Transformers (2007 Film)
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''Transformers'' is a 2007 American
science fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, space ...
action film The action film is a film genre that predominantly features chase sequences, fights, shootouts, explosions, and stunt work. The specifics of what constitutes an action film has been in scholarly debate since the 1980s. While some scholars such as D ...
based on
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
's toy line of the same name. Directed by
Michael Bay Michael Benjamin Bay (born February 17, 1965) is an American film director and producer. He is best known for making big-budget high-concept action films with fast cutting, stylistic cinematography and visuals, and extensive use of special eff ...
from a screenplay by
Roberto Orci Roberto Gaston Orcí (July 20, 1973 – February 25, 2025) was a Mexican-American film and television screenwriter and producer. Born in Mexico City, Orci began his longtime collaboration with Alex Kurtzman while at school in California. Toge ...
and
Alex Kurtzman Alexander Hilary Kurtzman (born September 7, 1973) is an American filmmaker. He is best known for co-writing the scripts to ''Transformers'' (2007), '' Transformers: Revenge of the Fallen (2009)'', ''Star Trek'' (2009), ''Star Trek Into Darkness ...
, it is the first installment of
Paramount Pictures Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
' ''Transformers'' film series. The film stars Shia LaBeouf as Sam Witwicky, a teenager who gets caught up in a war between the heroic
Autobot The Autobots are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. The Autobots are living robots from the planet Cybertron who, like most Transformers, are each imbued with a unique "life force" known as a " ...
s and the evil
Decepticon The Decepticons are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. Serving as the main antagonists in the franchise, their goals include conquering their fictional homeworld planet Cybertron, defeating ...
s, two factions of shape-shifting alien robots. The Autobots and Decepticons both seek a powerful artifact called the AllSpark, to win the war that has devastated their home planet of Cybertron. Tyrese Gibson,
Josh Duhamel Joshua David Duhamel ( ; born November 14, 1972) is an American actor. After various modeling work, he made his acting debut as Leo du Pres on the ABC daytime soap opera ''All My Children'' for which he won a Daytime Emmy Award and later starr ...
,
Anthony Anderson Anthony Anderson (born August 15, 1970) is an American actor, comedian, and television host. He is known for his leading roles in television shows such as Andre "Dre" Johnson on the comedy series ''Black-ish'' (2014–2022), Marlin Boulet on the ...
,
Megan Fox Megan Denise Fox (born May 16, 1986) is an American actress. She made her acting debut in the family film ''Holiday in the Sun (film), Holiday in the Sun'' (2001), which was followed by numerous supporting roles in film and television, such a ...
,
Rachael Taylor Rachael May Taylor (born 11 July 1984) is an Australian actress and model. Her first lead role was in the Australian television series ''headLand'' (2005–2006) as Sasha Forbes. She then made the transition to Hollywood, appearing in films in ...
,
John Turturro John Michael Turturro ( ; born February 28, 1957) is an American actor and filmmaker. He is known for his varied roles in independent films, and has worked frequently with the Coen brothers and Spike Lee. He has received a Primetime Emmy Award a ...
, and
Jon Voight Jonathan Vincent Voight (; born December 29, 1938) is an American actor. Throughout his career, he has received numerous accolades, including an Academy Award, a British Academy Film Award, and four Golden Globe Awards as well as nominations ...
also star, while
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He voiced Optimus Prime in the original 1980s ''The Transformers (TV series), Transformers'' animated series, later returning to the role in ''Transformers'' media in 2007, sta ...
and
Hugo Weaving Hugo Wallace Weaving (born 4 April 1960) is a British actor. He is the recipient of six Australian Academy of Cinema and Television Arts Awards (AACTA) and has been recognised as an Honorary Officer of the Order of Australia. Born in Colonia ...
voice Optimus Prime and
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
, respectively. Don Murphy was initially interested in developing a ''
G.I. Joe ''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), A ...
'' film, but then decided to develop a ''Transformers'' film after the United States went to war against Iraq in 2003. Murphy and Tom DeSanto developed the project in 2003, and DeSanto wrote a treatment.
Steven Spielberg Steven Allan Spielberg ( ; born December 18, 1946) is an American filmmaker. A major figure of the New Hollywood era and pioneer of the modern blockbuster, Spielberg is widely regarded as one of the greatest film directors of all time and is ...
came on board as executive producer the following year, hiring Orci and Kurtzman to write the screenplay. The
U.S. Armed Forces The United States Armed Forces are the military forces of the United States. U.S. federal law names six armed forces: the Army, Marine Corps, Navy, Air Force, Space Force, and the Coast Guard. Since 1949, all of the armed forces, except th ...
and
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro's promotional campaign for the film included deals with various companies; advertising included a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...
campaign, coordinated releases of prequel comic books, toys, and books, as well as
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...
deals with companies such as General Motors,
Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...
, and
eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
. ''Transformers'' premiered on June 10, 2007, at the
N Seoul Tower The N Seoul Tower (), officially the YTN Seoul Tower and the Namsan Tower, is a communication and observation tower located on the summit of Namsan () in central Seoul, South Korea. The structure marks the second highest point in Seoul and i ...
in
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
,
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
, and was released on July 3 in the United States, by Paramount Pictures. The film was a commercial success, grossing $709.7 million worldwide against a production budget of $145–200 million and becoming the fifth-highest-grossing film of 2007. It won four awards from the
Visual Effects Society The Visual Effects Society (VES) is an entertainment industry organization representing visual effects practitioners including artists, animators, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and p ...
and was nominated for Best Visual Effects, Best Sound Editing, and Best Sound Mixing at the
80th Academy Awards The 80th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2007. The award ceremony took place on February 24, 2008, at the Kodak Theatre in Hollywood, Los Angeles. During t ...
. It was followed by a sequel, '' Revenge of the Fallen'' (2009).


