Steven Jobs
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Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
Jobs was also the founder of
NeXT NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later develope ...
and chairman and majority shareholder of
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
. He was a pioneer of the
personal computer revolution The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1970s. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer whe ...
of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
. Jobs was born in San Francisco in 1955 and adopted shortly afterwards. He attended
Reed College Reed College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Portland, Oregon, United States. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland, Portland, Oregon, E ...
in 1972 before withdrawing that same year. In 1974, he traveled through India, seeking enlightenment before later studying
Zen Buddhism Zen (; from Chinese: '' Chán''; in Korean: ''Sŏn'', and Vietnamese: ''Thiền'') is a Mahayana Buddhist tradition that developed in China during the Tang dynasty by blending Indian Mahayana Buddhism, particularly Yogacara and Madhyamaka ph ...
. He and Wozniak co-founded Apple in 1976 to further develop and sell Wozniak's
Apple I The Apple Computer 1 (Apple-1), later known predominantly as the Apple I, is an 8-bit personal computer designed by Steve Wozniak and released by the Apple Computer Company (now Apple Inc.) in 1976. The company was initially formed to ...
personal computer. Together, the duo gained fame and wealth a year later with production and sale of the
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
, one of the first highly successful mass-produced
microcomputer A microcomputer is a small, relatively inexpensive computer having a central processing unit (CPU) made out of a microprocessor. The computer also includes memory and input/output (I/O) circuitry together mounted on a printed circuit board (P ...
s. Jobs saw the commercial potential of the Xerox Alto in 1979, which was
mouse A mouse (: mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus'' ...
-driven and had a
graphical user interface A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such ...
(GUI). This led to the development of the largely unsuccessful
Apple Lisa Lisa is a desktop computer developed by Apple, produced from January 19, 1983, to August 1, 1986, and succeeded by Macintosh. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). I ...
in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh launched the
desktop publishing Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online co ...
industry in 1985 (for example, the
Aldus Pagemaker Aldus PageMaker (later Adobe PageMaker) is a desktop publishing computer program introduced in 1985 by the Aldus Corporation on the Apple Macintosh. The combination of the Macintosh's graphical user interface, PageMaker publishing software, and t ...
) with the addition of the Apple
LaserWriter The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker ...
, the first
laser printer Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a Electric charge, negatively charged cylinder call ...
to feature
vector graphics Vector graphics are a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector displ ...
and
PostScript PostScript (PS) is a page description language and dynamically typed, stack-based programming language. It is most commonly used in the electronic publishing and desktop publishing realm, but as a Turing complete programming language, it c ...
. In 1985, Jobs departed Apple after a long power struggle with the company's board and its then-CEO,
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
. That same year, Jobs took some Apple employees with him to found NeXT, a
computer platform A computing platform, digital platform, or software platform is the infrastructure on which software is executed. While the individual components of a computing platform may be obfuscated under layers of abstraction, the ''summation of the requi ...
development company that specialized in computers for higher-education and business markets, serving as its CEO. In 1986, he bought the computer graphics division of
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company founded by filmmaker George Lucas in December 10, 1971 in San Rafael, California, and later moved to San Francisco in 2005. It is best known for creating and producing th ...
, which was spun off independently as
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
. Pixar produced the first
computer-animated Computer animation is the process used for digitally generating moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Modern c ...
feature film, ''
Toy Story ''Toy Story'' is a 1995 American animated adventure comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the first installment in the Toy Story (franchise), ''Toy Story'' franchise and the Firsts in animation, firs ...
'' (1995), and became a leading
animation studio An animation studio is a company producing animation, animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales ...
, producing dozens of commercially successful and critically acclaimed films. In 1997, Jobs returned to Apple as CEO after the company's acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer
Jony Ive Sir Jonathan Paul Ive (born 27 February 1967) is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice president of industrial design and chief design officer. Ive is the founder of LoveFrom, a crea ...
to develop a line of products and services that had larger cultural ramifications, beginning with the " Think different" advertising campaign, and leading to the
iMac The iMac is a series of all-in-one computers from Apple Inc., sold as part of the company's Mac (computer), Mac family of computers. First introduced in 1998, it has remained a primary part of Apple's consumer desktop offerings since and evol ...
,
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
,
Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
,
Apple Store The Apple Store is a chain of Retail, retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Macintosh, Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad ta ...
,
iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...
, iTunes Store,
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
,
App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
, and
iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...
. Jobs was also a board member at
Gap Inc. The Gap, Inc., commonly known as Gap Inc., is an American multinational clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates fou ...
from 1999 to 2002. In 2003, Jobs was diagnosed with a
pancreatic neuroendocrine tumor Pancreatic neuroendocrine tumours (PanNETs, PETs, or PNETs), often referred to as "islet cell tumours", or "pancreatic endocrine tumours" are neuroendocrine neoplasms that arise from cells of the endocrine (hormonal) and nervous system within ...
. He died of tumor-related
respiratory arrest Respiratory arrest is a serious medical condition caused by apnea or respiratory dysfunction severe enough that it will not sustain the body (such as agonal breathing). Prolonged apnea refers to a patient who has stopped breathing for a long period ...
in 2011; in 2022, he was posthumously awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, alongside the Congressional Gold Medal. It is an award bestowed by decision of the president of the United States to "any person recommended to the President ...
. Since his death, he has won 141 patents; Jobs holds over 450 patents in total.


Early life


Family

Steven Paul Jobs was born in San Francisco, California, on February 24, 1955, to Joanne Carole Schieble and Abdulfattah "John" Jandali (). Abdulfattah Jandali was born in a Muslim household to wealthy Syrian parents, the youngest of nine siblings. After obtaining his undergraduate degree at the
American University of Beirut The American University of Beirut (AUB; ) is a private, non-sectarian, and independent university chartered in New York with its main campus in Beirut, Lebanon. AUB is governed by a private, autonomous board of trustees and offers programs le ...
, Jandali pursued a PhD in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
at the
University of Wisconsin A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Uni ...
. There, he met Joanne Schieble, an American Catholic of Swiss-German descent whose parents owned a
mink farm Fur farming is the practice of breeding or raising certain types of animals for their fur. Most of the world's farmed fur was produced by European farmers. In 2018, there were 5,000 fur farms in the EU, located across 22 countries; these area ...
and real estate in Green Bay. The two fell in love but faced opposition from Schieble's father due to Jandali's Muslim faith. When Schieble became pregnant, she arranged for a
closed adoption Closed adoption (also called "confidential" adoption and sometimes "secret" adoption) is a process by which an infant is adopted by another family, and the record of the biological parent(s) is kept sealed. Often, the biological father is not re ...
, and travelled to San Francisco to give birth. Schieble requested that her son be adopted by college graduates. A lawyer and his wife were selected, but they withdrew after discovering that the baby was a boy, so Jobs was instead adopted by Paul Reinhold Jobs and his wife Clara. Paul Jobs, an American of German descent, was the son of a dairy farmer from
Washington County, Wisconsin Washington County is a county in the U.S. state of Wisconsin. As of the 2020 census, the population was 136,761. Its county seat is West Bend. The county was created from Wisconsin Territory in 1836 and organized in 1845. It was named after P ...
. After dropping out of high school, Paul Jobs worked as a mechanic, then joined the
US Coast Guard The United States Coast Guard (USCG) is the maritime security, search and rescue, and law enforcement service branch of the armed forces of the United States. It is one of the country's eight uniformed services. The service is a maritime, mi ...
. After he was discharged at San Francisco, Paul married Clara Hagopian of
Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian diaspora, Armenian communities around the ...
descent in February 1946 and they moved to Wisconsin, then Indiana, where Paul worked as a
machinist A machinist is a tradesperson or trained professional who operates machine tools, and has the ability to set up tools such as milling machines, grinders, lathes, and drilling machines. A competent machinist will generally have a strong mechan ...
and later as a car salesman. Since Clara missed San Francisco, she convinced Paul to move back. There, Paul worked as a
repossession Repossession, commonly referred to as repo, is a "self-help" type of action in which the party having the right of ownership of a property takes the property in question back from the party having right of possession without invoking court proc ...
agent, and Clara became a bookkeeper. In 1955, after having an
ectopic pregnancy Ectopic pregnancy is a complication of pregnancy in which the embryo attaches outside the uterus. Signs and symptoms classically include abdominal pain and vaginal bleeding, but fewer than 50 percent of affected women have both of these sympto ...
, the couple looked to adopt a child. Since they lacked a college education, Schieble initially refused to sign the adoption papers, and went to court to request that her son be removed from the Jobs household and placed with a different family, but changed her mind after Paul and Clara promised to pay for their son's college tuition.


Infancy

In his youth, Jobs's parents took him to a
Lutheran Lutheranism is a major branch of Protestantism that emerged under the work of Martin Luther, the 16th-century German friar and Protestant Reformers, reformer whose efforts to reform the theology and practices of the Catholic Church launched ...
church. When Steve was in high school, Clara admitted to Steve's girlfriend,
Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American memoirist and painter. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
, that she "was too frightened to love tevefor the first six months of his life ... I was scared they were going to take him away from me. Even after we won the case, Steve was so difficult a child that by the time he was two I felt we had made a mistake. I wanted to return him." When Chrisann shared this comment with Steve, he stated that he was already aware, and later said that he had been deeply loved and indulged by Paul and Clara. Jobs would "bristle" when Paul and Clara were referred to as his "adoptive parents", and he regarded them as his parents "1,000%". Jobs referred to his biological parents as "my sperm and egg bank. That's not harsh, it's just the way it was, a sperm bank thing, nothing more."


Childhood

Paul Jobs worked in several jobs that included a try as a machinist, several other jobs, and then "back to work as a machinist". Paul and Clara adopted Jobs's sister Patricia in 1957, and by 1959 the family had moved to the Monta Loma neighborhood in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States, part of the San Francisco Bay Area. Named for its views of the Santa Cruz Mountains, the population was 82,376 at the 2020 United States census, 2020 census. Mountain V ...
. Paul built a workbench in his garage for his son in order to "pass along his love of mechanics". Jobs, meanwhile, admired his father's craftsmanship "because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him ... I wasn't that into fixing cars ... but I was eager to hang out with my dad." Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times. He frequently played pranks on others at Monta Loma Elementary School in Mountain View. His father Paul (who was abused as a child) never reprimanded him, however, and instead blamed the school for not challenging his brilliant son. Jobs skipped the 5th grade and transferred to the 6th grade at Crittenden Middle School in Mountain View, where he became a "socially awkward loner". Jobs was often "bullied" at Crittenden Middle, and in the middle of 7th grade, he gave his parents an ultimatum: either they would take him out of Crittenden or he would drop out of school. The Jobs family was not affluent, and only by expending all their savings were they able to buy a new home in 1967, allowing Steve to change schools. The new house (a three-bedroom home on Crist Drive in
Los Altos, California Los Altos (; Spanish language, Spanish for "The Heights") is a city in Santa Clara County, California, in the San Francisco Bay Area. The population was 31,625 according to the 2020 United States census, 2020 census. Most of the city's growth ...
) was in the better Cupertino School District, in
Cupertino, California Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose, California, San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The ...
. The house was declared a historic site in 2013, as the first site of Apple Computer. , it was owned by Jobs's sister, Patty, and occupied by his stepmother, Marilyn. When he was 13, in 1968, Jobs was given a summer job by
Bill Hewlett William Redington Hewlett ( ; May 20, 1913 – January 12, 2001) was an American engineer and the co-founder, with David Packard, of the Hewlett-Packard, Hewlett-Packard Company (HP). Early life and education Hewlett was born in Ann Arbor, Mic ...
(of
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company. It was founded by Bill Hewlett and David Packard in 1939 in a one-car garage in Palo Alto, California ...
) after Jobs cold-called him to ask for parts for an electronics project.


