Mobilicity
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d/b/a A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Mobilicity, was a Canadian
mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...
(MVNO) owned by
Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
. Its name was a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
of the words "mobility" and "simplicity". Mobilicity was one of several new
mobile network operator A mobile network operator (MNO), also known as a mobile network provider, mobile network carrier, mobile , wireless service provider, wireless carrier, wireless operator, wireless telco, or cellular company, is a telecommunications provider of se ...
s, along with
Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...
(later acquired by
Telus Telus may refer to: * Telus Corporation, a Canadian publicly traded holding company ** Telus Communications, a telecommunications company ** Telus Digital, a technology company ** Telus Health, a health technology provider ** Telus Mobility T ...
) and
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
(later acquired by
Shaw Communications Shaw Communications Inc. was a Telecommunications in Canada, Canadian telecommunication, telecommunications company which provided telephone, Internet, television, and mobile services. The company was founded in 1966 as Capital Cable Televisio ...
), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month. On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD at which point Mobilicity became an MVNO operating on the Rogers network. In May 2016, Rogers announced it planned to retire the Mobilicity brand and migrate subscribers to its Chatr brand by the end of 2016.


History


2008–2009: Early years

Originally formed as DAVE Wireless by Canadian businessman John Bitove, the company entered the 2008 spectrum auction for AWS frequencies. DAVE spent $243 million on 10 MHz of AWS spectrum blocks largely covering southern and eastern
Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
,
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
,
Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
and
Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...
. The domain davewireless.com was registered on July 10, 2008, via Go Daddy. Later, on October 27, 2009, the domain mobilicity.ca was registered via Internic.ca and the Canadian Internet Registration Authority (CIRA). Dave Dobbin, who had held executive posts at other telecom firms (COO of Telecom Ottawa, President of Toronto Hydro Telecom, President of Cogeco Data Services), was named President and CEO.


2010–2012: Launch and competition

DAVE Wireless's website was launched with information on January 7. The following month, on February 2, it was confirmed that the company would operate under the name Mobilicity. The company was built to deliver Canadians a simple mobile solution. Later, service was launched to the public on May 15, but only for the city of
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
. On November 17, service was launched in Edmonton and Vancouver, and in the
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
and
Gatineau Gatineau ( ; ) is a city in southwestern Quebec, Canada. It is located on the northern bank of the Ottawa River, directly across from Ottawa, Ontario. Gatineau is the largest city in the Outaouais administrative region of Quebec and is also p ...
area the following day. Coverage in
Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
went live on April 28, 2011. This was the last major update to Mobilicity's coverage. During Q4 2011, Mobilicity had a 50% off sale on all monthly plans. Dave Dobbin resigned in November 2011. John Bitove assumed the role of Executive Chairman. Stewart Lyons, formerly Executive Vice President of XM Satellite Radio Canada, replaced Dobbin as Mobilicity's president, while Bitove assumed the role of Executive Chairman. Mobilicity ended the year with approximately 206,500 subscribers,CRTC 2012 report
of which 113,000 (54%) who activated during Q4 of either 2010 or 2011. Several new devices launched at Mobilicity during the first half of 2012. The carrier launched the Galaxy Nexus, its first Android 4.0 device, on February 2. This happened one day before competitor
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
launched the same phone. Mobilicity sold the phone at a $600 retail price, but cut it in half to $300 by Q3 2012. The first
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
sold by Mobilicity was the
Nokia Lumia 710 Nokia Lumia 710 is a Windows Phone 7 smartphone. Its release is part of a change in company's direction which has resulted in a shift from Symbian platform towards Windows Phone for smartphones. While the Nokia Lumia 800 and Lumia 900 target t ...
, released on May 17, 2012, and discontinued in Q3 2012. The BlackBerry Curve 9320 was released on June 6, 2012, and the Samsung Galaxy S III was released on June 27, 2012. On April 1, Mobilicity changed its plans and website, which remain available to this day. Variants of the 50% off sale for monthly plans were reintroduced in 2012 during the months of May, September, November and December. October 2012 saw the addition of 24-month multi-month discounts and, on October 30, a premium service option for faster
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
.
Loblaw Companies Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a private ...
was added as a retail partner.


