The Cybersmile Foundation is an international nonprofit organization committed to tackling all forms of

cyberbullying Cyberbullying (cyberharassment or online bullying) is a form of bullying or harassment using electronic means. Since the 2000s, it has become increasingly common, especially among teenagers and adolescents, due to young people's increased u ...

and digital abuse. They promote

kindness Kindness is a type of behavior marked by acts of generosity, consideration, or concern for others, without expecting praise or reward in return. It is a subject of interest in philosophy, religion, and psychology. It can be directed towards o ...

diversity Diversity, diversify, or diverse may refer to: Business *Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce *Diversity marketing, marketing communication targeting diverse customers * ...

, and

inclusion Inclusion or Include may refer to: Sociology * Social inclusion, action taken to support people of different backgrounds sharing life together. ** Inclusion (disability rights), promotion of people with disabilities sharing various aspects of lif ...

through professional support services, education programs, awareness campaigns and corporate partnerships. Launched in 2010, The Cybersmile Foundation is a registered U.K. charity and a registered 501(c)3 nonprofit organization in the United States. Its main headquarters are in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

and

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Mission

Paige Spiranac at the American Century Championship speaking to kids about cyberbullying

The Cybersmile Foundation believe that everybody should have the right to access and enjoy the benefits that our new connected digital world offers – without the fear of bullying, threats and abuse. The organization believes that

harassment Harassment covers a wide range of behaviors of an offensive nature. It is commonly understood as behavior that demeans, humiliates, and intimidates a person, and it is characteristically identified by its unlikelihood in terms of social and ...

and digital abuse is holding many people back from enjoying the benefits that access to the internet can provide. Cybersmile believes that our current online environment lacks the balance and social rules of engagement that have been cultivated over generations, governing the behavior and relationships in the communities where we live, play and work – the physical world. The Cybersmile Foundation work to help people realize their true potential by supporting those that are bullied and abused online, changing the behavior of the bullies themselves and through education – preparing this and further generations for a safe and positive digital future.

Activities

Support

The Cybersmile Foundation operates a Global Support Service which provides internet users with support for cyberbullying and online abuse related problems around the world. Cybersmile support advisors are trained volunteers and most have been targeted by cyberbullying themselves.

Education

The Cybersmile Foundation provides online educational resources covering topics including

doxing Doxing or doxxing is the act of publicly providing personally identifiable information Personal data, also known as personal information or personally identifiable information (PII), is any information related to an identifiable person. The ...

netiquette Etiquette in technology, colloquially referred to as netiquette, is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms ...

mental health Mental health is often mistakenly equated with the absence of mental illness. However, mental health refers to a person's overall emotional, psychological, and social well-being. It influences how individuals think, feel, and behave, and how t ...

gaming Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playing ...

, online security and

digital citizenship The term digital citizen is used with different meanings. According to the definition provided by Karen Mossberger, one of the authors of ''Digital Citizenship: The Internet, Society, and Participation'', digital citizens are "those who use the i ...

. The organization provides educational content for schools. Cybersmile Ambassadors also participate in workshops and give talks to children about the dangers of cyberbullying. In November 2017, Cybersmile Parenting and Youth Development Advisor Dr. Deborah Gilboa organized a TedxYouth conference in Pittsburgh to discuss new ideas and the impact of the internet on young people. A number of speakers participated in the event including author and educational speaker Cindy Pierce, discussing themes around building social courage.

Advisory

In December 2012, Britain’s

Crown Prosecution Service The Crown Prosecution Service (CPS) is the principal public agency for conducting criminal prosecutions in England and Wales. It is headed by the Director of Public Prosecutions. The main responsibilities of the CPS are to provide legal adv ...

issued guidelines on how cases of cyberbullying will be assessed under existing laws. The Cybersmile Foundation was consulted as part of the development of the guidelines. In September 2017, Cybersmile announced the launch of its Advisory Panel with a number of industry experts in fields such as gaming, education, research,

internet law Information technology law (IT law), also known as information, communication and technology law (ICT law) or cyberlaw, concerns the juridical regulation of information technology, its possibilities and the consequences of its use, including comp ...

and technology. In October 2017, Cybersmile was invited to participate in Disney-ABC’s #ChooseKindness initiative for National Bullying Prevention Awareness Month. Cybersmile representative Laura Lewandowski discussed teen mental health and the organization’s work with news anchor Cheryl Jennings as part of ABC7’s “Beyond the Headlines” roundtable special.