Homestead High

The location of the Los Altos home meant that Jobs would be able to attend nearby Homestead High School, which had strong ties to
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
. He began his first year there in late 1968 along with
Bill Fernandez Bill Fernandez is a user-interface architect and innovator who was Apple Computer's first full time employee when they incorporated in 1977 and was issued badge number 4. He is credited with introducing fellow Homestead High School student Stev ...
, who introduced Jobs to Steve Wozniak, and would become Apple's first employee. Neither Jobs nor Fernandez (whose father was a lawyer) came from engineering households and thus decided to enroll in John McCollum's Electronics I class. Jobs had grown his hair long and become involved in the growing counterculture, and the rebellious youth eventually clashed with McCollum and lost interest in the class. Jobs underwent a change during mid-1970. He later noted to his official biographer that "I started to listen to music a whole lot, and I started to read more outside of just science and technology —
Shakespeare William Shakespeare ( 23 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's natio ...
,
Plato Plato ( ; Greek language, Greek: , ; born  BC, died 348/347 BC) was an ancient Greek philosopher of the Classical Greece, Classical period who is considered a foundational thinker in Western philosophy and an innovator of the writte ...
. I loved ''
King Lear ''The Tragedy of King Lear'', often shortened to ''King Lear'', is a Shakespearean tragedy, tragedy written by William Shakespeare. It is loosely based on the mythological Leir of Britain. King Lear, in preparation for his old age, divides his ...
'' ... when I was a senior I had this phenomenal AP English class. The teacher was this guy who looked like
Ernest Hemingway Ernest Miller Hemingway ( ; July 21, 1899 – July 2, 1961) was an American novelist, short-story writer and journalist. Known for an economical, understated style that influenced later 20th-century writers, he has been romanticized fo ...
. He took a bunch of us snowshoeing in Yosemite." During his last two years at Homestead High, Jobs developed two different interests: electronics and literature. These dual interests were particularly reflected during Jobs's senior year, as his best friends were Wozniak and his first girlfriend, the artistic Homestead junior
Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American memoirist and painter. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
. In 1971, after Wozniak began attending
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
, Jobs would visit him there a few times a week. This experience led him to study in nearby
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
's student union. Instead of joining the electronics club, Jobs put on light shows with a friend for Homestead's
avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
program. He was described by a Homestead classmate as "kind of brain and kind of hippie ... but he never fit into either group. He was smart enough to be a nerd, but wasn't nerdy. And he was too intellectual for the hippies, who just wanted to get wasted all the time. He was kind of an outsider. In high school everything revolved around what group you were in, and if you weren't in a carefully defined group, you weren't anybody. He was an individual, in a world where individuality was suspect." By his senior year in late 1971, he was taking a freshman English class at Stanford and working on a Homestead underground film project with Chrisann Brennan. Around that time, Wozniak designed a low-cost digital "
blue box A blue box is an Electronics, electronic device that produces tones used to generate the in-band signaling tones formerly used within the North American long-distance telephone network to send line status and called number information over voi ...
" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. He was inspired by an article titled "Secrets of the Little Blue Box" from the October 1971 issue of ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
''. Jobs decided then to sell them and split the profit with Wozniak. The clandestine sales of the illegal blue boxes went well and perhaps planted the seed in Jobs's mind that electronics could be both fun and profitable. In a 1994 interview, he recalled that it took six months for him and Wozniak to design the blue boxes. Jobs later reflected that had it not been for Wozniak's blue boxes, "there wouldn't have been an Apple". He states it showed them that they could take on large companies and beat them. By his senior year of high school, Jobs began using
LSD Lysergic acid diethylamide, commonly known as LSD (from German ; often referred to as acid or lucy), is a semisynthetic, hallucinogenic compound derived from ergot, known for its powerful psychological effects and serotonergic activity. I ...
. He later recalled that on one occasion he consumed it in a wheat field outside Sunnyvale, and experienced "the most wonderful feeling of my life up to that point". In mid-1972, after graduation and before leaving for
Reed College Reed College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Portland, Oregon, United States. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland, Portland, Oregon, E ...
, Jobs and Brennan rented a house from their other roommate, Al.


Reed College

In September 1972, Jobs enrolled at
Reed College Reed College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Portland, Oregon, United States. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland, Portland, Oregon, E ...
in
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
. He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford. Jobs soon befriended
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American-Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
, who was Reed's
student body president The student government president (sometimes called a student body president, student council president, or simply a school president) is generally the highest-ranking officer of a student union. While a student government group and a class presi ...
at that time.Reed Magazine: "Prodigal Son"
December 2011
Brennan remained involved with Jobs while he was at Reed. After just one semester, Jobs dropped out of Reed College without telling his parents. Jobs later explained this was because he did not want to spend his parents' money on an education that seemed meaningless to him. He continued to attend by auditing his classes, including a course on
calligraphy Calligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instruments. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an e ...
that was taught by
Robert Palladino Robert Joseph Palladino (November 5, 1932 – February 26, 2016) was an American Trappist monk, calligrapher, and academic. He was a professor at Reed College in Portland, Oregon, where he taught Steve Jobs, and replaced Lloyd J. Reynolds as the ...
. In a 2005 commencement speech at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
, Jobs stated that during this period, he slept on the floor in friends' dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local
Hare Krishna Hare Krishna may refer to: * International Society for Krishna Consciousness, a group commonly known as "Hare Krishnas" or the "Hare Krishna movement" * Hare Krishna (mantra), a sixteen-word Vaishnava mantra also known as the "Maha Mantra" (Great ...
temple. In that same speech, Jobs said: "If I had never dropped in on that single
calligraphy Calligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instruments. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an e ...
course in college, the Mac would have never had multiple
typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
s or proportionally spaced fonts".


1974–1985


Pre-Apple

In February 1974, Jobs returned to his parents' home in Los Altos and began looking for a job. He was soon hired by Atari, Inc. in
Los Gatos, California Los Gatos (; ; ) is an List of municipalities in California, incorporated town in Santa Clara County, California, United States. The population is 33,529 according to the 2020 United States census, 2020 census. It is located in the San Franc ...
, as a
computer technician A computer repair technician is a person who repairs and maintains computers and servers. The technician's responsibilities may extend to include building or configuring new hardware, installing and updating software packages, and creating and ...
. Back in 1973,
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
designed his own version of the classic video game ''
Pong ''Pong'' is a 1972 sports video game developed and published by Atari for arcades. It is one of the earliest arcade video games; it was created by Allan Alcorn as a training exercise assigned to him by Atari co-founder Nolan Bushnell, but B ...
'' and gave its electronics board to Jobs. According to Wozniak, Atari only hired Jobs because he took the board down to the company, and they thought that he had built it himself. Atari's cofounder
Nolan Bushnell Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consu ...
later described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that". Jobs traveled to India in mid-1974 to visit
Neem Karoli Baba Neem Karoli Baba () or Neeb Karori Baba () (born Laksman Narayan Sharma; – 11 September 1973), also known to his followers as Maharaj-ji, was a Hindu guru and a devotee of the Hindu deity Hanuman. Biography Early years Lakshman Narayan Sh ...
at his Kainchi
ashram An ashram (, ) is a spiritual hermitage or a monastery in Indian religions, not including Buddhism. Etymology The Sanskrit noun is a thematic nominal derivative from the root 'toil' (< Daniel Kottke Daniel Kottke () is an American businessman known for having been a college friend of Steve Jobs and one of the first employees of Apple Inc. He met Jobs at Reed College in 1972, and they trekked together through India for spiritual enlighte ...
, searching for spiritual teachings. When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973. Then, they made a long trek up a dry riverbed to an ashram of
Haidakhan Babaji Haidakhan Babaji, simply called Babaji by his students and devotees, was a religious teacher who appeared near the village of Haidakhan in northern India (Uttarakhand) and taught publicly from 1970 until his death in 1984. He was a devotee of lo ...
. After seven months, Jobs left
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and returned to the US ahead of Daniel Kottke. Jobs had changed his appearance; his head was shaved, and he wore traditional
Indian clothing Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to per ...
. During this time, Jobs experimented with
psychedelics Psychedelics are a subclass of hallucinogenic drugs whose primary effect is to trigger non-ordinary mental states (known as psychedelic experiences or "trips") and a perceived "expansion of consciousness". Also referred to as classic halluci ...
, later calling his
LSD Lysergic acid diethylamide, commonly known as LSD (from German ; often referred to as acid or lucy), is a semisynthetic, hallucinogenic compound derived from ergot, known for its powerful psychological effects and serotonergic activity. I ...
experiences "one of the two or three most important things
e had E, or e, is the fifth Letter (alphabet), letter and the second vowel#Written vowels, vowel letter of the Latin alphabet, used in the English alphabet, modern English alphabet, the alphabets of other western European languages and others wo ...
done in islife". He spent a period at the
All One Farm All One Farm was a 1970s History of the hippie movement#New Communalism, commune in McMinnville, Oregon, United States, that played a pivotal role in Steve Jobs' early life. It is credited as the inspiration for the naming of Apple Inc. and has ti ...
, a commune in
Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
that was owned by
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American-Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
. During this time period, Jobs and Brennan both became practitioners of
Zen Zen (; from Chinese: ''Chán''; in Korean: ''Sŏn'', and Vietnamese: ''Thiền'') is a Mahayana Buddhist tradition that developed in China during the Tang dynasty by blending Indian Mahayana Buddhism, particularly Yogacara and Madhyamaka phil ...
Buddhism Buddhism, also known as Buddhadharma and Dharmavinaya, is an Indian religion and List of philosophies, philosophical tradition based on Pre-sectarian Buddhism, teachings attributed to the Buddha, a wandering teacher who lived in the 6th or ...
through the Zen master
Kōbun Chino Otogawa (February 1, 1938 – July 26, 2002) was an American Sōtō Zen priest. Biography Otogawa, who preferred to be called by his first name, rather than by either of the Japanese Zen honorifics: ''sensei'' (teacher) or ''roshi'' (master), came ...
. Jobs engaged in lengthy meditation retreats at the
Tassajara Zen Mountain Center The Tassajara Zen Mountain Center is the oldest Japanese Buddhist Sōtō Zen monastery in the United States. It is on the border of the Ventana Wilderness and within the Los Padres National Forest, southeast of Carmel-by-the-Sea, California. The ...
, the oldest
Sōtō Zen Sōtō Zen or is the largest of the three traditional sects of Zen in Japanese Buddhism (the others being Rinzai school, Rinzai and Ōbaku). It is the Japanese line of the Chinese Caodong school, Cáodòng school, which was founded during the ...
monastery in the US. He considered taking up monastic residence at
Eihei-ji file:Plan Eihei-ji.svg, 250px is one of two main temples of the Sōtō school of Zen Buddhism, the largest single religious denomination in Japan (by number of temples in a single legal entity). The other is Sōji-ji in Yokohama. Eihei-ji is loc ...
in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
, and maintained a lifelong appreciation for Zen, Japanese cuisine, and artists such as Hasui Kawase. Jobs returned to Atari in early 1975, and that summer, Bushnell assigned him to create a
circuit board A printed circuit board (PCB), also called printed wiring board (PWB), is a laminated sandwich structure of conductive and insulating layers, each with a pattern of traces, planes and other features (similar to wires on a flat surface) ...
for the
arcade Arcade most often refers to: * Arcade game, a coin-operated video, pinball, electro-mechanical, redemption, etc., game ** Arcade video game, a coin-operated video game ** Arcade cabinet, housing which holds an arcade video game's hardware ** Arcad ...
video game '' Breakout'' in as few chips as possible, knowing that Jobs would recruit Wozniak for help. During his day job at HP, Wozniak drew sketches of the circuit design; at night, he joined Jobs at Atari and continued to refine the design, which Jobs implemented on a
breadboard A breadboard, solderless breadboard, or protoboard is a construction base used to build semi-permanent prototypes of electronic circuits. Unlike a perfboard or stripboard, breadboards do not require soldering or destruction of tracks and are h ...
. According to Bushnell, Atari offered for each TTL chip that was eliminated in the machine. Jobs made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, within four days Wozniak reduced the TTL count to 45, far below the usual 100, though Atari later re-engineered it to make it easier to test and add a few missing features. According to Wozniak, Jobs told him that Atari paid them only $750 (instead of the actual $5,000), and that Wozniak's share was thus $375. Wozniak did not learn about the actual bonus until ten years later but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him. Jobs and Wozniak attended meetings of the
Homebrew Computer Club The Homebrew Computer Club was an early computer hobbyist group in Menlo Park, California, which met from March 1975 to December 1986. The club had an influential role in the development of the microcomputer revolution and the rise of that aspec ...
in 1975, which was a stepping stone to the development and marketing of the first Apple computer. According to a document released by the
United States Department of Defense The United States Department of Defense (DoD, USDOD, or DOD) is an United States federal executive departments, executive department of the federal government of the United States, U.S. federal government charged with coordinating and superv ...
, Jobs claimed that in 1975, he was arrested in
Eugene, Oregon Eugene ( ) is a city in and the county seat of Lane County, Oregon, United States. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie River (Oregon), McKenzie and Willamette River, Willamette rivers, ...
, after being questioned for being a minor in possession of alcohol. Jobs alleged that he "didn't have any alcohol", but police questioned him, and subsequently determined that he had an outstanding arrest warrant for an unpaid speeding ticket. Jobs claimed he then paid the $50 fine. The arrest allegedly occurred "behind a store".


