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Fashion Brands
The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve. History Prior to the mid-19th century, clothing was mainly handmade for individuals, either domestically or by hiring dressmakers and tailors. The origins of couture can be traced back to the mid-nineteenth century in Paris. Charles Frederick Worth pioneered haute couture by introducing high-fashion dressmaking. Currently, the concept has gained widespread acceptance. Chanel, Balenciaga, and Christian Dior are prominent fashion brands that offer haute couture lines. However, with technological advancements and the rise of global capitalism in the early 20th cen ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ...
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Puma (brand)
Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf Dassler, Adolf "Adi" Dassler had jointly formed the company ('Dassler Brothers Shoe Factory'). The relationship between the two brothers Dassler brothers feud, deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the ...
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Primark
Primark Limited (; trading as Penneys in Ireland) is an Irish multinational fashion retailer with headquarters in Dublin, Ireland, with outlets across Europe and in the United States. The original ''Penneys'' brand is not used outside of Ireland because it is owned elsewhere by American retailer JCPenney. History The company's first shop, named ''Penneys'' and still in operation today, was established at 47 Mary Street in Dublin by Arthur Ryan in June 1969 on behalf of the Weston family, who had founded Allied Bakeries Limited in 1935, which was later renamed Associated British Foods (ABF). A second Penneys shop on Main Street, Finglas, was opened the following month. The first major shops outside of Dublin were opened in the cities of Cork (city), Cork and Belfast in 1971, both under the name of ''Penneys''. The company subsequently expanded outside of Ireland and into Great Britain, opening a shop in Derby in 1973. By 1974, the business had 24 shops, including three in Scot ...
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Zara (retailer)
Zara (; ) is a fast fashion retail subsidiary company, subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. Zara sells clothing, accessories, beauty products and perfumes. The head office is located at Arteixo in the province of A Coruña, Spain. In 2020 alone, it launched over twenty new product lines. History Early history Zara was established by Amancio Ortega Gaona in 1975. Their first clothes shop, shop was in central A Coruña, in Galicia (Spain), Galicia, Spain, where the company is still based. They initially called it 'Zorba' after the classic 1964 film ''Zorba the Greek (film), Zorba the Greek'', but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'. It is believed the extra 'a' came from an additional set of letters that had been made for the company. It sold low-priced lookalike products of popular, higher-end clothing fashions. He subsequently opened more shops in ...
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Aldi
Aldi (German pronunciation: ), stylised as ALDI, is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen. The business was split into two separate groups in 1960 that later became Aldi Nord (initially Northern West Germany), headquartered in Essen, and Aldi Süd (initially Southern West Germany), headquartered in neighbouring Mülheim. In 1962, they introduced the name Aldi (a syllabic abbreviation for "Albrecht Diskont"). In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions' names may appear as if they were a single enterprise with certain store brands or when negotiating with contractor companies. Each company is owned and operated independently, but they do have contractual business with one another. ...
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Lidl
Lidl ( ) is a trademark, used by two Germany, German international discount supermarket, discount retailer chain store, chains that operates over 12,600 stores. The ''LD Stiftung'' operates the stores in Germany and the ''Lidl Stiftung & Co. KG'' in 30 other countries. ''LD Stiftung'' is headquartered in Bad Wimpfen and the ''Lidl Stiftung & Co. KG'' in Neckarsulm. Both sister companies belong to the Schwarz Group, which also includes hypermarket chain Kaufland. Lidl is the chief competitor of the German discount chain Aldi in several markets. History In 1930, Josef Schwarz became a partner in a company based in Heilbronn named ''Südfrüchte Großhandlung Lidl & Co.'' which had been established by Anton Lidl since at least 1858 under the name ''A.Lidl & Cie'' specialising in the sale of exotic fruits. Schwarz renamed the company ''Lidl & Schwarz KG'' and expanded into a food wholesaler. In 1977, under his son Dieter Schwarz, the Schwarz Group began to focus on discount m ...
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Mid-luxury
Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than mass market brands. Fashion Fashion brands identified as mid-luxury in the U.S. market include Brooks Brothers, Coach, Hugo Boss, Lacoste Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The ..., Tommy Hilfiger, and Ralph Lauren. Indochino is a manufacturer, selling mid-luxury custom-made business shirts direct to consumers. Amazon As of 2018, Amazon U.S. has been struggling to get luxury brands to sell on its platform, but has had success with selling its house brands, such as Pinzon (sheets and other domestics) targeted at the mid-luxury market. References External links *{ ...
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Ralph Lauren
Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of May 2025, his net worth is estimated at US$11.9 billion. Early life Lauren was born on October 14, 1939, in the Bronx, New York City, to Ashkenazi Jews, Ashkenazi Jewish immigrants Frieda Lifshitz (née Cutler) and Frank Lifshitz (né Efraim Lifshitz), an artist and house painter, from Pinsk, Second Polish Republic (now Belarus). His mother was from Drahichyn, Drohiczyn, Second Polish Republic (now Drahichyn, Belarus). The youngest of four siblings, he has two brothers and one sister. At the age of 16, he and his brother George Poitras Lauren legally changed their last name from Lifshitz to Lauren, due to School bullying, bullying a ...
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Hermès
Hermès International S.A. ( , ) is a French Luxury goods, luxury fashion house established in 1837. It specializes in leather goods, silk goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Since the 1950s, its logo has been a depiction of a Duke, ducal horse-drawn carriage. History Beginnings in the 19th century Thierry Hermès was born in Krefeld, Germany, to a French father and a German mother. The family moved to France in 1828. In 1837, Hermès first established a Harness saddle, harness workshop in the Boulevards of Paris, Grands Boulevards Quarters of Paris, quarter of Paris, dedicated to serving European noblemen. He created high-quality wrought harnesses and bridles for the carriage trade, winning several awards including the first prize in its class in Exposition Universelle (1855), 1855, and again in Exposition Universelle (1867), 1867, at the World's fair, Expositions Universelles in Paris. Hermès's son, Charles-Émi ...
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Gucci
Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty Inc., Coty for fragrance and cosmetics under the name Gucci Beauty. Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian ''Italian economic miracle, dolce vita'' period. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived and in 1999 Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering. In 2024, Gucci operated 529 stores with 20,032 employees, and generated €7.65 billion in sales. Stefano Cantino has been CEO of Gucci since October 2024 ...
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Clothing
Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head, and underwear covers the intimate parts. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, and insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against cold or hot conditions, and it can provide a hygienic barrie ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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