Gaming

The Cybersmile Foundation provides online support to gamers and streamers affected by abuse and harassment online. The organization also regularly participates in

Esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...

events and live streamed gaming marathons during the year. In September 2015, Cybersmile launched a Gaming Support Center featuring video game specific help and support resources as well as a dedicated blog and news feeds from industry professionals. In November 2015 at the Intel Masters Extreme event in San Jose,

Mark Cuban Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...

delivered a number of “f-bombs” during an interview where he was fined a total of $30,000. This was donated to Cybersmile and an additional $38,000 was raised during a “

League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...

” match. In May 2017, Cybersmile participated in a live Q and A at the London

Comic Con A comic book convention or comic con is a fan convention emphasizing comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at conv ...

with

ESL English as a second or foreign language refers to the use of English by individuals whose native language is different, commonly among students learning to speak and write English. Variably known as English as a foreign language (EFL), Engli ...

, discussing support services available to gamers. “The Cybersmile Olympics” was streamed live and included a fundraiser where viewers could donate. In August 2017, Cybersmile in partnership with

Riot Games Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...

launched the

High School Club initiative in Australia and New Zealand. The project aimed to cultivate good

sportsmanship Sportsmanship is an aspiration or ethos that a sport or activity will be enjoyed for its own sake, and with proper consideration for wikt:fairness, fairness, ethics, respect, and a sense of fellowship with one's competitors. A "sore loser" r ...

with young students and helped them to learn new skills while encouraging positive school culture. In July 2018, Michael Hicks, a developer from

St Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...

launched a game on

Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...

PS4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...

and

Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...

called

The Path of Motus ''The Path of Motus'' is a puzzle-platform game designed by Michael Hicks for PlayStation 4, Xbox One, and Microsoft Windows. The game follows a goblin named Motus who is trapped inside a mysterious forest. He plans to escape by building bridges ...

, partnering with The Cybersmile Foundation and donating 10 percent of the game’s proceeds. In April 2019, Mixer, Microsoft’s game streaming platform and Cybersmile launched a partnership to address cyberbullying, announcing their joint Unawareness Movement campaign.

Cybersmile Assistant

In October 2018, The Cybersmile Foundation in partnership with

Rimmel Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, Lond ...

announced the development of a new virtual AI assistant that will help people affected by online abuse and provide resources to users in English speaking countries around the world. Cybersmile Assistant will recommend helplines, organizations and articles, providing localized information to best serve each individual user wherever they are in the world. In March 2019, Cybersmile Assistant was launched and received support from renowned experts and organizations including Dr. Charles Sophy, Medical Director for the County of Los Angeles Department of Children and Family Services, the

Born This Way Foundation Born This Way Foundation (sometimes abbreviated as BTWF) is a non-profit organization founded in 2012 by American artist and activist Lady Gaga and her mother, Cynthia Germanotta. Named after the singer's 2011 album '' Born This Way'', and the so ...

and Carol Todd, mother of suicide victim

Amanda Todd Amanda Michelle Todd (November 27, 1996 – October 10, 2012) was a 15-year-old Canadian student and victim of cyberbullying who committed suicide in her home in Port Coquitlam, British Columbia. A month before her death, Todd posted a video ...

and founder of the Amanda Todd Legacy Society.

Research

To coincide with Stop Cyberbullying Day 2015, Cybersmile released original research carried out in partnership with

Sugarscape Sugarscape is a model for artificially intelligent agent-based social simulation following some or all rules presented by Joshua M. Epstein & Robert Axtell in their book ''Growing Artificial Societies''. Origin Fundaments of Sugarscape models c ...

, examining current teen attitudes towards online bullying and social media. The report revealed that 55% had been cyberbullied while 35% admitted to having suffered up to five separate incidents of online abuse. In June 2017, Cybersmile released original research carried out across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

with 50,000 respondents. The survey focused on bystander experiences and internet behaviors. Topics included racism, homophobia, harassment, religion and social media abuse.

Professional memberships

Cybersmile is a founding member of the Twitter Trust & Safety Council set up to help maintain free expression. It is also a member of the All-Party Parliamentary Group on Bullying in the UK and a member of the

UK Council for Child Internet Safety The UK Council for Child Internet Safety (UKCCIS) was set up in 2008 under the Brown Government charged with bringing together government departments, law enforcement agencies, academia, private industry and third-sector representatives such as ch ...

