TV5 is a
Philippine free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
and
radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
network headquartered in
Mandaluyong
Mandaluyong ( ; ), officially the City of Mandaluyong (, ), is a Cities of the Philippines#Legal classification, highly-urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, it has a popula ...
, with additional studios in
Novaliches, Quezon City
Novaliches is a place that forms the northern areas of Quezon City, and encompasses the whole area of North Caloocan.
Etymology
The name Novaliches came from the name of the small village of Novaliches in the town of Jérica in Spain. It wa ...
. TV5 serves as the flagship network of
TV5 Network
TV5 Network Inc., commonly referred to as TV5, is a Mass media in the Philippines, Philippine Mass media, media company headquartered in Mandaluyong, Metro Manila. It primarily operates in radio and television broadcasting and manages several ...
Inc, which is owned by
MediaQuest Holdings
MediaQuest Holdings, Inc. is a Philippine media company based in Mandaluyong. It is involved in radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications comp ...
, the multimedia subsidiary of the telecommunications conglomerate
PLDT. Since 2010, TV5 has been branded as "The Kapatid Network", using the
Filipino word for "sibling".
TV5's flagship station,
DWET-TV, broadcasts on VHF Channel 5 for
analog, UHF Channel 18 for
digital
Digital usually refers to something using discrete digits, often binary digits.
Businesses
*Digital bank, a form of financial institution
*Digital Equipment Corporation (DEC) or Digital, a computer company
*Digital Research (DR or DRI), a software ...
, and UHF Channel 51 for digital test transmission, with the latter licensed to its sister company,
Mediascape/Cignal TV. The network operates seven additional owned-and-operated stations and has 13 affiliate television stations across the
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
. TV5's programming is available through cable and satellite providers nationwide, and its content can be accessed internationally via
Kapatid Channel,
AksyonTV International, and
PBA Rush.
History
Early years (1960–1972)
Joaquin "Chino" Roces, the owner of the
Manila Times
''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...
, obtained a radio-TV franchise through
Republic Act 2945 passed by
Congress
A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
on June 19, 1960.
He then established the Associated Broadcasting Corporation (ABC), with the initial studios located along
Pasong Tamo in
Makati
Makati ( ; ), officially the City of Makati (), is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial centers in the country. As of 2013, the city has the highest concent ...
,
Rizal (now part of
Metro Manila
Metropolitan Manila ( ), commonly shortened to Metro Manila and formally the National Capital Region (NCR; ), is the capital region and largest List of metropolitan areas in the Philippines, metropolitan area of the Philippines. Located ...
). ABC's first radio stations were DZMT 1100 kHz, DZTM 1380 kHz, and DZWS 1070 kHz. ABC became the seventh television network launched in the Philippines as DZTM-TV Channel 5 in July 1962.
From July 1962 to September 1972, ABC operated radio and television services.
On September 23, 1972,
President Ferdinand E. Marcos declared
martial law
Martial law is the replacement of civilian government by military rule and the suspension of civilian legal processes for military powers. Martial law can continue for a specified amount of time, or indefinitely, and standard civil liberties ...
, resulting in the forced shutdown of ABC and the
Manila Times
''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...
.
After the
People Power Revolution in 1986, Chino Roces successfully advocated for the network's reinstatement with
President Corazon Cojuangco-Aquino. ABC did not resume operations until 1991 with a test broadcast, and it was officially reopened in 1992. Chino Roces died in 1988, but his son
Edgardo Roces played a role in reopening the network.
Following Chino Roces' death, new stakeholders led by broadcast veterans Edward Tan and Edgardo Roces worked towards resuming broadcasts. They got approval from the
Securities and Exchange Commission
The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
to increase the capitalization and amend ABC's articles of incorporation and bylaws. Later, they received a permit to operate by the
National Telecommunications Commission (NTC).
Return and growth (1992–2003)
ABC completed the construction of its studio complex and transmitter tower in
Barangay
The barangay (; abbreviated as Brgy. or Bgy.), historically referred to as ''barrio'', is the smallest Administrative divisions of the Philippines, administrative division in the Philippines. Named after the Precolonial barangay, precolonial po ...
San Bartolome,
Novaliches
Novaliches is a place that forms the northern areas of Quezon City, and encompasses the whole area of Caloocan, North Caloocan.
Etymology
The name Novaliches came from the name of the small village of Novaliches in the town of Jérica in Spai ...
,
Quezon City
Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...
, in 1990. Test broadcasts began at the end of 1991, featuring documentaries from Japan. On February 21, 1992, the network officially returned to the air as the Associated Broadcasting Company (ABC). The flagship station adopted the call sign DWET-TV, and the corporate name became Associated Broadcasting Company, using the initial "C" instead of "Corporation" as the corporate initial. The change reflected the new management of the revived network.
