer or cider, resulting in a lower ABV for the finished drink. Shandies are popular in Europe, Australia, New Zealand, South Africa, the Caribbean, and Canada. In some jurisdictions, the low alcohol content of shandies exempts them from laws governing the sale of alcoholic beverages. Etymology The debated origin of the term (recorded first in 1888) is shortened from ''shandygaff'', from Britain in 1853 and itself of obscure source. ''Shandy'' is a popular drink in UK and is usually ordered as either "bitter shandy" (50/50 bitter beer and fizzy clear lemonade) or "lager shandy" in which lager is substituted for the ale. Variants by name Radler ''Radler'' (, lit. German for 'cyclist') has a long history in German-speaking regions. It commonly consists of a 50:50 mixture of beer and a lemon-flavoured soft drink. The term ''Radler'' originates with a drink called ''Radler ...
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Lager
Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially available style of beer. The term "''lager''" comes from the German word for "storage", as the beer was stored before drinking, traditionally in the same cool caves in which it was fermented. As well as maturation in Refrigeration, cold storage, most lagers are distinguished by the use of ''Saccharomyces pastorianus'', a "bottom-fermenting" yeast that ferments at relatively cold temperatures. Etymology Until the 19th century, the German language, German word ''Lagerbier'' (:de:Lagerbier, de) referred to all types of top and bottom fermenting yeast, bottom-fermented, cool-conditioned beer in normal strengths. In Germany today, it mainly refers to beers from southern Germany, either "''Helles''" (pale) or "''Dunkel#Munich Dunkel, Dunkles''" (da ...
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