The children's

cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...

network

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

has on occasion, produced special programming in-line with its

corporate A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of s ...

cousin

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

and that

network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...

's then forthcoming

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

coverage.

History

''Nickelodeon Takes Over the Super Bowl'' (2004)

Nickelodeon's first involvement with the

National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...

was in 2004. In conjunction with CBS' then upcoming coverage of

Super Bowl XXXVIII Super Bowl XXXVIII was an American football game between the National Football Conference (NFC) champion 2003 Carolina Panthers season, Carolina Panthers and the American Football Conference (AFC) champion 2003 New England Patriots season, New E ...

from

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

on February 1, 2004, CBS aired the hour long special ''Nickelodeon Takes Over the Super Bowl''. Hosted by Brent Popolizio and

Candace Bailey Candace Bailey is an American actress and television personality best known as a co-host of the former television programs '' U-Pick Live'' on Nickelodeon and ''Attack of the Show!'' on G4. Early life Bailey was born in Birmingham, Alabama an ...

from '' U-Pick Live'' at the

CBS Sports CBS Sports is the American sports programming division of Paramount Global that is responsible for sports broadcasts carried by its broadcast network CBS and streaming service Paramount+, as well as the operator of its cable channel CBS Sports N ...

desk, ''Nickelodeon Takes Over the Super Bowl'' also featured appearances by CBS Sports reporter

Bonnie Bernstein Bonnie Lynn Bernstein (born August 16, 1970) is an American sports journalist and media executive. She has been named one of the most accomplished female sportscasters in history by the American Sportscasters Association, spending nearly 20 yea ...

Drake Bell Jared Drake Bell (born June 27, 1986) is an American actor and musician. Born in Newport Beach, California, he began his career as a child actor in the 1990s, appearing on ''Home Improvement (TV series), Home Improvement'' (1994) and in severa ...

and

Josh Peck Joshua Michael Peck (born November 10, 1986) is an American actor, comedian, and YouTuber. Peck began his career as a child actor, appearing in the film Snow Day (2000 film), ''Snow Day'' (2000) and the Nickelodeon sketch comedy series ''The Ama ...

from ''

Drake & Josh ''Drake & Josh'' is an American teen sitcom created by Dan Schneider for Nickelodeon. The series follows teenage stepbrothers Drake Parker (Drake Bell) and Josh Nichols (Josh Peck) as they live together despite their opposite personalities. Na ...

'',

Giovonnie Samuels Giovonnie Lavette Samuels (born November 13, 1985) is an American actress and voice artist best known for her role as Nia Moseby in '' The Suite Life of Zack & Cody'' and for being a series regular on '' All That'' from seasons 7–9. Life and ...

and

Jamie Lynn Spears Jamie Lynn Marie Spears (born April 4, 1991) is an American actress and singer. Spears began her career as a child actress on '' All That'' and had her breakthrough role when she played Zoey Brooks on the Nickelodeon teen sitcom '' Zoey 101'' ...

from ''

All That ''All That'' is an American sketch comedy children's television series created by Brian Robbins and Mike Tollin. The series originally aired on Nickelodeon from April 16, 1994, to October 22, 2005, lasting ten seasons, and was produced by Tol ...

'',

Romeo Miller Percy Romeo Miller Jr. (born August 19, 1989), also known by his stage name Romeo (formerly Lil' Romeo), is an American rapper, singer, actor and television personality. He gained fame as a rapper in the early 2000s after signing with his father, ...

from ''

Romeo! ''Romeo!'' is a teen sitcom that aired on Nickelodeon from September 13, 2003, to July 23, 2006, totaling 53 episodes. The filming was done in Vancouver, British Columbia, while the show takes place in Seattle, Washington (state), Washington. Th ...

'',

Pick Boy Jeffrey "Jeff" Sutphen (born October 15, 1976) is an American actor, producer, and game show host known primarily for his work with Nickelodeon's ''BrainSurge'' from 2009 to 2011. From 2012 to 2013, he was the host of the show ''Figure It Out''. ...