Plot

The planet Cybertron was ravaged by a civil war between two
Transformer In electrical engineering, a transformer is a passive component that transfers electrical energy from one electrical circuit to another circuit, or multiple Electrical network, circuits. A varying current in any coil of the transformer produces ...
factions; the
Autobots The Autobots are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. The Autobots are living robots from the planet Cybertron who, like most Transformers, are each imbued with a unique "life force" known as a " ...
led by Optimus Prime and the
Decepticon The Decepticons are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. Serving as the main antagonists in the franchise, their goals include conquering their fictional homeworld planet Cybertron, defeating ...
s led by
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
, for the AllSpark, a cube-like object that is the source of all Cybertronian life. The Autobots want to find the AllSpark to rebuild Cybertron and end the war, while the Decepticons want to use it to conquer the universe. Megatron found the AllSpark on
Earth Earth is the third planet from the Sun and the only astronomical object known to Planetary habitability, harbor life. This is enabled by Earth being an ocean world, the only one in the Solar System sustaining liquid surface water. Almost all ...
but crash-landed in the
Arctic Circle The Arctic Circle is one of the two polar circles, and the northernmost of the five major circle of latitude, circles of latitude as shown on maps of Earth at about 66° 34' N. Its southern counterpart is the Antarctic Circle. The Arctic Circl ...
and was frozen in the ice. Captain Archibald Witwicky and his crew of explorers stumbled upon Megatron in 1897. Captain Witwicky accidentally activates Megatron's navigational system, causing his eyeglasses to be imprinted with the coordinates of the AllSpark's location. Sector 7, a secret U.S. government organization, discovers the AllSpark in the
Colorado River The Colorado River () is one of the principal rivers (along with the Rio Grande) in the Southwestern United States and in northern Mexico. The river, the List of longest rivers of the United States (by main stem), 5th longest in the United St ...
and builds the
Hoover Dam The Hoover Dam is a concrete arch-gravity dam in the Black Canyon of the Colorado, Black Canyon of the Colorado River (U.S.), Colorado River, on the border between the U.S. states of Nevada and Arizona. Constructed between 1931 and 1936, d ...
around it to mask its energy emissions. The still-frozen Megatron is transported into the facility and is
reverse engineered Reverse engineering (also known as backwards engineering or back engineering) is a process or method through which one attempts to understand through deductive reasoning how a previously made device, process, system, or piece of software accompl ...
to advance human technology. In the present day, the Decepticons— Blackout, Scorponok, Frenzy,
Barricade Barricade (from the French ''barrique'' - 'barrel') is any object or structure that creates a barrier or obstacle to control, block passage or force the flow of traffic in the desired direction. Adopted as a military term, a barricade denotes ...
,
Starscream Starscream is a character in the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the second-in-command of the Decepticons, a villainous faction of alien robots that s ...
, Bonecrusher and Brawl—have landed on Earth and assumed the disguise of Earth vehicles. Blackout and Scorponok attack the U.S. SOCCENT military base in
Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...
and try to hack into the U.S. military network to find the location of Megatron and the AllSpark. Their mission is thwarted when the base staff severs the network cable connections. While Blackout destroys the rest of the base, Captain William Lennox, Sergeant Robert Epps, and their small group of survivors with photographic evidence of the robots escape the destruction, only to be pursued by Scorponok, but he is repelled by air strikes. Lennox's team discovers that the only effective weapons against the Transformers' armor are high-heat
sabot Sabot may refer to: * Sabot (firearms), disposable supportive device used in gunpowder ammunitions to fit/patch around a sub-caliber projectile * Sabot (shoe), a type of wooden shoe People * Dick Sabot (1944–2005), American economist and bus ...
rounds. After Blackout's failure, Frenzy infiltrates
Air Force One Air Force One is the official air traffic control-designated Aviation call signs, call sign for a United States Air Force aircraft carrying the president of the United States. The term is commonly used to denote U.S. Air Force aircraft modifie ...
to hack into the military network and, in doing so, plants a
virus A virus is a submicroscopic infectious agent that replicates only inside the living Cell (biology), cells of an organism. Viruses infect all life forms, from animals and plants to microorganisms, including bacteria and archaea. Viruses are ...
. He finds the map imprinted on Captain Witwicky's glasses, which is owned by his descendant, Sam Witwicky. Frenzy and Barricade begin tracking Sam's location in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. One of the Autobots,
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
, is also on Earth, disguised as a 1976 Chevrolet Camaro, and is bought by Sam while shopping for his first car. Bumblebee helps him woo his crush, Mikaela Banes. Bumblebee leaves at night to transmit a homing beacon to the Autobots, and Sam sees him in robot mode. Barricade confronts Sam and demands Archibald's spectacles, but Bumblebee rescues him and Mikaela. After Bumblebee upgrades his vehicle form by scanning a 2007
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...
, they rendezvous with the Autobots: Optimus,
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
, Ironhide, and
Ratchet Ratchet may refer to: Devices * Ratchet (device), a mechanical device that allows movement in only one direction * Ratchet effect in sociology and economics * Ratchet, metonymic name for a socket wrench incorporating a ratcheting device * Ratc ...
—who have landed on Earth and taken on forms of Earth vehicles as well. Sam, Mikaela, and the Autobots return to Sam's home and obtain the glasses. Soon, agents from Sector 7, led by Seymour Simmons, arrive to arrest Sam and Mikaela, and they capture Bumblebee after the Autobots try to rescue them. Frenzy, disguised as a mobile phone, secretly accompanies the group to the Hoover Dam and releases Megatron. Locating the AllSpark, Frenzy alerts the other Decepticons. Sam convinces the Sector 7 agents to release Bumblebee so that he can get the AllSpark to Optimus Prime. Frenzy's virus has shut down worldwide communications, but a pair of hackers, Maggie Madsen and Glen Whitmann, manage to establish a signal to the
Air Force An air force in the broadest sense is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an army aviati ...
. The Autobot-human convoy goes to Mission City to obtain a radio to guide the Air Force and secure an extraction for the AllSpark as Decepticon forces attack the convoy. Brawl, Bonecrusher, Frenzy, Jazz, and Blackout are killed during the ensuing battle. Sam manages to ram the AllSpark into Megatron's chest, killing him and destroying the AllSpark. Optimus takes a fragment of the AllSpark from Megatron's corpse but realizes that their homeworld Cybertron cannot be restored with its destruction. The U.S. government decommissions Sector 7 and dumps the deceased Decepticons into the Laurentian Abyss. Sam and Mikaela begin a relationship, and Optimus sends a signal to other surviving Autobots, directing them to Earth.