Campaigns

Body Positivity

The Cybersmile Foundation launched an online campaign with communications agency Adam&EveDDB to address online bullying and harassment on

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

while promoting

body positivity Body positivity is a social movement that promotes a positive view of all bodies, regardless of size, shape, skin tone, gender, and physical abilities. Proponents focus on the appreciation of the functionality and health of the human body instea ...

. Instagram influencer Chessie King participated in the campaign where a series of images and a video were released on her channel, altered live as she received comments of abuse to show social media users how their words were distorting her. The video was compiled showing King’s transformation into an unrecognizable version of herself. The campaign received international news coverage and won a number of awards including a Gold Lion at the 2018

Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

#TweetForACause

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

chose Cybersmile as its launch partner for its inaugural #TweetForACause initiative, driving awareness of the organization’s mission to address cyberbullying and online abuse. Cybersmile along with creator network

Niche Niche may refer to: Science *Developmental niche, a concept for understanding the cultural context of child development and growth *Ecological niche, a term describing the relational position of an organism's species *Niche differentiation, in ec ...

, coordinated a global call-to-action with a number of Internet personalities including

Josh Peck Joshua Michael Peck (born November 10, 1986) is an American actor, comedian, and YouTuber. Peck began his career as a child actor, appearing in the film Snow Day (2000 film), ''Snow Day'' (2000) and the Nickelodeon sketch comedy series ''The Ama ...

King Bach Andrew Byron Bachelor (born June 26, 1988), better known by his stage name King Bach ( ), is a Canadian-American Internet comedian and actor who rose to fame on the now-defunct video sharing service Vine, on which he was the most-followed user w ...

, Sara Hopkins, Us The Duo, Matt Cutshall and Trey Kennedy. Participants were invited to use the #TweetForACause hashtag to share their messages on Twitter in support of Cybersmile.

Hope’s Story

The Cybersmile Foundation partnered with Pixelberry Studios on role-playing game ''High School Story''. The game, in which players can create and run their own high school featured Hope’s Story, a collaborative storyline developed by Cybersmile and the writing team at Pixelberry Studios around the theme of cyberbullying to educate the young players of the game. Branded in-game products could be purchased to support Cybersmile’s work. During the campaign, Cybersmile teamed up with music band

One Direction One Direction, often shortened to 1D, were an English-Irish pop boy band formed in London in 2010. The group consisted of Niall Horan, Zayn Malik (until his departure in 2015), Liam Payne, Harry Styles, and Louis Tomlinson. The group sold o ...

and announced a giveaway which included unique items and tickets to a concert at the Rose Bowl in Pasadena on the Where We Are Tour. In total, 4 million young players were educated by the campaign around the dangers of cyberbullying. Pixelberry Studios pledged to raise $100,000 for Cybersmile in 2014 but ended up raising over $300,000.

Give Blood and Fight Cyberbullying

Philippine Red Cross Bloodletting with The Cybersmile Foundation

Cybersmile and the

Philippine Red Cross The Philippine Red Cross (PRC; ; ) is a non-profit humanitarian organization and a member of the International Red Cross and Red Crescent Movement. The PRC was established in 1947, with roots in the Philippine Revolution against Spanish colon ...

teamed up on a national incentive across

The Philippines The Philippines, officially the Republic of the Philippines, is an archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of 7,641 islands, with a total area of roughly 300,000 square kilometers, which ar ...

to donate blood in order to save lives and raise awareness of cyberbullying and internet

trolling In slang, a troll is a person who posts deliberately offensive or provocative messages online (such as in social media, a newsgroup, a internet forum, forum, a chat room, an Multiplayer video game, online video game) or who performs similar be ...

. Internet users were invited to use the #ImACybersmiler hashtag to share their positive memes.