Gradually in its first two years on air, the network launched new stations outside of Manila (in Cebu, Davao, Baguio, Naga, Zamboanga, Cagayan de Oro and General Santos), with multi-million peso investments in equipment and facilities nationwide. The station in Cebu (
DYET-TV, channel 21) was lauded for its consistent signal and lack of static, while the station in Davao (
DXET-TV, channel 2) was touted by the
Manila Standard as a "showcase provincial station" - a "mini-Nova" due to its miniature emulation of the main building at Novaliches. By year-end 1993, the network had reached third place in ratings, behind
GMA and
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
. Plans for two further stations were being set up during 1994, in readiness for the start of its satellite broadcasts.
On February 4, 1994, ABC launched nationwide satellite broadcasting. The Network experienced rapid growth and earned a reputation as "The Fastest Growing Network" under the network executive
Tina Monzon-Palma, who served as Chief Operating Officer. On December 9, 1994, ABC obtained a 25-year legislative franchise through
Republic Act No. 7831, which authorized the Network to establish and operate television and radio stations countrywide.
In 2001, ABC started producing local versions of popular game shows, including ''
The Price Is Right
''The Price Is Right'' is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson and Bill Todman of their The Price Is Right (1956 American game ...
'' (hosted by
Dawn Zulueta, later acquired by
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
), ''
Wheel of Fortune'' (hosted by
Rustom Padilla, later acquired by
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
), and ''
Family Feud'' (hosted by
Ogie Alcasid, later acquired by
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
, then by
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
, and eventually returned to GMA). The move came during a period of game show popularity among Philippine networks, influenced by the success of
Intercontinental Broadcasting Corporation's Philippine editions of ''
Who Wants to Be a Millionaire?'' (hosted by
Christopher de Leon
Christopher Strauss de León (born October 31, 1956), also known as Boyet, is a Filipino actor, filmmaker and politician. Often referred to as the "King of Philippine Drama", he gained stardom for his leading man roles in numerous film and te ...
, later transferred to TV5 and hosted by
Vic Sotto
Marvic Valentin "Vic" Castelo Sotto (born April 28, 1954), popularly known as Bossing, is a Filipino actor, comedian, and television personality. Prolific in film and television in the Philippines since the 1970s, he is known for playing comed ...
) and ''
The Weakest Link
''Weakest Link'' (also known as ''The Weakest Link'') is a television game show which The Weakest Link (British game show), first appeared in the United Kingdom on BBC Two on 14 August 2000 and originally ended on 31 March 2012 when its host ...
'' (hosted by
Edu Manzano).
Cojuangco era (2003–2008)
In June 2003, the joint consortium of Tan and Roces sold ABC TV and radio stations to a group led by businessman Antonio "Tony boy" Cojuangco Jr. Cojuangco, the former chairman of the
Philippine Long Distance Telephone Company (PLDT) and owner of
Dream Satellite TV and
Bank of Commerce, formally acquired the assets in October of the same year. Cojuangco became the president and CEO of ABC, with Jose T. Pardo, a former secretary of the
Department of Trade and Industry, serving as the Network's board chairman.
Under the new management, significant changes were introduced, including strengthening the news and public affairs division, modernizing broadcast equipment, and acquiring broadcast rights for
Philippine Basketball Association
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines, composed of twelve company-branded Franchising, franchise teams. Founded in 1975, it is the first professional basketball league in Asia ...
(PBA) games. The network executives, led by Roberto Barreiro, also coined a new slogan, "Iba Tayo!" ("We're Different!"), during the "network wars" between
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
and
GMA. ABC aimed to differentiate itself by offering fresh and distinct programming formats, targeting the growing middle to upper-class youth market. While implementing these changes, ABC continued to support the
Family Rosary Crusade. They featured the religious pre-identification campaign "Please Pray the Rosary" before its programs, although this was gradually phased out during the network's programming revamp.
In 2005, ABC received the "Outstanding TV Station" award at the 2005
KBP Golden Dove Awards, and several programs on the Network also received awards in their respective categories.
In early 2007, ABC implemented
budget cuts that mainly affected its news department, resulting in significant layoffs and a diminished capacity for coverage before the
2007 general elections.
In November 2007, ABC launched new sports programming, including
NBA basketball, professional boxing, and
WWE events, as part of a five-year deal with
Solar Entertainment. Due to high costs and poor ratings, the programs were dropped throughout 2008. The NBA review show "House of Hoops" was cut back and eventually cancelled by April 2008. The PBA, which was previously aired on ABC, did not have its contract renewed and instead found a new home on
RPN through a partnership with Solar Entertainment, leading to RPN's privatization by Solar in 2011.
First TV5 era (2008–2018)
ABC-MPB Primedia partnership (2008–2010)
In March 2008, "Tony boy" Cojuangco announced a partnership between ABC and MPB Primedia Inc., a local company backed by
Media Prima Berhad of
Malaysia
Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
. The partnership was a long-term strategy to enhance ABC's competitiveness in the network wars between ABS-CBN and GMA. MPB Primedia Inc. was established as an asset for Media Prima's proposed private equity fund to invest in media companies in Southeast Asia. Under the agreement, MPB Primedia Inc. produced and sourced entertainment programs, while ABC would continue to be responsible for news programming and station operations. MPB Primedia was granted rights to schedule and manage sales of ABC-5's airtime. Christopher Sy was appointed CEO of MPB Primedia, Inc. but resigned in January 2009 due to reported differences in management style.