2013-2015: Financial restructuring, attempted acquisition deals

On February 12, 2013, Mobilicity announced a new multi-stage financing deal worth $75 million. Of this sum, $15 million has already been provided to Mobilicity. Catalyst Capital Group, however, opened a file at an Ontario court in an attempt to halt this deal. On April 10, 2013, Mobilicity announced that it would withdraw from the Canadian Wireless Telecommunications Association. The other wireless startups,
Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...
and
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
, also withdrew from the CWTA, citing "bias in favour of Rogers, Bell and TELUS" as the main factor. Gary Wong, Director of Legal Affairs for Mobilicity, was quoted as saying "We have spent the better part of three years repeatedly voicing our opposition to the CWTA on a wide range of matters to the point of issuing a press release in January 2011 that publicly expressed our dissent on the CWTA's position on wireless consumer protection." On April 26, 2013, an order was issued by the Ontario Superior Court of Justice allowing Mobilicity to attempt restructuring. The court order allows Mobilicity to ask creditors to vote on business sale and restructuring plans which contain actions that are intended to help the company raise additional capital and pursue other strategic options. Mobilicity announced on July 10, 2013, that the company was "in discussions with multiple parties in connection with an acquisition plan of arrangement." It was reported in the ''
National Post The ''National Post'' is a Canadian English-language broadsheet newspaper and the flagship publication of the American-owned Postmedia Network. It is published Mondays through Saturdays, with Monday released as a digital e-edition only.
'' on September 4, 2013, that Mobilicity was in negotiations to have Wind Mobile assume their customers while investors retained control of spectrum licenses, though this report was later denied by Mobilicity. Mobilicity initially had an end date of October 30, 2013, for its Stay Period, which prohibits "proceedings against the applicants or the property". Stewart Lyons resigned from Mobilicity the following day. Mobilicity's Stay Period has since been extended ten times and now carries an end date of August 31, 2015.


Telus and WIND Mobile interest

On May 16, 2013,
Telus Telus may refer to: * Telus Corporation, a Canadian publicly traded holding company ** Telus Communications, a telecommunications company ** Telus Digital, a technology company ** Telus Health, a health technology provider ** Telus Mobility T ...
announced that it has agreed to acquire Mobilicity for $380 million, pending regulatory approval. On that day, Mobilicity had over 250,000 subscribers and 150 employees. Industry Minister Christian Paradis announced on June 4, 2013, that the Canadian federal government would prohibit the Telus takeover of Mobilicity because it would be a violation of the conditions of the 2009 AWS spectrum auction.
Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...
was acquired by Telus on October 23, 2013. Telus made a second attempt to acquire Mobilicity on April 17, 2014, for $350 million. Mobilicity stated that they believe the deal "will not affect competition in the Canadian wireless sector" and will satisfy government regulators. The
Competition Bureau The Competition Bureau () is the independent law enforcement agency in charge of regulating competition in Canada, responsible for ensuring that markets operate in a competitive manner. Headed by the Commissioner of Competition, the agency is ...
disagreed with Mobilicity's claim and blocked the sale again. Telus ultimately terminated its acquisition plans. Following the blocking of the proposed Telus deal,
WIND Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
then-CEO
Anthony Lacavera Anthony Lacavera is a Canadian businessman, venture capitalist, television host, and philanthropist. He is founder, chairman, and former CEO of Globalive, a Toronto-based telecommunications and investment company. He has also founded several othe ...
stated that WIND was interested in re-opening consolidation discussions with Mobilicity. Lacavera had called for the consolidation of WIND Mobile, Mobilicity, and Public Mobile in the past to better compete with the three major Canadian wireless companies, a plan rebuffed by both Mobilicity and Public Mobile. After it was announced that American carrier
Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the div ...
would be putting off and ultimately cancelling a decision on offering to buy Wind Mobile or Mobilicity, Lacavera announced that in addition to buying back a controlling share of Wind Mobile he remained interested in purchasing Mobilicity. Starting in May 2014, WIND Mobile made several promotions targeted at Mobilicity customers. The first was a free month of service for any plan worth up to $60. In December 2014, following the recapitalization of WIND Mobile by new investors, it offered $60 in service credits and a free SIM card to customers porting a number from Mobilicity. During January and February 2015, WIND offered Mobilicity customers a free SIM card and six months of free service on the WIND35 plan for switching. In February 2015, the ''Financial Post'' reported that WIND Mobile was in negotiations to take over Mobilicity in the weeks leading up to the AWS-3 spectrum auction registration deadline. The negotiations had been reportedly stalled due to the high price that Mobilicity's creditors were requesting from WIND to purchase the smaller carrier's assets. Discussions halted on January 30, 2015 (the application deadline for the spectrum auction) and were put on hold until the auction results were announced in March 2015, since both carriers had registered for the auction and anti-collusion regulations prohibited any discussion or negotiation of deals between competitors during the auction.