The Filtered Life

Teaming up with

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

star

Stephen Curry Wardell Stephen Curry II ( ; born March 14, 1988) is an American professional basketball player and point guard for the Golden State Warriors of the National Basketball Association (NBA). Nicknamed "Chef Curry", he is widely regarded as the ...

and Brita, Cybersmile launched an initiative and a “Filter Your Feed” tool to help users screen out the negativity online. The campaign was launched with a PSA which featured Stephen Curry and guest speakers addressing online abuse and harassment online. Brita pledged to donate $1 for every negative comment deleted or positive post created using the #FilterYourFeed hashtag. Stephen Curry also appeared on

The Late Late Show with James Corden ''The Late Late Show with James Corden'' (also known simply as ''Late Late'') is an American late-night talk show that aired on CBS from 2015 to 2023. It is the fourth and final iteration of '' The Late Late Show'', and aired in the United Sta ...

and highlighted the campaign on Carpool Karaoke. The campaign garnered 200 million impressions from social media and traditional outlets.

#IWillNotBeDeleted

Cybersmile and

launched a global campaign to tackle beauty cyberbullying with a PSA featuring prominent bloggers, campaigners and celebrities including

Rita Ora Rita Sahatçiu Ora (; born Rita Sahatçiu; 26 November 1990) is a British singer-songwriter, television personality, and actress. Born in Pristina, modern-day Kosovo, she rose to prominence when she featured on DJ Fresh's 2012 single, "Hot Rig ...

and

Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014, and List of award ...

. In an interview with Glamour,

stated that “We both have experienced cyberbullying in certain degrees and I think that it’s vital to spread the message that it’s a real thing. Anxiety, cyberbullying, people doing things to themselves because of bullying - it’s uncalled for.”

The UnAwareness Movement

Mixer, Microsoft's game streaming platform and Cybersmile launched the UnAwareness Movement to raise awareness of toxicity and the impact of cyberbullying on Internet users while encouraging positive online behaviors. This involved a month-long campaign where gamers on

, the Mixer app and Mixer could support the movement and purchase Embers, a virtual currency that unlocked anti-cyberbullying themed skills on Mixer streamer channels.

Stop Cyberbullying Day

Each year on the 3rd Friday of June, Cybersmile coordinates

Stop Cyberbullying Day Stop Cyberbullying Day is an international awareness day launched by The Cybersmile Foundation on 17 June 2012, taking place on the third Friday of June annually. The day encourages people from around the world to show their commitment toward a t ...

, a global day of awareness to encourage positive

. Stop Cyberbullying Day engages with internet users, brands, influencers, health organizations and governments to promote a kinder, brighter internet. In 2018, The Cybersmile Foundation received the support of more than 700 influencers for the

Thunderclap campaign, which reached over 100 million internet users. Celebrities including

Zoella Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers. Her debut ...

Celine Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the "Honorific nicknames in popular music, Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had ...

and

William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1966 debut as the captain of the starship USS Enterpri ...

were among the supporters of the day. In 2019, Stop Cyberbullying Day was backed by leaders, celebrities and organizations including

Pope Francis Pope Francis (born Jorge Mario Bergoglio; 17 December 1936 – 21 April 2025) was head of the Catholic Church and sovereign of the Vatican City State from 13 March 2013 until Death and funeral of Pope Francis, his death in 2025. He was the fi ...

Little Mix Little Mix are an English girl group that formed on the eighth series of ''The X Factor (British TV series), The X Factor.'' They are the first group and the only girl group to win the original UK series. The lineup consisted of Leigh-Anne Pin ...

UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...

WE Charity WE Charity (), formerly known as Free the Children (), is an international development charity and youth empowerment movement founded in 1995 by human rights advocates Marc and Craig Kielburger. The organization implemented development progra ...

Hockey Canada Hockey Canada (which merged with the Canadian Amateur Hockey Association in 1994) is the national governing body of ice hockey and ice sledge hockey in Canada. It is a member of the International Ice Hockey Federation and controls the majority ...

, Rimmel London, The

Department For Education The Department for Education (DfE) is a Departments of the Government of the United Kingdom, ministerial department of the Government of the United Kingdom. It is responsible for child protection, child services, education in England, educati ...

and

Partnerships

Cybersmile have announced various partnerships with brands around the world including

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

, Brita,

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

WWE World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...