Apple (1976–1985)

By March 1976, Wozniak completed the basic design of the
Apple I The Apple Computer 1 (Apple-1), later known predominantly as the Apple I, is an 8-bit personal computer designed by Steve Wozniak and released by the Apple Computer Company (now Apple Inc.) in 1976. The company was initially formed to ...
computer and showed it to Jobs, who suggested that they sell it; Wozniak was at first skeptical of the idea but later agreed. In April of that same year, Jobs, Wozniak, and administrative overseer
Ronald Wayne Ronald Gerald Wayne (born May 17, 1934) is an American retired electronics industry business executive. He co-founded Apple Computer Company (now Apple Inc.) as a partnership with Steve Wozniak and Steve Jobs on April 1, 1976, providing admini ...
founded Apple Computer Company (now called "Apple Inc.") as a
business partnership A partnership is an agreement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations m ...
in Jobs's parents' Crist Drive home on April 1, 1976. The operation originally started in Jobs's bedroom and later moved to the garage. Wayne stayed briefly, leaving Jobs and Wozniak as the active primary cofounders of the company. The two decided on the name "Apple" after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time in the farm's
apple orchard An orchard is an intentional plantation of trees or shrubs that is maintained for food production. Orchards comprise fruit- or nut-producing trees that are generally grown for commercial production. Orchards are also sometimes a feature of lar ...
. Jobs originally planned to produce bare
printed circuit board A printed circuit board (PCB), also called printed wiring board (PWB), is a Lamination, laminated sandwich structure of electrical conduction, conductive and Insulator (electricity), insulating layers, each with a pattern of traces, planes ...
s of the Apple I and sell them to computer hobbyists for each. To fund the first batch, Wozniak sold his HP scientific calculator and Jobs sold his Volkswagen van. Later that year, computer retailer
Paul Terrell Paul Terrell is an American businessman. In December 1975, he founded Byte Shop, the first personal computer retailer shop. He helped popularize personal computing to the hobbyist and home computing markets, and was the first retailer to sell an A ...
purchased 50 fully assembled Apple I units for $500 each. Eventually, about 200 Apple I computers were produced in total. A neighbor on Crist Drive recalled Jobs as an odd individual who would greet his clients "with his underwear hanging out, barefoot and hippie-like". Another neighbor, Larry Waterland, who had just earned his PhD in chemical engineering at Stanford, recalled dismissing Jobs's budding business compared to the established industry of giant mainframe computers with big decks of punch cards: "Steve took me over to the garage. He had a circuit board with a chip on it, a DuMont TV set, a Panasonic cassette tape deck and a keyboard. He said, 'This is an Apple computer.' I said, 'You've got to be joking.' I dismissed the whole idea." Jobs's friend from Reed College and India,
Daniel Kottke Daniel Kottke () is an American businessman known for having been a college friend of Steve Jobs and one of the first employees of Apple Inc. He met Jobs at Reed College in 1972, and they trekked together through India for spiritual enlighte ...
, recalled that as an early Apple employee, he "was the only person who worked in the garage ... Woz would show up once a week with his latest code. Steve Jobs didn't get his hands dirty in that sense." Kottke also stated that much of the early work took place in Jobs's kitchen, where he spent hours on the phone trying to find investors for the company. They received funding from semi-retired
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
product marketing manager and engineer
Mike Markkula Armas Clifford "Mike" Markkula Jr. (; born February 11, 1942) is an American electrical engineer, businessman and investor. He was the original angel investor, first chairman, and second CEO for Apple Computer, Inc., providing critical early fu ...
.
Scott McNealy Scott McNealy (born November 13, 1954) is an American businessman. He is most famous for co-founding the computer technology company Sun Microsystems in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim. In 2004, while still at Sun ...
, one of the cofounders of
Sun Microsystems Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...
, said that Jobs broke a " glass age ceiling" in Silicon Valley because he'd created a very successful company at a young age. Markkula brought Apple to the attention of
Arthur Rock Arthur Rock (born August 19, 1926) is an American businessman and investor. Based in Silicon Valley, California, he was an early investor in major firms including Intel, Apple Inc., Apple, Scientific Data Systems and Teledyne Technologies, Teled ...
, who, after looking at the crowded Apple booth at the Home Brew Computer Show, started with a $60,000 investment and went on the Apple board. Jobs was not pleased when Markkula recruited Mike Scott from
National Semiconductor National Semiconductor Corporation was an United States of America, American Semiconductor manufacturing, semiconductor manufacturer, which specialized in analogue electronics, analog devices and subsystems, formerly headquartered in Santa Clara, ...
in February 1977 to serve as the first president and CEO of Apple. After Brennan returned from her own journey to India, she and Jobs fell in love again, as Brennan noted changes in him that she attributes to Kobun (whom she was also still following). It was also at this time that Jobs displayed a prototype Apple II computer to Brennan and his parents in their living room. Brennan notes a shift in this time period, where the two main influences on Jobs were Apple Inc. and Kobun. In April 1977, Jobs and Wozniak introduced the
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
at the
West Coast Computer Faire The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren (computer specia ...
. It is the first consumer product to have been sold by Apple Computer. Primarily designed by Wozniak, Jobs oversaw the development of its unusual case and
Rod Holt Frederick Rodney HoltMichael Moritz, Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American electrical engineer and political activist. He became the fifth employee of Apple Inc., Apple where he developed the Switched-mode powe ...
developed the unique power supply. During the design stage, Jobs argued that the Apple II should have two
expansion slot Expansion may refer to: Arts, entertainment and media * ''L'Expansion'', a French monthly business magazine * Expansion (album), ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004 * Expansions (McCoy Tyner album), ''Ex ...
s, while Wozniak wanted eight. After a heated argument, Wozniak threatened that Jobs should "go get himself another computer". They later agreed on eight slots. The Apple II became one of the first highly successful mass-produced microcomputer products in the world. As Jobs became more successful with his new company, his relationship with Brennan grew more complex. In 1977, the success of Apple was now a part of their relationship, and Brennan,
Daniel Kottke Daniel Kottke () is an American businessman known for having been a college friend of Steve Jobs and one of the first employees of Apple Inc. He met Jobs at Reed College in 1972, and they trekked together through India for spiritual enlighte ...
, and Jobs moved into a house near the Apple office in
Cupertino Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 60,38 ...
."Interview: Apple Employee No. 12 Dan Kottke on Company's Earliest Days and the College Steve Jobs"
KQED, November 25, 2011.
Brennan eventually took a position in the shipping department at Apple. Brennan's relationship with Jobs deteriorated as his position with Apple grew, and she began to consider ending the relationship. In October 1977, Brennan was approached by
Rod Holt Frederick Rodney HoltMichael Moritz, Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American electrical engineer and political activist. He became the fifth employee of Apple Inc., Apple where he developed the Switched-mode powe ...
, who asked her to take "a paid apprenticeship designing blueprints for the Apples". Both Holt and Jobs believed that it would be a good position for her, given her artistic abilities. Holt was particularly eager that she take the position and puzzled by her ambivalence toward it. Brennan's decision, however, was overshadowed by the fact that she realized she was pregnant, and that Jobs was the father. It took her a few days to tell Jobs, whose face, according to Brennan, "turned ugly" at the news. At the same time, according to Brennan, at the beginning of her third trimester, Jobs said to her: "I never wanted to ask that you get an abortion. I just didn't want to do that." He also refused to discuss the pregnancy with her. Brennan turned down the internship and decided to leave Apple. A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm. She accepted the offer. When Jobs was 23 (the same age as his biological parents when they had him) Brennan gave birth to her baby, Lisa Brennan, on May 17, 1978. Jobs went there for the birth after he was contacted by
Robert Friedland Robert Martin Friedland (August 18, 1950) is an American-Canadian billionaire financier in the mining industry. Since the early 1980s, he has specialized in securing funding for the exploration and development of mineral and energy resources and ...
, their mutual friend and the farm owner. While distant, Jobs worked with her on a name for the baby, which they discussed while sitting in the fields on a blanket. Brennan suggested the name "Lisa" which Jobs also liked and notes that Jobs was very attached to the name "Lisa" while he "was also publicly denying paternity". She would discover later that during this time, Jobs was preparing to unveil a new kind of computer that he wanted to give a female name (his first choice was "Claire" after St. Clare). She stated that she never gave him permission to use the baby's name for a computer and he hid the plans from her. Jobs worked with his team to come up with the phrase, "Local Integrated Software Architecture" as an alternative explanation for the
Apple Lisa Lisa is a desktop computer developed by Apple, produced from January 19, 1983, to August 1, 1986, and succeeded by Macintosh. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). I ...
. Decades later, however, Jobs admitted to his biographer
Walter Isaacson Walter Seff Isaacson (born May 20, 1952) is an American journalist who has written biographies of Henry Kissinger, Benjamin Franklin, Leonardo da Vinci, Albert Einstein, Steve Jobs, Jennifer Doudna and Elon Musk. As of 2024, Isaacson is a profes ...
that "obviously, it was named for my daughter". When Jobs denied paternity, a
DNA test Genetic testing, also known as DNA testing, is used to identify changes in DNA sequence or chromosome structure. Genetic testing can also include measuring the results of genetic changes, such as RNA analysis as an output of gene expression, or ...
established him as Lisa's father. It required him to pay Brennan monthly in addition to returning the welfare money she had received. Jobs paid her monthly at the time when Apple went public and made him a millionaire. Later, Brennan agreed to an interview with
Michael Moritz Sir Michael Jonathan Moritz (born 12 September 1954) is a Welsh billionaire venture capitalist, philanthropist, author, and former journalist. Moritz works for Sequoia Capital, wrote the first history of Apple Inc., '' The Little Kingdom'' ...
for ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine for its
Time Person of the Year Person of the Year (called Man of the Year or Woman of the Year until 1999) is an annual issue of the American news magazine and website ''Time (magazine), Time'' featuring a person, group, idea, or object that "for better or for worse ...h ...
special, released on January 3, 1983, in which she discussed her relationship with Jobs. Rather than name Jobs the Person of the Year, the magazine named the generic
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
the "Machine of the Year". In the issue, Jobs questioned the reliability of the paternity test, which stated that the "probability of paternity for Jobs, Steven... is 94.1%".Cocks, Jay. Reported by Michael Moritz.
The Updated Book of Jobs
" in "Machine of the Year: The Computer Moves in". ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'', January 3, 1983:27.
He responded by arguing that "28% of the male population of the United States could be the father". ''Time'' also noted that "the baby girl and the machine on which Apple has placed so much hope for the future share the same name: Lisa". In 1978, at age 23, Jobs was worth over (equivalent to $ in ). By age 25, his net worth grew to an estimated (equivalent to $ in ). He was also one of the youngest "people ever to make the Forbes list of the nation's richest people—and one of only a handful to have done it themselves, without inherited wealth". In 1982, Jobs bought an apartment on the top two floors of
The San Remo The San Remo is a cooperative apartment building at 145 and 146 Central Park West, between 74th and 75th Streets, adjacent to Central Park on the Upper West Side of Manhattan in New York City. It was constructed from 1929 to 1930 and was desi ...
, a Manhattan building with a politically progressive reputation. Although he never lived there, he spent years renovating it thanks to
I. M. Pei Ieoh Ming Pei
– website of Pei Cobb Freed & Partners
( ; ; April 26, 1917 – May 16, 2019) was ...
. In 1983, Jobs lured
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
away from
Pepsi-Cola Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
to serve as Apple's CEO, asking, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?". In 1984, Jobs bought the
Jackling House The Jackling House was a mansion in Woodside, California, designed and built for copper mining magnate Daniel Cowan Jackling and his family by noted California architect George Washington Smith in 1925. Though it was considered a historic home, ...
and estate and resided there for a decade. Thereafter, he leased it out for several years until 2000 when he stopped maintaining the house, allowing weathering to degrade it. In 2004, Jobs received permission from the town of Woodside to demolish the house to build a smaller, contemporary styled one. After a few years in court, the house was finally demolished in 2011, a few months before he died. Jobs took over development of the
Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
in 1981, from early Apple employee
Jef Raskin Jef Raskin (born Jeff Raskin; March 9, 1943 – February 26, 2005) was an American human–computer interface expert who conceived and began leading the Macintosh project at Apple in the late 1970s. Early life and education Jef Raskin was bo ...
, who had conceived the project. Wozniak and Raskin had heavily influenced the early program, and Wozniak was on leave during this time due to an airplane crash earlier that year, making it easier for Jobs to take over the project. On January 22, 1984, Apple aired a
Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
television commercial titled "
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
", which ended with the words: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like ''
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
''." On January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience at Apple's annual shareholders meeting held in the Flint Auditorium at De Anza College. Macintosh engineer
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer who was a member of Apple Computer's original Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer fr ...
described the scene as "pandemonium". The Macintosh was inspired by the
Lisa Lisa or LISA may refer to: People People with the mononym * Lisa (Japanese musician, born 1974), stylized "LISA" * Lisa, stagename of Japanese singer Lisa Komine (born 1978) * Lisa (South Korean singer) (born 1980) * Lisa (Japanese musician, b ...
(in turn inspired by Xerox PARC's
mouse A mouse (: mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus'' ...
-driven
graphical user interface A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such ...
), and it was widely acclaimed by the media with strong initial sales. However, its low performance and limited range of available software led to a rapid sales decline in the second half of 1984. Sculley's and Jobs's respective visions for the company greatly differed. Sculley favored
open architecture Open architecture is a type of computer architecture or software architecture intended to make adding, upgrading, and swapping components with other computers easy. For example, the IBM PC, Amiga 2000 and Apple IIe have an open architecture supp ...
computers like the Apple II, targeting education, small business, and home markets less vulnerable to IBM. Jobs wanted the company to focus on the closed architecture Macintosh as a business alternative to the IBM PC. President and CEO Sculley had little control over chairman of the board Jobs's Macintosh division; it and the Apple II division operated like separate companies, duplicating services. Although its products provided 85% of Apple's sales in early 1985, the company's January 1985
annual meeting An annual general meeting (AGM, also known as the annual meeting) is a meeting of the general membership of an organization. These organizations include membership associations and companies with shareholders. These meetings may be required ...
did not mention the Apple II division or employees. Many left, including Wozniak, who stated that the company had "been going in the wrong direction for the last five years" and sold most of his stock. Though frustrated with the company's and Jobs's dismissal of the Apple II in favor of the Macintosh, Wozniak left amicably and remained an honorary employee of Apple, maintaining a lifelong friendship with Jobs. By early 1985, the Macintosh's failure to defeat the IBM PC became clear, and it strengthened Sculley's position in the company. In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of "New Product Development". This move would effectively render Jobs powerless within Apple. In response, Jobs then developed a plan to get rid of Sculley and take over Apple. However, Jobs was confronted after the plan was leaked, and he said that he would leave Apple. The Board declined his resignation and asked him to reconsider. Sculley also told Jobs that he had all of the votes needed to go ahead with the reorganization. A few months later, on September 17, 1985, Jobs submitted a letter of resignation to the Apple Board. Five additional senior Apple employees also resigned and joined Jobs in his new venture, NeXT. The Macintosh's struggle continued after Jobs left Apple. Though marketed and received in fanfare, the expensive Macintosh was hard to sell.Swaine, Michael and Paul Freiberger. ''Fire in the Valley: The Birth and Death of the Personal Computer'', 3rd Edition, Dallas: Pragmatic Bookshelf, 2014 In 1985,
Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...
's then-developing company,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
, threatened to stop developing Mac applications unless it was granted "a license for the Mac operating system software. Microsoft was developing its graphical user interface ... for DOS, which it was calling
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
and didn't want Apple to sue over the similarities between the Windows GUI and the Mac interface." Sculley granted Microsoft the license which later led to problems for Apple. In addition, cheap IBM PC clones that ran Microsoft software and had a graphical user interface began to appear. Although the Macintosh preceded the clones, it was far more expensive, so "through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple". Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM's TopView or Digital Research's GEM, and thus "the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Mac...it seemed clear as the 1980s wound down that Apple couldn't go it alone indefinitely against the whole IBM-clone market".