2015: Acquisition by Rogers

Telus had made three unsuccessful bids to purchase Mobilicity out of bankruptcy, starting in 2013, and while they were all approved by creditors, regulators blocked the bids since Mobilicity's ten spectrum licenses were set aside exclusively for new entrants and Industry Canada would not allow them to be transferred to incumbents "because of a fear of undue spectrum concentration". In addition, WIND Mobile had been seeking more spectrum, especially in Ottawa, but Wind's $200 million offer for Mobilicity was too low to satisfy creditors even though it had regulatory approval. Telus also initially did not want to transfer spectrum to WIND at no cost. WIND CEO Alek Krstajic, formerly a senior vice president of sales at
Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
and former President of
Bell Mobility Bell Mobility Inc. is a Canadian mobile network operator, wireless network operator and the division of Bell Canada which offers wireless services across Canada. It operates networks using LTE (telecommunication), LTE and Evolved HSPA, HSPA+ on ...
, then approached Rogers CEO Guy Laurence about a deal where Rogers would acquire Mobilicity and then transfer some of Mobilicity's AWS spectrum licenses to WIND at no cost. In early June 2015, both
Telus Telus may refer to: * Telus Corporation, a Canadian publicly traded holding company ** Telus Communications, a telecommunications company ** Telus Digital, a technology company ** Telus Health, a health technology provider ** Telus Mobility T ...
and
Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
bid to acquire Mobilicity, primarily for its wireless spectrum. Unlike in previous acquisition attempts,
Industry Canada Innovation, Science and Economic Development Canada (ISED; ; )''Innovation, Science and Economic Development Canada'' is the applied title under the Federal Identity Program; the legal title is Department of Industry (). is a department of the G ...
was willing to consider approving a sale of the smaller carrier to one Canada's major telecom companies provided that some of Mobilicity's AWS spectrum licenses were sold or transferred to former competitor WIND Mobile. On June 23, Mobilicity's creditors approved a $440 million deal which would see Rogers acquire the entire company while divesting certain spectrum licenses to Wind. The acquisition plans were approved by the
Ontario Superior Court The Superior Court of Justice (French: ''Cour supérieure de justice'') is a superior court in Ontario. The Court sits in 52 locations across the province, including 17 Family Court locations, and consists of over 300 federally appointed judges ...
(as overseer of Mobilicity's bankruptcy proceedings), Industry Canada, and the federal
Competition Bureau The Competition Bureau () is the independent law enforcement agency in charge of regulating competition in Canada, responsible for ensuring that markets operate in a competitive manner. Headed by the Commissioner of Competition, the agency is ...
on June 24.


2016: Shutdown

Rogers announced its intention to retire the Mobilicity brand on May 10, 2016, and stopped activating new Mobilicity lines on August 15, 2016. Existing customers' plans were not grandfathered, Mobilicity subscribers were instead given a choice of "comparable" plans when they are migrated to Rogers' other value-brand mobile provider Chatr beginning in fall 2016. Rogers also stated it would convert "over half" of existing Mobilicity retail outlets to Chatr branding. On July 27, 2016, Rogers launched the My Chatr Move website to facilitate Mobilicity customers switching to Chatr.


Network


1700/2100 MHz AWS 3G (2009–2015)

