Unified Music Group (stylized as UNIFIED) is an independently owned, Australian

music company "Big Three" music labels A record label or record company is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and t ...

. It was founded in 2011. The company operates in

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

and

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Activities

UNIFIED Music Group manages the record label

UNFD UNFD (pronounced as an initialism Help:IPA, /ˈjuːˈenˈefˈdiː/ is an independent record label based in Melbourne, Australia. The label is home to a number of Australian artists including Thornhill (band), Thornhill, Ocean Grove (Austra ...

, the merchandise store 24Hundred, and music festivals such as UNIFY—A Heavy Music Festival and The Hills Are Alive. The artist management division represents artists such as

Vance Joy James Gabriel Keogh (born 1 December 1987), known professionally as Vance Joy, is an Australian singer, songwriter, musician, and former Australian rules footballer. He is best known for his 2013 hit song " Riptide". Joy signed a five-album de ...

Violent Soho Violent Soho were an Australian alternative rock band that was formed in 2004 in the Brisbane suburb of Mansfield, Queensland, originally under the name of "showroom". For the majority of the band's existence, the line-up was composed of Luke ...

, and

The Amity Affliction The Amity Affliction is an Australian post-hardcore band from Gympie, Queensland, formed in 2003. The band's current line-up consists of Joel Birch (lead vocals), Dan Brown (guitar), Jonathan Reeves (bass, vocals) and Joe Longobardi (drums). Th ...

. As of March 2018, UNIFIED's labels — UNFD, ONETWO, NLV Records, Exist. Recordings, THAA Records, and DOMESTIC LA LA — are distributed globally through

Sony Music Australia Sony Music Entertainment Australia is the predominant record label operated by American parent company Sony Music Entertainment in Australia. Prior to 1995, SMEA published and distributed video games in Australia & New Zealand on behalf of So ...

Divisions

UNIFIED Music Group has four divisions that oversee various artists and music services.

Recorded music

UNIFIED Music Group also runs a publishing service in collaboration with Mushroom Publishing, formed in 2011.

Artist management

UNIFIED Music Group's current roster includes

Ocean Alley Ocean Alley is an Australian alternative psychedelic rock band from the Northern Beaches. The band is made up of Baden Donegal (vocals, guitar), Angus Goodwin (lead guitar), Lach Galbraith (keyboard, vocals), Mitch Galbraith (guitar), Nic Blom ( ...

, and other artists.

UNIFIED Grant

In 2016, the company launched the UNIFIED Grant consisting of five $5,000 grants. It aims to aid young people who want to work in the music industry but are not musicians, such as

photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who uses a camera to make photographs. Duties and types of photograp ...

producers Producer(s), The Producer(s), or co-producer(s) may refer to: Occupations *Producer (agriculture), a farm operator *Producer, a stakeholder of economic production * Film producer, supervises the making of films **Executive producer, contributes t ...

videographers Videography involves capturing moving images on electronic media (such as: videotape, direct to disk recording, or solid state storage), and can include streaming media. It encompasses both video production and post-production methods. Historic ...

web developer A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML, CSS, and JavaScript in the client, and any general-purpose programming language in the server. is used ...

graphic designer A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming ...

journalist A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism. Roles Journalists can work in broadcast, print, advertis ...

s, app builders, and data analysts.

Merchandise services

UNIFIED Music Group's Merchandise Services division operates merchandise companies both independently and in collaboration with Australian labels and businesses. UNIFIED founded the merchandise store 24Hundred in 2013. The division has collaborated with other companies to create additional merchandise stores, including STL Tones, The Music Vault, and The Vinyl Store.

Touring and events

UNIFY - A Heavy Music Gathering launched in 2015. The festival was held in Tarwin Lower, and featured

and

Northlane Northlane are an Australian metalcore band from Blacktown, formed in 2009. The band comprises guitarists Jon Deiley and Josh Smith, drummer Nic Pettersen and vocalist Marcus Bridge. Northlane have released six studio albums: '' Discoveries'' ( ...

