''Viva'' (1975–2021) was a weekly

fashion magazine Fashion journalism is a component of fashion media, with a focus on journalism, writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and ...

for women, published in the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

History

''Viva'' was first published on 7 October 1972 by VNU's . It used the subtitle Damesweekblad ( English: ''Women's weekly magazine''). After 2001, it was published by

Sanoma Sanoma Corporation (, , formerly SanomaWSOY) is Finland's largest media group and a European education publisher. The company has media business in Finland and an education business in twelve European countries, including Belgium, Netherlands, ...

, and has a circulation of 70,000 copies (2012). In 2012, ''Viva'' celebrated its 40th anniversary. The magazine used

Layar Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented ...

to create an interactive magazine cover. Viva's last issue was published on 21 July 2021.

Editor-in-chief

*1972-1975: Joop Swart *1975-1983: Jet den Blanken *1983-1984: Hanny van den Horst (acting) *1984-1989: Adri de Vries *1989-1991: Koos de Boer *1991-1992: Koos de Boer & Rob van Vuure *1992-1993: Koos de Boer & Tineke Verhoeven *1993-2001: Tineke Verhoeven *2001-2005: Marije de Jong *2005-2008: Karin van Gilst *2008-2012: Corinne van Duin *2012-2014: Gijsje van Bentum *2014-2015: Vivianne Bendermacher *2015: Ellen de Jong (a.i.) *2016: Kirsten Steenvoort, Sabine Brusse *2017-2021?: Debby Gerritsen

References

External links

Official website
(archived) {{DEFAULTSORT:Viva 1972 establishments in the Netherlands Dutch-language magazines Magazines established in 1972 Magazines published in Amsterdam Weekly magazines published in the Netherlands Women's fashion magazines Women's magazines published in the Netherlands