Mobilicity's network was built in 2009 and maintained by
Ericsson (), commonly known as Ericsson (), is a Swedish multinational networking and telecommunications company headquartered in Stockholm, Sweden. Ericsson has been a major contributor to the development of the telecommunications industry and is one ...
. The company also had a cell-site sharing agreement with
Bell Mobility Bell Mobility Inc. is a Canadian mobile network operator, wireless network operator and the division of Bell Canada which offers wireless services across Canada. It operates networks using LTE (telecommunication), LTE and Evolved HSPA, HSPA+ on ...
to share cell tower space in all Mobilicity zones. On July 3, 2012, Mobilicity expanded its agreement with Ericsson to manage the network. Ericsson was responsible for planning, engineering, and optimizing the network. The network used the UMTS IV frequency band, commonly known as Advanced Wireless Services or AWS-1, to provide
UMTS The Universal Mobile Telecommunications System (UMTS) is a 3G mobile cellular system for networks based on the GSM standard. UMTS uses Wideband Code Division Multiple Access, wideband code-division multiple access (W-CDMA) radio access technolog ...
service with
HSPA HSPA may refer to: * High Speed Packet Access, a mobile broadband technology * Hawaiian Sugar Planters' Association Education * High School Proficiency Assessment * Humphrey School of Public Affairs, an American public policy school * Hunter Sch ...
data ("3G"). Using this band, user equipment transmitted at 1710–1755 MHz, and received at 2110–2155 MHz. The same frequencies are used by Eastlink Wireless,
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
and
Vidéotron Mobile Vidéotron is a Canadian integrated telecommunications company founded in 1964. It's active in cable television, interactive multimedia development, video on demand, cable telephony, wireless communication and Internet access services. Owned by Qu ...
in
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
; as well as
T-Mobile T-Mobile is the brand of telecommunications by Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telec ...
in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. Mobilicity's network was compatible with the same 3G handsets and devices offered by these carriers. John Bitove, founder of Mobilicity, said that 90% of traffic on that mobile network consisted of
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
. Mobilicity announced on June 14, 2012, that it planned to upgrade its older HSPA network to HSPA+, marketing it as 4G. The carrier claimed to have finished this upgrade on October 30, 2012. It provides a theoretical maximum download speeds of up to 21.1 Mbit/s, a significant improvement compared to the previous limit of 3.6 Mbit/s, but only customers with a premium plan or add-on could access these faster speeds. Others were throttled to a maximum of 2 Mbit/s at all times, with slower speeds after the full speed usage limit is exceeded. Mobilicity's network coverage included parts of the
Greater Toronto Area The Greater Toronto Area, commonly referred to as the GTA, includes the Toronto, City of Toronto and the regional municipality, regional municipalities of Regional Municipality of Durham, Durham, Regional Municipality of Halton, Halton, Regional ...
,
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
including
Gatineau Gatineau ( ; ) is a city in southwestern Quebec, Canada. It is located on the northern bank of the Ottawa River, directly across from Ottawa, Ontario. Gatineau is the largest city in the Outaouais administrative region of Quebec and is also p ...
, plus
Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
,
Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...
, and the
Greater Vancouver Greater Vancouver, also known as Metro Vancouver, is the metropolitan area with its major urban centre being the city of Vancouver, British Columbia, Canada. The term ''Greater Vancouver'' describes an area that is roughly coterminous with the r ...
area. The carrier has not added any new cities since April 28, 2011, and has been greatly criticized for lack of network improvements when it comes to both densification and expansion. Stewart Lyons, former President and COO of Mobilicity, stated that "we are still planning to expand network further (we already have in Vancouver, Toronto, and Edmonton) and improve speeds to HSPA+ (21.1 Mbit/s) before the year end
012 012 may refer to: * Tyrrell 012, a Formula One racing car * The dialing code for Pretoria Pretoria ( ; ) is the Capital of South Africa, administrative capital of South Africa, serving as the seat of the Executive (government), executive br ...
" This included the addition Orleans, Cumberland, extended Vancouver and Hamilton. However, Mobilicity failed to ever complete any significant network expansion.


Products

Numerous products are available at Mobilicity. While the carrier mostly sells various
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s, other types of products are also available. There is a 7-day period for return or exchange on newly purchased products provided that the device does not have a total talk-time exceeding 30 minutes. The time period used to consist of 30 days. All devices in Mobilicity's current lineup include a 365-day warranty. The vast majority of Mobilicity's products are sold locked. There are many reasons why a customer might want to use a Mobilicity device with a non-Mobilicity SIM card. For example, a customer might want cheaper cell phone service while travelling. Still, Mobilicity does not unlock the devices it sells, except in rare cases at its own discretion. Mobilicity also offers "Unlimited Prepaid" packages, previously known as "Unlimited To Go". They consist of a feature phone or smartphone, bundled with a SIM card and one, two or three months of unlimited talk and text on Mobilicity's network, usually at a reduced cost. Bundles sometime include a Bluetooth headset or
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
service.


Feature phones

Mobilicity offers a small selection of
feature phone Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...
s. Two models are available: the Huawei U2801 and the Samsung C414Y. Both were sold at the price of $50 per phone during Mobilicity's 50% off sale in May 2012. On the day of Mobilicity's launch, the Huawei U7519, Totem and Sony Ericsson TM506 feature phones phone were available. All are officially discontinued, although "Unlimited To Go" packages for the TM506 are still available at select
HMV HMV is an international music and entertainment retailer, founded in 1921. The brand is owned by Hilco Capital and operated by Sunrise Records, except in Japan, where it is owned and operated by Lawson. The inaugural shop was opened on Lo ...
and
Zellers Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company (HBC) in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. However, fierce ...
. The TM506 is notable for being Mobilicity's only feature phone to be sold factory unlocked, allowing it to be used on non-Mobilicity networks compatible with the phone such as
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
, Videotron Mobile,
T-Mobile USA T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrier ...
or
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in ...
.