Cast

* Shia LaBeouf as Sam Witwicky, the young descendant of an Arctic explorer who stumbles upon a big secret that becomes
Earth Earth is the third planet from the Sun and the only astronomical object known to Planetary habitability, harbor life. This is enabled by Earth being an ocean world, the only one in the Solar System sustaining liquid surface water. Almost all ...
's last hope. * Tyrese Gibson as Sergeant Robert Epps, a U.S. Air Force Combat Controller and
technical sergeant Technical sergeant is the name of three current and two former enlisted ranks in the United States Armed Forces, as well as in the U.S. Civil Air Patrol. Outside the United States, it is used only by the Philippine Army, Philippine Air Force, and ...
of a Special Operations team based at the U.S. SOCCENT base in Qatar and Lennox's best friend. Before Gibson was cast, Ashley Walters was approached for the role but had to turn it down as he had already signed a deal to do a small independent film in the UK. *
Josh Duhamel Joshua David Duhamel ( ; born November 14, 1972) is an American actor. After various modeling work, he made his acting debut as Leo du Pres on the ABC daytime soap opera ''All My Children'' for which he won a Daytime Emmy Award and later starr ...
as Captain William Lennox, a good and dedicated hardworking leader of the Army Rangers team in
Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...
and
allies An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not an explicit agreement has been worked out among them. Members of an alliance are calle ...
himself with Sam and others. *
Anthony Anderson Anthony Anderson (born August 15, 1970) is an American actor, comedian, and television host. He is known for his leading roles in television shows such as Andre "Dre" Johnson on the comedy series ''Black-ish'' (2014–2022), Marlin Boulet on the ...
as Glen Whitmann, Maggie's hacker friend. *
Megan Fox Megan Denise Fox (born May 16, 1986) is an American actress. She made her acting debut in the family film ''Holiday in the Sun (film), Holiday in the Sun'' (2001), which was followed by numerous supporting roles in film and television, such a ...
as Mikaela Banes, a classmate of Sam who assists him in his mission by using skills she learned as a juvenile car thief from her convict father. *
Rachael Taylor Rachael May Taylor (born 11 July 1984) is an Australian actress and model. Her first lead role was in the Australian television series ''headLand'' (2005–2006) as Sasha Forbes. She then made the transition to Hollywood, appearing in films in ...
as Maggie Madsen, a former NSA data analyst recruited by the U.S. Defense Department. *
John Turturro John Michael Turturro ( ; born February 28, 1957) is an American actor and filmmaker. He is known for his varied roles in independent films, and has worked frequently with the Coen brothers and Spike Lee. He has received a Primetime Emmy Award a ...
as Agent Major Seymour Simmons, a
special agent In the United States, a special agent is an official title used to refer to certain investigators or detectives of federal, military, tribal, or state agencies who primarily serve in criminal investigatory positions. Additionally, some special ...
of the
government agency A government agency or state agency, sometimes an appointed commission, is a permanent or semi-permanent organization in the machinery of government (bureaucracy) that is responsible for the oversight and administration of specific functions, s ...
Sector 7 Advanced Research Division. *
Jon Voight Jonathan Vincent Voight (; born December 29, 1938) is an American actor. Throughout his career, he has received numerous accolades, including an Academy Award, a British Academy Film Award, and four Golden Globe Awards as well as nominations ...
as John Keller, the U.S. Secretary of Defense. * Michael O'Neill as Tom Banachek, Head of Sector 7. * Kevin Dunn as Ron Witwicky, Sam's father. * Julie White as Judy Witwicky, Sam's mother. *
Amaury Nolasco Amaury Nolasco Garrido (born December 24, 1970) is a Puerto Rican actor. He is best known for the role of Fernando Sucre on the Fox television series ''Prison Break'' (2005–2008, 2017), and for his role in ''Transformers'' (2007). Early li ...
as Jorge "Fig" Figueroa, a Special Operations soldier who survives the destruction of the SOCCENT base in Qatar and was also a member of Captain Lennox's team. *
Zack Ward Zacharias Ward is a Canadian actor. He is known for his role as Scut Farkus in the 1983 film '' A Christmas Story'' and its 2022 sequel '' A Christmas Story Christmas''. Early life Ward was born on August 31 in either 1970 or 1973 in Toronto, Ont ...
as
First Sergeant First sergeant is typically a senior non-commissioned officer rank, used in many countries. Singapore First sergeant is a Specialist (Singapore), specialist in the Singapore Armed Forces. First sergeants are the most senior of the junior spe ...
Donnelly, a member of Captain Lennox's team. * W. Morgan Sheppard as Captain Archibald Witwicky, Sam's great-great-grandfather who accidentally activates Megatron's navigational system while exploring the Arctic Circle. * Bernie Mac as Bobby Bolivia, a used car salesman. * John Robinson as Miles Lancaster, Sam's best friend. * Travis Van Winkle as Trent DeMarco, Mikaela's ex-boyfriend. * Omar Benson Miller as Glenn's cousin. * Glenn Morshower as Colonel Sharp (credited as "SOCCENT sergeant") * Sherri Shepherd as Rhonda (IMAX re-release version only)


Voices

*
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He voiced Optimus Prime in the original 1980s ''The Transformers (TV series), Transformers'' animated series, later returning to the role in ''Transformers'' media in 2007, sta ...
as Optimus Prime, the leader of the Autobots who transforms into a blue and red 1994 Peterbilt 379 semi-trailer truck. Cullen had previously voiced Optimus Prime in the original 1980s cartoon and was chosen to reprise his role. * Mark Ryan as Bumblebee, the Autobot scout and Sam's new guardian who transforms into a yellow and black
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...
(first a 1976 model and later in the movie a 2007 model). * Darius McCrary as Jazz, Optimus's second-in-command who transforms into a silver 2006
Pontiac Solstice The Pontiac Solstice is a convertible sports car that was produced by Pontiac (automobile), Pontiac from 2005 to 2010. Introduced at the North American International Auto Show#2004, 2004 North American International Auto Show, the Solstice roads ...
. *
Robert Foxworth Robert Heath Foxworth (born November 1, 1941) is an American film, stage, and television actor. Early life Foxworth earned a Bachelor of Fine Arts degree in acting at Carnegie Mellon University. Career Foxworth first gained attention as a sta ...
as Ratchet, the Autobot medic who transforms into a yellow 2007 search and rescue Hummer H2 ambulance. *
Jess Harnell Jess Harnell (born December 23, 1963) is an American voice actor. His roles include Wakko Warner in ''Animaniacs'', Captain Hero in '' Drawn Together'', Jerry in the first two seasons of '' Totally Spies!'', Ironhide in the first three ''Tr ...
as ** Ironhide, the Autobot weapons expert who transforms into a black 2006 GMC Topkick C4500. ** Barricade, the Decepticon scout and interrogator who transforms into a black 2007 Saleen S281
police car A police car is an emergency vehicle used by police for Police transport, transportation during Patrol, patrols and responses to Call for service, calls for service. Police cars are used by police officer, police officers to patrol a Beat (po ...
. * Jim Wood as Bonecrusher, a Decepticon soldier who transforms into a Buffalo H Mine-Protected vehicle. * Reno Wilson as Frenzy, the Decepticon hacker and Barricade's minion, who transforms into a PGX
Boombox A boombox is a transistorized portable music player featuring one or two cassette tape players/recorders and AM/FM radio, generally with a carrying handle. Beginning in the mid-1990s, a CD player was often included. Sound is delivered thro ...
, and later a Nokia N93i.
Howard Stern Howard Allan Stern (born January 12, 1954) is an American broadcaster and media personality. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terrestrial radio from 1 ...
was offered the role, but turned it down when his agent talked him out of it. * Charlie Adler as Starscream, Megatron's second-in-command who transforms into a
Lockheed Martin F-22 Raptor The Lockheed Martin/Boeing F-22 Raptor is an American Twinjet, twin-engine, Jet engine, jet-powered, Night fighter, all-weather, supersonic Stealth aircraft, stealth fighter aircraft. As a product of the United States Air Force's Advanced Ta ...
. Adler had previously voiced several characters in the original series, most noticeably Silverbolt. *
Hugo Weaving Hugo Wallace Weaving (born 4 April 1960) is a British actor. He is the recipient of six Australian Academy of Cinema and Television Arts Awards (AACTA) and has been recognised as an Honorary Officer of the Order of Australia. Born in Colonia ...
as Megatron, the leader of the Decepticons who transforms into a silver Cybertronian jet.
Frank Welker Franklin Wendell Welker (born March 12, 1946) is an American actor who specializes in voice acting. He began his career in the 1960s, and held around 850 film, television, and video game credits as of 2020, making him one of the most prolific v ...
was considered to reprise his role, but according to the film's DVD commentary, Bay thought his voice did not fit, so Weaving was chosen instead. After Weaving left the role, Welker returned as the voice of Megatron in later sequels.