ABC aired its final broadcast at around 22:00
PHT on August 8, 2008, with its late-night newscast ''
Sentro'' as the last program. A countdown to the Network's relaunch followed until 19:00
PHT the next day when it officially rebranded as TV5. The Network retained its alternative programming line-up but aimed to cater to "Progressive Pinoys, including those 'young at heart to market classes C and D. TV5 unveiled its upgraded 120-kilowatt state-of-the-art stereo TV transmitter. Some ABC programs, such as ''Shall We Dance'', ''Nick on TV5'', Kerygma TV, ''Light Talk'', and ''Sunday TV
Mass
Mass is an Intrinsic and extrinsic properties, intrinsic property of a physical body, body. It was traditionally believed to be related to the physical quantity, quantity of matter in a body, until the discovery of the atom and particle physi ...
'', were carried over to TV5's line-up. The ''TV5 Ani MEGA'', a programming block focused on
Japanese anime
is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
series, was launched on the network.
Under the new management, TV5's ratings eventually improved. Its audience share increased from 1.9% in the second quarter of 2008 (before the rebranding) to 11.1% in September 2009. That same month, TV5 began airing two hours of content from Singaporean broadcaster
Mediacorp
Mediacorp Pte. Ltd. is the state media, state-owned media conglomerate of Singapore. Owned by Temasek Holdings—the investment arm of the Government of Singapore—it owns and operates television channels, radio, and digital media properties. ...
, mainly its Mandarin dramas and English sitcoms, dubbed in the Filipino language.
Acquisition by PLDT, the Kapatid Network years (2010–2018)
On October 20, 2009,
Media Prima announced its intention to divest its share in MPB Primedia / TV5, along with its affiliated ABC TV stations, and sell it to
MediaQuest Holdings
MediaQuest Holdings, Inc. is a Philippine media company based in Mandaluyong. It is involved in radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications comp ...
, the broadcasting division of
PLDT. The decision was driven by the company's losses during the year. The acquisition was officially announced by Chairman
Manuel V. Pangilinan on March 2, 2010; he had previously intended to acquire ABC as early as 1999. New programming was introduced through a trade launch at the
World Trade Center and on April 4, 2010, the network rebranded itself as the "Kapatid" ("sibling") network to compete with
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
and
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
.
On October 1, 2010, TV5 took over the management of MediaQuest's
Nation Broadcasting Corporation (NBC) stations.
DWFM was relaunched as Radyo5 92.3 News FM (now
105.9 True FM), a TV5-branded
news radio station, on November 8, 2010.
DWNB-TV was rebranded as
AksyonTV, a news channel based on TV5's newscast ''
Aksyon'', on February 21, 2011. TV5 experienced success and outranked
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
to become the second most-watched network in key cities in the
Visayas
The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; Filipino language, Filipino: ''Kabisayaan'' ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, a ...
and
Mindanao
Mindanao ( ) is the List of islands of the Philippines, second-largest island in the Philippines, after Luzon, and List of islands by population, seventh-most populous island in the world. Located in the southern region of the archipelago, the ...
regions, including
Iloilo
Iloilo ( ; ), officially the Province of Iloilo (; ; ; ), is a province in the Philippines located in the Western Visayas region. Its capital and largest city is Iloilo City, the regional center of Western Visayas and politically independen ...
,
Cebu
Cebu ( ; ), officially the Province of Cebu (; ), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 167 surrounding islands and islets. The coastal zone of Cebu is identified as a ...
,
Bacolod
Bacolod, officially the City of Bacolod (; ; ; ), is a Cities of the Philippines#Legal classification, highly urbanized city in the Negros Island Region in the Philippines. With a total of 600,783 inhabitants as of the 2020 census, it is th ...
,
Davao, and
Cagayan de Oro
Cagayan de Oro (abbreviated CDO and officially the City of Cagayan de Oro; ; Bukid language, Binukid: ''Ciudad ta Cagayan de Oro''; ; ) is a Cities of the Philippines#Legal classification, highly urbanized city in the Regions of the Philippi ...
. The Network shared the top spot with
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
in
General Santos
General Santos, officially the City of General Santos and abbreviated as GenSan, is a Cities of the Philippines#Legal classification, highly urbanized city in the Regions of the Philippines, region of Soccsksargen, Philippines. According to ...
.
On December 23, 2013, TV5 began broadcasting from its new headquarters, the
TV5 Media Center located in Reliance,
Mandaluyong
Mandaluyong ( ; ), officially the City of Mandaluyong (, ), is a Cities of the Philippines#Legal classification, highly-urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, it has a popula ...
.
In 2014, TV5 acquired the Filipino broadcast rights to the
2014 Winter Olympics, the
2014 Summer Youth Olympics
The 2014 Summer Youth Olympics (), officially known as the II Summer Youth Olympic Games , and commonly known as Nanjing 2014 ( zh, c=南京2014, p=Nánjīng Èr Líng yī sì), were the second Youth Olympic Games, Summer Youth Olympic Games, an ...
