"That Golden Rule" is the second single to be taken from
Scottish
Scottish usually refers to something of, from, or related to Scotland, including:
*Scottish Gaelic, a Celtic Goidelic language of the Indo-European language family native to Scotland
*Scottish English
*Scottish national identity, the Scottish ide ...
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
trio
Biffy Clyro's fifth studio album, ''
Only Revolutions'', released on 23 August 2009.
The band describe the song as a mixture of
prog and
stoner rock
Stoner rock, also known as stoner metal or stoner doom, is a rock music fusion genre that combines elements of doom metal with psychedelic rock and acid rock. The genre emerged during the early 1990s and was pioneered foremost by Kyuss and Sl ...
, citing that "
t'slike
Kyuss and
Tool
A tool is an Physical object, object that can extend an individual's ability to modify features of the surrounding environment or help them accomplish a particular task. Although many Tool use by animals, animals use simple tools, only human bei ...
playing with some Scottish freaks screaming over the top of it". It received its first radio play in early July 2009, on
Zane Lowe
Alexander Zane Reed Lowe (born 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence through pr ...
's Hottest Record in the World slot on Radio 1. The single debuted at number 10 on the
UK Singles Chart on 30 August 2009, as well as number one on the
Scottish Singles Chart
The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...
, making the song the band's fourth and most recent number-one single on that chart. The song was used by
Sky Sports
Sky Sports is a group of British broadcasting of sports events, subscription sports channels operated by the satellite television, satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television ...
in its coverage of
Super League
Super League (also known as the Betfred Super League for sponsorship reasons, and legally Super League Europe Ltd.) is a professional rugby league competition, and the highest level of the British rugby league system, which consists of twelve t ...
from 2011 to 2013.
Music video
The video for That Golden Rule was shot in Chiswick House, West London. It was released on NME's official website on 22 July 2009. The video received heavy airplay on British rock television stations
Scuzz
Scuzz was a British 24-hour rock and metal music television channel owned and operated by Sony Pictures Television. It was launched on 17 April 2003 and went on to be the highest-rated rock TV station on the Sky satellite platform, available in ...
and
Kerrang! TV and has been A-listed by
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and Contemporary hit radio, current chart hits throughout the day. The station provides alternative genres at night, including ...
.
Artwork
Storm Thorgerson
Storm Elvin Thorgerson (28 February 1944 – 18 April 2013) was an English art director and music video director. He is best known for closely working with the group Pink Floyd through most of their career, and also created album or other art f ...
's artwork for the single references the band's previous studio album, ''
Puzzle
A puzzle is a game, problem, or toy that tests a person's ingenuity or knowledge. In a puzzle, the solver is expected to put pieces together ( or take them apart) in a logical way, in order to find the solution of the puzzle. There are differe ...
'', with a missing
jigsaw piece resting in front of a sailor. The other man, sailing into the distance, appears to have a jigsaw shaped hole in his side – it is likely that this represents the man depicted on the front cover of ''Puzzle''.
Thorgerson later confirmed this on his official website, stating:
Track listing
CD single
14FLR38CD
#"That Golden Rule"
#"Prey Hey"
7" Picture Vinyl
14FLR38
#"That Golden Rule"
#"Eye Lids"
7" Orange Vinyl
14FLR38X
#"That Golden Rule"
#"Time Jazz"
iTunes Digital EP
#"That Golden Rule"
#"Prey Hey"
#"Eye Lids"
#"Time Jazz"
Charts
References
{{Authority control
Biffy Clyro songs
Song recordings produced by Garth Richardson
2009 singles
2009 songs
14th Floor Records singles
Songs written by Simon Neil
Number-one singles in Scotland