Claire’s Claire's (formerly known as Claire's Boutiques, Claire's Boutique and Claire's Accessories) is an American retailer of accessories, jewelry, and toys primarily aimed towards tween and teen girls, and young women. It was founded in 1961 and is ...

and Pixelberry Studios. In May 2014, The Cybersmile Foundation became a media partner of

, an online teen magazine. In August 2014,

announced a long-term partnership with Cybersmile to promote digital citizenship and educate users about being safe online. As part of the partnership, a new verified Twitter help channel @AskCybersmile was created to provide support to users on the platform, which is also listed in Twitter’s Trusted Resource area. In January 2015,

launched the ‘Diversity in Technology' initiative, announcing a number of charitable partners including The Cybersmile Foundation. The company pledged $300 million over several years to increase

inclusivity Social exclusion or social marginalisation is the social disadvantage and relegation to the fringe of society. It is a term that has been used widely in Europe and was first used in France in the late 20th century. In the EU context, the Euro ...

in the

gaming industry Gaming industry, game industry, or games industry may refer to: * Gambling industry ** Especially in reference to casinos ** Online gambling industry * GamesIndustry, subsidiary of ''Eurogamer'' * Industry related to games. * Tabletop game industr ...

and provide support for female gamers. In October 2015, The Body Shop Foundation announced its support for Cybersmile to help fund and create over 80 downloadable digital programs, educating people about

and online safety worldwide. In October 2016, Cybersmile were chosen by

for their “Impact Challenge” which would help the organization provide education for

gamers A gamer is someone who plays interactive games, either video games, tabletop role-playing games, skill-based card games, or any combination thereof, and who often plays for extended periods of time. Originally a hobby, gaming has evolved in ...

around the topics of teamwork, resilience and mental wellbeing. In March 2017,

and Cybersmile announced a partnership to encourage diversity and inclusion online to help people affected by negativity and support their wellbeing. A number of WWE Superstars including Cesaro,

Dolph Ziggler Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler. He is signed to Total Nonstop Action Wrestling (TNA), where he performs under his real name, stylized as Nic Nemeth, where he is one-half of the TNA World Tag ...

and WWE’s Chief Brand Officer,

Stephanie McMahon Stephanie Marie McMahon Levesque ( ; ; born September 24, 1976) is an American businesswoman and retired professional wrestler. She is known for her various roles within WWE between 1998 and 2023. The daughter of Vince McMahon, Vince and Lind ...

took part in a PSA that coincided with the announcement. In April 2017, The Cybersmile Foundation announced a partnership with Brita to support a more diverse, inclusive and caring community. Brita donated $80,000 to the organization to support its work. In October 2018, The Cybersmile Foundation and

Coty Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hai ...

announced a new initiative with cosmetics brand

to tackle beauty cyberbullying and develop a new AI tool. A campaign entitled #IWILLNOTBEDELETED was launched to coincide with the announcement which featured a number of prominent bloggers and celebrities. In March 2019, Cybersmile and

announced an anti-cyberbullying partnership to help raise funds for the organization’s new AI smart assistant with game streaming platform Mixer. This was part of an initiative called “The UnAwarenss Movement” that would bring together communities to support positivity in gaming.

Awards and nominations

The Cybersmile Foundation has received a number of awards and nominations for its charitable work and campaigns. * The Argus Achievement Awards 2012 – Charity of the Year *

Chime Communications PLC Chime Communications Limited (also Chime Group) is a marketing services company headquartered in Westminster, London, England. Chime is the holding company for companies which include sports marketing, public relations, advertising, digital, ma ...

Graduate Scheme 2012 – Winner * TalkTalk Digital Heroes Awards 2013 – Winner * Charity Times

UK Charity Awards The UK Charity Awards are annual awards for outstanding achievements within the UK not-for-profit sector. Categories reflect the management of charities and not-for-profits, and awards are made to individuals, departments and whole organizations. In ...

2013 – Best New Charity – Highly Commended * Games For Good Award 2017 – Nominated by the

Shorty Awards The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achiev ...

* The Immortal Awards - Finalist 2018 - Body Positivity Campaign *

Clio Awards The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The award ...

Bronze - Best Social Media Campaign 2018 - Body Positivity Campaign * Cannes Bronze Lion – Social Trends 2018 - Body Positivity campaign * Cannes Silver Lion – Social Purpose 2018 - Body Positivity campaign * Cannes Gold Lion – Social Influencer/Talent 2018 - Body Positivity campaign * Campaign Big Awards - Best Charity Campaign 2018 - Body Positivity Campaign * British Arrows – Most Innovative Use of Video 2019 - Body Positivity campaign * British Arrows – Best Social Video 2019 - Body Positivity campaign * British Arrows – Charity & Public Service 2019 - Body Positivity campaign *

The One Club The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''New York Times'' Founded in New York City as The One Club for Art & Copy, T ...

