Eitan Muller (; Israel) is an Israeli professor of marketing at

Stern School of Business The Leonard N. Stern School of Business (also NYU Stern, Stern School of Business, or simply Stern) is the business schools, business school of New York University, a private university, private research university based in New York City. Founded ...

New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...

whose research focuses on

diffusion of innovation Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book ''Diffusion of Innovations'', first published in 1962. Rogers argues ...

, new products and tech, and monetization and pricing.

Career

Muller received his BSc in mathematics from the Technion - Israel Institute of Technology, then his

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

in marketing from

Kellogg Graduate School of Management The Northwestern University Kellogg School of Management (branded as Northwestern Kellogg) is the graduate business school of Northwestern University, a private research university in Evanston, Illinois. History Early history (1908–1950 ...

Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...

. He completed his PhD in

managerial economics Managerial economics is a branch of economics involving the application of economic methods in the organizational decision-making process.* * * Economics is the study of the production, distribution, and consumption of goods and services. Manag ...

from

through its department of managerial economics and decision sciences. Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the

Hebrew University of Jerusalem The Hebrew University of Jerusalem (HUJI; ) is an Israeli public university, public research university based in Jerusalem. Co-founded by Albert Einstein and Chaim Weizmann in July 1918, the public university officially opened on 1 April 1925. ...

Tel Aviv University Tel Aviv University (TAU) is a Public university, public research university in Tel Aviv, Israel. With over 30,000 students, it is the largest university in the country. Located in northwest Tel Aviv, the university is the center of teaching and ...

Reichman University Reichman University () is Israel's only private university, located in Herzliya, Tel Aviv District. It was founded in 1994 as the Interdisciplinary Center Herzliya (IDC Herzliya, ) private college, before being rebranded in 2021. It receives n ...

, and

Research

Muller's research focuses on new product growth, innovation, and new product pricing. He has published three books on new product growth and innovation. Muller has served as vice president of publication, European Marketing Academy (2017–2020), editor-in-chief, ''International Journal of Research in Marketing'' (2012–2015), and associate editor, ''

Management Science Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...

'' (1990–2001). Muller has held editorial review board positions for the following publications: ''

Technological Forecasting and Social Change ''Technological Forecasting and Social Change'' (formerly ''Technological Forecasting'') is a peer-reviewed academic journal published by Elsevier covering futures studies, technology assessment, and technology forecasting. Articles focus on method ...

'' (2003–2008), '' Marketing Science'' (1986–2002), ''

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

'' (2003–2018), ''

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

'' (1994–2020), and ''

International Journal of Research in Marketing ''International Journal of Research in Marketing'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Ec ...

'' (2019–current).

Published works

Muller has more than 100 publications that have been cited over 24,000 times, with an h-index of 55.

Books

Vijay Mahajan Vijay Mahajan is the chief executive officer (CEO) of the Rajiv Gandhi Foundation and the director of the Rajiv Gandhi Institute of Contemporary Studies. Mahajan was the founder of the BASIX (India), BASIX Social Enterprise Group which is enga ...

, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000 * Eitan Muller, Renana Peres, and

, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009 * Elie Ofek, Eitan Muller, and

Barak Libai Barak Libai (; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitabilit ...

, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC press, Beijing

Awards and recognitions

Muller has been a recipient of several industry and academic awards for his research, publications, and academic contributions which include among the rest the European Marketing Academy

, Best Paper Award (2020), Provost Award for Faculty Research Excellence, Reichman University (2020), Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019), Emerald Citation of Excellence Award (2016), European Marketing Academy

Best Paper Award – finalist (2007 & 2010),IJRM Best Paper Award Winners (2000–2014)
International Journal of Research in Marketing European Marketing Academy

Best Paper Award (1995).

External links

Eitan Muller Website

Prof. Eitan Muller
in

Website
Prof. Eitan Muller
in

Website * *

References

{{DEFAULTSORT:Muller, Eitan Living people Israeli marketing people Year of birth missing (living people) Academic staff of Reichman University New York University faculty