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Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mathew Brady
Mathew B. Brady ( – January 15, 1896) was an American photographer. Known as one of the earliest and most famous photographers in American history, he is best known for his scenes of the American Civil War, Civil War. He studied under inventor Samuel Morse, who pioneered the daguerreotype technique in America. Brady opened his own studio in New York City in 1844, and went on to photograph President of the United States, U.S. presidents John Quincy Adams, Abraham Lincoln, Millard Fillmore, Martin Van Buren, and other public figures. When the Civil War began, Brady's use of a mobile studio and darkroom enabled thousands of vivid War photography, battlefield photographs to bring home the reality of war to the public. He also photographed generals and politicians on both sides of the conflict, though most of these were taken by his assistants rather than by Brady himself. After the end of the Civil War, these pictures went out of fashion, and the government did not purchase the m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Accenture
Accenture plc is a global multinational professional services company originating in the United States and headquartered in Dublin, Ireland, that specializes in information technology (IT) services and management consulting. It was founded in 1989. A Fortune Global 500 company, it reported revenues of $64.9 billion in 2024. History Formation and early years Accenture began as the business and technology consulting division of accounting firm Arthur Andersen in the early 1950s. The division conducted a feasibility study for General Electric to install a computer at Appliance Park in Louisville, Kentucky, which led to GE's installation of a UNIVAC I computer and printer, believed to be the first commercial use of a computer in the United States. Split from Arthur Andersen In 1989, Arthur Andersen and Andersen Consulting became separate units of Andersen Worldwide Société Coopérative (AWSC). Throughout the 1990s, tensions grew between the two units. Andersen Consultin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance. Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services. Since analytics can require extensive computation (see ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deloitte Digital
Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along with EY, KPMG, and PwC. The Deloitte network is composed of member firms of Deloitte Touche Tohmatsu Limited ( ) a private company limited by guarantee incorporated in England and Wales. The firm was founded by accountant William Welch Deloitte in London, England in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touche Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Consulting
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and accessing consultants' specialized expertise regarding concerns that call for additional oversight. As a result of their exposure to and relationships with numerous organizations, consulting firms are typically aware of industry "best practices". However, the specific nature of situations under consideration may limit the ability or appropriateness of transferring such practices from one organization to another. Management consulting is an additional service to internal management functions and, for various legal and practical reasons, may not be seen as a replacement for internal management. Unlike interim management, management consultants do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann (company)
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Radio and television shows McCann-Erickson executive Dorothy B. McCann produced ''Death Valley Days'' and '' Dr. Christian''. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
James Walter Thompson
James Walter Thompson (October 28, 1847 – October 16, 1928) was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques. Biography He was born in Pittsfield, Massachusetts, on October 28, 1847. In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable, and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 (~$14,246 in 2023 terms) and renamed it '' J. Walter Thompson Company''. Thompson paid $800 for the Carlton and Smith furniture in the same transaction. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first kno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Francis Ayer
Francis Wayland Ayer (February 4, 1848March 5, 1923) was an American advertising businessman. Biography Ayer was born on February 4, 1848, to Nathaniel Wheeler Ayer and Joanna B. Wheeler in Lee, Massachusetts, though he was raised in western New York. Ayer's mother died when he was three years old, and his father remarried Harriett Amanda Post. Ayer taught in district schools and spent one year studying at the University of Rochester before moving to Philadelphia. There he was hired by a religious newspaper for the position of an advertising solicitor, but by 1867 he founded the company N. W. Ayer & Son, which he named after his father to give a degree of longevity and credibility to the business. Besides himself, he began with only a bookkeeper and US$25. In 1873 his father Nathaniel died. Two years later, May 5, 1875, he married his first wife, Rhandera Gilman. They had two daughters together. That same year he introduced the "open contract". In 1914 his first wife di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert E
The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' () "fame, glory, honour, praise, renown, godlike" and ''berht'' "bright, light, shining"). It is the second most frequently used given name of ancient Germanic origin.Reaney & Wilson, 1997. ''Dictionary of English Surnames''. Oxford University Press. It is also in use as a surname. Another commonly used form of the name is Rupert. After becoming widely used in Continental Europe, the name entered England in its Old French form ''Robert'', where an Old English cognate form (''Hrēodbēorht'', ''Hrodberht'', ''Hrēodbēorð'', ''Hrœdbœrð'', ''Hrœdberð'', ''Hrōðberχtŕ'') had existed before the Norman Conquest. The feminine version is Roberta. The Italian, Portuguese, and Spanish form is Roberto. Robert is also a common name in many Germanic languages, including En ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agate (typography)
An agate ( US) or ruby ( UK) is a unit of typographical measure. It is 5.5 typographical points, or about inch (1.94 mm). It can refer either to the height of a line of type or to a font that is 5.5 points. An is commonly used to display statistical data or legal notices in newspapers. It is considered to be the smallest point size that can be printed on newsprint and remain legible. Due to the small size of agate compared to typical newspaper body text that might be 8 to 10 points and due to its use for statistical, stock, racing or other table uses, the term "agate" may also refer to tables and texts using this point size. The general description "agate" refers to the collection of miscellaneous tables, stock tables, horse racing and sports tables and so forth that may be in a newspaper. From the ''American Dictionary of Printing and Bookmaking'' (1894): See also * Traditional point-size names Fonts originally consisted of a set of moveable type letterpunches ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