1985–1997


NeXT computer

Following his resignation from Apple in 1985, Jobs founded NeXT Inc. with $7 million. A year later he was running out of money, and he sought venture capital with no product on the horizon. Eventually, Jobs attracted the attention of billionaire
Ross Perot Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
, who invested heavily in the company. The NeXT computer was shown to the world in what was considered Jobs's comeback event, a lavish invitation-only gala launch event that was described as a multimedia extravaganza. The celebration was held at the
Louise M. Davies Symphony Hall Louise M. Davies Symphony Hall is the concert hall component of the San Francisco War Memorial and Performing Arts Center in San Francisco, California. The 2,743-seat hall was completed in 1980 at a cost of US$28 million to give the San Francisco ...
, San Francisco, California, on Wednesday, October 12, 1988.
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
said in a 2013 interview that while Jobs was at NeXT he was "really getting his head together". NeXT workstations were first released in 1990 and priced at . Like the
Apple Lisa Lisa is a desktop computer developed by Apple, produced from January 19, 1983, to August 1, 1986, and succeeded by Macintosh. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). I ...
, the NeXT workstation was technologically advanced and designed for the education sector but was largely dismissed as cost prohibitive. The NeXT workstation was known for its technical strengths, chief among them its
object-oriented Object-oriented programming (OOP) is a programming paradigm based on the concept of '' objects''. Objects can contain data (called fields, attributes or properties) and have actions they can perform (called procedures or methods and impleme ...
software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the
Mach kernel Mach () is an operating system kernel developed at Carnegie Mellon University by Richard Rashid and Avie Tevanian to support operating system research, primarily distributed and parallel computing. Mach is often considered one of the earliest ...
, the
digital signal processor A digital signal processor (DSP) is a specialized microprocessor chip, with its architecture optimized for the operational needs of digital signal processing. DSPs are fabricated on metal–oxide–semiconductor (MOS) integrated circuit chips. ...
chip, and the built-in
Ethernet Ethernet ( ) is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...
port. Making use of a NeXT computer, English computer scientist
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web, the HTML markup language, the URL system, and HTTP. He is a professorial research fellow a ...
invented the
World Wide Web The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...
in 1990 at
CERN The European Organization for Nuclear Research, known as CERN (; ; ), is an intergovernmental organization that operates the largest particle physics laboratory in the world. Established in 1954, it is based in Meyrin, western suburb of Gene ...
in Switzerland. The revised, second generation
NeXTcube The NeXTcube is a high-end workstation computer developed, manufactured, and sold by NeXT from 1990 to 1993. It superseded the original NeXT Computer workstation and is housed in a similar cube-shaped magnesium enclosure, designed by frog design ...
was released in 1990. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters. Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT, founded by Steve Jobs, in the late 1980s and early 1990s and was initially used for its ...
/
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
.O'Grady, J. (2008). ''Apple Inc.'' Greenwood Press. . The company reported its first yearly profit of $1.03 million in 1994. In 1996, NeXT Software, Inc. released
WebObjects WebObjects is a discontinued Java web application server and a server-based web application framework originally developed by NeXT Software, Inc. WebObject's hallmark features are its object-orientation, database connectivity, and prototy ...
, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the Apple Store,
MobileMe MobileMe (branded iTools between 2000 and 2002; .Mac until 2008) is a discontinued subscription business model, subscription-based collection of online services and software offered by Apple Inc. All services were gradually transitioned to and e ...
services, and the iTunes Store.


Pixar and Disney

In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) from
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company founded by filmmaker George Lucas in December 10, 1971 in San Rafael, California, and later moved to San Francisco in 2005. It is best known for creating and producing th ...
's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights. The first film produced by Pixar with its
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
partnership, ''
Toy Story ''Toy Story'' is a 1995 American animated adventure comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the first installment in the Toy Story (franchise), ''Toy Story'' franchise and the Firsts in animation, firs ...
'' (1995), with Jobs credited as executive producer, brought financial success and critical acclaim to the studio when it was released. Over the course of Jobs's life, under Pixar's creative chief
John Lasseter John Alan Lasseter ( ; born January 12, 1957) is an American film director, producer, screenwriter, and animator. He was previously the chief creative officer of Pixar Animation Studios, Walt Disney Animation Studios, and Disneytoon Studios, a ...
, the company produced box-office hits ''
A Bug's Life ''A Bug's Life'' (stylized in all lowercase) is a 1998 American animated comedy film directed by John Lasseter from a screenplay written by Andrew Stanton, Donald McEnery, and Bob Shaw, and a story conceived by Lasseter, Stanton, and Joe Ran ...
'' (1998), ''
Toy Story 2 ''Toy Story 2'' is a 1999 American animated adventure comedy film produced by Pixar Animation Studios, and the first sequel to Toy Story. It is the second installment in the Toy Story (franchise), ''Toy Story'' franchise and was directed by J ...
'' (1999), ''
Monsters, Inc. ''Monsters, Inc.'' (also known as ''Monsters, Incorporated'') is a 2001 American animated comedy film produced by Pixar Animation Studios for Walt Disney Pictures. Featuring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Cobu ...
'' (2001), ''
Finding Nemo ''Finding Nemo'' is a 2003 American animated comedy-drama adventure film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by Andrew Stanton, co-directed by Lee Unkrich, and produced by Graham Walters, from ...
'' (2003), ''
The Incredibles ''The Incredibles'' is a 2004 American animated superhero film written and directed by Brad Bird. Produced by Pixar Animation Studios for Walt Disney Pictures, the film stars the voices of Craig T. Nelson, Holly Hunter, Sarah Vowell, Spencer ...
'' (2004), ''
Cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...
'' (2006), ''
Ratatouille Ratatouille ( , ; ) is a French Provençal dish of stewed vegetables that originated in Nice and is sometimes referred to as ''ratatouille niçoise'' (). Recipes and cooking times differ widely, but common ingredients include tomato, garlic ...
'' (2007), ''
WALL-E ''WALL-E'' (stylized with an interpunct as ''WALL·E'') is a 2008 American animated Romance film, romantic science fiction film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by Andrew Stanton, produced b ...
'' (2008), '' Up'' (2009), ''
Toy Story 3 ''Toy Story 3'' is a 2010 American animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. The third installment in the Toy Story (franchise), ''Toy Story'' series, it was directed by Lee Unkrich, the editor ...
'' (2010), and ''
Cars 2 ''Cars 2'' is a 2011 American animated spy comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the sequel to '' Cars'' (2006), the second film in the ''Cars'' franchise, and the 12th animated film from the studio ...
'' (2011). ''
Brave Brave(s) or The Brave(s) may refer to: Common meanings *Brave, an adjective for one who possesses courage * Braves (Native Americans), a Euro-American stereotype for Native American warriors Film and television * ''Brave'' (1994 film), a concept ...
'' (2012), Pixar's first film to be produced since Jobs's death, honored him with a tribute for his contributions to the studio. ''Finding Nemo'', ''The Incredibles'', ''Ratatouille'', ''WALL-E'', ''Up'', ''Toy Story 3'', and ''Brave'' each received the
Academy Award for Best Animated Feature The Academy Award for Best Animated Feature is an Academy Awards, Academy Award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) for the best animation, animated feature film. An animated feature is defined by the a ...
, an award introduced in 2001. In 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive
Michael Eisner Michael Dammann Eisner ( ; born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of the Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film ...
tried but failed to negotiate a new partnership, and in January 2004, Jobs announced that he would never deal with Disney again. In October 2005,
Bob Iger Robert Alan Iger (; born February 10, 1951) is an American media executive who is chief executive officer (CEO) of the Walt Disney Company. He previously was the president of the American Broadcasting Company (ABC) between 1994 and 1995 and p ...
replaced Eisner at Disney, and Iger quickly worked to mend relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock.January 25, 2006 , rediff.com Jobs's holdings in Disney far exceeded those of Eisner, who holds 1.7%, and of Disney family member
Roy E. Disney Roy Edward Disney Order of St. Gregory the Great, KCSG (January 10, 1930 – December 16, 2009) was an American businessman. He was the longtime senior executive for the Walt Disney Company, which was founded by his uncle, Walt Disney, and his ...
, who until his 2009 death held about 1% of the company's stock and whose criticisms of Eisner—especially that he soured Disney's relationship with Pixar—accelerated Eisner's ousting. Upon completion of the merger, Jobs received 7% of Disney shares, and joined the board of directors as the largest individual shareholder. Upon Jobs's death his shares in Disney were transferred to the Steven P. Jobs Trust led by Laurene Jobs. After Jobs's death, Iger recalled in 2019 that many warned him about Jobs, "that he would bully me and everyone else". Iger wrote, "Who wouldn't want Steve Jobs to have influence over how a company is run?", and that as an active Disney board member "he rarely created trouble for me. Not never but rarely." He speculated that they would have seriously considered merging Disney and Apple had Jobs lived.
Floyd Norman Floyd Ernest Norman (born June 22, 1935) is an American animator, writer, and cartoonist. Over the course of his career, he has worked for various animation companies, among them Walt Disney Animation Studios, Hanna-Barbera Productions, Ruby-Sp ...
, of Pixar, described Jobs as a "mature, mellow individual" who never interfered with the creative process of the filmmakers. In early June 2014, Pixar cofounder and
Walt Disney Animation Studios Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation, is an American animation studio that produces animated feature films and short films for the Walt Disney Company. The studio's current production logo features a s ...
President
Edwin Catmull Edwin Earl Catmull (born March 31, 1945) is an American computer scientist and animator who served as the co-founder of Pixar and the President of Walt Disney Animation Studios. He has been honored for his contributions to 3D computer graphics, ...
revealed that Jobs once advised him to "just explain it to them until they understand" in disagreements. Catmull released the book ''
Creativity, Inc. ''Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration'' is a 2014 book, written by Edwin Catmull and Amy Wallace, about managing creativity in business. As a co-founder of Pixar, Catmull discusses the environm ...
'' in 2014, in which he recounts numerous experiences of working with Jobs. Regarding his own manner of dealing with Jobs, Catmull writes:


1997–2011


Return to Apple

In 1996, Jobs's former company Apple was struggling and its survival depended on completing its next operating system. After failed negotiations to purchase
Be Inc. Be Inc. was an American computer company that created and developed the BeOS and BeIA operating systems, and the BeBox personal computer. It was founded in 1990 by former Apple Inc., Apple Computer executive Jean-Louis Gassée, who also served a ...
, Apple eventually came to a deal with NeXT in December for $400 million; the deal was finalized in February 1997, bringing Jobs back to the company he had cofounded. Jobs became ''de facto'' chief after then-CEO
Gil Amelio Gilbert Frank Amelio (born March 1, 1943) is an American technology executive. Amelio worked at Bell Labs, Fairchild Semiconductor, and the semiconductor division of Rockwell International, and was also the CEO of National Semiconductor and Appl ...
was ousted in July 1997. He was formally named interim chief executive on September 16. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated several projects, such as
Newton Newton most commonly refers to: * Isaac Newton (1642–1726/1727), English scientist * Newton (unit), SI unit of force named after Isaac Newton Newton may also refer to: People * Newton (surname), including a list of people with the surname * ...
,
Cyberdog Cyberdog was an OpenDoc-based Internet suite of applications, developed by Apple Computer for the Mac OS line of operating systems. It was introduced as a beta in February 1996 and abandoned in March 1997. The last version, Cyberdog 2.0, was rel ...
, and
OpenDoc OpenDoc is a defunct multi-platform software componentry framework standard created by Apple in the 1990s for compound documents, intended as an alternative to Microsoft's proprietary Object Linking and Embedding (OLE). It is one of Apple's ea ...
. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs changed the licensing program for
Macintosh clones A Macintosh clone is a computer running the Classic Mac OS operating system that was not produced by Apple Inc. The earliest Mac clones were based on emulators and reverse-engineered Macintosh ROMs. During Apple's short lived Mac OS 7 licensing p ...
, making it too costly for the manufacturers to continue making machines. With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT, founded by Steve Jobs, in the late 1980s and early 1990s and was initially used for its ...
, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title "iCEO". The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a
multi-touch In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one somatosensory system, point of contact with the surface at the same time. The origins of multitouch began at CE ...
display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While nurturing open-ended innovation, Jobs also reminded his employees that "real artists ship". Jobs had a public war of words with
Dell Computer Dell Inc. is an American technology company that develops, sells, repairs, and supports personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals including printers and webcams among other produ ...
CEO
Michael Dell Michael Saul Dell (born February 23, 1965) is an American billionaire businessman and investor. He is the founder, chairman, and CEO of Dell Technologies, one of the world's largest technology infrastructure companies. As of May 2025, accordin ...
, starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, at a
Gartner Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, gover ...
Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders". Then, in 2006, Jobs emailed all employees when Apple's
market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by ...
rose above Dell's. It read: Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "
reality distortion field Reality distortion field (RDF) is a term first used by Bud Tribble at Apple Computer in 1981, to describe company co-founder Steve Jobs's charisma and its effects on the developers working on the Macintosh project. Tribble said that the term came f ...
" and was particularly evident during his keynote speeches (colloquially known as "
Stevenote Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to t ...
s") at Macworld Expos and at
Apple Worldwide Developers Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is currently held at Apple Park in California. The event is used to showcase new software and technologies in the macO ...
s. Jobs usually went to work wearing a black long-sleeved mock turtleneck made by
Issey Miyake was a Japanese fashion designer. He was known for his technology-driven clothing designs, exhibitions and fragrances, such as '' L'eau d'Issey'', which became his best-known product. Early life and education Miyake was born on 22 April 1938 i ...
,
Levi's Levi Strauss & Co. ( ) is an American clothing company known worldwide for its Levi's ( ) brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, ...
501 blue jeans, and
New Balance New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Su ...
991 sneakers. Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style". In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003. In 2005, Jobs responded to criticism of Apple's poor recycling programs for
e-waste Electronic waste (or e-waste) describes discarded electrical or electronic devices. It is also commonly known as waste electrical and electronic equipment (WEEE) or end-of-life (EOL) electronics. Used electronics which are destined for refurbi ...
in the US by lashing out at environmental and other advocates at Apple's annual meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve, don't be a mini-player—recycle all e-waste". In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems. The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most valuable publicly traded company in 2011. Jobs was perceived as a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends. He summed up this self-concept at the end of his keynote speech at the
Macworld Conference and Expo Macworld/iWorld (originally Macworld) was an information technology trade show with conference tracks dedicated to Apple's Mac platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conf ...
in January 2007, by quoting ice hockey player
Wayne Gretzky Wayne Douglas Gretzky ( ; born January 26, 1961) is a Canadian former professional ice hockey player and former head coach. He played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. Nicknamed "the Great One ...
: On July 1, 2008, a class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud. In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
, complained about the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency". Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done... It infuriates me".


Health problems

In October 2003, Jobs was diagnosed with
cancer Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
. In mid 2004, he announced to his employees that he had a cancerous tumor in his
pancreas The pancreas (plural pancreases, or pancreata) is an Organ (anatomy), organ of the Digestion, digestive system and endocrine system of vertebrates. In humans, it is located in the abdominal cavity, abdomen behind the stomach and functions as a ...
. The prognosis for
pancreatic cancer Pancreatic cancer arises when cell (biology), cells in the pancreas, a glandular organ behind the stomach, begin to multiply out of control and form a Neoplasm, mass. These cancerous cells have the malignant, ability to invade other parts of ...
is very poor; however, Jobs stated that he had a rare, less aggressive type, known as islet cell neuroendocrine tumor. Jobs resisted his doctors' recommendations for medical intervention for nine months, in favor of
alternative medicine Alternative medicine refers to practices that aim to achieve the healing effects of conventional medicine, but that typically lack biological plausibility, testability, repeatability, or supporting evidence of effectiveness. Such practices are ...
. Other doctors agree that Jobs's diet was insufficient to address his disease. However, cancer researcher and alternative medicine critic
David Gorski David Henry Gorski is an American surgical oncologist and professor of surgery at Wayne State University School of Medicine. He specializes in breast cancer surgery at the Karmanos Cancer Institute. Gorski is an outspoken skeptic and critic ...
wrote that "it's impossible to know whether and by how much he might have decreased his chances of surviving his cancer through his flirtation with woo. My best guess was that Jobs probably only modestly decreased his chances of survival, if that." Barrie R. Cassileth, the chief of
Memorial Sloan Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in Manhattan in New York City. MSKCC is one of 72 National Cancer Institute– designated Comprehensive Cancer Centers. Its main campus is ...
's
integrative medicine Alternative medicine refers to practices that aim to achieve the healing effects of conventional medicine, but that typically lack biological plausibility, testability, repeatability, or supporting evidence of effectiveness. Such practices ar ...
department, on the other hand, said, "Jobs's faith in alternative medicine likely cost him his life ... He had the only kind of pancreatic cancer that is treatable and curable ... He essentially committed suicide." According to biographer Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined". "Instead, he tried a vegan diet, acupuncture, herbal remedies, and other treatments he found online, and even consulted a psychic. He was also influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004." He underwent a
pancreaticoduodenectomy A pancreaticoduodenectomy, also known as a Whipple procedure, is a major surgical operation most often performed to remove cancerous tumours from the head of the pancreas. It is also used for the treatment of pancreatic or duodenal trauma, or ch ...
(or "Whipple procedure") that appeared to remove the tumor successfully. Jobs did not receive
chemotherapy Chemotherapy (often abbreviated chemo, sometimes CTX and CTx) is the type of cancer treatment that uses one or more anti-cancer drugs (list of chemotherapeutic agents, chemotherapeutic agents or alkylating agents) in a standard chemotherapy re ...
or
radiation therapy Radiation therapy or radiotherapy (RT, RTx, or XRT) is a therapy, treatment using ionizing radiation, generally provided as part of treatment of cancer, cancer therapy to either kill or control the growth of malignancy, malignant cell (biology), ...
. During Jobs's absence,
Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. Cook joined ...
, head of worldwide sales and operations at Apple, ran the company. In January 2006, only Jobs's wife, his doctors, and
Iger Iger is a surname. Notable people with the name include: * Bob Iger (born 1951), American businessman, chairman and CEO of The Walt Disney Company * Fred Iger (1924–2015), American comic book publisher * Jerry Iger (1903–1990), American cartoon ...
knew that his cancer had returned. Jobs told Iger privately that he hoped to live to see his own son Reed's high school graduation in 2010. In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery, together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about the state of his health. In contrast, according to an ''
Ars Technica ''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sci ...
'' journal report, Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he "looked fine". Following the keynote, an Apple spokesperson said that "Steve's health is robust". Two years later, similar concerns followed Jobs's 2008 WWDC keynote address. Apple officials stated that Jobs was victim to a "common bug" and was taking antibiotics, while others surmised his cachectic appearance was due to the Whipple procedure. During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". Others said that shareholders had a right to know more, given Jobs's hands-on approach to running his company. Based on an off-the-record phone conversation with Jobs, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' reported, "While his health problems amounted to a good deal more than 'a common bug', they weren't life-threatening and he doesn't have a recurrence of cancer". On August 28, 2008,
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
mistakenly published a 2500-word
obituary An obituary (wikt:obit#Etymology 2, obit for short) is an Article (publishing), article about a recently death, deceased person. Newspapers often publish obituaries as Article (publishing), news articles. Although obituaries tend to focus on p ...
of Jobs in its corporate news service, containing blank spaces for his age and cause of death. News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's death. Although the error was promptly rectified, many news carriers and blogs reported on it, intensifying rumors concerning Jobs's health. Jobs responded at Apple's September 2008 ''Let's Rock'' keynote by paraphrasing
Mark Twain Samuel Langhorne Clemens (November 30, 1835 – April 21, 1910), known by the pen name Mark Twain, was an American writer, humorist, and essayist. He was praised as the "greatest humorist the United States has produced," with William Fau ...
: "The reports of my death are greatly exaggerated." At a subsequent media event, Jobs concluded his presentation with a slide reading "110/70", referring to his
blood pressure Blood pressure (BP) is the pressure of Circulatory system, circulating blood against the walls of blood vessels. Most of this pressure results from the heart pumping blood through the circulatory system. When used without qualification, the term ...
, stating he would not address further questions about his health. On December 16, 2008, Apple announced that marketing vice-president
Phil Schiller Philip W. Schiller (born June 8, 1960) is an American businessman, spokesperson, and an Apple Fellow at Apple Inc. He is a prominent figure in Apple's keynotes and has been a member of the company's executive team since Steve Jobs returned to Ap ...
would deliver the company's final keynote address at the
Macworld Conference and Expo Macworld/iWorld (originally Macworld) was an information technology trade show with conference tracks dedicated to Apple's Mac platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conf ...
2009, again reviving questions about Jobs's health. In a statement given on January 5, 2009, on Apple.com, Jobs said that he had been suffering from a "
hormone imbalance Endocrine diseases are disorders of the endocrine system. The branch of medicine associated with endocrine disorders is known as endocrinology. Types of disease Broadly speaking, endocrine disorders may be subdivided into three groups: # Endocri ...
" for several months. On January 14, 2009, Jobs wrote in an internal Apple memo that in the previous week he had "learned that my health-related issues are more complex than I originally thought". He announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health. Tim Cook, who previously acted as CEO in Jobs's 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions". In 2009, Tim Cook offered a portion of his
liver The liver is a major metabolic organ (anatomy), organ exclusively found in vertebrates, which performs many essential biological Function (biology), functions such as detoxification of the organism, and the Protein biosynthesis, synthesis of var ...
to Jobs, since both share a rare blood type, and the donor liver can regenerate tissue after such an operation. Jobs yelled, "I'll never let you do that. I'll never do that." In April 2009, Jobs underwent a
liver transplantation Liver transplantation or hepatic transplantation is the replacement of a diseased liver with the healthy liver from another person (allograft). Liver transplantation is a treatment option for end-stage liver disease and acute liver failure, al ...
at Methodist University Hospital Transplant Institute in
Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
. Jobs's prognosis was described as "excellent".