Smartphones

Mobilicity offers various
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s, each using one of three platforms: * Android:
Samsung Galaxy Samsung Galaxy (; stylized as SΛMSUNG Galaxy since 2015 (except Japan where it omitted the Samsung branding up until 2023), previously stylized as Samsung GALAXY; abbreviated as SG) is a series of computing, Android mobile computing and wear ...
Note II, S III and Q; Sony Xperia T *
BlackBerry OS BlackBerry OS is a discontinued proprietary mobile operating system developed by Canadian company Research In Motion (now BlackBerry Limited) for its BlackBerry line of smartphone handheld devices. The operating system provides multitasking ...
:
Curve In mathematics, a curve (also called a curved line in older texts) is an object similar to a line, but that does not have to be straight. Intuitively, a curve may be thought of as the trace left by a moving point. This is the definition that ...
9320, Bold 9790, and
BlackBerry Z10 The BlackBerry Z10 was an LTE touchscreen-based smartphone developed by BlackBerry, previously known as RIM. The BlackBerry Z10 was the first of two new BlackBerry phones presented at the BlackBerry 10 event on January 30, 2013. The BlackBerry Z ...
*
Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft Corporation, Microsoft, released on October 29, 2012. It runs on the Windows NT kernel and is the successor to Windows Phone 7. It was the first ...
: HTC Windows Phone 8S Mobilicity also exclusively carried the Mobiflip smartphone in Canada. A variant of the T-Mobile Sidekick LX 2009, Mobilicity launched it on December 22, 2010. It was discontinued some time in 2011. The Samsung Gravity Touch
feature phone Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...
is similar and succeeds the Mobiflip. The HTC Panache 4G was also exclusive to Mobilicity in all of its markets except for
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
. It was discontinued following the Galaxy Nexus' launch. On the day of Mobilicity's launch, the BlackBerry Bold 9700, the HTC Snap, and the
Nokia 5230 The Nokia 5230 (also known as the Nokia 5230 Nuron) is a smartphone manufactured by Nokia, running Symbian OS v9.4, S60 5th Edition. It was released in November 2009 after being announced in August 25 of the same year. It features a 3.2-inch res ...
smartphones were available. The last
Symbian Symbian is a discontinued mobile operating system (OS) and computing platform designed for smartphones. It was originally developed as a proprietary software OS for personal digital assistants in 1998 by the Symbian Ltd. consortium. Symbian OS ...
smartphone sold by Mobilicity was the
Nokia 500 The Nokia 500 is an entry-level Symbian Belle smartphone by Nokia. It was first announced on 1 August 2011, with all models available by the end of the year. It comes upgraded to Nokia Belle after 15 February 2012 onwards (previously known as " ...
. The only
Windows Phone 7 Windows Phone 7 (WP7) is the first release of the Windows Phone mobile client operating system, released worldwide on October 21, 2010, and in the United States on November 8, 2010. It runs on the Windows CE 6.0 kernel. It serves as the successo ...
device sold by Mobilicity was the
Nokia Lumia 710 Nokia Lumia 710 is a Windows Phone 7 smartphone. Its release is part of a change in company's direction which has resulted in a shift from Symbian platform towards Windows Phone for smartphones. While the Nokia Lumia 800 and Lumia 900 target t ...
, which was sold from May 17, 2012, until September 30, 2012. All these smartphones are now discontinued. Although the
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
is not carried by Mobilicity, the
iPhone 5 The iPhone 5 is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, 6th generation iPhone, succeeding the iPhone 4s, and preceding both the iPhone 5s and iPhone 5c. It was formally unveiled as part of ...
and later models are supported on Mobilicity's network.


Internet access devices

Mobilicity sells two devices that are exclusively designed for
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
:the Huawei E1691 and the Huawei E583C. The E1691 is a USB
mobile broadband modem A mobile broadband modem, also known as wireless modem or cellular modem, is a type of modem that allows a personal computer or a router to receive wireless Internet access via a mobile broadband connection instead of using telephone or cable ...
that is officially supported by computers using the
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
,
Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
10.4 or higher, or
Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...
operating systems. Mobilicity's version of this modem is white and features a coloured Mobilicity logo. The E583 is a portable device, similar to the MiFi, that allows any
Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...
device to connect to mobile Internet. Both can download at speeds up to 7.2 Mbit/s, although Mobilicity makes it unclear regarding whether or not their network supports such maximum theoretical speeds. Mobilicity also sells a Wi-Fi dock for use with the USB modem and a Wi-Fi signal repeater.


