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Flanker Brand
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry and elsewhere. In the case of flankers, or multibranding, the products may be identical to the main offerings and the new brand is used to expand product placement. Concept Use of a fighter brand is one of the oldest strategies in branding, tracing its history to cigarette marketing in the 19th century. The strategy is most often used in difficult economic times. As customers trade down to lower-priced offers because of economic constraints, many managers at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vodafone Australia
Vodafone Australia is an Australian telecommunications brand providing mobile and fixed broadband services. Vodafone’s mobile network covers more than 23 million Australians, and Vodafone has commenced the rollout of its 5G mobile network. Vodafone NBN fixed broadband services are available in capital cities and selected regional centres. Vodafone is the third-largest wireless carrier in Australia, with 5.8 million subscribers as of 2020. Vodafone Australia became a subsidiary of TPG Telecom after the merger between Vodafone Hutchison Australia Limited and TPG Corporation Limited, in July 2020. History Ownership Structure 3-Vodafone merger VHA was created on 10 June 2009, after shareholders and the Australian Competition & Consumer Commission approved a merger between Hutchison Telecommunications Australia (owner of the Three network) and Vodafone Australia. During the merger, Vodafone Hutchison Australia announced it would buy out its Vodafone branded stores, previo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wind Mobile
Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, primarily concentrated in urban areas of Ontario, British Columbia, Alberta, and Manitoba. In addition to mobile phone plans, Freedom also offers home internet and TV services. Founded in 2008 by the telecommunications provider Globalive, Wind Mobile was one of several new carriers launched that year under a Canadian government initiative to foster competition in the wireless sector. Alongside Mobilicity (later acquired by Rogers Communications) and Public Mobile (later acquired by Telus Communications), Wind Mobile initially introduced mobile data and voice services in Toronto, Ontario, on December 16, 2009, and Calgary, Alberta, on December 18, 2009. In 2016, Shaw Communications acquired Wind Mobile, and subsequently rebranded it as Free ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobilicity
Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, was a Canadian mobile virtual network operator (MVNO) owned by Rogers Communications. Its name was a portmanteau of the words "mobility" and "simplicity". Mobilicity was one of several new mobile network operators, along with Public Mobile (later acquired by Telus) and Wind Mobile (later acquired by Shaw Communications), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month. On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD at which point Mobilicity became an MVNO operating on the Rogers network. In May 2016, Roge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Mobile
Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to encourage competition in the wireless sector. Public Mobile was acquired by Telus in October 2013. As of August 8, 2014, Public Mobile operates as a mobile virtual network operator on the Telus Mobility network. On August 31, 2015, Public Mobile "relaunched" to the public under a beta program providing free SIM cards and three tiers of BYOD plans starting with a 10-day, 30-day or a 90-day period, all of which have respective options of Talk, Text and Data. The service is not charged by minute, as with other prepaid providers. Instead, customers select which types of unlimited talk and text service and which data caps they would like for a 10-, 30-, or 90-day period. History As an independent CDMA carrier (May 2010 – August 2013) Public ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Koodo Mobile
Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and wireless home phone services. Being a subsidiary of Telus,Koodo MobileKoodo Mobile Standard Warranty Retrieved on August 10th, 2010. Koodo has been able to offer extensive coverage and a strong presence in mobile retailers. This allowed Koodo to gain a presence nationwide. The brand name is a variation of the Ancient Greek word "'' κῦδος''" (the ascendant to the English word "kudos"), meaning "praise, renown, glory" and more recently "acclaim for something well done". History Amp'd Mobile (2007) Telus Mobility's competitor, Bell Mobility, had an MVNO partnership with Virgin Group to create Virgin Mobile Canada. This brand was in operation since 2005, and it mainly targeted high school, college, and university students. In res ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chatr