Non-speaking characters

* Blackout — Megatron's third-in-command who transforms into a MH-53J Pave Low III helicopter. * Devastator / Brawl — the Decepticon demolition specialist who transforms into an up-armed
M1A1 Abrams The M1 Abrams () is a third-generation American main battle tank designed by Chrysler Defense (now General Dynamics Land Systems) and named for General Creighton Abrams. Conceived for modern armored ground warfare, it is one of the heavies ...
tank. * Scorponok — a
scorpion Scorpions are predatory arachnids of the Order (biology), order Scorpiones. They have eight legs and are easily recognized by a pair of Chela (organ), grasping pincers and a narrow, segmented tail, often carried in a characteristic forward cur ...
-like Decepticon and Blackout's minion. File:Optimusprimealtmoviemode.jpg, The Peterbilt 379 used to portray Optimus Prime File:BumblebeeCamaro-02.jpg, One of the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...
s used to portray Bumblebee File:Jazz-realcar.jpg, The
Pontiac Solstice The Pontiac Solstice is a convertible sports car that was produced by Pontiac (automobile), Pontiac from 2005 to 2010. Introduced at the North American International Auto Show#2004, 2004 North American International Auto Show, the Solstice roads ...
used to portray Jazz File:ironhide-movievehicle.jpg, The GMC Topkick used to portray Ironhide File:Hummer H2 Transformer.jpg, The Hummer H2 used to portray Ratchet


Production


Development

Don Murphy was initially planning a ''G.I. Joe'' film adaptation, but when the United States launched the
invasion of Iraq An invasion is a military offensive of combatants of one geopolitical entity, usually in large numbers, entering territory controlled by another similar entity, often involving acts of aggression. Generally, invasions have objectives ...
in March 2003,
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
suggested adapting the Transformers franchise instead. Tom DeSanto joined Murphy because he was a fan of the series. They met with comic book writer
Simon Furman Simon Christopher Francis Furman (born 22 March 1961) is a British comic book writer who is best known for his work on Hasbro's ''Transformers'' franchise, starting with writing Marvel Comics's initial comic book to promote the toyline worl ...
, and cited the Generation 1 cartoon and comics as their main influence. They made the Creation Matrix their
plot device A plot device or plot mechanism is any technique in a narrative used to move the plot forward. A clichéd plot device may annoy the reader and a contrived or arbitrary device may confuse the reader, causing a loss of the suspension of disbelief ...
, though Murphy had it renamed because of the film series ''The Matrix'', but was later used again in the sequel. DeSanto chose to write the treatment from a human point of view to engage the audience, while Murphy wanted it to have a realistic tone, reminiscent of a
disaster film A disaster film or disaster movie is a film genre that has an impending or ongoing disaster as its subject and primary plot device. Such disasters may include natural disasters, accidents, offensive (military), military/terrorism, terrorist att ...
. The treatment featured the
Autobot The Autobots are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. The Autobots are living robots from the planet Cybertron who, like most Transformers, are each imbued with a unique "life force" known as a " ...
s Optimus Prime, Ironhide,
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
, Prowl, Arcee, Ratchet, Wheeljack, and
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
, and the
Decepticon The Decepticons are a fictional faction of sentient robots in the ''Transformers'' multimedia franchise. Serving as the main antagonists in the franchise, their goals include conquering their fictional homeworld planet Cybertron, defeating ...
s
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
,
Starscream Starscream is a character in the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the second-in-command of the Decepticons, a villainous faction of alien robots that s ...
,
Soundwave Soundwave or Sound Wave may refer to: * Sound, a vibration that propagates as an acoustic wave * Acoustic wave, the wave which carries sound Festivals * Soundwave (Australian music festival), an annual music festival 2007–2016 * Soundwave Fe ...
, Ravage, Laserbeak, Rumble, Skywarp and
Shockwave In physics, a shock wave (also spelled shockwave), or shock, is a type of propagating disturbance that moves faster than the local speed of sound in the medium. Like an ordinary wave, a shock wave carries energy and can propagate through a me ...
.
Steven Spielberg Steven Allan Spielberg ( ; born December 18, 1946) is an American filmmaker. A major figure of the New Hollywood era and pioneer of the modern blockbuster, Spielberg is widely regarded as one of the greatest film directors of all time and is ...
, a fan of the comics and toys, signed on as executive producer in 2004. John Rogers wrote the first draft, which pitted four Autobots against four Decepticons, and featured the Ark spaceship.
Roberto Orci Roberto Gaston Orcí (July 20, 1973 – February 25, 2025) was a Mexican-American film and television screenwriter and producer. Born in Mexico City, Orci began his longtime collaboration with Alex Kurtzman while at school in California. Toge ...
and
Alex Kurtzman Alexander Hilary Kurtzman (born September 7, 1973) is an American filmmaker. He is best known for co-writing the scripts to ''Transformers'' (2007), '' Transformers: Revenge of the Fallen (2009)'', ''Star Trek'' (2009), ''Star Trek Into Darkness ...
, fans of the cartoon, were hired to rewrite the script in February 2005. Spielberg suggested that "a boy and his car" should be the focus. This appealed to Orci and Kurtzman because it conveyed themes of adulthood and responsibility, "the things that a car represents in
the United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
". The characters of Sam and Mikaela were the sole point of view given in Orci and Kurtzman's first draft. The Transformers had no dialogue, as the producers feared talking robots would look ridiculous. The writers felt that even if it would look silly, not having the robots speak would betray the fanbase. The first draft also had a battle scene in the
Grand Canyon The Grand Canyon is a steep-sided canyon carved by the Colorado River in Arizona, United States. The Grand Canyon is long, up to wide and attains a depth of over a mile (). The canyon and adjacent rim are contained within Grand Canyon Nati ...
. Spielberg read each of Orci and Kurtzman's drafts and gave notes for improvement. The writers remained involved throughout production, adding additional dialogue for the robots during the sound mixing (although none of this was kept in the final film, which ran fifteen minutes shorter than the initial edit). Furman's ''The Ultimate Guide'', published by
Dorling Kindersley Dorling Kindersley Limited (branded as DK) is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages. It is part of Penguin Random House, a subsidiary of German media cong ...
, remained as a resource to the writers throughout production. ''
Prime Directive In the fictional universe of ''Star Trek'', the Prime Directive (also known as "Starfleet General Order 1", and the "non-interference directive") is a guiding principle of Starfleet that prohibits its members from interfering with the natural dev ...
'' was used as a fake working title. This was also the name of Dreamwave Productions' first Transformers comic book.
Michael Bay Michael Benjamin Bay (born February 17, 1965) is an American film director and producer. He is best known for making big-budget high-concept action films with fast cutting, stylistic cinematography and visuals, and extensive use of special eff ...
was asked to direct by Spielberg on July 30, 2005, but he dismissed the film as a "stupid toy movie". Bay admitted that he was skeptical when he was offered to direct. Nonetheless, he wanted to work with Spielberg, and gained a new respect for the concept upon visiting Hasbro. Bay considered the first draft "too kiddie", so he increased the military's role in the story. The writers sought inspiration from G.I. Joe for the soldier characters, being careful not to mix the brands. Orci and Kurtzman were concerned the film could feel like a
military recruitment Military recruitment is attracting people to, and selecting them for, Recruit training, military training and Military service, employment. Demographics Gender Across the world, a large majority of recruits to state armed forces and Viole ...
commercial, so they chose to make the military believe nations like
Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
were behind the Decepticon attack as well as making the Decepticons primarily military vehicles. Bay based Lennox's struggle to get to the Pentagon phoneline while struggling with an unhelpful operator from a real account he was given by a soldier when working on another film. Orci and Kurtzman experimented with numerous robots from the franchise, ultimately selecting the characters most popular among the filmmakers to form the final cast. Bay acknowledged that most of the Decepticons were selected before their names or roles were developed, as Hasbro had to start designing the toys. Some of their names were changed because Bay was upset that they had been leaked. Optimus, Megatron, Bumblebee and Starscream were the only characters present in each version of the script. Arcee was a female Transformer introduced by Orci and Kurtzman, but she was cut because they found it difficult to explain robotic gender; Bay also disliked her motorcycle form, which he found too small. An early idea to have the Decepticons simultaneously strike multiple places around the world was also dropped. Bay said the film cost $145 million and explained "My secret is, I shoot very, very fast." Bay compared his way of working to
James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker, who resides in New Zealand. He is a major figure in the post-New Hollywood era and often uses novel technologies with a Classical Hollywood cinema, classical filmmaking styl ...
as they both work quickly and serve as their own
assistant director The role of an assistant director (AD) on a film includes tracking daily progress against the filming production schedule, arranging logistics, preparing daily call sheets, checking cast and crew, and maintaining order on the set. They also have ...
. Bay took a 30% reduction in his fee to keep the production in Los Angeles and work with his usual crew. Producers Lorenzo di Bonaventura and Ian Bryce, said the film cost only $150 million, and called it "a bargain" compared to the other tentpole films that summer, which cost as much as $300 million. According to Kim Masters of
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
, instead of boasting about how much they had spent, the studios did not want to admit to their real budget and risk further cost inflation on other projects, and her Hollywood source said that the budget of Transformers had passed $200 million.