Services


Voice plans

Mobilicity entered the Canadian market on May 15, 2010, with six mobile voice plans. The plans have since undergone various changes. The current lineup of four plans was introduced on April 1, 2012. Current plans include unlimited local and provincial calling, unlimited sent
SMS Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, t ...
and MMS to Canada and continental USA, unlimited received messages from any regular phone number and the
caller ID Caller identification (Caller ID) is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is ...
, call waiting,
call forwarding Call forwarding, or call diversion, is a telephony feature of all telephone switching systems which redirects a telephone call to another destination, which may be, for example, a mobile or another telephone number where the desired called party i ...
and
conference call A conference call (sometimes called an audio teleconference or ATC) is a telephone call in which several people share a telephone line at the same time. The conference call may be designed to allow the called party to participate during the cal ...
calling features. All regular plans except for the one at $25 include Canada-wide long distance, unlimited sent SMS to regular international phone numbers, one of two
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
options and the
voicemail A voicemail system (also known as voice message or voice bank) is a computer-based system that allows callers to leave a recorded message when the recipient has been unable (or unwilling) to answer the phone. Calls may be directed to voicemail m ...
calling feature. Roaming minutes are included in all of Mobilicity's current plans except for the one at $25. These can be used throughout Canada on
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in ...
' network, or throughout the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
on
T-Mobile USA T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrier ...
's network. Those who exceed the amount of roaming minutes included or who subscribe to another plan may top up their Mobilicity account with a certain amount to use for roaming purposes.


Mobile Internet

Mobilicity offers both site-limited and unlimited
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
Internet access monthly add-ons at a low price to any
feature phone Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...
s or
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s plan without this feature. Such services can only be used within Mobilicity's coverage area.
Tethering Tethering or phone-as-modem (PAM) is the sharing of a mobile device's cellular data connection with other connected computers. It effectively turns the transmitting device into a modem to allow others to use its cellular network as a gateway for ...
is included as long as the phone used supports it.
BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...
users must pay a premium to cover the BlackBerry Internet Service fee. There are also standalone monthly plans designed exclusively for
mobile broadband modem A mobile broadband modem, also known as wireless modem or cellular modem, is a type of modem that allows a personal computer or a router to receive wireless Internet access via a mobile broadband connection instead of using telephone or cable ...
s. Pay-per-day access used to be offered but has been discontinued. All customers, even those without a mobile Internet plan or add-on, can access the Mobilicity.ca website for free. Those without an Internet access subscription who wish to access other sites and services may do so if they have deposited money into a "Wallet" account with Mobilicity. In such a case, pay-per-use charges of $1.50/MB (equal to $1536/GB) apply. Such charges also apply for unintended Internet usage, whether the user accidentally accesses the Internet or whether an application accesses the Internet without asking permission. Most (but not all) phones let the owner completely disable mobile Internet access on the phone by making a small settings change. Customers using mobile Internet on Mobilicity must follow the operator's Fair Use Policy, which prohibits "causing network instability", as well as illegal "copyright-protected or patent-protected material" transferred without the owner's permission. Those who breach the Fair Use Policy may face consequences, such as throttled Internet speeds or termination of service. Roaming is also not included and will result in additional charges. Mobilicity has been criticized for blocking legitimate traffic and for being unclear about its throttling practices, and for initially refusing to advise customers of what constituted acceptable usage, while maintaining claims of being unlimited, and even going as far as terminating the services of some customers for using too much of an unlimited service. In October 2012, Mobilicity published a Fair Use Policy stating the allowances for full speed usage on its HSPA+ network. The policy sets a limit of 6 GB of usage at an approximate speed of 2 Mbit/s.


Roaming

Mobilicity's roaming partners are
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in ...
in Canada and
T-Mobile USA T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrier ...
or
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
for 2G,3G and 4G service. For both countries, prices are the same, and roaming minutes bundles can be purchased at a reduced cost. Some monthly plans also include such roaming minutes. If these minutes run out, or if a customer does not have them in their plan, regular roaming rates apply. Roaming is also available internationally at higher rates than in Canada and the USA.


Criticism


Misleading advertising

Telus Communications Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation, a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, v ...
sued Mobilicity at the
Supreme Court of British Columbia The Supreme Court of British Columbia is the superior trial court for the province of British Columbia, Canada. The Court hears civil and criminal law cases as well as appeals from the Provincial Court of British Columbia. There are 90 judici ...
for running a television advertisement it deems to be "false and misleading". The ad in question features various posters with partial details of competitors' monthly plans in different colours, such as yellow for
Fido Solutions Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network. Fido pioneered th ...
and white on red for Rogers or
Virgin Virginity is a social construct that denotes the state of a person who has never engaged in sexual intercourse. As it is not an objective term with an operational definition, social definitions of what constitutes virginity, or the lack thereof ...
. Mobilicity makes various claims regarding these, such as the requirement of a three-year contract or that unlimited talk time can only be used on evenings or weekends. Shawn Hall, a spokesperson for Telus, claims that "The ads damage Telus’s brand with false claims and must be pulled from circulation immediately." Mobilicity President and COO Stewart Lyons replied by claiming that "Telus is trying to intimidate us when they don’t feel like competing out on the street." Telus had partnered with
Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...
to sue another new entrant,
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
, regarding its foreign funding. On December 20, 2012, Justice Christopher Grauer denied Telus's request for an injunction that would have prevented airing of the ads.