Chatr Mobile is a Canadian mobile virtual network operator owned by Rogers Communications Canada targeting entry-level customers. It is one of three wireless brands owned by Rogers Communications, including Rogers Wireless, and Fido Solutions. The provider launched its service in Toronto, Ottawa, Calgary, Edmonton, Vancouver, Quebec City, and Montreal under the name Chatr Wireless on July 28, 2010. The company re-branded to its current name in 2015. The carrier initially launched by limiting plan features to only specific regions of Rogers' network, dubbed "chatr zones". The company now offers coverage for most urban areas of Canada, and additional plans for certain cities. Network The Chatr network includes coverage comparable to other major Canadian wireless carriers. It previously had "local talk zones," whereby calls not made in-zone were billed as roaming calls. It now offers Canada-wide calls from anywhere. Only the carrier's least expensive subscription plan lacks ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telus Mobility
Telus Mobility (normally typeset as TELUS Mobility) is a Canadian Mobile network operator, wireless network operator and a division of Telus Communications which sells wireless services in Canada on its network. It operates 5G+, 5G, LTE (telecommunication), LTE, HSPA+, and Low-power wide-area network, LPWA on its network. Telus Mobility is the List of Canadian mobile phone companies, second-largest wireless carrier in Canada, with 10.6 million subscribers as of Q3 2020. Since 2008, Telus has operated a flanker brand named Koodo Mobile, which is targeted at high school, college and university students. History 1980s In 1983, AGT Mobility was formed by Alberta Government Telephones (the predecessor to Telus) to provide a 1G analogue mobile network for Alberta's natural resources industries. It was the first mobile phone network in Canada. Analogue services became available to the general public in 1986. 1990s In 1992, AGT launched North America's first digital mobile netwo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Communications
Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario. The company traces its origins to 1914, when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell battery-less radios, although this present enterprise dates to 1960, when Ted Rogers and a partner acquired the CHFI-FM radio station; they then became part-owners of a group that established the CFTO television station. The chief competitor to Rogers is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada. The two companies are often seen as having a duopoly on communications services in their regions, and both companies own ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TPG Telecom
TPG Telecom Limited, formerly Vodafone Hutchison Australia and renamed following a merger with TPG, is an Australian telecommunications company. It is the second-largest telecommunications company listed on the Australian Securities Exchange. TPG Telecom is the third-largest wireless carrier in Australia, with 5.8 million subscribers as of 2020. TPG Telecom is the parent company of several Australian internet retail brands including Vodafone, TPG, iiNet, AAPT, Internode, Lebara and felix. TPG Telecom owns and operates nationwide fixed and mobile network infrastructure, including Australia's second-largest fixed voice and data network, with more than 27,000 kilometres of metropolitan and inter-capital fibre and a mobile network comprising more than 5,600 sites and covering over 23 million Australians. History TPG Telecom was previously known as Vodafone Hutchison Australia (VHA). VHA was majority owned by Hutchison Telecommunications (Australia), a listed company of CK ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boost Mobile (Australia)
Boost Tel Pty Ltd, trading as Boost Mobile, is an Australian mobile virtual network operator (MVNO) which offers wireless services on the Telstra network. Founded in 2000, Telstra entered an agreement to acquire the company in December 2024. History Boost Mobile was founded by Peter Adderton in Sydney, Australia in 2000. Optus began licensing the Boost Mobile brand that same year. Paul Keating, former Prime Minister of Australia invested $500,000 for a 29% shareholding. In 2001, a joint venture between Adderton, Craig Cooper, Kirt McMaster and Nextel brought the Boost Mobile brand to the United States. In 2003, Nextel acquired full ownership of Boost Mobile in the United States, becoming the sole owner of its operations and separating the brand from Boost Mobile Australia. In 2012, Optus ended its business relationship with Boost; they subsequently switched resell access to the Telstra network, with Telstra reportedly "looking to chase the youth market". In January 2013, all ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amaysim
Amaysim Australia Ltd. is an Australian provider of mobile phone plans. Amaysim operates as a mobile virtual network operator on the Optus mobile network, and specialises in offering a range of SIM-only mobile plans. , Amaysim had over 1.5 million mobile subscribers. Amaysim was founded in 2010. The company was listed on the Australian Securities Exchange from 2015 until its acquisition by Optus in 2021. History Amaysim was founded as an Australian telecommunications provider by Peter O'Connell, Rolf Hansen, Christian Magel, Thomas Enge and Andreas Perreiter in November 2010. Amaysim became a publicly listed company following an IPO/share offer and floated on the Australian Securities Exchange in July 2015. In January 2016, Amaysim acquired Vaya, another Australian mobile virtual network operator for A$70 million. Amaysim entered the broadband market in July 2016 with the acquisition of Internet service provider AusBBS for $4 million ($1 million in cash, $1.5 million in Ama ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