, and the
2016 Summer Olympics
The 2016 Summer Olympics (), officially the Games of the XXXI Olympiad () and officially branded as Rio 2016, were an international multi-sport event held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events i ...
.
Despite financial struggles, TV5 remained one of the top three television networks in the country, with a strong following among male and younger viewers. The network's programming, such as the
PBA via
Sports5 and the TV5 Kids block, contributed to its popularity. TV5 celebrated its fifth anniversary under the management of
Manny V. Pangilinan with a trade launch of 2015 shows at the
Sofitel Philippine Plaza on November 26, 2014.
TV5 started each year with a New Year's Eve countdown called "''Happy sa
ear'' at the
Quezon Memorial Circle, a tradition that continued until 2017.
In 2015, the Network changed its corporate name from ABC Development Corporation to
TV5 Network, Inc.
The network faced increasing losses and debts due to a decline in advertisers and the impact of digitalization. This led to employee layoffs in September 2015. TV5's in-house entertainment division faced dissolution, and its Chief Entertainment Content Officer, Wilma Galvante, concluded her consultancy contract. The network's workforce decreased from 4,000 employees in 2013 and 2014 to approximately 900 .
Unable to produce original content until 2020, TV5 appointed Vicente "Vic" Del Rosario, CEO of
Viva Entertainment, as the Network's Chief Entertainment Strategist. Changes were implemented in TV5's entertainment programming, including the formation of the Viva-TV5 joint venture
Sari-Sari Channel and the outsourcing of
Viva Television for entertainment shows. The partnership was announced at a trade launch in
Bonifacio Global City,
Taguig
Taguig (), officially the City of Taguig (), is the List of cities in the Philippines, fifth-most populous city in the Philippines situated on the eastern shores of Metro Manila, the national capital region. It is a center for culture, finance ...
on November 25, 2015. However, several new shows were cancelled due to a lack of advertising support and poor ratings. TV5 renewed its partnership with Viva Entertainment in October 2020, focusing on local versions of foreign programming and TV remakes of Viva classic films.
From January 2016 until December 31, 2018, TV5 and
Cignal, through
Hyper, served as the official
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
and
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
partners, respectively, for the
Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promoter (entertainment), promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor ( ...
(UFC) in the Philippines.
In July 2016, TV5 started airing selected programs from
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
and
MTV International as part of a deal with
Viacom International Media Networks
Paramount International Networks (PIN) is the international division of the Paramount Media Networks subsidiary of Paramount Global that oversees the production, broadcasting and promotion of its brands outside of the United States. These brand ...
. The new ''MTV on TV5'' block included shows like ''
Catfish
Catfish (or catfishes; order (biology), order Siluriformes or Nematognathi) are a diverse group of ray-finned fish. Catfish are common name, named for their prominent barbel (anatomy), barbels, which resemble a cat's whiskers, though not ...
'', ''
Ridiculousness,'' and ''
Ex on the Beach.''
On September 8, 2016, TV5 cancelled its locally produced programs ''
Aksyon Bisaya'' and ''
Aksyon Dabaw'' due to cost-cutting measures. The personnel remained employed to continue filing reports for the national edition of ''Aksyon''.
TV5 President and CEO Emmanuel "Noel" C. Lorenzana stepped down on September 30, 2016, and was replaced by basketball coach and Sports5/D5 Studio head Vicente "Chot" Reyes. Following Reyes' appointment, the Network announced a retrenchment of approximately 200 employees as part of TV5's digitalization efforts.
In April 2017, TV5 acquired the rights to air
WWE programming after
Fox Philippines decided not to renew their contract with the WWE.
On October 12, 2017, TV5 Network announced its partnership with
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, obtaining the licensing rights for PBA, UFC, PSL, and the
NFL, as well as access to ESPN programs and content. The partnership led to the formation of the ESPN5 brand, which aired on TV5 and
AksyonTV. The move was part of TV5's temporary shift from a general entertainment station to a sports and news channel.
The 5 Network era and reverting to TV5 (2018–2020)

On February 17, 2018, TV5 underwent a rebranding and was relaunched as the 5 Network or simply 5. The new logo featured the removal of the word "TV" and was designed to be more flexible for other divisions to use it as part of TV5's identity. The programming grid was divided into three blocks – ESPN5 for sports,
News5
TV5 News and Current Affairs, also known on-air as News5 (formerly ABC News and Public Affairs and TV5 News and Public Affairs and later TV5 News and Information), is the news and current affairs (news format), current affairs division of the ...
for news programs, and 'On 5' for other content. Additionally, D5 Studio focused on digital content, while Studio 5 produced Filipino productions for various platforms. The "Kapatid" ("sibling") moniker was de-emphasized during the period and was mainly used by News5 and ESPN5 for some programs. The network phased out Filipino-dubbed movies and foreign-acquired programming, which had been a practice since 2008, while
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
programs and movies aired in their original audio until 2019.
