''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

and media. Its namesake magazine was started as a

broadsheet A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of in height. Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper ...

newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''.

History

''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its name to ''Ad Age''.

Recognition

''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson. In 1980, Henderson Advertising, founded in 1946 by James M. Henderson in

Greenville, South Carolina Greenville ( ; ) is a city in Greenville County, South Carolina, United States, and its county seat. With a population of 70,720 at the 2020 United States census, 2020 census, it is the List of municipalities in South Carolina, sixth-most pop ...

, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".

Creativity 50

Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries, in addition to top creative campaigns and the most innovative advertising. Past winners have also included entertainers such as Beyonce,

David Bowie David Robert Jones (8 January 194710 January 2016), known as David Bowie ( ), was an English singer, songwriter and actor. Regarded as one of the most influential musicians of the 20th century, Bowie was acclaimed by critics and musicians, pa ...

, Sia,

Dwayne Johnson Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor and professional wrestler. He is signed to WWE, where he performs on a part-time basis. Widely regarded as one of the greatest professional w ...

, James Corden, Donald Glover, Stephen Colbert and author Kelly Oxford.

Controversy

Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response." There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."

References

External links