, Cow (Tom Lamberth), and Garbagio from ''U-Pick Live'', ''

Harry Potter ''Harry Potter'' is a series of seven Fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...

'' stars

Rupert Grint Rupert Alexander Lloyd Grint (; born 24 August 1988) is an English actor. He rose to fame for his role as Ron Weasley in the ''Harry Potter'' film series, for which he was cast at age eleven, having previously acted only in school plays and ...

and

Emma Watson Emma Charlotte Duerre Watson (born 15 April 1990) is an English actress. Known for her roles in both Blockbuster (entertainment), blockbusters and independent films, she has received List of awards and nominations received by Emma Watson, ...

, CBS Sports analysts

Marcus Allen Marcus LeMarr Allen (born March 26, 1960) is an American former professional football running back who played in the National Football League (NFL) for 16 seasons, primarily with the Los Angeles Raiders. Considered one of the greatest goal li ...

Boomer Esiason Norman Julius "Boomer" Esiason (; born April 17, 1961) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons, primarily with the Cincinnati Bengals. He played college football for ...

Dan Marino Daniel Constantine Marino Jr. ( ; born September 15, 1961) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 17 seasons with the Miami Dolphins. He played college f ...

, and

Phil Simms Phillip Martin Simms (born November 3, 1955) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons with the New York Giants. After playing college football for the Morehead Sta ...

, NFL superstars

Michael Strahan Michael Anthony Strahan ( ; born November 21, 1971) is an American television host, journalist, and former professional American football, football player. He played his entire 15-year professional career as a defensive end for the New York Gian ...

and

Warren Sapp Warren Carlos Sapp (born December 19, 1972) is an American former professional football player who was a defensive tackle for 13 seasons in the National Football League (NFL), primarily with the Tampa Bay Buccaneers. He played college football ...

alongside former ''

Guts The gastrointestinal tract (GI tract, digestive tract, alimentary canal) is the tract or passageway of the digestive system that leads from the mouth to the anus. The tract is the largest of the body's systems, after the cardiovascular system. ...

'' and '' Get the Picture'' host

Mike O'Malley Michael Edward O'Malley (born October 31, 1966) is an American actor, writer and television producer. Born in Boston and raised in New Hampshire, O'Malley hosted the early 1990s children's game shows '' Get the Picture'' and '' Nickelodeon Guts ...

(then starring on the sitcom ''

Yes, Dear ''Yes, Dear'' is an American sitcom created by Alan Kirschenbaum and Gregory Garcia that originally ran on CBS for six seasons, from October 2, 2000, to February 15, 2006, with a total of 122 episodes. It starred Anthony Clark, Jean Louisa K ...

'', which aired on corporate sibling

) and finally, an on-stage performance of "My Mic" by

Nick Cannon Nicholas Scott Cannon (born October 8, 1980) is an American comedian, television presenter, actor, and rapper. In television, he began his career as a teenager on Nickelodeon's '' All That'' before going on to host '' The Nick Cannon Show'', '' ...

''Nickelodeon's All Access Pass to Super Bowl XLVIII'' (2014)

For

Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...

in 2014, Nickelodeon produced a string of programming across its networks. This included a special edition of ''TeenNick Top 10'', hosted by Nick Cannon and featuring an interview with then

New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The ...

wide receiver Victor Cruz, an

episode An episode is a narrative unit within a larger dramatic work or documentary production, such as a serial (radio and television), series intended for radio, television or Streaming media, streaming consumption. Etymology The noun ''episode'' is ...

of the animated series ''

NFL Rush Zone ''NFL Rush Zone'' is an American action-adventure animated television series. In the first season, the show centers on an 11-year-old football fan named Ish, who learns he must protect shards of a power source called "The Core", hidden at 32 NFL ...