On January 13, 2019, TV5 introduced a variation of its 2018 logo, which included the respective websites of the division producing the program as part of their on-screen graphics following the launch of
5 Plus.
On April 22, 2019, TV5's legislative franchise was renewed for another 25 years under
Republic Act No. 11320.
On June 3, 2019,
Chot Reyes retired as TV5 President and CEO and was succeeded by Jane Basas, who led Pay TV provider and radio company
Cignal TV/Mediascape. Under Basas' leadership, the network outsourced news and sports programming from its co-owned Cignal channels, phased out daytime
ESPN5 programs, focused on archived entertainment programs, and expanded movie blocks on
5 Plus. Plans for the network included retaining existing news programs and sports content in prime time and reintroducing original entertainment programming through outsourcing. Perci Interlan returned as the head of programming in November.
On February 4, 2020, Robert P. Galang was appointed as the new president and CEO of TV5 Network and
Cignal TV, replacing Basas, who in turn was appointed as the Chief Marketing Officer of
Smart Communications.
On March 8, 2020, 5 Plus was relaunched as
One Sports
One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major sp ...
, and the ESPN5 division was renamed and merged into the brand. The sports programming on 5 no longer carried the ''ESPN5'' banner. The ESPN5 partnership continued online, with ESPN5.com serving as the sports portal of One Sports and
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
in the Philippines until October 13, 2021. TV5 Network announced on the same day that 5 would be rebranded as One TV on April 13, 2020. However, due to the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
and disapproval from viewers and fans, the rebranding was postponed to July 20, until it was ultimately cancelled. The network returned to the TV5 brand on July 20, 2020, and introduced new Filipino-dubbed series and more entertainment content during prime time.
On July 27, 2020,
Cignal TV, TV5, and
Smart Communications announced a multi-year deal with the
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
(NBA) for the league's official broadcast rights in the Philippines, replacing
Solar Entertainment Corporation. The games during the 2019–2020 season were aired live on free-to-air networks TV5 and
One Sports
One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major sp ...
. This marked the return of the NBA to TV5 since the partnership between the then-ABC and Solar Entertainment Corporation from 2007 to 2008.
Second TV5 era and collaboration with Cignal TV (2020–present)

On August 15, 2020, 5 reverted to its former name, TV5, and announced a partnership with sister company
Cignal TV, which was tasked with handling its programming. The partnership aimed to bring back the network's competitive edge and allow it to compete with other TV networks in the Philippines, including
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
. TV5 unveiled its first wave of entertainment programs produced by block timers such as Archangel Media/
APT Entertainment, Content Cows Company Inc.,
Luminous Productions Inc.,
Regal Entertainment,
Viva Television, and
Brightlight Productions.
Additionally, shows from
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
that were affected by the
network's franchise non-renewal were transferred to TV5. The network also expressed its willingness to hire displaced employees from ABS-CBN.
In mid-September 2020, TV5 announced a second wave of programs for October, including shows produced by Regal, Viva, APT Entertainment, Brightlight Productions, and News5.
On January 18, 2021, TV5 started carrying selected programming produced by
ABS-CBN Studios after the shutdown of
its free-to-air network. TV5 simulcast
Kapamilya Channel programming, including shows like ''
It's Showtime'' (2022–2023; later moved to
All TV,
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
and
GTV, in following years), ''
ASAP'', ''
FPJ: Da King'' (2021–2023) and ''Sunday Blockbusters'' (2024) movie blocks, ''Kapamilya Gold'' (''
Pira-Pirasong Paraiso'' and ''
Nag-aapoy na Damdamin'' only), ''Primetime Bida'' and ''Yes Weekend!'' line-up (excluding ''
Goin' Bulilit'' and ''
TV Patrol'' which were instead simulcast on
A2Z and All TV),
''
Rated Korina'' (produced by
Brightlight Productions from October 24, 2020, to June 16, 2023, before its production was reverted to ABS-CBN on June 17, 2023), and ''
Magandang Buhay'' (2023–2024; later moved to All TV on May 13, 2024). The agreement was made between ABS-CBN,
Cignal TV, and
Brightlight Productions. TV5 introduced its revamped programming under the slogan "''TV5 TodoMax''," dividing programs into five blocks: TodoMax Kids, TodoMax Serbisyo (''Idol in Action''), TodoMax Panalo (afternoon programming line-up), TodoMax Primetime Singko, and TodoMax Weekend.
Following the programming revamp, TV5 became the second most-watched TV network in prime-time TV ratings, according to the AGB-Nielsen, which conducts
audience measurements for television ratings in specific areas of the
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
, particularly in national urban and rural areas. The network's strengthened prime-time programs from ABS-CBN Studios and Cignal Entertainment contributed to the achievement.
On May 20, 2021, TV5 launched its new slogan "''Iba sa 5''" (It's different on 5) along with a new station jingle, station ID, and a darker red scheme for its 2019 logo, itself being a revision of the 2010 logo. On July 1, 2022, the network introduced a new slogan, "''Iba'ng Saya peg Sama-Sama''" (The Fun is One of a Kind When We're Together), accompanied by a new station jingle and station ID.