Design

The filmmakers created the size of each robot with the size of their vehicle mode in mind, supporting the Transformer's rationale for their choice of disguise on Earth.''Their War'', 2007 DVD documentary The concept of traveling protoforms was developed by Roberto Orci when he wondered why "aliens who moonlight as vehicles need other vehicles to travel". This reflected a desire to move to a more alien look, away from the "blocky" Generation 1 Transformers. Another major influence in the designs was
samurai The samurai () were members of the warrior class in Japan. They were originally provincial warriors who came from wealthy landowning families who could afford to train their men to be mounted archers. In the 8th century AD, the imperial court d ...
armor, returning full-circle to the Japanese origins of the toy line. The robots also had to look alien, or else they would have resembled other cinematic robots made in the image of man. A product placement deal with General Motors supplied alternate forms for most of the Autobots, which saved $3 million for the production. GM also provided nearly two hundred cars, most of which were flood damaged or non-salable, destined for destruction in the climactic battle scene. The
U.S. Armed Forces The United States Armed Forces are the military forces of the United States. U.S. federal law names six armed forces: the Army, Marine Corps, Navy, Air Force, Space Force, and the Coast Guard. Since 1949, all of the armed forces, except th ...
provided significant support, enhancing the film's realism: the film features F-22s,
F-117 The Lockheed F-117 Nighthawk is an officially retired American single-seat, subsonic, Twinjet, twin-engined, stealth aircraft, stealth attack aircraft developed by Lockheed Corporation, Lockheed's secretive Skunk Works division and operated ...
s, and
V-22 Osprey The Bell Boeing V-22 Osprey is an American multi-use, tiltrotor military transport aircraft, military transport and cargo aircraft with both vertical takeoff and landing (VTOL) and short takeoff and landing (STOL) capabilities. It is designed ...
s, the first time these aircraft were used for a film; soldiers served as extras, and authentic uniforms were provided for the actors.
A-10 Thunderbolt II The Fairchild Republic A-10 , also infamously known under the nickname , is a single-seat, twinjet, twin-turbofan, straight wing, straight-wing, Subsonic aircraft, subsonic attack aircraft developed by Fairchild Aircraft, Fairchild Republic ...
s and
Lockheed AC-130 The Lockheed AC-130 gunship is a heavily armed, long-endurance, ground-attack variant of the C-130 Hercules transport, fixed-wing aircraft. It carries a wide array of ground-attack weapons that are integrated with sensors, navigation, and fir ...
s also appear. Captain Christian Hodge joked that he had to explain to his superiors that the filmmakers wanted to portray most of their aircraft as evil Decepticons: however, he remarked "people love bad guys".