'' that featured

J. J. Watt Justin James Watt (born March 22, 1989) is an American former professional football defensive end who played in the National Football League (NFL) for 12 seasons, primarily with the Houston Texans. He played college football for the Central M ...

of the

Houston Texans The Houston Texans are a professional American football team based in Houston. The Texans compete in the National Football League as a member of the American Football Conference (AFC) AFC South, South division. The team plays its home games at N ...

and

Vernon Davis Vernon Leonard Davis (born January 31, 1984) is an American former professional football player who was a tight end in the National Football League (NFL). He played college football for the Maryland Terrapins, earning first-team All-American h ...

of the

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...

, and the Season 2 premiere of the

NickMom NickMom was an American nighttime programming block owned by Viacom Media Networks (now Paramount Media Networks). It aired on the Nick Jr. Channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET, when the channel's regular ...

series Series may refer to: People with the name * Caroline Series (born 1951), English mathematician, daughter of George Series * George Series (1920–1995), English physicist Arts, entertainment, and media Music * Series, the ordered sets used i ...

''Take Me to Your Mother''. On February 1, the day before the Super Bowl,

Jeff Sutphen Jeffrey "Jeff" Sutphen (born October 15, 1976) is an American actor, producer, and game show host known primarily for his work with Nickelodeon's '' BrainSurge'' from 2009 to 2011. From 2012 to 2013, he was the host of the show '' Figure It Out' ...

, in character as his superhero alter ego Pick Boy, hosted a half-hour special called ''Nickelodeon's All Access Pass to Super Bowl XLVIII''. The special not only covered the activities surrounding Super Bowl week in

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

but also featured exclusive player interviews as well an interview with the winner of the NFL Play 60 Super Bowl contest, Thomas Brown.

''Nickelodeon Superstar Slime Showdown at Super Bowl'' (2017–18)

For

Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Confe ...

in 2017, Nickelodeon produced another set of programming for its networks. These included a series of interstitials featuring

Kel Mitchell Kel Johari Rice Mitchell (born August 25, 1978) is an American actor, comedian, rapper, singer, and TV host. He was an original cast member of the Nickelodeon sketch comedy series '' All That'' for its first five seasons (1994–1999), where he ...

from ''

Game Shakers ''Game Shakers'' is an American comedy television series created by Dan Schneider that premiered on Nickelodeon on September 12, 2015. The series ran for three seasons, with its final episode airing on June 8, 2019. It stars Cree Cicchino, M ...

'' and

Breanna Yde Breanna Nicole Yde (born June 11, 2003) is an American actress. She portrayed Frankie Hathaway on the television series ''The Haunted Hathaways'', Tomika on ''School of Rock'', Zoey in the television film '' Santa Hunters'', Akimi in ''Escape f ...

from ''

School of Rock ''School of Rock'' (titled on screen as ''The School of Rock'') is a 2003 comedy film directed by Richard Linklater, produced by Scott Rudin and written by Mike White (filmmaker), Mike White. The film stars Jack Black, Joan Cusack, White and Sa ...

'' highlighting activities at the

NFL Experience The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the Super Bowl. The event is described as an interactive "theme park", featuring various fan-oriented att ...

, and a marathon of sports-themed programming on

Nicktoons Nicktoons is the brand name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Paramount Global) in their copyright bylines. Since ...

such as '' All in with Cam Newton'', ''

Crashletes ''Crashletes'' is an American sports television program that premiered on Nickelodeon on July 5, 2016. The program is hosted by Rob Gronkowski, Brandon Broady, and Stevie Nelson. Premise Brandon and Stevie, along with a guest host from the wo ...

'' and ''

Jagger Eaton's Mega Life ''Jagger Eaton's Mega Life'' is an American docuseries that aired on Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Me ...