On January 31, 2023, Guido R. Zaballero was appointed as the president and CEO of TV5 Network, effective February 1, 2023. The appointment followed the retirement of Robert P. Galang, who had been leading Cignal TV and TV5 . Jane J. Basas assumed the role of president and CEO of Cignal TV while serving as the president and CEO of
MediaQuest, the holding company of TV5 and Cignal TV.
Transition to high definition (2023)
On March 21, 2023, TV5 announced the launch of its main channel in high-definition (HD) feed, presented in a full-screen format, on
Cignal TV. This development aimed to provide viewers with improved visual quality and an enhanced viewing experience. The channel officially launched as TV5 HD on April 1, 2023.
On April 16, 2023, TV5 began broadcasting in
anamorphic 16:9 aspect ratio on free-to-air digital television. The change allowed for a widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.
Branding
Network identity
TV5, originally known as the Associated Broadcasting Corporation (ABC),
has undergone numerous rebranding throughout its history:
:*Associated Broadcasting Corporation (1960–1972): Founded by
Joaquin "Chino" Roces in 1960, ABC was forced to shut down in 1972 due to the declaration of
Martial Law
Martial law is the replacement of civilian government by military rule and the suspension of civilian legal processes for military powers. Martial law can continue for a specified amount of time, or indefinitely, and standard civil liberties ...
by President Marcos.
:*Associated Broadcasting Company (1992–2008): Fully restored in 1992 after being granted a new franchise, ABC was led by new stockholders Edward Tan and Edgardo Roces. Businessman Antonio O. Cojuangco Jr. acquired the company in 2003.
:*TV5 (first era; 2008–2018): Renamed TV5 after entering a partnership with MPB Primedia, Inc., backed by the Malaysian media group
Media Prima Berhad. In 2010,
Media Prima divested its share to
MediaQuest Holdings
MediaQuest Holdings, Inc. is a Philippine media company based in Mandaluyong. It is involved in radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications comp ...
, Inc., owned by
Manuel V. Pangilinan. The TV5 branding became obsolete when the network was relaunched as "''5''" on February 17, 2018.
:*5 (The 5 Network) (2018–2020): TV5 was rebranded as The 5 Network or simply 5 in 2018. The network utilized a numerical 5 logo and divided its programming grid into news, sports, and entertainment. However, the TV5 branding was still used to refer to both the network itself and the company, as well as for sign-on and sign-off messages, social media accounts, and selected program teasers. "The 5 Network" branding was retired on August 14, 2020, but the numerical 5 logo variant from 2019 was retained. The "5" naming was reinstated in 2021 for TV5's current slogan, "Iba sa 5".
:*One TV (cancelled; 2020): Originally planned for rebranding on April 13, 2020, and later rescheduled for July 20, 2020, One TV was ultimately cancelled due to viewer confusion and the ongoing COVID-19 pandemic, thus making the network revert to the TV5 branding.
:*TV5 (second era; 2020–present): TV5 was officially restored as the network's full-time identity on August 15, 2020, coinciding with the return of local entertainment programs. The "TV5" is commonly used for program teasers on TV, radio, and social media.
TV5 has used several logos throughout its history. Notable variations include the iconic cyclone logo from 1992 to 2004, the ABC logo with a yellow circle introduced in 2004, and the shaking television logo adopted after the 2008 relaunch. In 2018, TV5 introduced the numerical 5 logo, which was redesigned from the 2010 logo, which dropped the "TV" word and incorporated the program title within the logo. A variation of this logo was unveiled in 2019, which featured a light red color but changed to a darker red color in 2021.
Programming
Shortly after its relaunch in 2008, TV5 reportedly entered the Top 3 TV stations based on the
AGB Nielsen survey. The network gained popularity for its ''TV5 AniMEGA'' anime programming block, which introduced numerous Filipino-dubbed Japanese anime series to Philippine television including ''
Code Geass'', ''
Shakugan no Shana'', ''
Azumanga Daioh
is a Japanese ''yonkoma'' comedy manga series written and illustrated by Kiyohiko Azuma. It was serialized from February 1999 to May 2002 in the monthly magazine ''Dengeki Daioh'' by MediaWorks (publisher), MediaWorks; three additional c ...
'', ''
Special A'', ''
Makibaoh'', ''
Toradora!'', ''
Clannad'', ''
Yatterman'', ''
D.Gray-man'', ''
Fullmetal Alchemist: Brotherhood'', and ''
Gundam 00''. The network also gained attention for its original horror drama series ''
Midnight DJ'' (2008–2011) and its broadcast of Filipino-dubbed Singaporean series ''
The Little Nyonya'' and ''
Under One Roof''.
TV5 gained notoriety for pioneering tabloid talk shows known for confrontations, physical fights, and scantily clad guests. Some programs include ''
Face to Face'', ''
Face the People'', ''
Solved na Solved'', and ''Idol in Action''.
In 2013, TV5 introduced the ''Weekend Do It Better'' and ''Everyday All The Way'' programming blocks, but many programs were discontinued due to low ratings. In 2014, the network launched a new set of programs under the "Happy Ka Dito!" campaign.
