Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School,

University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill (UNC, UNC–Chapel Hill, or simply Carolina) is a public university, public research university in Chapel Hill, North Carolina, United States. Chartered in 1789, the university first began enrolli ...

. He is the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

. He is known for his work on

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how chan ...

marketing strategy Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an est ...

and

business to business Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: * A business sources materials for its production process for o ...

marketing.

Research

Grewal has used quantitative methods to theoretically and empirically study social networks and interactions,

competitive strategy Porter's Five Forces Framework is a method of analysing the Competition (economics), competitive environment of a business. It draws from Industrial organization, industrial organization (IO) economics to derive five forces that determine the comp ...

and the role of marketing within an organization. His work has been published in

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

Marketing Science Marketing science is a field that approaches marketing''—''the understanding of customer needs, and the development of approaches by which they might be fulfilled''—''predominantly through scientific methods, rather than through tools and te ...

Information Systems Research ''Information Systems Research'' is a quarterly peer-reviewed academic journal that covers research in the areas of information systems and information technology, including cognitive psychology, economics, computer science, operations research, de ...

Strategic Management Journal The Strategic Management Society (SMS) is a professional society for the advancement of strategic management. The society consists of nearly 3,000 members representing various backgrounds and perspectives from more than eighty different countries ...

Decision Sciences Decision theory or the theory of rational choice is a branch of probability theory, probability, economics, and analytic philosophy that uses expected utility and probabilities, probability to model how individuals would behave Rationality, ratio ...

and

Management Science Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...

. In 2016, Grewal was given the AMA Marketing Strategy SIG's 2016 Mahajan Award for lifetime contributions to

Marketing Strategy Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an est ...

research. Grewal and his coauthors of "The Chief Marketing Officer Matters!" were honored with the Sheth Foundation/Journal of Marketing Award in 2020

Books

* Lilien, Gary L., and Rajdeep Grewal, eds. Handbook on business to business marketing. Edward Elgar Publishing, 2012.

Selected publications

*Kang, Charles, Frank Germann, and Rajdeep Grewal. "Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance." Journal of Marketing 80, no. 2 (2016): 59-79. *Germann, Frank, Peter Ebbes, and Rajdeep Grewal.
The chief marketing officer matters!
" Journal of Marketing 79, no. 3 (2015): 1-22. *Ebbes, Peter, John C. Liechty, and Rajdeep Grewal. "Attribute-level heterogeneity." Management Science 61, no. 4 (2014): 885-897. *Grewal, Rajdeep, James A. Dearden, and Gary L. Lilien. "The university rankings game: Modeling the competition among universities for ranking." The American Statistician 62, no. 3 (2008): 232-237. *DeSarbo, Wayne S., and Rajdeep Grewal. "An alternative efficient representation of demand‐based competitive asymmetry." Strategic Management Journal 28, no. 7 (2007): 755-766. *DeSarbo, Wayne S., and Rajdeep Grewal. "Hybrid strategic groups." Strategic Management Journal 29, no. 3 (2008): 293-317. *Grewal, Rajdeep, Gary L. Lilien, and Girish Mallapragada. "Location, location, location: How network embeddedness affects project success in open source systems." Management Science 52, no. 7 (2006): 1043-1056. *DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129. *Ding, Min, Rajdeep Grewal, and John Liechty. "Incentive-aligned conjoint analysis." Journal of marketing research 42, no. 1 (2005): 67-82. *Grewal, Rajdeep, Joseph A. Cote, and Hans Baumgartner. "Multicollinearity and measurement error in structural equation models: Implications for theory testing." Marketing Science 23, no. 4 (2004): 519-529. *Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes." Journal of Marketing Research 41, no. 1 (2004): 101-115. *Grewal, Rajdeep, and Ravi Dharwadkar. "The role of the institutional environment in marketing channels." Journal of Marketing 66, no. 3 (2002): 82-97. *Grewal, Rajdeep, and Patriya Tansuhaj. "Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility." Journal of marketing 65, no. 2 (2001): 67-80. *Grewal, Rajdeep, James M. Comer, and Raj Mehta. "An investigation into the antecedents of organizational participation in business-to-business electronic markets." Journal of Marketing 65, no. 3 (2001): 17-33.

External links

* http://www.kenan-flagler.unc.edu/en/faculty/directory/marketing/rajdeep-grewal * http://www.businessnewsdaily.com/3843-b2b-sales-lead-black-hole.html * http://news.psu.edu/story/294587/2013/11/08/research/brand-loyalty-not-always-benefit-study-finds * https://books.google.com/books?isbn=1781002444

References

{{DEFAULTSORT:Grewal, Rajdeep Living people Marketing people University of North Carolina at Chapel Hill faculty IIT Delhi alumni Indian Institute of Management Lucknow alumni Year of birth missing (living people) Journal of Marketing Research editors