''. On February 5, the same day the Super Bowl was held, Nickelodeon aired a one-hour special called ''The Nickelodeon Superstar Slime Showdown at Super Bowl''. Hosted by Nick Cannon, ''The Nickelodeon Superstar Slime Showdown at Super Bowl'' also featured appearances by Yde,

Jade Pettyjohn Jade Elizabeth Pettyjohn (born November 8, 2000) is an American actress. She is known for her roles as McKenna Brooks in '' An American Girl: McKenna Shoots for the Stars'', as Summer on the Nickelodeon television series ''School of Rock'', a ...

and Ricardo Hurtado from ''School of Rock'', and NFL athletes including

Andre Johnson Andre Lamont Johnson (born July 11, 1981) is an American former professional football player who was a wide receiver for 14 seasons in the National Football League (NFL), primarily with the Houston Texans. He played college football for the Mi ...

LaDainian Tomlinson LaDainian Tarshane Tomlinson (born June 23, 1979), nicknamed "LT", is an American former professional football running back who played in the National Football League (NFL) for 11 seasons. After a successful college football career with the T ...

DeMarcus Ware DeMarcus Omar Ware (born July 31, 1982) is an American former professional football player who was a linebacker in the National Football League (NFL). He played college football for the Troy State Trojans and was selected by the Dallas Cowboys ...

and

Wes Welker Wesley Carter Welker (born May 1, 1981) is an American professional football coach and former wide receiver who is a personnel analyst for the Washington Commanders of the National Football League (NFL). He played in the NFL for 12 seasons, mo ...

. The special pitted the athletes against the network's stars in various football-themed challenges, with the winning team being crowned the "Superstar Slime Showdown Champion". For

Super Bowl LII Super Bowl LII was an American football game played to determine the champion of the National Football League (NFL) for the 2017 season. As a rematch of Super Bowl XXXIX from 13 years earlier, the game was between the National Football Conferen ...

in 2018, Nickelodeon produced another installment of the ''Superstar Slime Showdown at Super Bowl'', with Cannon returning as host. Airing on February 4, the special featured NFL athletes

Drew Brees Drew Christopher Brees (; born January 15, 1979) is an American former professional football quarterback who played in the National Football League (NFL) for 20 seasons. A member of the New Orleans Saints for most of his career, Brees is sec ...

Stefon Diggs Stefon Marsean Diggs (born November 29, 1993) is an American professional American football, football wide receiver for the New England Patriots of the National Football League (NFL). He played college football for the Maryland Terrapins footbal ...

Todd Gurley Todd Jerome Gurley II (born August 3, 1994) is an American former professional football running back who played in the National Football League (NFL) for six seasons, primarily with the Los Angeles Rams. He played college football for the Georg ...

Luke Kuechly Luke August Kuechly ( ; born April 20, 1991) is an American former professional football player who spent his entire eight-year career as a linebacker for the Carolina Panthers of the National Football League (NFL). Kuechly played college footb ...

Deion Sanders Deion Luwynn Sanders Sr. (born August 9, 1967) is an American American football, football coach with the Colorado Buffaloes football, Colorado Buffaloes. Sanders is also a former professional football and baseball player, having played in the N ...

and DeMarcus Ware, Breanna Yde and Ricardo Hurtado as team captains, and a halftime performance by

JoJo Siwa Joelle Joanie "JoJo" Siwa ( ; born May 19, 2003) is an American singer, dancer, actress, and media personality. From 2015 to 2016, she appeared as a dancer on two seasons of the reality television show '' Dance Moms'' alongside her mother, Jess ...

. In addition, interstitials featuring Yde and Hurtado at the

Super Bowl Experience The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the Super Bowl. The event is described as an interactive "theme park", featuring various fan-oriented att ...

and

Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...

at the

Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...

were broadcast days leading up to the event.