Award - Gold 2019 - Winner * The One Club Award - Best of Social Influencer Marketing 2019

Celebrity Support

The Cybersmile Foundation works with a wide range of celebrity and influencer supporters who help to promote their mission for a more inclusive internet. Celebrity supporters that have participated in initiatives include:

Paige Spiranac Paige Renee Spiranac ( ; born March 26, 1993) is an American model, golf instructor, former professional golfer and Internet celebrity, social media personality. She played NCAA Division I golf at both the University of Arizona and San Diego Sta ...

Normani Normani Kordei Hamilton ( ; born May 31, 1996), known mononymously as Normani, is an American singer. She first became known as a member of the girl group Fifth Harmony, which became one of the best-selling girl groups of all time. While in t ...

Fifth Harmony Fifth Harmony, often shortened to 5H, is an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and formerly Camila Cabello until her departure from the group in December 2016. The group signed a ...

David Hasselhoff David Michael Hasselhoff (born July 17, 1952), nicknamed "The Hoff", is an American actor, singer, and television personality. He has set a Guinness World Record as the most watched man on TV. Hasselhoff first gained recognition on the soap ...

Johnny Orlando John Vincent Orlando (born January 24, 2003) is a Canadian singer and actor. He first received attention on social media by posting covers of pop songs by artists such as Austin Mahone, Taylor Swift, Rihanna, Justin Bieber, and Shawn Mendes to ...

, Lauren Orlando,

Krista Allen Krista Allen (born April 5, 1971) is an American actress and model. Allen is known for playing Billie Reed in the soap opera ''Days of Our Lives'' (1996–1999) and Taylor Hayes (The Bold and the Beautiful), Taylor Hayes on the soap opera ''The ...

, Danielle Peazer,

Becky Lynch Rebecca Quin (born 30 January 1987), better known by the ring name Becky Lynch, is an Irish professional wrestler. She is signed to WWE, where she performs on the Raw brand and is the current WWE Women’s Intercontinental Champion in her ...

, Cesaro,

Kofi Kingston Kofi Nahaje Sarkodie-Mensah (born August 14, 1981) is a Ghanaian-born American professional wrestling, professional wrestler. He is signed to WWE, where he performs on the Raw (WWE brand), Raw WWE brand extension, brand under the ring name Kofi ...

, The Big Show,

Kathryn Bernardo Kathryn Chandria Manuel Bernardo (born March 26, 1996) is a Filipino actress. She began her career as a child actress, portraying young versions of lead characters in series such as '' It Might Be You'' (2003) and '' Endless Love'' (2010). She ...

Daniel Padilla Daniel John Elago Ford (born April 26, 1995), known professionally as Daniel Padilla, is a Filipino actor and singer. He is a recipient of multiple accolades across television, film, and music, including the FAMAS Award for Best Actor and PMP ...

Katie Cassidy Katie Cassidy (born November 25, 1986) is an American actress. Following several minor television roles, she came to attention as a scream queen after starring in the horror films ''When a Stranger Calls (2006 film), When a Stranger Calls'' (2006 ...

, Jordyn Jones,

Kenzie Ziegler Mackenzie Ziegler (born June 4, 2004; age ) is an American singer, actress and former dancer, and internet personality. She appeared as a child for six years on the Lifetime reality dance series ''Dance Moms'' together with her older sister, da ...

Audrina Patridge Audrina Patridge (born May 9, 1985) is an American television personality, model and actress. In 2006, she rose to prominence after being cast in the reality television series '' The Hills'', which chronicled the personal and professional lives o ...

Meghan Trainor Meghan Elizabeth Trainor (born December 22, 1993) is an American singer-songwriter and television personality. She rose to prominence after signing with Epic Records in 2014 and releasing her debut single "All About That Bass", which reached ...

5 Seconds of Summer 5 Seconds of Summer, often shortened to 5SOS, are an Australian pop rock band formed in Sydney, New South Wales in 2011. The group consists of lead vocalist and rhythm guitarist Luke Hemmings, lead guitarist Michael Clifford (musician), Mic ...

