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Semiotics ( ) is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter. Semiosis is any activity, conduct, or process that involves signs. Signs often are communicated by verbal language, but also by gestures, or by other forms of language, e.g. artistic ones (music, painting, sculpture, etc.). Contemporary semiotics is a branch of science that generally studies meaning-making (whether communicated or not) and various types of knowledge. Unlike
linguistics Linguistics is the scientific study of language. The areas of linguistic analysis are syntax (rules governing the structure of sentences), semantics (meaning), Morphology (linguistics), morphology (structure of words), phonetics (speech sounds ...
, semiotics also studies non-linguistic sign systems. Semiotics includes the study of indication, designation, likeness, analogy,
allegory As a List of narrative techniques, literary device or artistic form, an allegory is a wikt:narrative, narrative or visual representation in which a character, place, or event can be interpreted to represent a meaning with moral or political signi ...
,
metonymy Metonymy () is a figure of speech in which a concept is referred to by the name of something associated with that thing or concept. For example, the word " suit" may refer to a person from groups commonly wearing business attire, such as sales ...
,
metaphor A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide, or obscure, clarity or identify hidden similarities between two different ideas. Metaphors are usually meant to cr ...
,
symbol A symbol is a mark, Sign (semiotics), sign, or word that indicates, signifies, or is understood as representing an idea, physical object, object, or wikt:relationship, relationship. Symbols allow people to go beyond what is known or seen by cr ...
ism, signification, and communication. Semiotics is frequently seen as having important anthropological and
sociological Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. The term sociology was coined in ...
dimensions. Some semioticians regard every cultural phenomenon as being able to be studied as communication. Semioticians also focus on the
logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the study of deductively valid inferences or logical truths. It examines how conclusions follow from premises based on the structure o ...
al dimensions of semiotics, examining biological questions such as how organisms make predictions about, and adapt to, their semiotic niche in the world. Fundamental semiotic theories take signs or sign systems as their object of study. Applied semiotics analyzes cultures and cultural artifacts according to the ways they construct meaning through their being signs. The communication of information in living organisms is covered in biosemiotics including zoosemiotics and phytosemiotics.


History and terminology

The importance of signs and signification has been recognized throughout much of the history of
philosophy Philosophy ('love of wisdom' in Ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, Value (ethics and social sciences), value, mind, and language. It is a rational an ...
and
psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
. The term derives (). For the Greeks, 'signs' ( ) occurred in the world of nature and 'symbols' ( ) in the world of culture. As such,
Plato Plato ( ; Greek language, Greek: , ; born  BC, died 348/347 BC) was an ancient Greek philosopher of the Classical Greece, Classical period who is considered a foundational thinker in Western philosophy and an innovator of the writte ...
and
Aristotle Aristotle (; 384–322 BC) was an Ancient Greek philosophy, Ancient Greek philosopher and polymath. His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, a ...
explored the relationship between signs and the world. It would not be until
Augustine of Hippo Augustine of Hippo ( , ; ; 13 November 354 – 28 August 430) was a theologian and philosopher of Berber origin and the bishop of Hippo Regius in Numidia, Roman North Africa. His writings deeply influenced the development of Western philosop ...
that the nature of the sign would be considered within a conventional system. Augustine introduced a thematic proposal for uniting the two under the notion of 'sign' () as transcending the nature–culture divide and identifying symbols as no more than a species (or sub-species) of '. A monograph study on this question was done by Manetti (1987).See als
Andrew LaVelle's discussion of Romeo on Peirce
.
These theories have had a lasting effect in
Western philosophy Western philosophy refers to the Philosophy, philosophical thought, traditions and works of the Western world. Historically, the term refers to the philosophical thinking of Western culture, beginning with the ancient Greek philosophy of the Pre ...
, especially through scholastic philosophy. The general study of signs that began in Latin with Augustine culminated with the 1632 of John Poinsot and then began anew in late modernity with the attempt in 1867 by
Charles Sanders Peirce Charles Sanders Peirce ( ; September 10, 1839 – April 19, 1914) was an American scientist, mathematician, logician, and philosopher who is sometimes known as "the father of pragmatism". According to philosopher Paul Weiss (philosopher), Paul ...
to draw up a "new list of categories". More recently Umberto Eco, in his ''Semiotics and the Philosophy of Language'', has argued that semiotic theories are implicit in the work of most, perhaps all, major thinkers.