Resignation

On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted another leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As it did at the time of his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company. While on leave, Jobs appeared at the
iPad 2 The iPad 2 is a tablet computer, tablet developed and marketed by Apple Inc. Compared to IPad (1st generation), the first iPad, as the second model in the iPad line, it gained a faster multi-core processor, dual core Apple A5, A5 processor, a ...
launch event on March 2, the
WWDC The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is currently held at Apple Park in California. The event is used to showcase new software and technologies in the macO ...
keynote introducing
iCloud iCloud is the personal cloud service of Apple Inc. Launched on October 12, 2011, iCloud enables users to store and Data synchronization, sync data across devices, including Apple Mail, Calendar (Apple), Apple Calendar, Photos (Apple), Apple Ph ...
on June 6, and before the Cupertino City Council on June 7. On August 24, 2011, Jobs announced his resignation as Apple's CEO, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come." Jobs became chairman of the board and named Tim Cook as his successor as CEO. Jobs continued to work for Apple until the day before his death six weeks later.


Death

Jobs died at his home in
Palo Alto, California Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
on October 5, 2011, due to complications from a
relapse In internal medicine, relapse or recidivism is a recurrence of a past (typically medical) condition. For example, multiple sclerosis and malaria often exhibit peaks of activity and sometimes very long periods of dormancy, followed by relapse or r ...
of his previously treated islet-cell
pancreatic neuroendocrine tumor Pancreatic neuroendocrine tumours (PanNETs, PETs, or PNETs), often referred to as "islet cell tumours", or "pancreatic endocrine tumours" are neuroendocrine neoplasms that arise from cells of the endocrine (hormonal) and nervous system within ...
, which resulted in
respiratory arrest Respiratory arrest is a serious medical condition caused by apnea or respiratory dysfunction severe enough that it will not sustain the body (such as agonal breathing). Prolonged apnea refers to a patient who has stopped breathing for a long period ...
. He had lost consciousness the day before and died with his wife, children, and sisters at his side. His sister,
Mona Simpson Mona Simpson (née Jandali; June 14, 1957) is an American novelist. She has written six novels and studied English at University of California, Berkeley, and languages and literature at Columbia University. She won a Whiting Award for her first ...
, described his death thus: "Steve's final words, hours earlier, were monosyllables, repeated three times. Before embarking, he'd looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them. Steve's final words were: 'Oh wow. Oh wow. Oh wow.' " He then lost consciousness and died several hours later. A small private funeral was held on October 7, 2011, the details of which, out of respect for Jobs's family, were not made public. Both
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
and
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
issued announcements of his death. Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages. Apple and
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
both flew their flags at
half-staff Half-mast or half-staff (American English) refers to a flag flying below the summit of a ship mast, a pole on land, or a pole on a building. In many countries this is seen as a symbol of respect, mourning, distress, or, in some cases, a sal ...
throughout their respective headquarters and campuses.
Bob Iger Robert Alan Iger (; born February 10, 1951) is an American media executive who is chief executive officer (CEO) of the Walt Disney Company. He previously was the president of the American Broadcasting Company (ABC) between 1994 and 1995 and p ...
ordered all
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
properties, including
Walt Disney World The Walt Disney World Resort is an destination resort, entertainment resort complex located about southwest of Orlando, Florida, United States. Opened on October 1, 1971, the resort is operated by Disney Experiences, a division of the Wa ...
and
Disneyland Disneyland is a amusement park, theme park at the Disneyland Resort in Anaheim, California. It was the first theme park opened by the Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney, ...
, to fly their flags at half-staff from October 6 to 12, 2011. For two weeks following his death, Apple displayed on its corporate website a simple page that showed Jobs's name and lifespan next to his portrait in grayscale. On October 19, 2011, Apple employees held a private memorial service for Jobs on the Apple campus in Cupertino. It was attended by Jobs's widow, Laurene, and by Tim Cook, Bill Campbell,
Norah Jones Norah Jones ( ; born Geethali Shankar; March 30, 1979) is an American singer-songwriter and musician. She has won several awards for her music and, , has sold more than 53 million records worldwide. '' Billboard'' named her the top jazz artist of ...
,
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
, and
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service was uploaded to Apple's website. California Governor
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
declared Sunday, October 16, 2011, to be "Steve Jobs Day". On that day, an invitation-only memorial was held at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
. Those in attendance included Apple and other tech company executives, members of the media, celebrities, politicians, and family and close friends of Jobs.
Bono Paul David Hewson (born 10 May 1960), known by the nickname Bono ( ), is an Irish singer-songwriter and activist. He is a founding member, the lead vocalist, and primary lyricist of the rock band U2. Bono is known for his impassioned voca ...
,
Yo-Yo Ma Yo-Yo Ma (born October 7, 1955) is a French-born American Cello, cellist. Born to Chinese people, Chinese parents in Paris, he was regarded as a child prodigy there and began to study the cello with his father at age four. At the age of seven, ...
, and
Joan Baez Joan Chandos Baez (, ; born January 9, 1941) is an American singer, songwriter, musician, and activist. Her contemporary folk music often includes songs of protest and social justice. Baez has performed publicly for over 60 years, releasing mo ...
performed at the service, which lasted longer than an hour. There was high security with guards at all of the university's gates, and a helicopter overhead from an area news station. Each attendee was given a small brown box as a "farewell gift" from Jobs, containing a copy of the ''
Autobiography of a Yogi ''Autobiography of a Yogi'' by Paramahansa Yogananda is a spiritual classic published in 1946. It recounts Yogananda's life, his search for his guru, and his teachings on Kriya Yoga. The book has introduced many to meditation and yoga and has ...
'' (1946) by
Paramahansa Yogananda Paramahansa Yogananda (born Mukunda Lal Ghosh; January 5, 1893March 7, 1952) was an Indian and American Hindu monk, yoga, yogi and guru who introduced millions to meditation and Kriya Yoga school, Kriya Yoga through his organization, Self ...
. Childhood friend and fellow Apple co-founder
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
, former owner of what would become Pixar,
George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker and philanthropist. He created the ''Star Wars'' and ''Indiana Jones'' franchises and founded Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairman ...
, his competitor Microsoft co-founder
Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...
, and President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
all made statements in response to his death. At his request, Jobs was buried in an
unmarked grave An unmarked grave is one that lacks a marker, headstone, or nameplate indicating that a body is buried there. It may also include burials that previously had identification but which are no longer identifiable due to weather damage, neglect, dist ...
at
Alta Mesa Memorial Park Alta Mesa Memorial Park is a non-denominational burial ground located in Palo Alto, California, United States. It was established in 1904 as a cemetery. It includes traditional burial plots, a mausoleum and a columbarium. Notable burials * F ...
, the only
nonsectarian Nonsectarian institutions are secular institutions or other organizations not affiliated with or restricted to a particular religious group. Academic sphere Many North American universities identify themselves as being nonsectarian, such as B ...
cemetery in Palo Alto.


Innovations and designs

Jobs's design aesthetic was influenced by philosophies of Zen and Buddhism. In India, he experienced Buddhism while on his seven-month spiritual journey, and his sense of intuition was influenced by the spiritual people with whom he studied. Jobs gained insights regarding
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
s from
Richard Sapper Richard Sapper (30 May 1932 – 31 December 2015) was a German industrial designer who was based in Milan for much of his career. He is considered to be one of the most influential figures of post-war design. His products typically feature a comb ...
. According to Apple co-founder Wozniak, "Steve didn't ever code. He wasn't an engineer and he didn't do any original design...".
Daniel Kottke Daniel Kottke () is an American businessman known for having been a college friend of Steve Jobs and one of the first employees of Apple Inc. He met Jobs at Reed College in 1972, and they trekked together through India for spiritual enlighte ...
, one of Apple's earliest employees and a college friend of Jobs, stated: "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person." He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves,
lanyard A lanyard is a length of cord, webbing, or strap that may serve any of various functions, which include a means of attachment, restraint, retrieval, activation, and deactivation. A lanyard is also a piece of rigging used to secure or lowe ...
s, and packages. His contributions to most of his patents were to "the look and feel of the product". He and his industrial design chief
Jonathan Ive Sir Jonathan Paul Ive (born 27 February 1967) is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice president of industrial design and chief design officer. Ive is the founder of LoveFrom, a crea ...
are named for 200 of the patents. Most of these are design patents as opposed to utility patents or inventions; they are specific product designs such as both original and lamp-style
iMac The iMac is a series of all-in-one computers from Apple Inc., sold as part of the company's Mac (computer), Mac family of computers. First introduced in 1998, it has remained a primary part of Apple's consumer desktop offerings since and evol ...
s, and PowerBook G4 Titanium. He holds 43 issued US patents on inventions. The patent on the Mac OS X
Dock The word dock () in American English refers to one or a group of human-made structures that are involved in the handling of boats or ships (usually on or near a shore). In British English, the term is not used the same way as in American Engl ...
user interface with "magnification" feature was issued the day before he died. Although Jobs had little involvement in the engineering and technical side of the original Apple computers, Jobs later used his CEO position to directly involve himself with product design. Involved in many projects throughout his career was his long-time marketing executive and confidant
Joanna Hoffman Joanna Karine Hoffman (born July 27, 1955) is a Polish-American marketing executive. She was one of the original members of both the Apple Macintosh team and the NeXT team. At the time she began at Apple Computer, the Mac was "still a research ...
, known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him. Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed. He despised the oxygen monitor on his finger, and suggested ways to revise the design for simplicity.


Apple I

The
Apple I The Apple Computer 1 (Apple-1), later known predominantly as the Apple I, is an 8-bit personal computer designed by Steve Wozniak and released by the Apple Computer Company (now Apple Inc.) in 1976. The company was initially formed to ...
was designed entirely by Wozniak, but Jobs had the idea of selling the computer, which led to the founding of
Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...
in 1976. Jobs and Wozniak constructed several of the Apple I prototype by hand, funded by selling some of their belongings. Eventually, 200 units were produced. One of the main innovations of the Apple I was that it included
video display terminal A computer terminal is an electronic or electromechanical hardware device that can be used for entering data into, and transcribing data from, a computer or a computing system. Most early computers only had a front panel to input or display b ...
circuitry on its circuit board, allowing it to connect to a low-cost
composite video Composite video, also known as CVBS (composite video baseband signal or color, video, blanking and sync), is an analog video format that combines image information—such as brightness (luminance), color (chrominance), and synchronization, int ...
monitor or television, instead of an expensive computer terminal, compared to most existing computers at the time.


Apple II

The Apple II is an
8-bit In computer architecture, 8-bit integers or other data units are those that are 8 bits wide (1 octet). Also, 8-bit central processing unit (CPU) and arithmetic logic unit (ALU) architectures are those that are based on registers or data bu ...
home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
, one of the world's first highly successful mass-produced
microcomputer A microcomputer is a small, relatively inexpensive computer having a central processing unit (CPU) made out of a microprocessor. The computer also includes memory and input/output (I/O) circuitry together mounted on a printed circuit board (P ...
products, designed primarily by Wozniak. Jobs oversaw the development of the Apple II's unusual case and
Rod Holt Frederick Rodney HoltMichael Moritz, Moritz, Michael, ''The Little Kingdom,'' ebook (born 1934) is an American electrical engineer and political activist. He became the fifth employee of Apple Inc., Apple where he developed the Switched-mode powe ...
developed the unique power supply. It was introduced in 1977 at the
West Coast Computer Faire The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren (computer specia ...
by Jobs and Wozniak as the first consumer product sold by Apple. The Apple II was first sold on June 10, 1977.


Lisa

The Lisa is a personal computer developed by Apple from 1978 and sold in the early 1980s to business users. It is the first personal computer with a
graphical user interface A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such ...
. The Lisa sold poorly at 100,000 units, but despite being considered a commercial failure, it received technical acclaim, introducing several advanced features that reappeared on the Macintosh and eventually
IBM PC compatible An IBM PC compatible is any personal computer that is hardware- and software-compatible with the IBM Personal Computer (IBM PC) and its subsequent models. Like the original IBM PC, an IBM PC–compatible computer uses an x86-based central p ...
s. In 1982, after Jobs was forced out of the Lisa project, he took over the
Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
project, adding inspiration from Lisa. The final Lisa 2/10 was modified and sold as the
Macintosh XL Macintosh XL is a modified version of the Apple Lisa personal computer made by Apple Computer. In the Macintosh XL configuration, the computer shipped with MacWorks XL, a Lisa program that allowed 64 K Macintosh ROM emulation. An identical ...
.


