(commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of
alcoholic beverage
Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...
s in Japan, and makes Japanese whisky.
Its business has expanded to other fields, and the company now also makes
soft drink
A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...
s and operates sandwich chains. With its 2014 acquisition of Beam, Inc., it has diversified internationally and become the third largest maker of
distilled beverage
Liquor ( , sometimes hard liquor), spirits, distilled spirits, or spiritous liquor are alcoholic drinks produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through alcoholic fermentation. While the ...
s in the world. Suntory is headquartered in Dojimahama 2-
chome
The Japanese addressing system is used to identify a specific location in Japan.
When written in Japanese characters, addresses start with the largest geographical entity and proceed to the most specific one. The Japanese system is complex, th ...
,
Kita-ku, Osaka
is one of 24 wards of Japan, wards of Osaka in Japan.
Incidents and accidents
* 1970 Tenroku gas explosion
* 2021 Osaka building fire
Notable locations
Kita-ku, particularly the Umeda area surrounding Osaka Station, is one of the main comm ...
,
Osaka Prefecture
is a prefecture of Japan located in the Kansai region of Honshu. Osaka Prefecture has a population of 8,778,035 () and has a geographic area of . Osaka Prefecture borders Hyōgo Prefecture to the northwest, Kyoto Prefecture to the north, Nara ...
.
History
Suntory was started by , who first opened his store in Osaka on February 1, 1899, to sell imported wines. In 1907, the store began selling a fortified wine called Akadama Port Wine (Akadama literally meaning "red ball," a euphemism for the sun). The store became the Kotobukiya company in 1921 to further expand its business and in 1923, Torii built Japan's first malt whisky distillery Yamazaki Distillery.
Due to shortages during World War II, Kotobukiya was forced to halt its development of new products, but in 1946 it re-released Torys Whisky, which sold well in post-war Japan. In 1961, Kotobukiya launched the "Drink Torys and Go to
Hawaii
Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
" campaign. At the time, a trip abroad was considered a once-in-a-lifetime opportunity. In 1963, Kotobukiya changed its name to "Suntory", taken from the name of the whisky it produces, which itself was derived from the English "Sun" (referencing "akadama") + Tory, the anglicized version of Torii's name. In the same year, Musashino Beer Factory began its production of the Suntory Beer.
On April 1, 2009, Suntory became a stockholding company named and established , , , , , , and .
On July 14, 2009, Kirin announced that it was negotiating with Suntory on a merger. On February 8, 2010, it was announced that negotiations between the two were terminated.
In 2009, Suntory acquired Orangina-Schweppes, the owner of the orange soft drink Orangina, for 300 billion yen, and Frucor energy drinks for 600 million euros. On July 2, 2013, the company debuted on the
Tokyo stock exchange
The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan.
The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...
and raised almost US$4
billion
Billion is a word for a large number, and it has two distinct definitions:
* 1,000,000,000, i.e. one thousand million, or (ten to the ninth power), as defined on the short scale. This is now the most common sense of the word in all varieties of ...
in the process.
In September 2013, Suntory purchased the drinks division of
GlaxoSmithKline
GSK plc (an acronym from its former name GlaxoSmithKline plc) is a British Multinational corporation, multinational Pharmaceutics, pharmaceutical and biotechnology company with headquarters in London. It was established in 2000 by a Mergers an ...
. This included the brands Lucozade and Ribena, however, the deal did not include Horlicks.Angela Monagha "Ribena and Lucozade sold to Japanese drinks giant" ''The Guardian'', September 9, 2013
In January 2014, Suntory announced an agreement to buy the largest U.S. bourbon producer, Beam Inc. (producers of Jim Beam) for US$16 billion. This deal would make Suntory the world's third largest spirits maker. The acquisition was completed in April 2014, when it was announced that the new subsidiary would be renamed Beam Suntory.
In December 2016, Beam Suntory acquired the gin maker Sipsmith.
In November 2017, Suntory and PepsiCo form a joint venture in Thailand.
In 2018, Suntory sold most of Cerebos Pacific assets, including Australian and New Zealand food business to
Kraft Heinz
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...
for A$290 million. This transaction excludes Cerebos Pacific's health supplements and fresh coffee business which later integrated into Suntory Beverage & Food Asia Pte. Ltd. and Suntory Coffee Australia respectively.
In March 2023, Makiko Ono became the first woman to be appointed CEO of Suntory Beverage & Food Ltd.
In May 2024, Beam Suntory was re-branded as
Suntory Global Spirits
Suntory Global Spirits Inc., formerly known as Beam Suntory, Inc., is an American beverage company that is a subsidiary of Suntory Holdings, a Japanese multinational beverage conglomerate. The company produces alcoholic beverages.
It is the th ...
including the launch of a new website and visual identity.
In December 2024, it was announced that Nobuhiro Torii, great-grandson of founder , would be promoted to President of Suntory Holdings from March 2025, with incumbent President Takeshi Niinami became chairman.
Suntory Global Spirits
Suntory Global Spirits Inc., formerly known as Beam Suntory, Inc., is an American beverage company that is a subsidiary of Suntory Holdings, a Japanese multinational beverage conglomerate. The company produces alcoholic beverages.
It is the th ...
PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
)
*Subway Japan
*Tipco F&B Co., Ltd
Joint ventures
From the early 1990s, Suntory has collaborated extensively with Melbourne biotechnology firm Florigene to genetically engineer the world's first true blue rose, a symbol often associated with the impossible or unattainable. In 1991, the team won the intense global race to isolate the gene responsible for blue flowers, and has since developed a range of genetically modified flowers expressing colors in the blue spectrum, as well as a number of other breakthroughs extending the vase life of cut flowers.
In 2003, Suntory acquired a 98.5% equity holding in Florigene. Prior to this, Florigene had been a subsidiary of global agrochemicals giant Nufarm since 1999. In July 2004, Suntory and Florigene scientists announced to the world the development of the first roses containing blue pigment, an important step toward the creation of a truly blue colored rose.
In July 2011, Suntory Beverage and Food Limited together with PT GarudaFood from Tudung Group in Indonesia have agreed to make a new firm to produce non-alcoholic drink with 51 percent and 49 percent shares respectively. It will produce Suntory Oolong Tea, Boss and Orangina.
In April 2019, Suntory partnered with Drinkripples, an Israeli-based company. As part of the collaboration Suntory will use Drinkripples' Ripple Maker machines to print branded and viral content on top of Suntory beer in Suntory certified locations and factories throughout Japan.
Schweppes
Schweppes ( , ) is a soft drink brand founded in the Republic of Geneva in 1783 by the German watchmaker and amateur scientist Johann Jacob Schweppe; it is now made, bottled, and distributed worldwide by multiple international conglomerates, de ...
Sourz
Sourz is a fruit-flavoured liqueur owned and produced by Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan. The liqueur is usually served as a Shooter (drink), shooter, but is also used in cocktails. It is known for being v ...
Pinnacle
A pinnacle is an architectural element originally forming the cap or crown of a buttress or small turret, but afterwards used on parapets at the corners of towers and in many other situations. The pinnacle looks like a small spire. It was main ...
Connemara
Connemara ( ; ) is a region on the Atlantic Ocean, Atlantic coast of western County Galway, in the west of Ireland. The area has a strong association with traditional Irish culture and contains much of the Connacht Irish-speaking Gaeltacht, ...
* Suntory was one of the first East Asian companies to specifically employ American celebrities to market their product. One of the most notable is Sammy Davis Jr., who appeared in a series of Suntory commercials in the early 1970s. In the late 1970s,
Akira Kurosawa
was a Japanese filmmaker who List of works by Akira Kurosawa, directed 30 feature films in a career spanning six decades. He is widely regarded as one of the greatest and most influential filmmakers in the History of film, history of cinema ...
directed a series of commercials featuring American celebrities on the set of his film ''
Kagemusha
is a 1980 epic jidaigeki film directed by Akira Kurosawa. It is set in the Sengoku period of Japanese history and tells the story of a lower-class petty thief who is taught to impersonate the dying ''daimyō'' Takeda Shingen to dissuade oppos ...
''. One of these featured
Francis Ford Coppola
Francis Ford Coppola ( ; born April 7, 1939) is an American filmmaker. He is considered one of the leading figures of the New Hollywood and one of the greatest filmmakers of all time. List of awards and nominations received by Francis Ford Coppo ...
(an executive producer of the film), which later inspired his daughter
Sofia Coppola
Sofia Carmina Coppola ( , ; born May 14, 1971) is an American filmmaker and former actress. She has List of awards and nominations received by Sofia Coppola, won an Academy Awards, Academy Award, two Golden Globe Awards, a Golden Lion, and a Can ...
in her writing of '' Lost in Translation'', a film which focuses on an American actor (played by
Bill Murray
William James Murray (born September 21, 1950) is an American actor and comedian, known for his deadpan delivery in roles ranging from studio comedies to independent dramas. He has received List of awards and nominations received by Bill Murra ...
) filming a Suntory commercial in Tokyo for the ''Hibiki'' whisky.
* Suntory operates two museums, the Suntory Museum of Art in Tokyo and the Suntory Museum Tempozan in Osaka, in addition to a number of cultural and social programs across Japan.
* In the 1970s, Suntory engaged the US pop group
the Carpenters
The Carpenters were an American vocal and instrumental duo consisting of siblings Karen Carpenter, Karen (1950–1983) and Richard Carpenter (musician), Richard Carpenter (born 1946). They produced a distinctive soft musical style, combining ...
to advertise its new line of soft drinks.
* Suntory is a former sponsor of the professional match play golf tournament, played annually at Wentworth Club, near London.
* In 2023 for Suntory's 100th year anniversary, and 20 years after the appearance of ''Lost in Translation'', director Sofia Coppola was asked to direct the company's anniversary tribute video starring Keanu Reeves, with a mix that included scenes from her film along with footage of her father and Akira Kurosawa's Suntory Whiskey advertisement from the 1970s.
wave power
Wave power is the capture of energy of wind waves to do useful mechanical work, work – for example, electricity generation, desalination, or pumping water. A machine that exploits wave power (physics), power is a wave energy converter (WEC).
W ...
ed
catamaran
A catamaran () (informally, a "cat") is a watercraft with two parallel hull (watercraft), hulls of equal size. The wide distance between a catamaran's hulls imparts stability through resistance to rolling and overturning; no ballast is requi ...