|
Omnicom
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group acts as the parent company for Omnicom Media Group composed of three agencies (OMD, PHD and Hearts & Science) as well as three global advertising agency networks – BBDO, DDB and TBWA. Omnicom Group also manages Flywheel, DAS Group of Companies (comprising the Health Group, the Precision Marketing Group, the Commerce Group and the Advertising Collective) and the Communications Consultancy Network. Omnicom Group was ranked as one of the four largest advertising agencies in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business, Doyle had a client focus, and Bernbach played an integral role in the writing of ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TBWA Worldwide
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company. History TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. In 2010, it was named by Advertising Agency as one of the top ten agencies of the Decade. TBWA\Wor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications '' Adweek'', ''Advertising Age'' and '' Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by ''The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allen Rosenshine
Allen G. Rosenshine (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world. Biography and career Rosenshine graduated from Columbia College in 1959. He joined BBDO in 1965 as a copywriter and became the BBDO New York creative director in 1975. In 1980, he became president of the New York agency and in 1985, he was named chief executive officer of BBDO Worldwide. In April 1986, He spearheaded what is dubbed as advertising's "Big Bang," a merger that created the Omnicom Group, the world's largest three-network conglomerate consisting of BBDO (Ranked No. 6) and a merged Needham Harper Worldwide (No. 16) and Doyle Dane Bernbach (No. 12). He served as chairman of the Omnicom Group for three years before famously "firing himself" and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wolff Olins
Wolff Olins is a global brand consultancy agency that specialises in corporate identity. It was founded in 1965 in London, where its main office is still based, as well as having offices in New York City, San Francisco and Los Angeles. It employs some 150 designers, strategists, technologists, environment specialists and programme managers, and has been part of the Omnicom Group since 2001. Since the agency was founded, it has worked for several entities in various sectors including technology, culture, retail, sport, consumer goods, travel, energy and public utilities, media and non-profit. In 2012 the firm was listed by ''The Sunday Times'' as one of the "best small companies to work for", and was in 31st place on list of the "best places to work" compiled by ''Ad Age'' magazine. In 2018 ''Fast Company'' magazine placed the company at the head of a list of the "most innovative design firms". History Wolff Olins was founded in Camden Town, London, in 1965 by designer Michael ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Planning
Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium? Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Specialty Service
A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic. History The number of specialty channels greatly increased during the 1990s and 2000s with the increase of broadcast bandwidth and television's transition to digital, while the previously common model of countries having just a few (national) TV stations addressing all interest groups and demographics became increasingly outmoded, as it already had been for some time in several countries. About 65% of today's satellite channels are specialty channels . Types of specialty services may include, but by no means are limited to: * Adult channels * Children's interest channels * Documentary channels * Entertainment channels * Men's interest channels * Movie channels * Music channels * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Communications
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. Riel, Cees B.M. van; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. . It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set member ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, blogs and live chat platforms. History As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising. By 1997, the ''Journal of Direct Marketing'' had re-branded to become the ''Journal of Interactive Marketing'', which continues today. In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer relationship management (CRM) technology. With the advent of content marketing in the late 1990s and the founding of Hubspot in 2006, interactivity has seen a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
