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Eitan Muller
Eitan Muller (; Israel) is an Israeli professor of marketing at Stern School of Business at New York University whose research focuses on diffusion of innovation, new products and tech, and monetization and pricing. Career Muller received his BSc in mathematics from the Technion - Israel Institute of Technology, then his MBA in marketing from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences. Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, Reichman University, and New York University. Research Muller's research focuses on new product growth, innovation, and new product pricing. He has published three books on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York University
New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational Christianity, non-denominational all-male institution near New York City Hall, City Hall based on a curriculum focused on a secular education. The university moved in 1833 and has maintained its main campus in Greenwich Village surrounding Washington Square Park. Since then, the university has added an engineering school in Brooklyn's MetroTech Center and graduate schools throughout Manhattan. NYU is one of the largest private universities in the United States by enrollment, with a total of 51,848 enrolled students in 2021. It is one of the most applied-to schools in the country and admissions are considered selective. NYU's main campus in New York City is organized into ten undergraduate schools, including the New York University College ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science
Marketing science is a field that approaches marketing''—''the understanding of customer needs, and the development of approaches by which they might be fulfilled''—''predominantly through scientific methods, rather than through tools and techniques common with research in the arts or humanities. The field of marketing science, in the pursuit of "truths" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign. The earliest published works in Marketing Science are by Frank Bass and John Little . The two are considered to be the founders of the field of Marketing Science. Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Year Of Birth Missing (living People)
A year is a unit of time based on how long it takes the Earth to orbit the Sun. In scientific use, the tropical year (approximately 365 solar days, 5 hours, 48 minutes, 45 seconds) and the sidereal year (about 20 minutes longer) are more exact. The modern calendar year, as reckoned according to the Gregorian calendar, approximates the tropical year by using a system of leap years. The term 'year' is also used to indicate other periods of roughly similar duration, such as the lunar year (a roughly 354-day cycle of twelve of the Moon's phasessee lunar calendar), as well as periods loosely associated with the calendar or astronomical year, such as the seasonal year, the fiscal year, the academic year, etc. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by changes in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Israeli Marketing People
Israeli may refer to: * Something of, from, or related to the State of Israel * Israelis, citizens or permanent residents of the State of Israel * Modern Hebrew, a language * ''Israeli'' (newspaper), published from 2006 to 2008 * Guni Israeli (born 1984), Israeli basketball player See also * Israel (other) * Israelites (other), the ancient people of the Land of Israel * List of Israelis Israelis ( ''Yiśraʾelim'') are the citizens or permanent residents of the State of Israel. The largest ethnic groups in Israel are Israeli Jews, Jews (75%), followed by Arab-Israelis, Palestinians and Arabs (20%) and other minorities (5%). _ ... {{disambiguation Language and nationality disambiguation pages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barak Libai
Barak Libai (; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations. Career Libai is the son of the late Avinoam Libai, an aerospace engineering Professor who was awarded the Israel Prize of Engineering research, and Yona Libai a lecturer of teacher education in various academic institutes. Libai received his B.Sc in industrial engineering and management from the Technion in 1990, and his MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University in 1993. In 1997, he completed his Ph.D. in marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill. Libai has held marketing academic positions at the Industrial Engineering and Management faculty of the Technion and the Faculty of Mana ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elie Ofek
Elie Ofek (Hebrew: אלי אופק) is an Israeli-American economist currently at Harvard Business School. Published works Ofek has more than 290 publications, with an h-index of 50. (Partial List) Books * Elie Ofek, Barak Libai, Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016 ''Harvard Business School Cases:'' * Elie Ofek, Barak Libai, Eitan Muller, Customer Lifetime Social Value (CLSV), 2021 * Elie Ofek, Barak Libai, Eitan Muller, Customer Management Dynamics and Cohort Analysis, 2020 * Elie Ofek, Barak Libai, Eitan Muller, Ride-Hailing Services: Forecasting Uber's Growth, 2019 Selected articles * Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky, Complementary Goods: Creating, Capturing And Competing For Value, Marketing Science, 32, 2013, pp. 554-569 * Oded Koenigsberg, Eyal Biyalogorsky Eyal Biyalogorsky (Hebrew: אייל בילוגורסקי) is a professor of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Renana Peres
Renana Peres () is an Israeli researcher and a faculty member at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She serves as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania. Peres is the founding CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has published her research in top academic and practitioner journals in the fields of marketing and management. Research Peres' research focuses on different topics in the marketing field. These include brands, word-of-mouth, innovation diffusion and the evolution of markets for new products, social networks; complexity research and use of agent-based models for exploring market growth, seeding, industrial marketing, new product diffusion, B2B marketing, and CRM in growing markets. Peres' research on brands and word-of-mouth aims to comprehend and re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jerry Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management. Education Professor Wind received his PhD from Stanford University in 1967 and his MA (in 1963) and B Soc Sci (1961) degrees from The Hebrew University in Jerusalem. He also received an M.A. Honors from the University of Pennsylvania. Career Over the years, Wind has served as editor-in-chief of the ''Journal of Marketing'', the policy boards of the ''Journal of Consumer Research'' and ''Marketing Science'', the editorial boards and guest editor of all the major marketing journals. He led the creation of the Wharton Executive MBA Program (1974) and was founding director of both The Joseph H. Lauder Institute (1983-1988) and Wharton International Forum (1987). He led the reinvention of the Wharton MBA curriculum (1991–93) and the development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vijay Mahajan
Vijay Mahajan is the chief executive officer (CEO) of the Rajiv Gandhi Foundation and the director of the Rajiv Gandhi Institute of Contemporary Studies. Mahajan was the founder of the BASIX (India), BASIX Social Enterprise Group which is engaged in livelihood promotion and supported the livelihoods of over three million low income households in over 20 states in India and six developing countries. Mahajan founded PRADAN, a well-known Indian non-government organization (NGO), in 1982, and worked at PRADAN till the end of 1990. He established VikaSoko Development Exchange in 1991 jointly with his Woodrow Wilson School/Princeton classmates, Thomas Fisher, a British citizen and Geoffey Onegi-Obel, an Ugandan citizen, worked on social enterprises in India and East Africa. They ran VikaSoko till 1996, when Vijay established the first three entities of what later became the BASIX Social Enterprise Group. Early life Vijay Mahajan was born in India in October 1954. He attended the In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Journal Of Research In Marketing
''International Journal of Research in Marketing'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984. Abstracting and indexing The journal is abstracted and indexed in: According to the ''Journal Citation Reports'', the journal has a 2021 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a type of journal ranking. Journals with higher impact factor values are considered more prestigious or important within their field. The Impact Factor of a journa ... of 8.047. References External links * {{Official website, http://www.journals.elsevier.com/international-journal-of-research-in-marketing/ Marketing journals English-language journals Elsevier academic journals Quarterly journals Academic journals established in 1984 [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its opera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