In 2015, TV5 refocused on light entertainment and sports with the "Happy sa 2015" campaign, introducing over a dozen new programs. The ''AniMEGA'' block returned, featuring the anime series ''
Sword Art Online
is a Japanese light novel series written by Reki Kawahara and illustrated by abec. The series takes place in the 2020s and focuses on protagonists Kazuto "Kirito" Kirigaya and Asuna Yuuki as they play through various virtual re ...
''. TV5's entertainment programming was produced by various content providers, including
MQ Studios,
Unitel Productions,
Regal Entertainment,
The IdeaFirst Company, and Content Cows Company Inc. In 2015, TV5 named
Sari-Sari Channel its main entertainment production outfit after signing a deal with
Viva Entertainment.
Director
Brillante Mendoza collaborated with TV5 to produce made-for-TV movies under the ''Brillante Mendoza Presents'' umbrella in 2016. In the same year, the network also aired ''
The Walking Dead'' and ''
La Reina del Sur'', both dubbed in Filipino.
In 2017, TV5 partnered with
Aniplus Asia to bring back the ''AniMEGA'' block, showcasing Japanese anime series such as ''
Attack on Titan: Junior High'', ''
Myriad Colors Phantom World'', ''
Kantai Collection
, abbreviated as , is a Japanese free-to-play web browser game developed by Kadokawa Games and published by DMM.com.
The central theme of the game is the representation of World War II warships Moe anthropomorphism, personified as teenage girls ...
'', ''
Knights of Sidonia'', ''
Norn9'', and ''
Is It Wrong to Try to Pick Up Girls in a Dungeon?'' The network also broadcast
NFL games from
2017
2017 was designated as the International Year of Sustainable Tourism for Development by the United Nations General Assembly.
Events January
* January 1 – Istanbul nightclub shooting: A gunman dressed as Santa Claus opens fire at the ...
to
2019
This was the year in which the first known human case of COVID-19 was documented, preceding COVID-19 pandemic, the pandemic which was declared by the World Health Organization the following year.
Up to that point, 2019 had been described as ...
and selected local shows from the
Sari-Sari Channel under the ''Sari-Sari sa Weekends'' banner. Brillante Mendoza's crime drama series ''
Amo'' premiered in 2018 after a long delay.
During the COVID-19 pandemic, TV5 filled the vacant slots with new programs due to the lack of sporting events in 2020. ''
Tierra de Reyes'', ''
Betty sa NY'', ''
Reina de Corazones'', and ''
La suerte de Loli'' were among the Spanish-language telenovelas dubbed in Filipino, along with the re-dubbed versions of ''
Marimar'', ''
María Mercedes'', and ''
María la del Barrio''.
The network had also acquired the rights to broadcast
NBA games. In August 2020, TV5 launched new local entertainment programs produced by
Brightlight Productions, Luminus Productions Inc., and Archangel Media/
APT Entertainment.
Additional programs from Brightlight Productions were aired in October 2020.
In 2021, TV5 and Cignal TV signed a deal with
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
to air more of its content on free television.
TV5 simulcasts selected programs from
Kapamilya Channel and
ABS-CBN Studios, such as ''
Magandang Buhay'' (2023–2024; later transferred to
All TV in May 2024), ''
FPJ: Da King'' (2021–2023) and ''Sunday Blockbusters'' (2024) movie blocks, ''
ASAP'', and programs from the ''Kapamilya Gold'' (''
Pira-Pirasong Paraiso'' and ''
Nag-aapoy na Damdamin'' only), ''Primetime Bida'' and ''Yes Weekend!'' programming blocks, along with the Japanese anime series ''
My Hero Academia
is a Japanese manga series written and illustrated by Kōhei Horikoshi. It was serialized in Shueisha's manga magazine ''Weekly Shōnen Jump'' from July 2014 to August 2024, with its chapters collected in 42 volumes. Set in a wor ...
.''
In June 2023, the trio of
Tito Sotto
Vicente Castelo Sotto, III (; born August 24, 1948), is a Filipino politician and television personality who is a Senate of the Philippines, senator-elect of the Philippines. He is the longest-serving senator in the history of the upper chamb ...
,
Vic Sotto
Marvic Valentin "Vic" Castelo Sotto (born April 28, 1954), popularly known as Bossing, is a Filipino actor, comedian, and television personality. Prolific in film and television in the Philippines since the 1970s, he is known for playing comed ...
, and
Joey de Leon
Jose Maria Ramos de Leon Jr. (born October 14, 1946), professionally known as Joey de Leon and also known as Henyo Master, is a Filipino comedian, actor, television host and songwriter. He is one of the members of the comedy trio, collectively ...
, or TVJ signed a deal with MediaQuest to make TV5 their new home after leaving
TAPE Inc. and
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
due to a dispute. On July 1, they launched their noontime show ''E.A.T.'', which later was renamed and eventually made TV5 the new home of ''
Eat Bulaga!