Filming

To save money for the production, Bay reduced his usual fee by 30%. He planned an 83-day shooting schedule, maintaining the required pace by doing more camera set-ups per day than usual. Bay chose to shoot the film in the United States instead of Australia or Canada, allowing him to work with a crew he was familiar with, and who understood his work ethic. A pre-shoot took place on April 19, 2006 and
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as the ...
began three days later at
Holloman Air Force Base Holloman Air Force Base is a United States Air Force base established in 1942 located six miles (10 km) southwest of the central business district of Alamogordo, which is the county seat of Otero County, New Mexico, United States. The b ...
, which stood in for
Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...
. Due to their destruction later in the film by the Decepticon Blackout, the majority of the military structures shown on-screen were not property of Holloman Air Force Base, but were purchased ahead of filming from a private manufacturer of military shelter systems, AKS Military. To film the Scorponok sequence at
White Sands Missile Range White Sands Missile Range (WSMR) is a United States Army military testing area and firing range located in the US state of New Mexico. The range was originally established in 1941 as the Alamogordo Bombing and Gunnery Range, where the Trinity t ...
, a sweep was performed to remove
unexploded ordnance Unexploded ordnance (UXO, sometimes abbreviated as UO) and unexploded bombs (UXBs) are explosive weapons (bombs, shell (projectile), shells, grenades, land mines, naval mines, cluster munition, and other Ammunition, munitions) that did not e ...
before building of a village set could begin; ironically, the village would be blown up. The scene was broken down for the Air battle managers flying aboard the AWACS aircraft, who improvised dialogue as if it were an actual battle. The company also shot at
Hoover Dam The Hoover Dam is a concrete arch-gravity dam in the Black Canyon of the Colorado, Black Canyon of the Colorado River (U.S.), Colorado River, on the border between the U.S. states of Nevada and Arizona. Constructed between 1931 and 1936, d ...
and at
The Pentagon The Pentagon is the headquarters building of the United States Department of Defense, in Arlington County, Virginia, across the Potomac River from Washington, D.C. The building was constructed on an accelerated schedule during World War II. As ...
, the first time since the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
that film crews had been allowed at these locations. The external Hoover Dam scenes were shot before tourists arrived daily at 10:00 a.m., with shooting moving inside for the remainder of the day. Production in California was based at
Hughes Aircraft The Hughes Aircraft Company was a major American aerospace company, aerospace and defense contractor founded on February 14, 1934 by Howard Hughes in Glendale, California, as a division of the Hughes Tool Company. The company produced the Hughes ...
at Playa Vista, where the hangar in which
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
is imprisoned was built.''Our World'', 2007 DVD documentary Six weekends were spent in Los Angeles, California shooting the climactic battle, with some elements being shot on the Universal Studios backlot and at Detroit's Michigan Central Station. The crew was allowed to shoot at
Griffith Observatory Griffith Observatory is an observatory in Los Angeles, California, on the south-facing slope of Mount Hollywood in Griffith Park. It commands a view of the Los Angeles Basin including Downtown Los Angeles to the southeast, Hollywood to the sou ...
, which was still closed for renovations begun in 2002 and would reopen in November 2006. Filming wrapped on October 4, 2006. The film has been found to re-use footage from Bay's previous film ''
Pearl Harbor Pearl Harbor is an American lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. It was often visited by the naval fleet of the United States, before it was acquired from the Hawaiian Kingdom by the U.S. with the signing of the Reci ...
'' (2001).


Visual effects

Spielberg encouraged Bay to restrict CGI to the robots and background elements in the action sequences. Stunts such as Bonecrusher smashing through a bus were done practically, while cameras were placed into the midst of car crashes and explosions to make it look more exciting. Work on the animatics began in April 2005. Bay indicated that three quarters of the film's visual effects were made by
Industrial Light & Magic Industrial Light & Magic (ILM) is an American Film, motion picture visual effects, computer animation and stereo conversion digital studio founded by George Lucas on May 26, 1975. It is a division of the film production company Lucasfilm, which Lu ...
(ILM), while
Digital Domain Digital Domain (also known as Digital Domain Media Group or DDMG) is an American visual effects, computer animation and digital production company headquartered in Playa Vista, Los Angeles, California. Digital Domain has produced visual effects ...
made the rest, including the Arctic discovery of
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
; Frenzy's severed head; a
vending machine A vending machine is an automated machine that dispenses items such as snacks, beverages, cigarettes, and lottery tickets to consumers after cash, a credit card, or other forms of payment are inserted into the machine or payment is otherwise m ...
mutated by the Allspark, and the Autobots' protoforms. Many of the animators were big Transformers fans and were given free rein to experiment: a scene where
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
attacks Brawl is a reference to a scene in The Transformers: The Movie where Kup jumps on Blitzwing. ILM created computer-generated transformations during six months in 2005, looking at every inch of the car models. Initially the transformations were made to follow the laws of physics, but it did not look exciting enough and was changed to be more fluid. Bay rejected a liquid metal surface for the characters' faces, instead going for a " Rubik's Cube" style of modeling. He wanted numerous mechanical pieces visible so the robots would look more interesting, realistic, dynamic and quick, rather than like lumbering beasts. One such decision was to have the wheels stay on the ground for as long as possible, allowing the robots to cruise around as they changed. Bay instructed the animators to observe footage of two martial artists and numerous
martial arts film Martial arts films are a subgenre of action films that feature martial arts combat between characters. These combats are usually the films' primary appeal and entertainment value, and often are a method of storytelling and character expression a ...
s to make the fights look graceful. Due to the intricate designs of the Transformers, even the simplest motion of turning a wrist needs 17 visible parts; each of Ironhide's guns are made of ten thousand parts. Bumblebee uses a piece below his face-plate as an eyebrow, pieces in his cheeks swivel to resemble a smile, and all the characters' eyes are designed to dilate and brighten. According to Bay, "The visual effects were so complex it took a staggering 38 hours for ILM to render just one frame of movement"; that meant ILM had to increase their processing facilities. Each rendered piece had to look like real metal, shiny or dull. This was difficult to model because the aged and scarred robots had to transform from clean cars. Close-up shots of the robots were sped up to look "cool", but in wide shots the animation was slowed down to convincingly illustrate a sense of weight. Photographs were taken of each set. These were used as a reference for the lighting environment, which was reproduced within a computer, so the robots would look like they were convincingly moving there. Bay, who has directed numerous car commercials, understood ray tracing was the key to making the robots look real; the CGI models would look realistic based on how much of the environment was reflecting on their bodies. Numerous simulations were programmed into the robots, so the animators could focus on animating the particular areas needed for a convincing performance.


Music

Composer Steve Jablonsky, who collaborated with Bay on '' The Island'', scored music for the trailers before work began on the film itself. Recording took place in April 2007, at the Sony Scoring Stage in
Culver City, California Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. It is mostly surrounded by Los Angeles, but also shares a border with the unincorporated area of Ladera Heights, Californi ...
. The score, including the teaser music, uses six major themes across ninety minutes of music. The Autobots have three themes, one named "Optimus" to represent the wisdom and compassion of the Autobot leader, and another played during their arrival on Earth. The Decepticons have a
chant A chant (from French ', from Latin ', "to sing") is the iterative speaking or singing of words or sounds, often primarily on one or two main pitches called reciting tones. Chants may range from a simple melody involving a limited set of no ...
ed theme which relies on electronics, unlike most of the score. The AllSpark also has its own theme.
Hans Zimmer Hans Florian Zimmer (; born 12 September 1957) is a German film score composer and music producer. He has won two Academy Awards, a BAFTA Award, five Grammy Awards, and has been nominated for three Primetime Emmy Awards, Emmy Awards and a Tony ...
, Jablonsky's mentor, also helped to compose the score.


