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Adbusters Media Foundation
The Adbusters Media Foundation is a Canadian-based not-for-profit organization, not-for-profit, Environmentalism, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." As anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free ''Adbusters'', an activist magazine devoted to challenging consumerism. The magazine has an international circulation peaking at 120,000 in the late 2000s with circulation of 60,000 in 2022. Past and present contributors to the magazine include Jonathan Barnbrook, Morris Berman, Brendan Connell, Simon Critchley, David Graeber, Michael Hardt, Chris Hedges, Bill McKibben, Jim Munroe, David Orrell, Douglas Rushkoff, Matt Taibbi, Slavoj Žižek, and others. Adbuste ...
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Kalle Lasn
Kalle Lasn () (born March 24, 1942) is an Estonian-Canadian film maker, author, magazine editor, and activist. Near the end of World War II, his family fled Estonia and Lasn spent some time in a German refugee camp. At age seven he was resettled in Australia with his family, where he grew up and remained until the late 1960s, attending school in Canberra. In the late 1960s, he founded a market research company in Tokyo, and in 1970, moved to Vancouver, British Columbia, Canada. Over the course of twenty years, he produced documentaries for PBS and Canada’s National Film Board. He currently resides in Vancouver, British Columbia. He is the co-founder of ''Adbusters'' magazine and author of the books ''Culture Jam'' and ''Design Anarchy'' and is the co-founder of the Adbusters Media Foundation, which owns the magazine. He reportedly started ''Adbusters'' after an epiphany that there was something profoundly wrong with consumerism. It happened in a supermarket parking lot. Frustr ...
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Douglas Rushkoff
Douglas Mark Rushkoff (born February 18, 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture and his advocacy of open-source solutions to social problems. Rushkoff is most frequently regarded as a media theorist and is known for coining terms and concepts including viral media (or media virus), digital native, and social currency. He has written ten books on media, technology and culture. He wrote the first syndicated column on cyberculture for '' The New York Times Syndicate'', as well as regular columns for ''The Guardian'' of London, ''Arthur'', ''Discover'', and the online magazines '' Daily Beast'', and '' TheFeature''. Rushkoff is currently Professor of Media Theory and Digital Economics at the City University of New York, Queens College. He has previously lectured at The New School university in Manhattan and the Interactive Telecommunications Progra ...
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E - The Environmental Magazine
E, or e, is the fifth letter and the second vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''e'' (pronounced ); plural ''es'', ''Es'', or ''E's''. It is the most commonly used letter in many languages, including Czech, Danish, Dutch, English, French, German, Hungarian, Latin, Latvian, Norwegian, Spanish, and Swedish. Name In English, the name of the letter is the "long E" sound, pronounced . In most other languages, its name matches the letter's pronunciation in open syllables. History The Latin letter 'E' differs little from its source, the Greek letter epsilon, 'Ε'. This in turn comes from the Semitic letter '' hê'', which has been suggested to have started as a praying or calling human figure (''hillul'', 'jubilation'), and was most likely based on a similar Egyptian hieroglyph that indicated a different pronunciation. In Semitic, the ...
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Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its English-language and French-language service units known as CBC and Radio-Canada, respectively. Although some local stations in Canada predate its founding, the CBC is the oldest continually-existing broadcasting network in Canada. The CBC was established on November 2, 1936. The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique (international radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website). The CBC also operates two terrestrial television networks, the English-language CBC Television and the French-language Ici Radio-C ...
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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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Television Ad
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introd ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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Subvertising
Subvertising (a portmanteau of ''subversion (political), subvert'' and ''advertising'') is the practice of making spoofs or parody, parodies of corporation, corporate and politics, political advertising, advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satire, satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. Although he rarely altered physical ads, American performance artist Joey Skaggs' media interventions function as subvertisements. By parodying authoritative narratives and co-opting ma ...
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Occupy Wall Street
Occupy Wall Street (OWS) was a left-wing populist movement against economic inequality, capitalism, corporate greed, big finance, and the influence of money in politics that began in Zuccotti Park, located in New York City's Financial District, and lasted for fifty-nine days—from September 17 to November 15, 2011. The motivations for Occupy Wall Street largely resulted from public distrust in the private sector during the aftermath of the Great Recession in the United States. There were many particular points of interest leading up to the Occupy movement that angered populist and left-wing groups. For instance, the 2008 bank bailouts under the George W. Bush administration utilized congressionally appropriated taxpayer funds to create the Troubled Asset Relief Program (TARP), which purchased toxic assets from failing banks and financial institutions. The U.S. Supreme Court ruling in '' Citizens United v. FEC'' in January 2010 allowed corporations to spend unlimi ...
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TV Turnoff
Screen-Free Week (formerly TV Turnoff Week and Digital Detox Week) is an annual event where children, families, schools and communities around the world are encouraged to turn off screens and "turn on life". Instead of relying on screen-related media such as television programming or video games for entertainment, participants read, daydream, explore, enjoy nature, and spend time with family and friends. Over 300 million people have taken part in the turnoff, with millions participating each year. In 2010, Campaign for a Commercial-Free Childhood (CCFC) became the home of Screen-Free Week at the request of the Board of the Center for SCREEN-TIME Awareness (CSTA), which ran the initiative since 1994. CCFC launched a new website and developed a new Organizer's Kit, fact sheets, and other materials for Screen-Free Week 2011 and beyond. The Screen-Free Week Organizer's Kit is available as a free download. History In 1994, the week was first championed by TV-Free America and its f ...
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