Omnicom Group Inc. is an American global media,

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

corporate communications Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. Riel, Cees B.M. van; Fombru ...

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

, headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

. Omnicom's branded networks and specialty firms provide services in four disciplines:

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study big data, large amounts of information. CRM systems data collectio ...

(CRM),

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

and

specialty service A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targete ...

s. The services included in these disciplines are

media planning Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. ...

and buying, digital and

interactive marketing Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, ...

sport Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

s and events marketing,

field marketing Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool. The brand's message is delive ...

and

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

consultancy A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

. Omnicom Group was ranked as one of the four largest

advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

in the world by ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'' in 2002. In 2014, Omnicom was considered the second largest

holding company by ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

''. The company employs more than 77,000 employees in over 100 countries worldwide.

History

In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of

William Bernbach William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakth ...

) co-created Omnicom in a three-way merger of BBDO Worldwide,

Doyle Dane Bernbach DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the

Metropolitan Opera The Metropolitan Opera (commonly known as the Met) is an American opera company based in New York City, resident at the Metropolitan Opera House at Lincoln Center, currently situated on the Upper West Side of Manhattan. The company is oper ...

in 1985) was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman. In July 2013, it was announced that

Publicis Groupe Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen. By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion. Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

, Germany, China and the UAE. In July 2017, Omnicom announced that

Gracia Martore Gracia C. Martore is the former president and CEO of Tegna, Inc. and was CEO of the predecessor Gannett Company before its split. She was succeeded by Dave Lougee on 1 June 2017. She replaced Craig Dubow on 6 October 2011. She serves on the Board ...

, former President and CEO of

TEGNA Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into tw ...

, had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia. In November 2021, Daryl Simm was promoted to president and COO. That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide.

Operations

Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS),

DDB Worldwide DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

, Omnicom Media Group (OMG) and TBWA Worldwide. BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year. BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report. The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency. Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera. DDB Worldwide, one of the three initial companies, is a global advertising network. In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare agencies, which added medical and healthcare services to DDB's profile. Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB. Omnicom Media Group is the media division of the Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. TBWA is a global agency network, normally billed as 'The Disruption Company'. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA Chiat Day name. Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), The Integer Group, Lucky Generals, Designory, NEBOKO, and other TBWA branded regional agencies.

References

External links

* * {{Authority control American companies established in 1986 Companies listed on the New York Stock Exchange Advertising agencies of the United States Companies based in New York City Holding companies established in 1986 1986 establishments in New York City

History

Operations

See also

References

External links