Product Placement
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Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ...
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Rolls-Royce Silver Shadow II (The World Is Not Enough) Right National Motor Museum, Beaulieu
The Rolls-Royce Silver Shadow and its slightly stretched version, the Rolls-Royce Silver Wraith II, are full-size luxury cars produced by British automaker Rolls-Royce car, Rolls-Royce in various forms from 1965 to 1980. It was the first of the marque to use Ponton (car), fully slabsided unibody, unitary body and chassis construction, as well as all-around independent suspension. Two-door versions were initially, between 1965 and 1971, sold as the Rolls-Royce Silver Shadow 2-door saloon and the Silver Shadow Drophead Coupé, before they became the Rolls-Royce Corniche Coupé and Convertible, respectively. The Silver Shadow was produced from 1965 to 1976, and the Silver Shadow II from 1977 to 1980. The combined model run was 30,057 cars manufactured; James May reported it in 2014 as the largest production volume of any Rolls-Royce model. A Bentley-badged version, the Bentley T-series, T-series, was produced from 1965 through 1980 in 2,336 examples. Models Silver Shadow The Sil ...
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