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1984 (advertisement)
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell's noted 1949 novel, ''Nineteen Eighty-Four'', which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS. In one interpretation of the commercial, "1984" used the unnamed heroi ...
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Ridley Scott
Sir Ridley Scott (born 30 November 1937) is an English film director and producer. He directs films in the Science fiction film, science fiction, Crime film, crime, and historical drama, historical epic genres, with an atmospheric and highly concentrated visual style. He ranks among the List of highest-grossing film directors, highest-grossing directors, with his films grossing a cumulative $5 billion worldwide. He has received List of awards and nominations received by Ridley Scott, many accolades, including the BAFTA Fellowship for Lifetime Achievement in 2018, two Primetime Emmy Awards, and a Golden Globe Award. He was Knight Bachelor, knighted by Elizabeth II, Queen Elizabeth II in 2003, and appointed a Knight Grand Cross of the Order of the British Empire, Knight Grand Cross by Charles III, King Charles III in 2024. An alumnus of the Royal College of Art in London, Scott began his career in television as a designer and director before moving into advertising as a director o ...
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Dystopia
A dystopia (lit. "bad place") is an imagined world or society in which people lead wretched, dehumanized, fearful lives. It is an imagined place (possibly state) in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one. Dystopia is widely seen as the opposite of utopia – a concept coined by Thomas More in 1516 to describe an ideal society. Both ''topias'' are common topics in fiction. Dystopia is also referred to as cacotopia, or anti-utopia. Dystopias are often characterized by fear or distress, tyrannical governments, environmental disaster, or other characteristics associated with a cataclysmic decline in society. Themes typical of a dystopian society include: complete control over the people in a society through the use propaganda and police state tactics, heavy censorship of information or denial of free thought, worship of an unattainable goal, the complete loss of individuality, and heavy enforcement of conform ...
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Sledgehammer
A sledgehammer is a tool with a large, flat, massive, often metal head, attached to a long wooden or solid handle. The long handle is combined with a heavy head which allows the sledgehammer to pick up momentum during a swing and applying a large force compared to hammers designed to drive nails. Along with the mallet, it shares the ability to distribute force over a wide area. This is in contrast to other types of hammers, which concentrate gravity and force in a relatively small area. Etymology The word sledgehammer is derived from the Old-English "''slægan''", which, in its first sense, means "to strike violently". The English words "slag", "slay", and "slog" are cognates. Uses The handle can range from to a full long, depending on the mass of the head. The head mass is usually . Modern heavy duty sledgehammers come with heads. Sledgehammers usually require two hands and a swinging motion involving the entire torso, in contrast to smaller hammers used for driving in ...
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Cubist
Cubism is an early-20th-century avant-garde art movement which began in Paris. It revolutionized painting and the visual arts, and sparked artistic innovations in music, ballet, literature, and architecture. Cubist subjects are analyzed, broken up, and reassembled in an abstract form. Instead of depicting objects from a single perspective, the artist depicts the subject from multiple perspectives to represent the subject in a greater context. Cubism has been considered the most influential art movement of the 20th century. The term ''cubism'' is broadly associated with a variety of artworks produced in Paris (Montmartre and Montparnasse) or near Paris (Puteaux) during the 1910s and throughout the 1920s. The movement was pioneered in partnership by Pablo Picasso and Georges Braque, and joined by Jean Metzinger, Albert Gleizes, Robert Delaunay, Henri Le Fauconnier, Juan Gris, and Fernand Léger. One primary influence that led to Cubism was the representation of three-dimensional ...
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Telescreen
Telescreens are two-way video devices that appear in George Orwell's dystopian novel ''Nineteen Eighty-Four''. Omnipresent and almost never turned off, they are an unavoidable source of propaganda and tools of surveillance. The concept of the telescreen has been explored as a metaphor or allegory for the erosion of privacy in Totalitarianism, totalitarian regimes, as well as in the modern era in the context of Internet- and cellular-based devices that allow for the surreptitious collection of individuals' audiovisual data, frequently without their explicit consent or awareness. Telescreen function All members of the Inner Party (upper-class) and Outer Party (middle-class) have telescreens in their homes, but the proles (lower-class) are not typically monitored as they are deemed inconsequential to the Party’s agenda. As later explained in Emmanuel Goldstein's book of which Winston Smith (Nineteen Eighty-Four), Winston Smith reads some excerpts, the Party does not feel threa ...
