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James Walter Thompson
James Walter Thompson (October 28, 1847 – October 16, 1928) was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques. Biography He was born in Pittsfield, Massachusetts, on October 28, 1847. In 1864, William James Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable, and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 (~$14,246 in 2023 terms) and renamed it '' J. Walter Thompson Company''. Thompson paid $800 for the Carlton and Smith furniture in the same transaction. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first kno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pittsfield, Massachusetts
Pittsfield is the most populous city and the county seat of Berkshire County, Massachusetts, United States. It is the principal city of the Pittsfield, Massachusetts Metropolitan Statistical Area which encompasses all of Berkshire County. Pittsfield’s population was 43,927 at the 2020 United States census, 2020 census. Although its population has declined in recent decades, Pittsfield remains the third-largest municipality in Western Massachusetts, behind only Springfield, Massachusetts, Springfield and Chicopee, Massachusetts, Chicopee. In 2017, the Arts Vibrancy Index compiled by the National Center for Arts Research ranked Pittsfield and Berkshire County as the number-one medium-sized community in the nation for the arts. History The Mohicans, an Algonquian people, inhabited Pittsfield and the surrounding area until the early 18th century, when the population was greatly reduced by war and disease brought by white invaders. Many migrated westward or were subjugated to live o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Civil War
The American Civil War (April 12, 1861May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States between the Union (American Civil War), Union ("the North") and the Confederate States of America, Confederacy ("the South"), which was formed in 1861 by U.S. state, states that had Secession in the United States, seceded from the Union. The Origins of the American Civil War, central conflict leading to war was a dispute over whether Slavery in the United States, slavery should be permitted to expand into the western territories, leading to more slave states, or be prohibited from doing so, which many believed would place slavery on a course of ultimate extinction. Timeline of events leading to the American Civil War, Decades of controversy over slavery came to a head when Abraham Lincoln, who opposed slavery's expansion, won the 1860 presidential election. Seven Southern slave states responded to Lincoln's victory by seceding f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prudential Financial
Prudential Financial, Inc. is an American financial services company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both Investor#Retail_investor, retail and institutional customers throughout the United States and in over 40 other countries. In 2019, Prudential was the largest insurance provider in the United States with $815.1 billion in total assets. The company is included in the Fortune Global 500, ''Fortune'' Global 500 and Fortune 500, ''Fortune'' 500 rankings. Logo The use of Prudential's symbol, the Rock of Gibraltar, began after an advertising agent passed Snake Hill, Laurel Hill, a volcanic neck, in Secaucus, New Jersey, on a train in the 1890s. The related slogans "Get a Piece of the Rock" and "Strength of Gibraltar" are also still quite widely associated with Prudential, though current advertising uses neither of these. Through the years, the symbol went through various versions, but in 1989, a s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rock Of Gibraltar
The Rock of Gibraltar (from the Arabic name Jabal Ṭāriq , meaning "Mountain of Tariq ibn Ziyad, Tariq") is a monolithic limestone mountain high dominating the western entrance to the Mediterranean Sea. It is situated near the end of a narrow -long promontory stretching due south into the Mediterranean Sea and is located within the British territory of Gibraltar. The rock is 27 km northeast of Tarifa, Spain, the southwestern tip of Europe on the Iberian Peninsula. The rock serves as a fortress and contains a labyrinthine network of man-made tunnels known as the Tunnels of Gibraltar. Most of the Rock's upper area comprises a Gibraltar Nature Reserve, nature reserve which is home to about 300 Barbary macaques in Gibraltar, Barbary macaques. It is a major tourist attraction. The Rock of Gibraltar, the northern of the two historic Pillars of Hercules, was known to the Ancient Romans, Romans as ''Mons Calpe'' ("Mount Calpe"); the southern Pillar of Hercules on the African side o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Franklin D
Franklin may refer to: People and characters * Franklin (given name), including list of people and characters with the name * Franklin (surname), including list of people and characters with the name * Franklin (class), a member of a historical English social class Places * Franklin (crater), a lunar impact crater * Franklin County (other), in a number of countries * Mount Franklin (other), including Franklin Mountain Australia * Franklin, Tasmania, a township * Division of Franklin, federal electoral division in Tasmania * Division of Franklin (state), state electoral division in Tasmania * Franklin, Australian Capital Territory, a suburb in the Canberra district of Gungahlin * Franklin River, river of Tasmania * Franklin Sound, waterway of Tasmania Canada * District of Franklin, a former district of the Northwest Territories * Franklin, Quebec, a municipality in the Montérégie region * Rural Municipality of Franklin, Manitoba * Franklin, Manitoba, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stanley B
Stanley may refer to: Arts and entertainment Film and television * ''Stanley'' (1972 film), an American horror film * ''Stanley'' (1984 film), an Australian comedy * ''Stanley'' (1999 film), an animated short * ''Stanley'' (1956 TV series), an American situation comedy * ''Stanley'' (2001 TV series), an American animated series Other uses in arts and entertainment * ''Stanley'' (play), by Pam Gems, 1996 * Stanley Award, an Australian Cartoonists' Association award * '' Stanley: The Search for Dr. Livingston'', a video game Businesses * Stanley, Inc., an American information technology company * Stanley Aviation, an American aerospace company * Stanley Black & Decker, formerly The Stanley Works, an American hardware manufacturer ** Stanley Hand Tools, a division of Stanley Black & Decker * Stanley bottle, a brand of food and beverage containers * Stanley Electric, a Japanese manufacturer of electric lights * Stanley Furniture, an American furniture manufacturer * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cranford, New Jersey
Cranford is a Township (New Jersey), township in Union County, New Jersey, Union County, in the U.S. state of New Jersey, located southwest of Manhattan. As of the 2020 United States census, the township's population was 23,847, an increase of 1,222 (+5.4%) from the 2010 United States census, 2010 census count of 22,625, which in turn reflected an increase of 47 (+0.2%) from the 22,578 counted in the 2000 United States census, 2000 census. NJ Transit rail service is available at the Cranford station, along the Raritan Valley Line, with service to Newark Penn Station and to New York Penn Station in Midtown Manhattan via Midtown Direct. It is part of the New York metropolitan area. Cranford was incorporated as a township by an act of the New Jersey Legislature on March 14, 1871, from portions of the Townships of Clark, New Jersey, Clark, Linden, New Jersey, Linden, Springfield Township, Union County, New Jersey, Springfield Township, Union Township, Union County, New Jersey, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Townsend Lent Cover Souvenir
Frank, FRANK, or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a Germanic people in late Roman times * Franks, a term in the Muslim world for all western Europeans, particularly during the Crusades Currency * Liechtenstein franc or frank, the currency of Liechtenstein since 1920 * Swiss franc or frank, the currency of Switzerland since 1850 * Westphalian frank, currency of the Kingdom of Westphalia between 1808 and 1813 * The currencies of the German-speaking cantons of Switzerland (1803–1814): ** Appenzell frank ** Aargau frank ** Basel frank ** Berne frank ** Fribourg frank ** Glarus frank ** Graubünden frank ** Luzern frank ** Schaffhausen frank ** Schwyz frank ** Solothurn frank ** St. Gallen frank ** Thurgau frank ** Unterwalden frank ** Uri frank ** Zürich frank Places * Frank, Alberta, Canada, an urban community, formerly a village * Franks, Illinois, United States, an unincorporated community * Franks ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
