Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as

luxury goods In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of ove ...

, but more expensive than

mass market The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...

brands.

Fashion

Fashion brands identified as mid-luxury in the U.S. market include

Brooks Brothers Brooks Brothers Inc. is an American clothing brand founded in 1818 which is the oldest apparel brand in continuous operation in the United States. Originally a family business, it is currently owned as a joint venture between Authentic Brands G ...

, Coach,

Hugo Boss Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...

Lacoste Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The ...

, Tommy Hilfiger, and Ralph Lauren. Indochino is a manufacturer, selling mid-luxury custom-made business shirts direct to consumers.

Amazon

As of 2018, Amazon U.S. has been struggling to get luxury brands to sell on its platform, but has had success with selling its house brands, such as Pinzon (sheets and other domestics) targeted at the mid-luxury market.

References

External links

*{{Commonscatinline, Mid-luxury * Retailing by products and services sold Brands Goods (economics)