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Dystopia
A dystopia (lit. "bad place") is an imagined world or society in which people lead wretched, dehumanized, fearful lives. It is an imagined place (possibly state) in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one. Dystopia is widely seen as the opposite of utopia – a concept coined by Thomas More in 1516 to describe an ideal society. Both ''topias'' are common topics in fiction. Dystopia is also referred to as cacotopia, or anti-utopia. Dystopias are often characterized by fear or distress, tyrannical governments, environmental disaster, or other characteristics associated with a cataclysmic decline in society. Themes typical of a dystopian society include: complete control over the people in a society through the use propaganda and police state tactics, heavy censorship of information or denial of free thought, worship of an unattainable goal, the complete loss of individuality, and heavy enforcement of conform ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ...
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Clio Awards
The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The awards are presented by Evolution Media. The Clios has several awards programs alongside the larger Clio Awards that recognize creative marketing efforts in specific industries: Clio Cannabis, Clio Entertainment, Clio Fashion & Beauty, Clio Health, Clio Music, and Clio Sports. One work in each media type may be awarded the Grand Clio, the highest honor. ''Time'' magazine, in 1991, described the event as the world's most recognizable international advertising awards. History The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments." Originally presented by the American Radio and TV Commercials Fe ...
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MacWorld
''Macworld'' is a digital magazine and website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG. History ''Macworld'' was founded by David Bunnell and Cheryl Woodard (publishers) and Andrew Fluegelman (editor). It began as a print magazine in 1984, with its first issue distributed at the launch of the Macintosh computer. As a print magazine, it had the largest audited circulation (both total and newsstand) of Macintosh-focused magazines in North America, more than double its nearest competitor, '' MacLife''. In 1997, the Ziff-Davis-owned '' MacUser'' magazine was consolidated into ''Macworld'' within the new Mac Publishing joint venture between IDG and Ziff-Davis. In 1999, the combined company also purchased the online publication MacCentral Online, because ''Macworld'' did not have a powerful online news component at the time. In late 2001 IDG bought out Ziff-Davis' share of Mac Publishing, making it a wholly-owned subsidiary ...
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Mac (computer)
Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are currently sold with Apple's UNIX-based macOS operating system, which is Proprietary software, not licensed to other manufacturers and exclusively Pre-installed software, bundled with Mac computers. This operating system replaced Apple's original Macintosh operating system, which has variously been named System, Mac OS, and Classic Mac OS. Jef Raskin conceived the Macintosh project in 1979, which was usurped and redefined by Apple co-founder Steve Jobs in 1981. The original Macintosh 128K, Macintosh was launched in January 1984, after Apple's 1984 (advertisement), "1984" advertisement during Super Bowl XVIII. A series of increment ...
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Tank Top (shirt)
A sleeveless shirt, is a shirt that is manufactured without sleeves or with sleeves that have been cut off. Depending on the style, they can be worn as undershirts, by athletes in sports such as track and field and triathlon, or as casual wear by both men and women. Tank top In the United States and Canada, any casual sleeveless shirt can be called tank top or tank shirt, with several specific varieties. It is named after '' tank suits'', one-piece bathing suits of the 1920s worn in tanks or swimming pools. The upper garment is worn commonly by both men and women. The build of a tank top is simple: the neck and armholes are often reinforced for durability. They often have large armholes and neck holes, which may reach down as far as the bottom of the chest; particularly low armholes are referred to as "dropped armholes." Women's tank tops have smaller holes, to conceal their breasts. They are also sometimes made long to make tucking into pants easier. In almost all cases, they ...
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Super Bowl XVIII
Super Bowl XVIII was an American football game played on January 22, 1984, at Tampa Stadium between the National Football Conference (NFC) champion and defending Super Bowl XVII champion 1983 Washington Redskins season, Washington Redskins and the American Football Conference (AFC) champion 1983 Los Angeles Raiders season, Los Angeles Raiders to determine the National Football League (NFL) champion for the 1983 NFL season, 1983 season. The Raiders defeated the Redskins, 38–9. The Raiders' 38 points scored and 29-point margin of victory broke Super Bowl records; it remains the most points scored by an American Football Conference, AFC team in a Super Bowl, later matched by the 2022 Kansas City Chiefs season, Kansas City Chiefs in Super Bowl LVII. This is the first time the city of Tampa hosted the Super Bowl and was the American Football Conference, AFC's last Super Bowl win until Super Bowl XXXII, won by the Denver Broncos. The Redskins entered the game as the defending Super B ...
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