Macintosh

Once he joined the
Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
team, Jobs took over the project after Wozniak had experienced a traumatic airplane accident and temporarily left the company. Jobs launched the Macintosh on January 24, 1984, as the first mass-market personal computer featuring an integral
graphical user interface A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such ...
and
mouse A mouse (: mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus'' ...
. This first model was later renamed to Macintosh 128k among the prolific series. Since 1998, Apple has phased out the Macintosh name in favor of "Mac", though the product family has been nicknamed "Mac" or "the Mac" since inception. The Macintosh was introduced by a
Ridley Scott Sir Ridley Scott (born 30 November 1937) is an English film director and producer. He directs films in the Science fiction film, science fiction, Crime film, crime, and historical drama, historical epic genres, with an atmospheric and highly co ...
television commercial, "
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
". It aired during the third quarter of
Super Bowl XVIII Super Bowl XVIII was an American football game played on January 22, 1984, at Tampa Stadium between the National Football Conference (NFC) champion and defending Super Bowl XVII champion 1983 Washington Redskins season, Washington Redskins and t ...
on January 22, 1984, received as a "watershed event" and a "masterpiece".
Regis McKenna Regis McKenna (born 1939?) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer ( ...
called the ad "more successful than the Mac itself". It uses an unnamed heroine to represent the coming of the Macintosh (indicated by a
Picasso Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, Ceramic art, ceramicist, and Scenic ...
-style picture of the computer on her white
tank top Tank top may refer to: * Tank top (shirt), a type of sleeveless shirt (US/Australian/Canadian English) * Tank top (sweater) A sweater vest (known as a ''tank top'', ''sleeveless jumper'', ''sleeveless sweater'', ''sleeveless pullover'' or ''sli ...
) to save humanity from the conformity of IBM's domination of the computer industry. The ad
alludes Allusion, or alluding, is a figure of speech that makes a reference to someone or something by name (a person, object, location, etc.) without explaining how it relates to the given context, so that the audience must realize the connection in the ...
to
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950) was an English novelist, poet, essayist, journalist, and critic who wrote under the pen name of George Orwell. His work is characterised by lucid prose, social criticism, opposition to a ...
's novel ''
Nineteen Eighty-Four ''Nineteen Eighty-Four'' (also published as ''1984'') is a dystopian novel and cautionary tale by the English writer George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final completed book. Thematically ...
'', which describes a
dystopian future A dystopia (lit. "bad place") is an imagined world or society in which people lead wretched, dehumanized, fearful lives. It is an imagined place (possibly state) in which everything is unpleasant or bad, typically a totalitarian or environmenta ...
ruled by a televised " Big Brother". The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
for consumers, and the
IBM Personal Computer The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible ''de facto'' standard. Released on August 12, 1981, it was created by a ...
and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade.


NeXT Computer

After Jobs was forced out of Apple in 1985, he started
NeXT NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later develope ...
, a
workstation A workstation is a special computer designed for technical or computational science, scientific applications. Intended primarily to be used by a single user, they are commonly connected to a local area network and run multi-user operating syste ...
computer company. The NeXT Computer was introduced in 1988 at a lavish launch event. Using the NeXT Computer,
Tim Berners-Lee Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web, the HTML markup language, the URL system, and HTTP. He is a professorial research fellow a ...
created the world's first
web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
, the
WorldWideWeb WorldWideWeb (later renamed Nexus to avoid confusion between the software and the World Wide Web) is the first web browser and web page editor. It was discontinued in 1994. It was the first WYSIWYG HTML editor. The source code was released i ...
. The NeXT Computer's operating system, named
NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT, founded by Steve Jobs, in the late 1980s and early 1990s and was initially used for its ...
, begat Darwin, which is now the foundation of most of Apple's
operating system An operating system (OS) is system software that manages computer hardware and software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ...
s such as Macintosh's
macOS macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
and iPhone's
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
.


iMac

Apple's
iMac G3 The iMac G3, originally released as the iMac, is a series of Macintosh personal computers that Apple Computer sold from 1998 to 2003. The iMac was Apple's first major product release under CEO Steve Jobs following his return to the financiall ...
was introduced in 1998 and its innovative design is directly the result of Jobs's return to Apple. Apple boasted "the back of our computer looks better than the front of anyone else's". Described as "cartoonlike", the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before. In 1999, Apple introduced the Graphite gray Apple iMac and since has varied the shape, color and size considerably while maintaining the all-in-one design. Design ideas were intended to create a connection with the user such as the handle and a "breathing" light effect when the computer went to sleep. The Apple iMac sold for $1,299 at that time. The iMac's forward-thinking changes include eschewing the
floppy disk drive A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
and moving exclusively to
USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...
for connecting peripherals. Through the iMac's success, USB was popularized among third-party peripheral makers—as evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design.


iTunes

iTunes is a
media player Media player may refer to: *Digital media player, home appliances that play digital media *Media player software, software that plays digital media *Portable media player, portable hardware that plays digital media *Windows Media Player Windo ...
, media library, online radio broadcaster, and mobile device management application developed by Apple. It is used to play, download, and organize digital
audio Audio most commonly refers to sound, as it is transmitted in signal form. It may also refer to: Sound *Audio signal, an electrical representation of sound *Audio frequency, a frequency in the audio spectrum *Digital audio, representation of sound ...
and video on personal computers running the
macOS macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
and
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
operating systems. The iTunes Store is also available on the
iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and formerly marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a po ...
, iPhone, and iPad. Through the iTunes Store, users can purchase and download music, music videos, television shows,
audiobook An audiobook (or a talking book) is a recording of a book or other work being read out loud. A reading of the complete text is described as "unabridged", while readings of shorter versions are abridgements. Spoken audio has been available in sch ...
s,
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
s, movies, and movie rentals in some countries, and
ringtone A ringtone is the sound made by a telephone to indicate an incoming telephone call. Originally referring to the sound of electromechanical striking of bells or gongs, the term refers to any sound by any device alerting of an incoming call. On p ...
s, available on the iPhone and iPod Touch (fourth generation onward).
Application software Application software is any computer program that is intended for end-user use not operating, administering or programming the computer. An application (app, application program, software application) is any program that can be categorized as ...
for the iPhone, iPad and iPod Touch can be downloaded from the
App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
.


iPod

The first generation of iPod was released October 23, 2001. The major innovation of the iPod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first-generation iPod ranged from 5 GB to 10 GB. The iPod sold for US$399 and more than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major player in the music industry. Also, the iPod's success prepared the way for the iTunes music store and the iPhone. After the first few generations of iPod, Apple released the touchscreen
iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and formerly marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a po ...
, the reduced-size
iPod Mini The iPod Mini (stylized and marketed as the iPod mini) is a digital audio player that was designed and marketed by Apple Inc. It was positioned as a smaller, midrange model in Apple's iPod product line to complement the iPod Classic. The devi ...
and
iPod Nano The iPod Nano (stylized and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first-generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, using ...
, and the screenless
iPod Shuffle The iPod Shuffle (stylized and marketed as iPod shuffle) is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The firs ...
in the following years.


iPhone

Apple began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' declared it "Invention of the Year" for 2007 and included it in the All-TIME 100 Gadgets list in 2010, in the category of Communication. The completed iPhone had multimedia capabilities and functioned as a quad-band touch screen smartphone. A year later, the
iPhone 3G The iPhone 3G is a smartphone developed and marketed by Apple Inc. It is the List of iPhone models, second generation of iPhone, successor to the IPhone (1st generation), original iPhone, and was introduced on June 9, 2008, at the WWDC#2008, W ...
was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the
iPhone 3GS The iPhone 3GS, stylized as , is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, third generation of the iPhone and the successor to the iPhone 3G. It was unveiled on June 8, 2009 at the Apple Worldw ...
, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller. The iPhone 4 was thinner than previous models, had a five megapixel camera capable of recording video in 720p HD, and added a secondary front-facing camera for video calls. A major feature of the
iPhone 4s The is a smartphone that was developed and marketed by Apple Inc. It is the List of iPhone models, fifth generation of the iPhone, succeeding the iPhone 4 and preceding the iPhone 5. It was announced on October 4, 2011, at Apple's Cupertino ...
, introduced in October 2011, was
Siri Siri ( , backronym: Speech Interpretation and Recognition Interface) is a digital assistant purchased, developed, and popularized by Apple Inc., which is included in the iOS, iPadOS, watchOS, macOS, Apple TV, audioOS, and visionOS operating sys ...
, a virtual assistant capable of voice recognition.


iPad

The iPad is an iOS-based line of
tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...
s designed and marketed by Apple. The first iPad was released on April 3, 2010. The
user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine fro ...
is built around the device's
multi-touch In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one somatosensory system, point of contact with the surface at the same time. The origins of multitouch began at CE ...
screen, including a
virtual keyboard A virtual keyboard is a software component that allows the Input device, input of characters without the need for physical keys. Interaction with a virtual Computer keyboard, keyboard happens mostly via a touchscreen interface, but can also take p ...
. The iPad includes built-in
Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...
and cellular connectivity on select models. , more than 250 million iPads have been sold.


Personal life


Marriage

In 1989, Jobs first met his future wife, Laurene Powell, when he gave a lecture at the
Stanford Graduate School of Business The Stanford Graduate School of Business is the Postgraduate education, graduate business school of Stanford University, a Private university, private research university in Stanford, California. For several years it has been the most selective ...
, where she was a student. Soon after the event, he stated that Laurene "was right there in the front row in the lecture hall, and I couldn't take my eyes off of her ... kept losing my train of thought, and started feeling a little giddy". After the lecture, he met her in the parking lot and invited her out to dinner. From that point forward, they were together, with a few minor exceptions, for the rest of his life. Jobs proposed on New Year's Day 1990; they married on March 18, 1991, in a Buddhist ceremony at the
Ahwahnee Hotel The Ahwahnee is a grand hotel in Yosemite National Park, California, on the floor of Yosemite Valley. It was built by the Yosemite Park and Curry Company and opened for business in 1927. The hotel is constructed of steel, stone, concrete, w ...
in
Yosemite National Park Yosemite National Park ( ) is a List of national parks of the United States, national park of the United States in California. It is bordered on the southeast by Sierra National Forest and on the northwest by Stanislaus National Forest. The p ...
. Fifty people, including Jobs's father, Paul, and his sister Mona, attended. The ceremony was conducted by Jobs's
guru Guru ( ; International Alphabet of Sanskrit Transliteration, IAST: ''guru'') is a Sanskrit term for a "mentor, guide, expert, or master" of certain knowledge or field. In pan-Indian religions, Indian traditions, a guru is more than a teacher: tr ...
,
Kobun Chino Otogawa Kobun could refer to: *The original Japanese name of Servbot, an advertising character for video game developer Capcom *Emperor Kōbun, the 39th emperor of Japan from the 7th century * Kōbun (period), a chronological timeframe concurrent with the ...
. The vegan wedding cake was in the shape of Yosemite's
Half Dome Half Dome is a quartz monzonite batholith at the eastern end of Yosemite Valley in Yosemite National Park, California. It is a well-known rock formation in the park, named for its distinct shape. One side is a sheer face while the other three s ...
, and the wedding ended with a hike and Laurene's brothers' snowball fight. Jobs reportedly said to Mona: "You see, Mona .. Laurene is descended from
Joe Namath Joseph William Namath (; ; born May 31, 1943), nicknamed "Broadway Joe", is an American former professional American football, football quarterback who played in the American Football League (AFL) and National Football League (NFL) for 13 seaso ...
, and we're descended from
John Muir John Muir ( ; April 21, 1838December 24, 1914), also known as "John of the Mountains" and "Father of the national park, National Parks", was a Scottish-born American naturalist, author, environmental philosopher, botanist, zoologist, glaciologi ...
". Jobs's and Powell's first child, a son named
Reed Reed or Reeds may refer to: Science, technology, biology, and medicine * Reed bird (disambiguation) * Reed pen, writing implement in use since ancient times * Reed (plant), one of several tall, grass-like wetland plants of the order Poales * Re ...
, was born in 1991. Jobs's father, Paul, died a year and a half later, on March 5, 1993. Jobs's childhood home remains a tourist attraction and is currently owned by his stepmother (Paul's second wife), Marilyn Jobs. Jobs and Powell had two more children, daughters Erin (b. 1995) and
Eve Jobs Eve Jobs (born July 9, 1998) is an American fashion model. She is the daughter of the late Apple Inc. co-founder Steve Jobs and businesswoman Laurene Powell Jobs. Early life Named after Eve from the book of Genesis, Jobs is the youngest daugh ...
(b. 1998), who is a fashion model. The family lived in
Palo Alto, California Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
. Although a billionaire, Jobs made it known that, like Gates, he had stipulated that most of his monetary fortune would not be left to his children.