''Double Dare at Super Bowl'' (2019)

For

Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...

in 2019, Nickelodeon aired a special 45-minute episode of the 2018 revival of '' Double Dare'' called ''Double Dare at Super Bowl''. Filmed at the

Georgia World Congress Center The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia, U.S. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the world's largest LEED c ...

during the Super Bowl Experience, it featured Scarlet Spencer and

Dallas Dupree Young Dallas Dupree Young (born October 25, 2006) is an American actor best known for his recurring role in '' The Fosters'', and his starring role in the Nickelodeon sitcom '' Cousins for Life''. In 2021, he joined the cast of the Netflix series ''Cob ...

from the Nickelodeon series ''

Cousins for Life ''Cousins for Life'' is an American comedy television series created by Kevin Kopelow and Heath Seifert that aired on Nickelodeon from November 24, 2018 to June 8, 2019. The series stars Scarlet Spencer, Dallas Dupree Young, Micah Abbey, Ron ...

'', and NFL athletes Drew Brees and

Russell Wilson Russell Carrington Wilson (born November 29, 1988) is an American professional American football, football quarterback for the New York Giants of the National Football League (NFL). He has primarily played for the Seattle Seahawks. With the Sea ...

playing with kid contestants. The special aired on February 3, and was simulcast on Nickelodeon, TeenNick, and Nicktoons.

''Nickelodeon Super Duper Super Bowl Pregame Spectacular'' (2021)

Nickelodeon also participated in tie-ins for

Super Bowl LV Super Bowl LV was an American football game played to determine the champion of the National Football League (NFL) for the 2020 season. The National Football Conference (NFC) champion Tampa Bay Buccaneers defeated the American Football Conferen ...

, also televised by CBS. Nickelodeon aired a half-hour special, ''The Nickelodeon Super Duper Super Bowl Pregame Spectacular'', which was hosted by Gabrielle Nevaeh Green and Lex Lumpkin. It featured "Nick-ified" season highlights, and other segments previewing the game. The special premiered on February 5, 2021, and repeated throughout Super Bowl weekend. Although a full Nickelodeon telecast was not aired (as the Super Bowl was broadcast only by CBS to maximize viewership), CBS and Nickelodeon produced themed content throughout the game for its social media platforms, including video highlights presented by Noah Eagle and Green with similar visual effects to the Wild Card Game broadcast, which were also featured during the main CBS telecast during the halftime show. A special NFL-themed edition of '' Unfiltered'' also aired as a segment during the CBS pre-game show.

Super Bowl LVIII simulcast (2024)

On August 1, 2023, it was announced that Nickelodeon would air a kid-focused

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

Super Bowl LVIII Super Bowl LVIII was an American football game played to determine the champion of the National Football League (NFL) for the 2023 NFL season, 2023 season. A rematch of Super Bowl LIV four years prior, the American Football Conference (AFC) 20 ...

from

Allegiant Stadium Allegiant Stadium is a domed multi-purpose stadium located in Paradise, Nevada, southwest of adjacent Las Vegas. Opened in 2020, it is the home field of the Las Vegas Raiders of the National Football League (NFL) and the University of Nevada ...

Paradise, Nevada Paradise is an Unincorporated towns in Nevada, unincorporated town and census-designated place (CDP) in Clark County, Nevada, United States, adjacent to the city of Las Vegas. It was formed on December 8, 1950. Its population was 191,238 at the ...

on February 11, 2024.

References

External links

* *
Super Bowl 2021: CBS bringing Nickelodeon-style pregame show with 'Nick-ified' highlights
{{NFL on Nickelodeon Super Bowl-related television programming Nickelodeon original programming

History

''Nickelodeon Takes Over the Super Bowl'' (2004)

''Nickelodeon's All Access Pass to Super Bowl XLVIII'' (2014)

''Nickelodeon Superstar Slime Showdown at Super Bowl'' (2017–18)

''Double Dare at Super Bowl'' (2019)

''Nickelodeon Super Duper Super Bowl Pregame Spectacular'' (2021)

Super Bowl LVIII simulcast (2024)

See also

References

External links