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Layar
Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items, using augmented reality technology. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. In June 2014, Layar was acquired by the UK company Blippar. The Layar office in Amsterdam was closed down in 2016. In January 2019, it was reported that co-founders Klein and Lens-FitzGerald had expressed interest in buying back the intellectual property of Layar to relaunch it as an independent business. Technology The browser makes use of the following: * Accelerometer * Built-in camera * Compass * GPS These are used together to identify the user's location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer. Content Data ...
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Far-Play
Far-Play (stylized fAR-Play, from augmented reality) was a software platform developed at the University of Alberta, for creating location-based, scavenger-hunt style games which use the GPS and web-connectivity features of a player's smartphone. According to the development team, "our long-term objective is to develop a general framework that supports the implementation of AARGs that are fun to play and also educational". It utilizes Layar, an augmented reality smartphone application, QR codes located at particular real-world sites, or a phone's web browser, to facilitate games which require players to be in close physical proximity to predefined "nodes". A node, referred to by the developers as a Virtual Point of Interest (vPOI), is a point in space defined by a set of map coordinates; fAR-Play uses the GPS function of a player's smartphone — or, for indoor games, which are not easily tracked by GPS satellites, specially-created QR codes— to confirm that they are adequatel ...
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Amsterdam
Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Region of Amsterdam, urban area and 2,480,394 in the Amsterdam metropolitan area, metropolitan area. Located in the Provinces of the Netherlands, Dutch province of North Holland, Amsterdam is colloquially referred to as the "Venice of the North", for its canals of Amsterdam, large number of canals, now a World Heritage Site, UNESCO World Heritage Site. Amsterdam was founded at the mouth of the Amstel River, which was dammed to control flooding. Originally a small fishing village in the 12th century, Amsterdam became a major world port during the Dutch Golden Age of the 17th century, when the Netherlands was an economic powerhouse. Amsterdam was the leading centre for finance and trade, as well as a hub of secular art production. In the 19th ...
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Augmented Reality
Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted display. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersion (virtual reality), immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, compared to virtual reality, which aims to completely replace the user's real-world environment with a simulated one. Augmented reality is typically visual, but can span multiple sensory Modality (human–computer interaction), modalities, including Hearing, auditory, haptic perception, haptic, and Somatosensory system, somatosensory. The primary value of augmented reality is the manner in which components of a digital world blend into a person's perception of the real world, ...
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World Economic Forum
The World Economic Forum (WEF) is an international non-governmental organization, international advocacy non-governmental organization and think tank, based in Cologny, Canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer Klaus Schwab. The foundation's stated mission is "improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas". The foundation is mostly funded by its 1,000 member Multinational corporation, multi-national companies. The WEF is mostly known for its annual meeting at the end of January in Davos, a mountain resort in the canton of Graubünden, in the eastern Alps region of Switzerland. The meeting brings together some 3,000 paying members and selected participants – among whom are investors, business leaders, political leaders, economists, celebrities and journalists – for up to five days to discuss list of global issues, global issu ...
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Blippar
Blippar is a company based in the UK that specialises in augmented reality (AR) content creation and publishing to smartphones and the web. Blippar's product offerings include in-house bespoke AR content creation, with a focus on mobile and WebAR, and a proprietary content creation and publishing platform, Blippbuilder, that enables users to create and publish AR content themselves. The company has its main offices in London. Blippar has created AR campaigns for partners that include GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, and Procter & Gamble. These campaigns have also included the world's first AR product launch, delivered in partnership with OnePlus Nord. History 2011–2018: founding and financial history Blippar was founded in 2011 by Ambarish Mitra, Omar Tayeb and Steve Spencer, after a discussion about the possibility of Queen Elizabeth II ‘coming to life’ from a twenty pound note. At its launch on Android and iOS in August 2011, Blip ...
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Accelerometer
An accelerometer is a device that measures the proper acceleration of an object. Proper acceleration is the acceleration (the rate of change (mathematics), rate of change of velocity) of the object relative to an observer who is in free fall (that is, relative to an inertial frame of reference). Proper acceleration is different from coordinate acceleration, which is acceleration with respect to a given coordinate system, which may or may not be accelerating. For example, an accelerometer at rest on the surface of the Earth will measure an Gravitational acceleration, acceleration due to Earth's gravity straight upwards of about Standard gravity, ''g'' ≈ 9.81 m/s2. By contrast, an accelerometer that is in free fall will measure zero acceleration. Accelerometers have many uses in industry, consumer products, and science. Highly sensitive accelerometers are used in inertial navigation systems for aircraft and missiles. In unmanned aerial vehicles, accelerometers help to stabili ...
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Compass
A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with North magnetic pole, magnetic north. Other methods may be used, including gyroscopes, magnetometers, and GPS receivers. Compasses often show angles in degrees: north corresponds to 0°, and the angles increase clockwise, so east is 90°, south is 180°, and west is 270°. These numbers allow the compass to show azimuths or bearing (angle), bearings which are commonly stated in degrees. If local magnetic declination, variation between magnetic north and true north is known, then direction of magnetic north also gives direction of true north. Among the Four Great Inventions, the magnetic compass was first invented as a device for divination as early as the history of science and technology in China, Chinese Han dynasty (since c. 206 BC),#Li, ...
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REST
REST (Representational State Transfer) is a software architectural style that was created to describe the design and guide the development of the architecture for the World Wide Web. REST defines a set of constraints for how the architecture of a distributed, Internet-scale hypermedia system, such as the Web, should behave. The REST architectural style emphasises uniform API, interfaces, independent deployment of Software component, components, the scalability of interactions between them, and creating a Multitier architecture, layered architecture to promote caching to reduce user-perceived latency (engineering), latency, enforce computer security, security, and encapsulate legacy systems. REST has been employed throughout the software industry to create stateless protocol, stateless, reliable, web application, web-based applications. An application that adheres to the #Architectural constraints, REST architectural constraints may be informally described as ''RESTful'', althoug ...
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Web Services
A web service (WS) is either: * a service offered by an electronic device to another electronic device, communicating with each other via the Internet, or * a server running on a computer device, listening for requests at a particular port over a network, serving web documents (HTML, JSON, XML, images). In a web service, a web technology such as HTTP is used for transferring machine-readable file formats such as XMLHttpRequest, XML and JSON. In practice, a web service commonly provides an Object database, object-oriented web-based interface to a database server, utilized for example by another web server, or by a Mobile app development, mobile app, that provides a user interface to the end-user. Many organizations that provide data in formatted HTML pages will also provide that data on their server as XML or JSON, often through a Web service to allow Web syndication, syndication. Another application offered to the end-user may be a Mashup (web application hybrid), mashup, where a W ...
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Point Of Interest
A point of interest (POI) is a specific point location that someone may find useful or interesting. An example is a point on the Earth representing the location of the Eiffel Tower, or a point on Mars representing the location of its highest mountain, Olympus Mons. Most consumers use the term when referring to hotels, campsites, fuel stations or any other categories used in modern automotive navigation systems. Users of a mobile device can be provided with geolocation and time-aware POI service that recommends geolocations nearby and with a temporal relevance (e.g. POI to special services in a ski resort are available only in winter). The term is widely used in cartography, especially in electronic variants including GIS, and GPS navigation software. In this context the synonym waypoint is common. A GPS point of interest specifies, at minimum, the latitude and longitude of the POI, assuming a certain map datum. A name or description for the POI is usually included, and othe ...
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