WVRX (104.9 FM) is a Southern Gospel formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Strasburg, Virginia Strasburg is a town in Shenandoah County, Virginia, United States, which was founded in 1761 by Peter Stover. It is the largest town by population in the county and is known for its grassroots art culture, pottery, antiques, and American Civil ...

, serving the Northern

Shenandoah Valley The Shenandoah Valley () is a geographic valley and cultural region of western Virginia and the eastern panhandle of West Virginia in the United States. The Valley is bounded to the east by the Blue Ridge Mountains, to the west by the east ...

. WVRX is owned by Point FM Ministries. WVRX simulcasts sister station WVRS.

History

On January 31, 2018, the then-WZFC changed their format from classic country to a simulcast of sister news/talk station

WINC Winc is a workplace support company operating in Australia supplying office essentials, furniture, safety equipment and IT solutions. The company is focused on supporting businesses through the delivery of everything a workplace needs to work - ...

(1400 AM) in nearby

Winchester Winchester (, ) is a City status in the United Kingdom, cathedral city in Hampshire, England. The city lies at the heart of the wider City of Winchester, a local government Districts of England, district, at the western end of the South Downs N ...

. On November 17, 2020, both WZFC and sister station WXBN (105.5 FM) became a simulcast of WINC-FM (92.5 FM) and its

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. WINC-FM's programming was migrated to the two stations in anticipation of the sale of the 92.5 FM signal to the

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

. Upon the sale of the 92.5 FM signal to EMF, Centennial transferred the WINC-FM call letters to 105.5 FM. On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM (105.5 FM) and sister-station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000. Fellow sister station

was not included in the sale. Allen B. Shaw, Centennial's President and CEO, said in a May 2021 interview with '' The Winchester Star'' that Metro Radio, Inc. had had assured Shaw "they do not intend to" change the format of WINC-FM and WZFC. Shaw further said Metro thought WINC-FM's format was "probably the best format for the Winchester market" for ad revenue. On June 30, coincident with the consummation of the sale to Metro Radio, long-time morning show host Barry Lee signed off after 37 years at the station. Hours later, long-time afternoon host Paula Kidwell would also sign off. The same day, the callsign was changed from WZFC to WKDV-FM to match new sister station WKDV, licensed to Manassas. On September 30, just three months after Metro Radio purchased the station (and sister WINC-FM), Metro entered into an agreement to sell WKDV-FM to Point FM Ministries for $125,000. Point FM Ministries owns locally based, Southern Gospel-formatted WVRS. Metro Radio will retain WINC-FM. The sale was consummated on December 17, 2021. On January 13, 2022, the station changed its call sign to WVRX, and the station changed its programming to a simulcast of new sister station WVRS.

References

External links

* {{Winchester Radio 1987 establishments in Virginia Radio stations established in 1987 VRX Southern Gospel radio stations in the United States Shenandoah County, Virginia