''Eat !'' (; stylized as ''Eat... Bulaga!'') is a Television in the Philippines, Philippine television variety show broadcast by Radio Philippines Network, ABS-CBN, GMA Network and TV5 (Philippine TV network), TV5. Originally hosted by Tito S ...
'', the longest-running variety and entertainment show in the Philippines. It took over the slot formerly occupied by a simulcast of
ABS-CBN Studios' ''
It's Showtime'' which later transferred to
All TV in June 2024, as well as exchanged to GMA Network and sister channel,
GTV, in April 2024 and July 2023, respectively.
In October 2023, TV5 President Guido Zaballero announced that the broadcast of the
PBA games would be transferred to
A2Z (and later to TV5's sister channel,
RPTV, in February 2024), with the change in TV5's programming to focus more on entertainment and news programs.
International broadcast
TV5 programs are not only accessible in the Philippines but have international reach through the
Kapatid Channel. The network's programs can be viewed in various regions, including
Guam
Guam ( ; ) is an island that is an Territories of the United States, organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. Guam's capital is Hagåtña, Guam, Hagåtña, and the most ...
, the
Middle East
The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq.
The term came into widespread usage by the United Kingdom and western Eur ...
,
North Africa
North Africa (sometimes Northern Africa) is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region. However, it is sometimes defined as stretching from the Atlantic shores of t ...
,
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, and the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. This allows a broader audience to enjoy TV5's content beyond the borders of the Philippines.
Controversies
Lawsuit against GMA Network
In December 2008,
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
,
Citynet Television, and
ZOE Broadcasting Network filed a lawsuit against ABC,
MPB, and MPB Primedia, alleging that TV5's lease of airtime to
Media Prima was an attempt to bypass regulations on foreign ownership of broadcasting companies.
ABC's media relations head, Pat Marcelo-Magbanua, defended that "The network was a Filipino company that 'complied' with local regulations."
Investment briefing with ABS-CBN deal
In June 2022, ABS-CBN engaged in advanced talks with
MediaQuest Holdings
MediaQuest Holdings, Inc. is a Philippine media company based in Mandaluyong. It is involved in radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications comp ...
, TV5's parent company, to explore a potential partnership. This came after
Advanced Media Broadcasting System, backed by the Villar Group, acquired
ABS-CBN's former frequency and launched the
All TV 2, which would eventually simulcast several programming produced by ABS-CBN nearly two years later. On August 10, 2022, ABS-CBN and MediaQuest Holdings signed a "convertible note agreement" for ABS-CBN's investment in TV5 Network, acquiring 34.99% of the company's common shares with an option to increase the stake to 49.92% within the next eight years. MediaQuest Holdings remained the controlling shareholder with 64.79% of TV5's common shares. Additionally, MediaQuest Holdings acquired a 38.88% minority stake in ABS-CBN's cable TV arm,
Sky Cable Corporation
Sky Cable Corporation, doing business as Sky, is a Telecommunications in the Philippines, Filipino telecommunications company based in Diliman, Quezon City. A subsidiary of the media conglomerate ABS-CBN Corporation, the company offers broadba ...
, through
Cignal TV, with an option to acquire an additional 61.12% of Sky Cable shares within the next eight years. The partnership agreement was terminated on September 1 of that year following concerns from politicians and government agencies.
Sexual abuse lawsuit
In August 2024, TV5 conducted a criminal inquiry regarding the alleged
sexual harassment
Sexual harassment is a type of harassment based on the sex or gender of a victim. It can involve offensive sexist or sexual behavior, verbal or physical actions, up to bribery, coercion, and assault. Harassment may be explicit or implicit, wit ...
complaint by a 22-year-old talent researcher who worked for the program ''
Budol Alert'' against a
News5
TV5 News and Current Affairs, also known on-air as News5 (formerly ABC News and Public Affairs and TV5 News and Public Affairs and later TV5 News and Information), is the news and current affairs (news format), current affairs division of the ...
program manager Cliff Gingco, which happened at a hotel in
Pasig
Pasig, officially the City of Pasig (), is a highly-urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people.
It is located along the eastern border of Metro Mani ...
on July 23. TV5 released a "Notice to Explain" after Senator
Raffy Tulfo's discussion on ''
Wanted sa Radyo'' and ''Raffy Tulfo in Action'' regarding the previous reports to the Ortigas Police sub-station, TV5's executives, and the HR management.
TV5 dismissed Gingco from the service.
Notes
References
External links
Media Ownership Monitor Philippines – Televisionby VERA Files and
Reporters Without Borders
Reporters Without Borders (RWB; ; RSF) is an international non-profit and non-governmental organisation, non-governmental organization headquartered in Paris, which focuses on safeguarding the right to freedom of information. It describes its a ...
{{Television in the Philippines
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Companies based in Mandaluyong
Digital terrestrial television in the Philippines
Filipino-language television stations
Mass media companies of the Philippines
Philippine radio networks
Radio stations established in 1960
Re-established companies
Television channels and stations established in 1962
Television channels and stations disestablished in 1972
Television channels and stations established in 1992
Television in Metro Manila
Television networks in the Philippines
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