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Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its opera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sachin Gupta (academic)
Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the Samuel Curtis Johnson Graduate School of Management at Cornell University in Ithaca, New York, Ithaca, New York State, and the former editor-in-chief of the American Marketing Association's ''Journal of Marketing Research'', He is known for his work on marketing analytics, health care, privacy, and nonprofits. Sachin Gupta serves on the Board of Directors of a 501 (c) 3 nonprofit that helps the Aravind Eye Hospitals, Aravind Eye Care System spread eye care to India's rural populations and to other developing countries. Education *B.A. (Honours) Economics, St. Stephen's College, Delhi University, India, 1982 *Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, India, 1984 *Ph.D. in management, Cornell University, Ithaca, NY, 1993 Academic experience His academic positions have been as follows: *1993-2000: Assistant Pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editor-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accountable for delegating tasks to staff members and managing them. The term is often used at newspapers, magazines, yearbooks, and television news programs. The editor-in-chief is commonly the link between the publisher or proprietor and the editorial staff. Responsibilities Typical responsibilities of editors-in-chief include: * Ensuring that content is journalistically objective * Fact-checking, spelling, grammar, writing style, page design and photos * Rejecting writing that appears to be plagiarized, ghostwritten, published elsewhere, or of little interest to readers * Evaluating and editing content * Contributing editorial pieces * Motivating and developing editorial staff * Ensuring the final draft is complete * Handling reader compl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
English-language Journals
English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples that Anglo-Saxon settlement of Britain, migrated to Britain after its End of Roman rule in Britain, Roman occupiers left. English is the list of languages by total number of speakers, most spoken language in the world, primarily due to the global influences of the former British Empire (succeeded by the Commonwealth of Nations) and the United States. English is the list of languages by number of native speakers, third-most spoken native language, after Mandarin Chinese and Spanish language, Spanish; it is also the most widely learned second language in the world, with more second-language speakers than native speakers. English is either the official language or one of the official languages in list of countries and territories where English ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business process, business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically with marketing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Journals
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rajdeep Grewal
Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is the editor-in-chief of Journal of Marketing Research. He is known for his work on marketing research, marketing strategy and business to business marketing. Research Grewal has used quantitative methods to theoretically and empirically study social networks and interactions, competitive strategy and the role of marketing within an organization. His work has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Information Systems Research, Strategic Management Journal, Decision Sciences and Management Science. In 2016, Grewal was given the AMA Marketing Strategy SIG's 2016 Mahajan Award for lifetime contributions to Marketing Strategy Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive adv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Russell S
Russell may refer to: People * Russell (given name) * Russell (surname) * Lady Russell (other) * Lord Russell (other) ** Bertrand Russell * Justice Russell (other) Places * Russell Island (other) * Mount Russell (other) Australia *Russell, Australian Capital Territory * Russell Island, Queensland (other) ** Russell Island (Moreton Bay) ** Russell Island (Frankland Islands) *Russell Falls, Tasmania *A former name of Westerway, Tasmania Canada * Russell, Ontario, a township in Ontario *Russell, Ontario (community), a town in the township mentioned above. * Russell (Ontario federal electoral district), which existed from 1867 to 1968 *Russell, Manitoba * Russell Island (Nunavut) New Zealand * Russell, New Zealand, formerly Kororareka * Okiato or Old Russell, the first capital of New Zealand Solomon Islands *Russell Islands United States *Russell, Arkansas *Russell City, California, formerly Russell *Russell, Colorado *R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vijay Mahajan (academic)
Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public university, public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 stud .... He was born on April 5, 1948, in Jammu, India. Books *Mahajan, Vijay, and Kamini Banga. ''The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years''. Pearson Education, 2005. *Vijay Mahajan. 2009. ''Africa Rising''. Wharton School Publishing. *Vijay Mahajan. 2012. ''The Arab World Unbound: Tapping Into The Power of 350 Million Consumers''. Wiley, Jossey, Bass. *Vijay Mahajan and Yoram Wind, eds. 1986. ''Innovation Diffusion Models of New Product Acceptance''. Cambridge, MA: Ballinger Publishing Co. References American business theorists American business writers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Perreault
William is a masculine given name of Germanic origin. It became popular in England after the Norman conquest in 1066,All Things William"Meaning & Origin of the Name"/ref> and remained so throughout the Middle Ages and into the modern era. It is sometimes abbreviated "Wm." Shortened familiar versions in English include Will or Wil, Wills, Willy, Willie, Bill, Billie, and Billy. A common Irish form is Liam. Scottish diminutives include Wull, Willie or Wullie (as in Oor Wullie). Female forms include Willa, Willemina, Wilma and Wilhelmina. Etymology William is related to the German given name ''Wilhelm''. Both ultimately descend from Proto-Germanic ''*Wiljahelmaz'', with a direct cognate also in the Old Norse name ''Vilhjalmr'' and a West Germanic borrowing into Medieval Latin ''Willelmus''. The Proto-Germanic name is a compound of *''wiljô'' "will, wish, desire" and *''helmaz'' "helm, helmet".Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford Univers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gilbert A
Gilbert may refer to: People and fictional characters *Gilbert (given name), including a list of people and fictional characters * Gilbert (surname), including a list of people Places Australia * Gilbert River (Queensland) * Gilbert River (South Australia) Kiribati * Gilbert Islands, a chain of atolls and islands in the Pacific Ocean United States * Gilbert, Arizona, a town * Gilbert, Arkansas, a town * Gilbert, Florida, the airport of Winterhaven * Gilbert, Iowa, a city * Gilbert, Louisiana, a village * Gilbert, Michigan, and unincorporated community * Gilbert, Minnesota, a city * Gilbert, Nevada, ghost town * Gilbert, Ohio, an unincorporated community * Gilbert, Pennsylvania, an unincorporated community * Gilbert, South Carolina, a town * Gilbert, West Virginia, a town * Gilbert, Wisconsin, an unincorporated community * Mount Gilbert (other), various mountains * Gilbert River (Oregon) Outer space * Gilbert (lunar crater) * Gilbert (Martian crater) Arts and en ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Bass
Frank Myron Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006. Career Bass grew up in the small town of Cuero, Texas, Cuero, Texas. He served in the United States Navy for two years (1944–46). He received his Bachelor of Business Administration, BBA from Southwestern University in 1949, and his Master of Business Administration, MBA from the University of Texas in 1950. After completing his M.B.A. at Texas, he became interested in marketing issues. He worked as a teaching assistant and assistant professor in marketing while earning his Ph.D. at the University of Illinois at Urbana-Champaign, University of Illinois in 1954. In 1957 he became an assistant professor in marketing at the University of Texas. In 1959, Bass was made a Fellow at Har ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paul E
Paul may refer to: People * Paul (given name), a given name, including a list of people * Paul (surname), a list of people * Paul the Apostle, an apostle who wrote many of the books of the New Testament * Ray Hildebrand, half of the singing duo Paul & Paula * Paul Stookey, one-third of the folk music trio Peter, Paul and Mary * Billy Paul, stage name of American soul singer Paul Williams (1934–2016) * Vinnie Paul, drummer for American Metal band Pantera * Paul Avril, pseudonym of Édouard-Henri Avril (1849–1928), French painter and commercial artist * Paul, pen name under which Walter Scott wrote ''Paul's letters to his Kinsfolk'' in 1816 * Jean Paul, pen name of Johann Paul Friedrich Richter (1763–1825), German Romantic writer Places * Paul, Cornwall, a village in the civil parish of Penzance, United Kingdom *Paul (civil parish), Cornwall, United Kingdom * Paul, Alabama, United States, an unincorporated community *Paul, Idaho, United States, a city *Paul, Nebraska, Unit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