Release

''Transformers'' had its worldwide premiere at
N Seoul Tower The N Seoul Tower (), officially the YTN Seoul Tower and the Namsan Tower, is a communication and observation tower located on the summit of Namsan () in central Seoul, South Korea. The structure marks the second highest point in Seoul and i ...
on June 10, 2007. It is the first time a Hollywood film is having its opening event in South Korea. The film's June 27 premiere at the Los Angeles Film Festival used a live digital satellite feed to project the film on to a screen. A premiere took place at
Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...
on June 28, which was a freely available event giving attendees the opportunity to buy tickets for $75 to benefit four charities: the Rhode Island Community Food Bank, the Autism Project of Rhode Island, Adoption Rhode Island, and Hasbro Children's Hospital. The film was released in
IMAX IMAX is a proprietary system of High-definition video, high-resolution cameras, film formats, film projectors, and movie theater, theaters known for having very large screens with a tall aspect ratio (image), aspect ratio (approximately ei ...
on September 21, 2007, with extended footage that had not been included in the general theatrical release.


Marketing

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
's toy line for the film was created over two months in late 2005 and early 2006, in heavy collaboration with the filmmakers. Protoform Optimus Prime and
Starscream Starscream is a character in the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the second-in-command of the Decepticons, a villainous faction of alien robots that s ...
were released in the United States on May 1, 2007, and the first wave of figures was released on June 2. The line featured characters not in the film, including Arcee. A second wave, titled "AllSpark Power", was set for release late 2007, which consisted of repaints and robotic versions of ordinary vehicles in the film. The toys feature "Automorph Technology", where moving parts of the toy allow other parts to shift automatically. Merchandise for the film earned Hasbro $480 million in 2007. Deals were made with 200 companies to promote the film in 70 countries. Michael Bay directed tie-in commercials for General Motors,
Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...
,
Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...
and
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
, while props – including the Camaro used for Bumblebee and the AllSpark – were put up for charity sale on eBay. A
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...
alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by int ...
was employed through the Sector 7 website, which presented the film and all previous Transformers toys and media as part of a cover-up operation called "Hungry Dragon", perpetrated by a "real life" Sector 7 to hide the existence of genuine Transformers. The site featured several videos presenting "evidence" of Transformers on Earth, including a cameo from the original Bumblebee.


Home media

''Transformers'' was released on DVD and
HD DVD HD DVD (short for High Density Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video.
on October 16, 2007 in North America. The
Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
edition of the DVD included a shortened animated version of the prequel comic book, titled ''Transformers: Beginnings'' and featuring the voices of Ryan, Cullen, and Dunn, as well as Welker as
Megatron Megatron is a fictional character and the main antagonist of the ''Transformers'' media franchise produced by the American toy company Hasbro and the Japanese toy company Takara Tomy. He is the tyrannical leader of the Decepticons, a villaino ...
. The
Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...
copy was packaged with a transforming Optimus Prime DVD case and a prequel comic book about the Decepticons. The DVD sold 8.3 million copies in its first week, making it the fastest-selling DVD of 2007, in North America, and it sold 190,000 copies on HD DVD, which was the biggest debut on the format. The DVDs sold 13.74 million copies, making the film the most popular DVD title of 2007. The film was released on
Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
on September 2, 2008. In the first week, the two-disc edition of the Blu-ray was number one in sales compared to other films on the format. The Blu-ray version accounted for two-thirds of the film's DVD sales that first week, selling the third most in overall DVD sales. On June 16, 2009, Paramount included a sticker on all new Transformers DVDs that contained a code to view exclusive content online from the first film and get a sneak peek at '' Transformers: Revenge of the Fallen''. The content includes three exclusive clips from ''Revenge of the Fallen'', behind-the-scenes footage from both films, and deleted scenes from the first film. ''Transformers'' was released on 4K UHD Blu-Ray on December 5, 2017. The film grossed $304.9 million in home sales.


Reception


Box office

''Transformers'' had the highest per-screen and per-theater gross in 2007 in North America. It was released on July 3, 2007 with preview screenings on July 2. The United States previews earned $8.8 million and in its first day of general release, it grossed $27.8 million, a record for Tuesday box-office gross until it was broken by ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American superhero American comic book, comic book series featuring the Marvel Comics superhero Spider-Man as its title character and main protagonist. Being in the Earth 616, mainstream continuity of t ...
'' in 2012. It broke ''
Spider-Man 2 ''Spider-Man 2'' is a 2004 American superhero film based on the Marvel Comics character of Spider-Man. Directed by Sam Raimi and written by Alvin Sargent from a story conceived by Michael Chabon and the writing team of Alfred Gough and Miles ...
''s record for the biggest Fourth of July gross, making $29 million. ''Transformers'' opened in over 4,050 theaters in North America and grossed $70.5 million in its first weekend, debuting at #1 and amounting to a $155.4 million opening week, giving it the record for the biggest opening week for a non-sequel, surpassing ''
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
''. It would also break other records during its first week, surpassing ''
Planet of the Apes ''Planet of the Apes'' is a science fiction media franchise consisting of films, books, television series, comics, and other media about a Apocalyptic and post-apocalyptic fiction, post-apocalyptic world in which humans and intelligent apes c ...
'' for having the highest non-sequel July opening weekend, '' War of the Worlds'' for scoring the highest non-sequel Fourth of July opening weekend, ''
The Passion of the Christ ''The Passion of the Christ'' is a 2004 American epic biblical drama film co-produced and directed by Mel Gibson from a screenplay he wrote with Benedict Fitzgerald. It stars Jim Caviezel as Jesus of Nazareth, Maia Morgenstern as the Bl ...
'' for having the biggest non-sequel Wednesday gross and ''
Independence Day An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...
'' for achieving the largest non-sequel Thursday gross. The opening's gross in the United States was 50% more than what
Paramount Pictures Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
had expected. One executive attributed it to
word of mouth Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a ...
that explained to parents that "it asOK to take the kids". ''Transformers'' ended its theatrical run in the United States and Canada with a gross of $319.2 million, making it the third highest-grossing film of 2007 in these regions behind ''
Spider-Man 3 ''Spider-Man 3'' is a 2007 American superhero film based on the Marvel Comics character Spider-Man. Produced by Columbia Pictures, Marvel Entertainment, and Laura Ziskin Productions, and distributed by Sony Pictures Releasing, it was directe ...
'' and ''
Shrek the Third ''Shrek the Third'' (also known as ''Shrek 3'') is a 2007 American animated fantasy comedy film loosely based on the 1990 children's picture book '' Shrek!'' by William Steig. Directed by Chris Miller and co-directed by Raman Hui from a sc ...
''. The film sold an estimated 46,402,100 tickets in North America. The film was released in 10 international markets on June 28, 2007, including Australia, New Zealand, Singapore, and the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
. ''Transformers'' made $29.5 million in its first weekend, topping the box office in 10 countries. It grossed $5.2 million in
Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
, becoming the most successful film in the country's history. ''Transformers'' opened in China on July 11 and became the second highest-grossing foreign film in the country (behind ''
Titanic RMS ''Titanic'' was a British ocean liner that sank in the early hours of 15 April 1912 as a result of striking an iceberg on her maiden voyage from Southampton, England, to New York City, United States. Of the estimated 2,224 passengers a ...
''), making $37.3 million. Its opening there set a record for a foreign language film, making $3 million. The film was officially released in the United Kingdom on July 27, making £8.7 million, and helped contribute to the biggest attendance record ever for that weekend. It was second at the UK box office, behind ''
The Simpsons Movie ''The Simpsons Movie'' is a 2007 American Animation, animated comedy film based on the Fox Broadcasting Company, Fox animated sitcom ''The Simpsons'' created by Matt Groening. The film was directed by series veteran David Silverman (animator) ...
''. In
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
, ''Transformers'' recorded the largest audience for a foreign film in 2007 and the highest foreign revenue of the film. Worldwide, ''Transformers'' was the highest-grossing non-sequel film in 2007 with $709.7 million, making it Bay's fourth highest-grossing film to date, with three of its sequels surpassing it. It was also the fifth highest-grossing film of 2007 worldwide, behind '' Pirates of the Caribbean: At World's End'', '' Harry Potter and the Order of the Phoenix'', ''Spider-Man 3'' and ''Shrek the Third''.