Mobile Internet policies

Before October 19, 2012, Mobilicity refused to provide a clear fair use policy despite many customers demanding this. The carrier cancelled services of some users without warning for excessive mobile Internet usage on an unlimited plan. Current COO Stewart Lyons claimed that "If they obilicity customersuse too much data, too quickly, we slow
hem A hem in sewing is a garment finishing method, where the edge of a piece of cloth is folded and sewn to prevent unravelling of the fabric and to adjust the length of the piece in garments, such as at the end of the sleeve or the bottom of the ga ...
down and then we speed
hem A hem in sewing is a garment finishing method, where the edge of a piece of cloth is folded and sewn to prevent unravelling of the fabric and to adjust the length of the piece in garments, such as at the end of the sleeve or the bottom of the ga ...
back up." On October 19, 2012, Mobilicity addressed the issue of unclear policies by publishing a mobile broadband fair use policy. It states that customers can use a minimum of 6 GB at full basic HSPA speed. By choosing a premium plan or add-on, one can obtain a larger allowance of 20 GB and premium HSPA+ speeds. This policy, similar to the practices of
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
and
T-Mobile USA T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrier ...
, replaces the older limit of 100 MB per 15 minutes. Some, however, have criticized Mobilicity for selling mobile Internet services on speed and protocol tiers, a practice also employed by
Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...
with its 2G and 3G plans but not by
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
, which charges the same price for HSPA and HSPA+ access.


Network outages

Mobilicity has had many network outages, most of them minor and short-lived but two of the more well known and serious instances are discussed below. On August 24, 2011, Mobilicity had an outage in Vancouver, Edmonton and Calgary. Affected customers could choose to receive either a complimentary
voice mail A voicemail system (also known as voice message or voice bank) is a computer-based system that allows callers to leave a Voice recording, recorded message when the recipient has been unable (or unwilling) to answer the Telephone, phone. Calls may ...
add-on at no charge for three consecutive months, or a one-time prepaid credit. Towards the end of that year, on December 7, Mobilicity had an outage affecting all of its customers in the company's five markets. Initially, customers could not make any calls. Later, it was also impossible for them to receive calls. Those without Mobilicity who attempted to call a Mobilicity client would be subject to a
busy signal A busy signal (or busy tone or engaged tone) in telephony is an audible call-progress tone or audible signal to the calling party that indicates failure to complete the requested connection of that particular telephone call. The busy signa ...
, making it impossible for them to leave a
voicemail A voicemail system (also known as voice message or voice bank) is a computer-based system that allows callers to leave a recorded message when the recipient has been unable (or unwilling) to answer the phone. Calls may be directed to voicemail m ...
even if the client subscribed to this feature. No compensation was offered to affected customers, possibly due to the 50% off sale happening at that time.


Philanthropy

Mobilicity has raised over $100,000 in charitable donations for the " S'Cool Life Fund", a non-governmental funding source for Canadian primary schools established by Mobilicity founder and chairman John Bitove.


Advertising

Mobilicity has had many advertising campaigns. In 2011, Mobilicity handed out
Durex Durex is a British brand of condoms and personal lubricants owned by Reckitt, Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured betwee ...
condom A condom is a sheath-shaped Barrier contraception, barrier device used during sexual intercourse to reduce the probability of pregnancy or a Sexually transmitted disease, sexually transmitted infection (STI). There are both external condo ...
s on February 11, shortly before that year's
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a Christian martyrs, martyr named Saint Valentine, Valentine, and ...
, in all the cities it served at the time. There was also a $69/month couples plan promoted, valid for two people, with unlimited mobile talk, text and Internet access. The network in Calgary was not yet launched and thus that city was excluded from this campaign. Shortly thereafter, Mobilicity announced a "Data Access Fee/Tax" on April 1, 2011. The fictional $4.01 fee was simply an
April Fools' Day April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. ...
joke mocking the system access fee previously charged by incumbent Canadian providers and
Rogers Wireless Rogers Wireless Inc. is a Canadian mobile network operator headquartered in Toronto, providing service nationally throughout Canada. It is a wholly owned subsidiary of Rogers Communications. The company had revenues of just under $15.1 billion in ...
' Government Regulatory Recovery Fee which is "tucked in" that operator's current monthly plans. Later that year on June 16, Mobilicity began using two computer-animated aliens to advertise its products. As a result of a naming competition the company had on the social networking site
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
, the characters were named "Otis" (green male) and "Alexis" (purple female).