Family

Chrisann Brennan Chrisann Brennan (born September 29, 1954) is an American memoirist and painter. She is the author of '' The Bite in the Apple'', an autobiography about her relationship with Apple co-founder Steve Jobs. They had one child, Lisa Brennan-Jobs. ...
notes that after Jobs was forced out of Apple, "he apologized many times over for his behavior" towards her and Lisa. She said Jobs "said that he never took responsibility when he should have, and that he was sorry". By this time, Jobs had developed a strong relationship with Lisa and when she was nine, Jobs had her name on her birth certificate changed from "Lisa Brennan" to "Lisa Brennan-Jobs". Jobs and Brennan developed a working relationship to
co-parent Co-parenting involves parents who together take on the socialization, care, and upbringing of children for whom they share equal responsibility. The co-parent relationship differs from an intimate relationship between adults in that it focuses so ...
Lisa, a change which Brennan credits to the influence of his newly found biological sister,
Mona Simpson Mona Simpson (née Jandali; June 14, 1957) is an American novelist. She has written six novels and studied English at University of California, Berkeley, and languages and literature at Columbia University. She won a Whiting Award for her first ...
, who worked to repair the relationship between Lisa and Jobs. Jobs had found Mona after first finding his birth mother, Joanne Schieble Simpson, shortly after he left Apple. Jobs did not contact his birth family during his adoptive mother Clara's lifetime, however. He later told his official biographer
Walter Isaacson Walter Seff Isaacson (born May 20, 1952) is an American journalist who has written biographies of Henry Kissinger, Benjamin Franklin, Leonardo da Vinci, Albert Einstein, Steve Jobs, Jennifer Doudna and Elon Musk. As of 2024, Isaacson is a profes ...
: "I never wanted aul and Clarato feel like I didn't consider them my parents, because they were totally my parents ..I loved them so much that I never wanted them to know of my search, and I even had reporters keep it quiet when any of them found out". However, in 1986, when Jobs was 31, Clara was diagnosed with lung cancer. He began to spend a great deal of time with her and learned more details about her background and his adoption, information that motivated him to find his biological mother. Jobs found on his birth certificate the name of the San Francisco doctor to whom Schieble had turned when she was pregnant. Although the doctor did not help Jobs while he was alive, he left a letter for Jobs to be opened upon his death. As he died soon afterwards, Jobs was given the letter which stated that "his mother had been an unmarried graduate student from Wisconsin named Joanne Schieble". Jobs only contacted Schieble after Clara died in early 1986 and after he received permission from his father, Paul. In addition, out of respect for Paul, he asked the media not to report on his search. Jobs stated that he was motivated to find his birth mother out of both curiosity and a need "to see if she was okay and to thank her, because I'm glad I didn't end up as an abortion. She was twenty-three and she went through a lot to have me." Schieble was emotional during their first meeting (though she wasn't familiar with the history of Apple or Jobs's role in it) and told him that she had been pressured into signing the adoption papers. She said that she regretted giving him up and repeatedly apologized to him for it. Jobs and Schieble developed a friendly relationship throughout the rest of his life and spent Christmas together. During this first visit, Schieble told Jobs that he had a sister, Mona, who was not aware that she had a brother. Schieble then arranged for them to meet in New York where Mona worked. Her first impression of Jobs was that "he was totally straightforward and lovely, just a normal and sweet guy". Simpson and Jobs then went for a long walk to get to know each other. Jobs later told his biographer that "Mona was not completely thrilled at first to have me in her life and have her mother so emotionally affectionate toward me... As we got to know each other, we became really good friends, and she is my family. I don't know what I'd do without her. I can't imagine a better sister. My adopted sister, Patty, and I were never close." Jobs then learned his family history. Six months after he was given up for adoption, Schieble's father died, she wed Jandali, and they had a daughter, Mona. Jandali states that after finishing his PhD he returned to Syria to work, and then Schieble left him. They divorced in 1962 and he said then he lost contact with Mona for a time: A few years later, Schieble married an ice-skating teacher, George Simpson. Mona Jandali took her stepfather's last name, as Mona Simpson. In 1970, after divorcing her second husband, Schieble took Mona to Los Angeles and raised her alone. When Simpson found that their father, Abdulfattah Jandali, was living in
Sacramento, California Sacramento ( or ; ; ) is the List of capitals in the United States, capital city of the U.S. state of California and the county seat, seat of Sacramento County, California, Sacramento County. Located at the confluence of the Sacramento Rive ...
, Jobs had no interest in meeting him as he believed Jandali did not treat his children well and according to the ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...
'', this was because of finding a ''Seattle Times'' article about Jandali's abandonment of his students on a trip to Egypt in 1974. Simpson went to Sacramento alone and met Jandali, who worked in a small restaurant. They spoke for several hours, and he told her that he had left teaching for the restaurant business. He said he and Schieble had given another child away for adoption but that "we'll never see that baby again. That baby's gone." He said he once managed a Mediterranean restaurant near San Jose and that "all of the successful technology people used to come there. Even Steve Jobs ... oh yeah, he used to come in, and he was a sweet guy and a big tipper". At the request of Jobs, Simpson did not reveal to Jandali that his own story meant that he had actually already met his son. After hearing about the visit, Jobs recalled that "it was amazing ... I had been to that restaurant a few times, and I remember meeting the owner. He was Syrian. Balding. We shook hands." However, Jobs still did not want to meet Jandali because "I was a wealthy man by then, and I didn't trust him not to try to blackmail me or go to the press about it ... I asked Mona not to tell him about me". Jandali later discovered his relationship to Jobs through an online blog. He then contacted Simpson and asked, "what is this thing about Steve Jobs?". Simpson told him that it was true and later commented, "My father is thoughtful and a beautiful storyteller, but he is very, very passive ... He never contacted Steve". Because Simpson herself researched her Syrian roots and began to meet the family, she assumed that Jobs would eventually want to meet their father, but he never did. Jobs also never showed an interest in his Syrian heritage or the Middle East. Simpson fictionalized the search for their father in her 1992 novel ''
The Lost Father ''The Lost Father'' is an autobiographical fiction novel written by American novelist Mona Simpson. It is the sequel to Simpson's first novel, ''Anywhere But Here'', and based on her real search for her father, Abdulfattah "John" Jandali. I ...
''.
Malek Jandali Malek Jandali (, ) (born 1972) is a West Germany, West German-born Syrian-Americans, American composer and pianist, whose music integrates Middle-Eastern modes and Arabic maqams into Western structures of classical music. He is the founder of th ...
is their cousin.


Philanthropy

Jobs's views and actions on philanthropy and charity are a public mystery. He maintained privacy even over what few of these actions were publicly known. He has been a key figure in public discussions about societal obligations of the wealthy and powerful. Through his career, the media investigated and criticized him and Apple as unusually and inexplicably mysterious or absent among powerful leaders and especially billionaires. His name is absent from the Million Dollar List of all large global philanthropy. Some have speculated about his possible secret role in large anonymous donations. Mark Vermilion, former charitable leader for
Joan Baez Joan Chandos Baez (, ; born January 9, 1941) is an American singer, songwriter, musician, and activist. Her contemporary folk music often includes songs of protest and social justice. Baez has performed publicly for over 60 years, releasing mo ...
, Apple, and Jobs, attributed Jobs's lifelong minimization of direct charity to his perfectionism and limited time. Jobs, Vermilion, and supporters said over the years that corporate products were Jobs's superior contributions to culture and society instead of direct charity. In 1985, Jobs said, "You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me." Shortly after leaving Apple, he formed the charitable Steven P. Jobs Foundation, led by Mark Vermilion, hired away from Apple's community leadership. Jobs wanted a focus on nutrition and vegetarianism, but Vermilion wanted social entrepreneurship. That year, Jobs soon launched NeXT and closed the foundation with no results. Upon his 1997 return to Apple, Jobs optimized the failing company to the core, such as eliminating all philanthropic programs, never to be restored. In 2007, ''Stanford Social Innovation Review'' magazine listed Apple among "America's least philanthropic companies". A few months after another unflattering news report, Apple started a program to match employees' charitable gifts. Jobs declined to sign
The Giving Pledge The Giving Pledge is a charitable campaign, founded by Bill Gates and Warren Buffett, to encourage wealthy people to contribute a majority (i.e. more than 50%) of their wealth to philanthropic causes. , the pledge has had 236 signatories from 28 ...
, launched in 2010 by
Warren Buffett Warren Edward Buffett ( ; born August 30, 1930) is an American investor and philanthropist who currently serves as the chairman and CEO of the conglomerate holding company Berkshire Hathaway. As a result of his investment success, Buffett is ...
and
Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...
for fellow billionaires. He donated $50 million to Stanford hospital and contributed to efforts to cure AIDS.
Bono Paul David Hewson (born 10 May 1960), known by the nickname Bono ( ), is an Irish singer-songwriter and activist. He is a founding member, the lead vocalist, and primary lyricist of the rock band U2. Bono is known for his impassioned voca ...
reported "tens of millions of dollars" given by Apple while Jobs was CEO, to AIDS and HIV relief programs in Africa, which inspired other companies to join.


Honors and awards

* 1985: awarded
National Medal of Technology The National Medal of Technology and Innovation (formerly the National Medal of Technology) is an honor granted by the president of the United States to American inventors and innovators who have made significant contributions to the development ...
(with
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
) by US President
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
, the country's highest honor for technological achievements * 1987: Jefferson Awards for Public Service, Jefferson Award for Public Service * 1989: ''Entrepreneur of the Decade'' by ''Inc. (magazine), Inc.'' * 1991: Howard Vollum Award from
Reed College Reed College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Portland, Oregon, United States. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland, Portland, Oregon, E ...
*2004–2010: listed among the Time 100, ''Time'' 100 Most Influential People in the World on five separate occasions * 2007: named the most powerful person in business by ''Fortune (magazine), Fortune'' magazine * 2007: inducted into the California Hall of Fame, located at The California Museum for History, Women and the Arts * 2012: Grammy Trustees Award, an award for those who have influenced the music industry in areas unrelated to performance * 2012: posthumously honored with an Edison Awards, Edison Achievement Award for his commitment to innovation throughout his career * 2013: posthumously inducted as a Disney Legend * 2017: Steve Jobs Theater opens at Apple Park * 2022: posthumously awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, alongside the Congressional Gold Medal. It is an award bestowed by decision of the president of the United States to "any person recommended to the President ...
by US President Joe Biden, the country's highest civilian honor


In popular culture


See also

* Seva Foundation * Timeline of Steve Jobs media


References


Bibliography

* * * * *


External links

* official memorial page at
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
* *
Steve Jobs
profile at Forbes
Steven Paul Jobs
''The Vault'' at FBI Records
Steve Jobs
at
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer who was a member of Apple Computer's original Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer fr ...
's ''The Original Macintosh'' (folklore.org)
Steve Jobs
at
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with ...
's woz.org * 2011:
Steve Jobs: From Garage to World's Most Valuable Company
" Computer History Museum * 2005
Steve Jobs commencement speech
at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
* 1995
Steve Jobs
Founder, NeXT Computer, excerpts from an Oral History Interview at Smithsonian Institution, April 20, 1995 * 1994
Steve Jobs
in 1994: The Rolling Stone Interview in ''Rolling Stone'' * 1990
Steve Jobs
– memory and imagination "What a computer is to me is it's the most remarkable tool that we've ever come up with, and it's the equivalent of a bicycle for our minds" * 1983
The "Lost" Steve Jobs Speech from 1983
Foreshadowing Wireless Networking, the iPad, and the App Store (audio clip) * {{DEFAULTSORT:Jobs, Steve Steve Jobs, 1955 births 2011 deaths 20th-century American Buddhists 20th-century American businesspeople 20th-century American inventors 21st-century American Buddhists 21st-century American businesspeople 21st-century American inventors American adoptees American animated film producers American billionaires American chairpersons of corporations American chief executives of manufacturing companies American computer businesspeople American film studio executives American financiers American industrial designers American investors American mass media owners American people of German descent American people of Swiss descent American people of Swiss-German descent American people of Syrian descent American psychedelic drug advocates American technology chief executives American technology company founders American Zen Buddhists Atari people Businesspeople from Palo Alto, California Businesspeople from San Francisco Businesspeople in electronics Businesspeople in software Computer designers Deaths from pancreatic cancer in California Directors of Apple Inc. Directors of The Walt Disney Company Disney executives Disney Legends Film producers from California Gap Inc. people Homestead High School (California) alumni Internet pioneers Inventors from California Liver transplant recipients Mass media people from San Francisco National Medal of Technology recipients NeXT people People from Cupertino, California People from Los Altos, California People from Mountain View, California Personal computing Philanthropists from California Pixar people Presidential Medal of Freedom recipients Proprietary technology salespersons Spokespersons Technicians