Jake Zyrus Jake Zyrus (; born 10 May 1992), formerly known professionally as Charice Pempengco () and under the mononym Charice, is a Filipino singer and television personality. In 2007, after competing in many singing competitions and several appea ...

, Richard Armitage,

Stephen Fry Sir Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director, narrator and writer. He came to prominence as a member of the comic act Fry and Laurie alongside Hugh Laurie, with the two starring in ''A Bit of ...

Charlotte Crosby Charlotte Letitia Crosby (born 17 May 1990) is an English television personality, known for appearing in the MTV reality series ''Geordie Shore'' and winning the twelfth series of ''Celebrity Big Brother''. In 2017, she began presenting '' Jus ...

, Elle Sefton-Thorley and Chessie King. In June 2015,

were announced as official Ambassadors for Cybersmile. In September 2016, The Cybersmile Foundation announced

as their Diversity Ambassador. The singer had faced racial abuse on social media and wanted to promote a message of inclusion to her fans and support the charity’s mission. In February 2017, The Cybersmile Foundation announced Golfer

as an Ambassador. Spiranac has participated in a number of initiatives for the charity. She has also highlighted her struggle with online abuse and why she chose to support Cybersmile in her exclusive feature with Sports Illustrated. In October 2018,

and

raised awareness of Cybersmile’s mission addressing the issues surrounding beauty cyberbullying and online abuse.

Cybersmile Ambassadors

* Richard Armitage *

Stephanie Harvey Stephanie Harvey (born 19 April 1986), also known by her in-game name missharvey, is a Canadian video game developer and retired professional gamer. She is best known as a ''Counter-Strike'' and '' Counter-Strike: Global Offensive'' (CS:GO) pl ...

* Normani Kordei *

*Lauren Orlando

Patrons

Ali Campbell Alistair Ian Campbell (born 15 February 1959) is an English singer and songwriter who was lead singer and co-founder of the British reggae band UB40. UB40 sold more than 70 million records worldwide and toured for 30 years with the original l ...

* Air Commodore M T Doel *

Sal Brinton Sarah Virginia Brinton, Baroness Brinton (born 1 April 1955), known as Sal Brinton, is a British politician who served as president of the Liberal Democrats from 2015 to 2020. In November 2010 she was nominated to the House of Lords, taking he ...

* Carol Theobald * Helen Hyde * Geoffrey Theobald *

Polly Toynbee Mary Louisa "Polly" Toynbee (; born 27 December 1946) is a British journalist and writer. She has been a columnist for ''The Guardian'' newspaper since 1998. She is a social democrat and was a candidate for the Social Democratic Party in the 19 ...

* Candy Morris * Susan Pyper *

Tony Baldry Sir Antony Brian Baldry, (born 10 July 1950) is a Conservative Party (UK), British Conservative Party politician who was the Member of Parliament (United Kingdom), Member of Parliament (MP) for Banbury (UK Parliament constituency), Banbury from ...

* Baroness Stedman-Scott * Lord Ramsbotham * Lord Taylor of Warwick * Beaumont L Brandie *

Elish Angiolini Lady Elish Frances Angiolini (; born 24 June 1960"Angiolini, Elish Frances" in ''Who's Who (UK), Who's Who'', A & C Black.) is a Scottish lawyer currently serving as Lord Clerk Register, the first woman to hold the role since its creation in th ...

* Richard Bridgeman, 7th Earl of Bradford *

Robin Bridgeman, 3rd Viscount Bridgeman Robin John Orlando Bridgeman, 3rd Viscount Bridgeman, (born 5 December 1930), is a British hereditary peer and politician. He is a member of the House of Lords, and sits as a Conservative. Background Bridgeman is the son of Brigadier Geoffr ...

Douglas McKittrick Douglas Henry McKittrick (born 18 February 1953) is a retired Archdeacon of Chichester. McKittrick was educated at John Marlay School in Newcastle upon Tyne and at St Stephen's House, Oxford. He was ordained in 1977 and after curacies at St Paul ...

* Christopher Portman, 10th Viscount Portman

References

External links

The Cybersmile Foundation
{{DEFAULTSORT:Cybersmile Foundation, The Charities based in England Non-profit organisations based in the United Kingdom Cyberbullying Abuse Harassment and bullying Anti-bullying charities Anti-bullying organizations in the United States Foundations based in the United States Children's charities based in the United States Organizations based in New York City Non-profit organisations based in London International charities