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International Association Of Skateboard Companies
The International Association of Skateboard Companies (IASC) is a for-profit trade association that seeks to promote skateboarding as a leisure activity. Its board of directors includes representatives of a number of skateboarding companies who in turn represent a membership base of ''"skateboard manufacturers, distributors, contest organizers, ramp designers and individuals"''. History The IASC was established in 1995 by Jim Fitzpatrick, with the goal of promoting skateboarding, increase participation, saving its members money and educating the community about skateboarding. Its members include skateboard manufacturers, distributors, skatepark designers and contest organisers. Its current board of directors includes representatives of Dwindle Distribution, Sole Technology, Wabsono International, Transworld Skateboarding, DVS Shoes, Sector 9, Black Box, Nike Skateboarding, Element, Tum Yeto ( Tod Swank), The Skateboard Mag, DC Shoes, Vans and Blitz Distribution (Per Welinde ...
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Skateboarding Sponsorship
Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues (like specific skateparks) by larger distributors or manufacturers of skateboarding equipment and merchandise.''Marketing Communications''
by Ludi Koekemoer & Steve Bird (Juta and Company Ltd, 2004)
Sponsors employ a variety of methods in an effort to "
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Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence public policy in ...
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The Skateboard Mag
''The Skateboard Mag'' was an independently published American skateboarding magazine that published over 100 issues (in 2005 its circulation was approximately 90,000) and featured professional skateboarder, Danny Way, on the cover of its inaugural issue, depicted mid-air while executing a gap to noseblunt slide on a construction known as the "Mega Ramp". As of February 2005, the publication was owned by a group that consists of seven partners, while the magazine employed eleven full-time staff members. In 2014 it became a part of a website and in 2017 its existence on the website stopped. History Internal tensions between the ''Transworld Skateboarding'' magazine staff and owners AOL Time Warner prompted the resignation of several key editorial members, such as Mike Mihaly, J. Grant Brittain, Dave Swift, The Skateboard Mag Founding trio was later joined by TransWorld Skateboarding Senior Photographer Atiba Jefferson who all later launched ''The Skateboard Mag'' publication (th ...
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Public Liability
Public liability is part of the law of tort which focuses on civil wrongs. An applicant (the injured party) usually sues the respondent (the owner or occupier) under common law based on negligence and/or damages. Claims are usually successful when it can be shown that the owner/occupier was responsible for an injury, therefore they breached their duty of care. The duty of care is very complex, but in basic terms it is the standard by which one would expect to be treated whilst one is in the care of another. Once a breach of duty of care has been established, an action brought in a common law court would most likely be successful. Based on the injuries and the losses of the applicant the court would award a financial compensation package. The law of insurance and public liability In the course of managing any property, one is obligated to comply with laws and statutes administered by government and municipal bodies. These bodies impose various liabilities of which the property o ...
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Reform
Reform ( lat, reformo) means the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The use of the word in this way emerges in the late 18th century and is believed to originate from Christopher Wyvill's Association movement which identified “Parliamentary Reform” as its primary aim.Reform in English Public Life: the fortunes of a word. Joanna Innes 2003 Reform is generally regarded as antithetical to revolution. Developing countries may carry out a wide range of reforms to improve their living standards, often with support from international financial institutions and aid agencies. This can include reforms to macroeconomic policy, the civil service, and public financial management. In the United States, rotation in office or term limits would, by contrast, be more revolutionary, in altering basic political connections between incumbents and constituents. Re-form When used to describe something which is ''physically'' formed again, such as re-casting ...
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Poway, California
Poway () is a city in San Diego County, California, United States. The unincorporated community became a city on December 1, 1980. Poway's rural roots influenced its motto "The City in the Country". The city has a population of 49,701 as of 2019. Poway is considered part of San Diego's North County. History The Kumeyaay people lived in the area for centuries before the Spanish colonization of the region. Artifacts such as arrowheads, spear points, metates, grinding stones, and pottery found along the bed of Poway Creek all indicate an early Kumeyaay presence. Various pictographs adorn many of Poway's boulders, and modern dating techniques suggest these paintings date to the 16th century and earlier. The name "Poway" is a Kumeyaay term meaning "arrowhead" or "watering hole". European settlement In the late 18th century, the Mission San Diego de Alcalá kept cattle in the valley. Documents of Mission San Diego de Alcala record the name of the valley as "Paguay" as earl ...
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Skateboard
A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarder moves by pushing with one foot while the other foot remains balanced on the board, or by pumping one's legs in structures such as a bowl or half pipe. A skateboard can also be used by simply standing on the deck while on a downward slope and allowing gravity to propel the board and rider. If the rider's leading foot is their right foot, they are said to ride "goofy". The two main types of skateboards are the longboard and the shortboard. The shape of the board is also important: the skateboard must be concaved to perform tricks. History Skateboarding started in California in the 1950s. The first skateboards were made from roller skates attached to a board. Skateboarding gained in popularity because of surfing: in fact, skateboarding w ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or compa ...
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Time (magazine)
''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published Weekly newspaper, weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Since 2018, ''Time'' has been published by Time USA, LLC, owned by Marc Benioff, who acquired it from Meredith Corporation. History ''Time'' has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United St ...
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Skateboard
A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarder moves by pushing with one foot while the other foot remains balanced on the board, or by pumping one's legs in structures such as a bowl or half pipe. A skateboard can also be used by simply standing on the deck while on a downward slope and allowing gravity to propel the board and rider. If the rider's leading foot is their right foot, they are said to ride "goofy". The two main types of skateboards are the longboard and the shortboard. The shape of the board is also important: the skateboard must be concaved to perform tricks. History Skateboarding started in California in the 1950s. The first skateboards were made from roller skates attached to a board. Skateboarding gained in popularity because of surfing: in fact, skateboarding w ...
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Calgary Go Skateboarding Day
Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, making it the third-largest city and fifth-largest metropolitan area in Canada. Calgary is situated at the confluence of the Bow River and the Elbow River in the south of the province, in the transitional area between the Rocky Mountain Foothills and the Canadian Prairies, about east of the front ranges of the Canadian Rockies, roughly south of the provincial capital of Edmonton and approximately north of the Canada–United States border. The city anchors the south end of the Statistics Canada-defined urban area, the Calgary–Edmonton Corridor. Calgary's economy includes activity in the energy, financial services, film and television, transportation and logistics, technology, manufacturing, aerospace, health and wellness, retail, and ...
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Per Welinder
Per Nils Welinder (born April 17, 1962) is a Swedish entrepreneur and former professional skateboarder. During the 1980s he achieved international fame as a freestyle skater and was a leading member of the Powell-Peralta skate team known as the "Bones Brigade". He had a number of influential video parts with Powell during the 1980s, a series of signature models, and roles in several Hollywood movies. Welinder also has the unique distinction of being the only person to have ever beaten Rodney Mullen in a professional skate contest. Biography Welinder was born in Täby, just outside Stockholm. In the 1980s, Welinder and Rodney Mullen were competitors in freestyle skateboarding, and Welinder regularly placed second to Mullen's first place. At a 1983 contest, Mullen skated uncharacteristically below form and Welinder won. Mullen retired for a year and was soon allowed to return to the scene, overshadowing Welinder and all the other freestylers, but Welinder consistently was the se ...
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