. The 2018 installment featured

Parkway Drive Parkway Drive are an Australian metalcore band from Byron Bay, New South Wales, formed in 2003. Parkway Drive have released seven studio albums, one EP, two DVDs, a split album and one book, titled ''Ten Years of Parkway Drive''. The band's la ...

Architects An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...

, and

. In 2015, UNIFIED opened its London office. In 2016, UNIFIED launched UNIFY Presents, a touring company, with Live Nation Australia, . Sample tours include

Bring Me the Horizon Bring Me the Horizon are a British Rock music, rock band, formed in Sheffield, England in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean (musician), Matt Kean. T ...

's 2016/2017 tour,

' 2017 tour,

A Day To Remember A Day to Remember is an American Rock music, rock band formed in Ocala, Florida, in 2003 by guitarist Tom Denney and drummer Bobby Scruggs. They are known for their amalgamation of metalcore and pop-punk. The band currently consists of voca ...

's Bad Vibes Tour,

Enter Shikari Enter Shikari are a British Rock music, rock band formed in St Albans in 1999 by bassist Chris Batten, lead vocalist and keyboardist Rou Reynolds, and drummer Rob Rolfe. In 2003, guitarist Rory Clewlow joined the band to complete its current li ...

's Redshift Tour, and

In Hearts Wake In Hearts Wake are an Australian metalcore band from Byron Bay, formed in 2006. The band comprises vocalist Jake Taylor, guitarists Eaven Dall and Ben Nairne, and drummer Conor Ward. They have released five studio albums: ''Divination (album), ...

's Equinox Tour. In 2017, UNIFIED joined

Live Nation Live Nation Entertainment, Inc. is an American multinational Entertainment industry, entertainment company that was founded in 2010 following the Mergers and acquisitions, merger of Live Nation (events promoter), Live Nation and Ticketmaster. It ...

and Secret Sounds to promote the first Australian instalment of

Download Festival Download Festival is a rock festival created by Andy Copping, held annually at the Donington Park motorsport circuit in Leicestershire, England (since 2003); in Paris, France (since 2016); at Parramatta Park, Sydney (since 2019); Flemington ...

. The festival took place in

in March 2018. The lineup included

Korn Korn (stylized as KoЯn) is an American nu metal band from Bakersfield, California, originally formed in 1993 by James Shaffer, James "Munky" Shaffer, Reginald Arvizu, Reginald "Fieldy" Arvizu and David Silveria, who were members of the band ...

Prophets of Rage Prophets of Rage was an American rap rock supergroup (music), supergroup. Formed in 2016, the group consisted of three members of Rage Against the Machine and Audioslave (bassist and backing vocalist Tim Commerford, guitarist Tom Morello, and d ...

Limp Bizkit Limp Bizkit is an American nu metal band from Jacksonville, Florida. Its lineup consists of lead vocalist Fred Durst, drummer John Otto (drummer), John Otto, guitarist Wes Borland, turntablist DJ Lethal and bassist Sam Rivers (bassist), Sam ...

Mastodon A mastodon, from Ancient Greek μαστός (''mastós''), meaning "breast", and ὀδούς (''odoús'') "tooth", is a member of the genus ''Mammut'' (German for 'mammoth'), which was endemic to North America and lived from the late Miocene to ...

NOFX NOFX () was an American punk rock band formed in Los Angeles in 1983. Bassist/lead vocalist Fat Mike, rhythm guitarist Eric Melvin and drummer Erik Sandin were original founding and longest-serving members of the band, who have appeared on every ...

Good Charlotte Good Charlotte is an American rock band formed in Waldorf, Maryland, in 1995. Since 2005, the band's lineup has consisted of Joel Madden (lead vocals), Benji Madden (guitar, vocals), Paul Thomas (bass), Billy Martin (guitar, keyboards), and ...

and more. In 2023, UNIFIED announced that UNIFY's future was "not certain".

References

{{Authority control Music companies of Australia Australian companies established in 2011 Multinational companies headquartered in Australia Companies based in Melbourne Privately held companies of Australia Record labels established in 2011