|
Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. ''The New York Times'' reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. "Only about 4 percent" of coupons received were redeemed. Coupons can be targeted selectively to regional markets in which price competition is great. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coupon (bond)
In finance, a coupon is the interest payment received by a bondholder from the date of issuance until the date of maturity of a bond. Coupons are normally described in terms of the " coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year. Typically, this will consist of two semi-annual payments of $25 each. History The origin of the term "coupon" is that bonds were historically issued in the form of bearer certificates. Physical possession of the certificate was (deemed) proof of ownership. Several coupons, one for each scheduled interest payment, were printed on the certificate. At the date the coupon was due, the owner would detach the coupon and present it for payment (an act called "clipping the coupon"). The certificate often also contained a document called a ''talon'', which (when the orig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Credit Network
The National Credit Network is an Iranian food, staple and other goods coupon ration program established by the government of Iran in June 2023. Grocery stores, wholesalers, and supermarkets can register to sell eligible products, while purchases made in a few national chain stores (such as Refah) may be covered by coupons. The program was a failure. It failed in providing better priced nutrition to poor people population shopping. February 2024 Iran celebrated its 45th year Islamic revolution The Iranian Revolution (, ), also known as the 1979 Revolution, or the Islamic Revolution of 1979 (, ) was a series of events that culminated in the overthrow of the Pahlavi dynasty in 1979. The revolution led to the replacement of the Im ... anniversary since its establishment with 220.000 toman to 330.000 ($5) toman electronic 11 essentil food item coupons for a week which lengthy queues in grocery markets. Phases Payments for subsidized goods are made through each eligib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Premium (marketing)
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product. Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums. Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopa Docket
Shopa Docket was an Australian coupon company, founded in 1986, based in Brisbane, Australia. It was a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets including Woolworths, Target, Kmart, Big W, Chemist Warehouse, Harris Farm and IGA. Shopa Docket helped companies to advertise, promote and market their brand through their coupons. Shopa Docket was part of the Shopa Group. It provided online offers, deals, vouchers, and coupon codes from several local and national brands. It was the sole provider of printed docket advertising in Australia, reportedly by the ''Brisbane Times''. In September 2023, Shop A Docket, entered administration. History Shopa Docket was established in 1986 by Simon McCord, with a single retailer called Pick N Pay Hypermarket in Brisbane, Queensland offering free cash register rolls in exchange for advertising space on the back of receipts. In 1989, Franklins, Bi-Lo and many other independe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebate (marketing)
In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product. The mail-in rebate (MIR) is the most common. An MIR entitles the buyer to mail in a coupon, receipt, and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase. Rebates are offered by either the retailer or the product manufacturer. Large stores often work in conjunction with manufacturers, usually requiring two or sometimes three separate rebates for each item, and sometimes are valid only at a single store. Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available online for download. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks. The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions. Realizing that especially housewives would want advice from a fellow woman, the comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discounts And Allowances
Discounts are reductions applied to the basic sale price of goods or services. Allowances against price may have a similar effect Discounting practices operate within both business-to-business and business-to-consumer contexts.Iyengar, R. and Jedidi, K.A Conjoint Model of Quantity Discounts ''Marketing Science'', Volume. 31, No. 2, March–April 2012, pp 334-350, , accessed on 21 January 2025 Discounts can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or a quoted price specific to a potential buyer, often given in written form. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Retailers
Online shopping is a form of electronic commerce which allows Consumer, consumers to directly buy good (economics), goods or Service (economics), services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. Online stores that evoke the physical analogy of buying product (business), products or services at a regular Brick and mortar business, "brick-and-mortar" Retailing, retailer or shopping center follow a process called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another business, the process is instead called ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Card
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serves (Canada, The Netherlands, Bahrain, Qata ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multimedia Messaging Service
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slide show, slideshow of multiple images, or audio. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information. On (mainly) older devices, messages that start off with text, as SMS, are converted to and sent as an MMS when an emoji is added. The commercial introduction of MMS started in March 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voucher
A voucher is a bond of the redeemable transaction type which is worth a certain money, monetary value and which may be spent only for specific reasons or on specific goods. Examples include house, housing, travel, and food vouchers. The term voucher is also a synonym for receipt and is often used to refer to receipts used as evidence (law), evidence of, for example, the declaration that a service has been performed or that an expenditure has been made. Voucher is a tourist guide for using services with a guarantee of payment by the agency. The term is also commonly used for school vouchers, which are somewhat different. In tourism Vouchers are used in the tourism sector primarily as proof of a named customer's right to take a service at a specific time and place. Service providers collect them to return to the tour operator or travel agent that has sent that customer, to prove they have given the service. So, the life of a voucher is as below: # Customer receives vouchers from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