Retail presence

Mobilicity had its own corporate retail store. Additionally, there were some stores third-party authorized dealers that sell "Unlimited Prepaid" packages and sometimes the whole line of Mobilicity products. This includes
7-Eleven 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings. The chain was founde ...
,
HMV HMV is an international music and entertainment retailer, founded in 1921. The brand is owned by Hilco Capital and operated by Sunrise Records, except in Japan, where it is owned and operated by Lawson. The inaugural shop was opened on Lo ...
,
Metro Metro may refer to: Geography * Metro City (Indonesia), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urban area with high ...
, NCIX, Staples,
The Brick The Brick Ltd. is a Canadian retailer of furniture, mattresses, home appliance, appliances and home electronics. The company was founded as The Brick Warehouse LP by brothers, John, Fred, and Bill Comrie. The first warehouse opened on Septembe ...
,
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
and the former
Zellers Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company (HBC) in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. However, fierce ...
chain. For the Metro stores, there were initially eight locations in Toronto and one in Ottawa selling Mobilicity, but this is now reduced to only four Toronto locations. The arrangement consisted of Mobilicity launching full-service kiosks inside these Metro stores. It excluded Metro's
Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 144 stores throughout Canada. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket o ...
and Super C discount brands. Mobilicity closed all its third party retail operations in early 2013. Unlike
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
, Mobilicity did not open a retail store catering to the French demographic. They only translated the packages of their Unlimited Prepaid products. French-speaking regions where the Mobilicity network was available include the Vanier neighborhoods in
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
, as well as
Gatineau Gatineau ( ; ) is a city in southwestern Quebec, Canada. It is located on the northern bank of the Ottawa River, directly across from Ottawa, Ontario. Gatineau is the largest city in the Outaouais administrative region of Quebec and is also p ...
.


Gallery

File:Samsung C414.jpg , 1 - Samsung C414 File:WIND Mobile USB.png , 2 – Huawei E1691 File:Mobiliens.png , 3 - Mobilicity mascots File:Mobilicity-Chinatown.jpg , 4 -
Chinatown, Toronto Chinatown, Toronto (also known as Downtown Chinatown or West Chinatown) is a Chinese ethnic enclave located in the city's downtown core of Toronto, Ontario, Canada. It is centred at the intersections of Spadina Avenue and Dundas Street West. The ...
store File:Mobilicity Staples store display.jpg , 5 -
Staples Canada Staples Canada ULC, operating as Staples (Bureau en Gros in Quebec), is a Canadian retail sales company owned by Sycamore Partners. Staples was founded by Leo Kahn and Thomas G. Stemberg. Since 2017, Staples Canada has operated independently ...
# The Samsung C414Y is a basic flip
feature phone Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...
available at Mobilicity. # The
Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...
E1691 is a USB
mobile broadband modem A mobile broadband modem, also known as wireless modem or cellular modem, is a type of modem that allows a personal computer or a router to receive wireless Internet access via a mobile broadband connection instead of using telephone or cable ...
. The
Wind Mobile Freedom Mobile (formerly Wind Mobile) is a Canadian wireless telecommunications provider owned by Québecor. As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, prim ...
model is shown. Mobilicity's model is identical, but colored white instead of black and featuring Mobilicity's logo instead of Wind's. # Otis (green male) and Alexis (purple female) are alien mascots used to advertise Mobilicity's products. # A Mobilicity authorized dealer in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
catering to the Chinese population in the city. # The
Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...
E1691 is a USB
mobile broadband modem A mobile broadband modem, also known as wireless modem or cellular modem, is a type of modem that allows a personal computer or a router to receive wireless Internet access via a mobile broadband connection instead of using telephone or cable ...
providing a
mobile broadband Mobile broadband is the marketing term for Wireless broadband, wireless Internet access via mobile network, mobile (cell) networks. Access to the network can be made through a portable modem, wireless modem, or a Tablet computer, tablet/smartp ...
connection.


References


External links

*
Mobilicity launches handsets and plans for Toronto
WhatsYourTech.ca {{Canadian ISP 2009 establishments in Ontario 2016 disestablishments in Ontario Companies based in Vaughan Defunct telecommunications companies of Canada Mobile phone companies of Canada Rogers Communications Telecommunications companies established in 2009 Canadian companies established in 2009 Canadian companies disestablished in 2016 Telecommunications companies disestablished in 2016