Mizone
Mizone, also known as Mizone Sports Water, is a formulated sports drink manufactured by Frucor Suntory, a Japanese-owned beverage company operating in Australasia. The main consumer targets are generally male athletes aged between 25 and 34, and likewise teenagers who are frequently active. In China, the drink is known as Maidong (脉动). According to the company, the drink differs from its competitors due to its vitamin content (including four B vitamins) and its mild fruit juice sweetening to assist in rehydration, in addition to having a sugar content of approximately just one-fifth of average soft drinks. History The flavored water, flavoured sports water was launched by Frucor in New Zealand in October 2000. In the first 9 weeks of its launch in New Zealand, Mizone accomplished 15% market share in petrol stations, which was a hortative sign for the water business. In 2001, the drink was made available in Australia, with the slogan "where do you go". In 2003, Frucor's parent ...
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