Critical response

''IGN'' Todd Gilchrist called it Bay's best film, and "one of the few instances where it's OK to enjoy something for being smart and dumb at the same time, mostly because it's undeniably also a whole lot of fun". ''The Advertiser (Adelaide), The Advertiser'' Sean Fewster found the visual effects so seamless that "you may come to believe the studio somehow engineered artificial intelligence". ''The Denver Post'' Lisa Kennedy praised the depiction of the robots as having "a believably rendered scale and intimacy", and ABC Television (Australia), ABC presenter Margaret Pomeranz was surprised "that a complete newcomer to the Transformers phenomenon like myself became involved in the fate of these mega-machines". Ain't It Cool News's Drew McWeeny felt most of the cast grounded the story, and that "it has a real sense of wonder, one of the things that's missing from so much of the big CGI light shows released these days". Author Peter David found it ludicrous fun, and said that "[Bay] manages to hold on to his audience's suspension of disbelief long enough for us to segue into some truly spectacular battle scenes". Roger Ebert gave the film a positive review, giving it 3 stars out of a possible 4, writing: "It's goofy fun with a lot of stuff that blows up real good, and it has the grace not only to realize how preposterous it is, but to make that into an asset." Response to the human storylines was mixed. ''The Hollywood Reporter'' Kirk Honeycutt liked "how a teen plotline gets tied in to the end of the world", while ''Empire (magazine), Empire'' Ian Nathan praised Shia LaBeouf as "a smart, natural comedian, [who] levels the bluntness of this toy story with an ironic bluster". ''Ain't It Cool News'' founder Harry Knowles felt Bay's style conflicted with Spielberg's, arguing the military story only served as a distraction from Sam. James Berardinelli hated the film as he did not connect with the characters in-between the action, which he found tedious. ''Los Angeles Times'' Kenneth Turan found the humans "oddly lifeless, doing little besides marking time until those big toys fill the screen", while ComingSoon.net's Joshua Starnes felt the Transformers were "completely believable, right up to the moment they open their mouths to talk, when they revert to bad cartoon characters". ''Daily Herald (Arlington Heights), Daily Herald'' Matt Arado was annoyed that "the Transformers [are] little more than supporting players", and felt the middle act was sluggish. CNN's Tom Charity questioned the idea of a film based on a toy, and felt it would "buzz its youthful demographic [...] but leave the rest of us wondering if Hollywood could possibly aim lower".


General

''Transformers'' fans were initially divided over the film due to the radical redesigns of many characters, although the casting of
Peter Cullen Peter Claver Cullen (born July 28, 1941) is a Canadian voice actor. He voiced Optimus Prime in the original 1980s ''The Transformers (TV series), Transformers'' animated series, later returning to the role in ''Transformers'' media in 2007, sta ...
was warmly received. ''USA Today'' summarized the views of critics and audiences saying "there is general raving about the mechanical heroes and general grumbling about the excessive screen time given to some of the human characters played by Shia LaBeouf, Anthony Anderson, Tyrese Gibson and Jon Voight. Optimus Prime, the leader of the good-guy Autobots, doesn't appear until midway through the film." ''Transformers'' comic book writer
Simon Furman Simon Christopher Francis Furman (born 22 March 1961) is a British comic book writer who is best known for his work on Hasbro's ''Transformers'' franchise, starting with writing Marvel Comics's initial comic book to promote the toyline worl ...
and ''Beast Wars'' script consultant Benson Yee both considered the film to be spectacular fun, although Furman also argued that there were too many human storylines. Yee felt that being the first in a series, the film had to establish much of the fictional universe and therefore did not have time to focus on the Decepticons. Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale. With audiences under 18 the score rises to "A+", and the film was most popular with children and parents, including older women, and attracted many African American and Hispanic and Latino Americans, Latino viewers. The film created a greater awareness of the franchise and drew in many new fans. ''Transformers'' box office success led to the active development of films based on ''Voltron'' and ''Robotech'', as well as a ''Knight Rider (2008 film), Knight Rider'' reboot. When filming the sequel, Bay was told by soldiers the film helped their children understand what their work was like, and that many had christened their Buffalo (mine protected vehicle), Buffalos – the vehicle used for Bonecrusher – after various Transformer characters. After the film's 2009 sequel was titled '' Revenge of the Fallen'', screenwriter Orci was asked if this film would be retitled, just as ''Star Wars'' was titled ''Star Wars Episode IV: A New Hope'' when re-released. He doubted the possibility, but said if it was retitled, he would call it ''Transformers: More Than Meets the Eye''.


Accolades

''Entertainment Weekly'' named
Bumblebee A bumblebee (or bumble bee, bumble-bee, or humble-bee) is any of over 250 species in the genus ''Bombus'', part of Apidae, one of the bee families. This genus is the only Extant taxon, extant group in the tribe Bombini, though a few extinct r ...
as their seventh favorite computer generated character, while ''The Times'' listed Optimus Prime's depiction as the thirtieth best film robot, citing his cool (aesthetic), coolness and dangerousness.


Franchise

The second film, '' Revenge of the Fallen'' was released June 24, 2009. The third film, ''Transformers: Dark of the Moon, Dark of the Moon'' was released June 29, 2011. The fourth film, ''Transformers: Age of Extinction, Age of Extinction'' was released June 27, 2014, and the fifth film titled ''Transformers: The Last Knight, The Last Knight'' was released on June 21, 2017. ''Revenge of the Fallen'', ''Dark of the Moon'' and ''Age of Extinction'' were financial successes, while ''The Last Knight'' Box-office bomb, failed at the box office. The sequels have received mostly mixed to negative reviews. The sixth film ''Bumblebee (film), Bumblebee'' was released on December 21, 2018 to positive reviews. It is the highest-rated film in the ''Transformers'' series. The seventh film ''Transformers: Rise of the Beasts, Rise of the Beasts'' was released on June 9, 2023 to mixed reviews.


Notes


References


External links

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