John Locke

John Locke John Locke (; 29 August 1632 (Old Style and New Style dates, O.S.) – 28 October 1704 (Old Style and New Style dates, O.S.)) was an English philosopher and physician, widely regarded as one of the most influential of the Enlightenment thi ...
(1690), himself a man of
medicine Medicine is the science and Praxis (process), practice of caring for patients, managing the Medical diagnosis, diagnosis, prognosis, Preventive medicine, prevention, therapy, treatment, Palliative care, palliation of their injury or disease, ...
, was familiar with this "semeiotics" as naming a specialized branch within medical science. In his personal library were two editions of Scapula's 1579 abridgement of Henricus Stephanus' , which listed as the name for , the branch of medicine concerned with interpreting symptoms of disease (" symptomatology"). Physician and scholar Henry Stubbe (1670) had transliterated this term of specialized science into English precisely as "''semeiotics''", marking the first use of the term in English:Locke would use the term ''sem(e)iotike'' in '' An Essay Concerning Human Understanding'' (book IV, chap. 21),Locke (1700) uses the Greek word in th
4th edition
of his ''Essay concerning Human Understanding'' (p. 437). He notably writes both (a) "σημιωτικὴ" and (b) "Σημιωτική": when term (a) is followed by any kind of punctuation mark, it takes the form (b). In Chapter XX, titled "Division of the Sciences," which concludes the 1st edition of Locke's ''Essay'' (1689/1690), Locke introduces "σημιωτική" in § 4 as his proposed name synonymous with "''the Doctrine of Signs''" for the development of the future study of the ubiquitous role of signs within human awareness. In the 4th edition of Locke's ''Essay'' (1700), a new Chapter XIX, titled "Of Enthusiasm," is inserted into Book IV. As result, Chapter XX of the 1st edition becomes Chapter XXI for all subsequent editions. It is an important fact that Locke's proposal for the development of semiotics, with three passing exceptions as "asides" in the writings of Berkeley, Leibniz, and Condillac, "is met with a resounding silence that lasts as long as modernity itself. Even Locke's devoted late modern editor, Alexander Campbell Fraser, dismisses out of hand 'this crude and superficial scheme of Locke'" Deely adds "Locke's modest proposal subversive of the way of ideas, its reception, and its bearing on the resolution of an ancient and a modern controversy in logic." In the Oxford University Press critical edition (1975), prepared and introduced by Peter Harold Nidditch, Nidditch tells us, in his "Foreword," that he presents us with "a complete, critically established, and unmodernized text that aims at being historically faithful to Locke's final intentions"; that "the present text is based on the original fourth edition of the ''Essay''; and that "readings in the other early authorized editions are adopted, in appropriate form, where necessary, and recorded otherwise in the textual notes." The term "σημιωτική" appears in that 4th edition (1700), the last published (but not the last prepared) within Locke's lifetime, with exactly the spelling and final accent found in the 1st edition. Yet if we turn to (the final) chapter XXI of the Oxford edition (1975, p. 720), we find not "σημιωτικὴ" but rather do we find substituted the "σημειωτικὴ" spelling (and with final accent reversed). Note that in
Modern Greek Modern Greek (, or , ), generally referred to by speakers simply as Greek (, ), refers collectively to the dialects of the Greek language spoken in the modern era, including the official standardized form of the language sometimes referred to ...
and in some systems for pronouncing classical Greek, "σημιωτική" and "σημειωτική" are pronounced the same.
in which he explains how science may be divided into three parts: Locke, John. 1963 823 '' An Essay Concerning Human Understanding.'' Locke then elaborates on the nature of this third category, naming it (), and explaining it as "the doctrine of signs" in the following terms: Juri Lotman introduced Eastern Europe to semiotics and adopted Locke's coinage () as the name to subtitle his founding at the University of Tartu in Estonia in 1964 of the first semiotics journal, '' Sign Systems Studies''.


Ferdinand de Saussure

Ferdinand de Saussure founded his semiotics, which he called semiology, in the social sciences: Thomas SebeokThe whole anthology, ''Frontiers in Semiotics'', was devoted to the documentation of this ''pars pro toto'' move of Sebeok. would assimilate ''semiology'' to ''semiotics'' as a part to a whole, and was involved in choosing the name '' Semiotica'' for the first international journal devoted to the study of signs. Saussurean semiotics have exercised a great deal of influence on the schools of structuralism and post-structuralism. Jacques Derrida, for example, takes as his object the Saussurean relationship of signifier and signified, asserting that signifier and signified are not fixed, coining the expression , relating to the endless deferral of meaning, and to the absence of a "transcendent signified".


Charles Sanders Peirce

In the nineteenth century,
Charles Sanders Peirce Charles Sanders Peirce ( ; September 10, 1839 – April 19, 1914) was an American scientist, mathematician, logician, and philosopher who is sometimes known as "the father of pragmatism". According to philosopher Paul Weiss (philosopher), Paul ...
defined what he termed "semiotic" (which he would sometimes spell as "semeiotic") as the "quasi-necessary, or formal doctrine of signs," which abstracts "what must be the characters of all signs used by...an intelligence capable of learning by experience," and which is philosophical logic pursued in terms of signs and sign processes. Peirce's perspective is considered as philosophical logic studied in terms of signs that are not always linguistic or artificial, and sign processes, modes of inference, and the inquiry process in general. The Peircean semiotic addresses not only the external communication mechanism, as per Saussure, but the internal representation machine, investigating sign processes, and modes of inference, as well as the whole inquiry process in general. Peircean semiotic is triadic, including sign, object, interpretant, as opposed to the dyadic Saussurian tradition (signifier, signified). Peircean semiotics further subdivides each of the three triadic elements into three sub-types, positing the existence of signs that are symbols; semblances ("icons"); and "indices," i.e., signs that are such through a factual connection to their objects. Peircean scholar and editor Max H. Fisch (1978)Max Fisch has compiled Peirce-related bibliographical supplements in 1952, 1964, 1966, 1974; was consulting editor on the 1977 microfilm of Peirce's published works and on the ''Comprehensive Bibliography'' associated with it; was among the main editors of the first five volumes of ''Writings of Charles S. Peirce'' (1981–1993); and wrote a number of published articles on Peirce, many collected in 1986 in ''Peirce, Semeiotic, and Pragmatism.'' See also Charles Sanders Peirce bibliography. would claim that "semeiotic" was Peirce's own preferred rendering of Locke's σημιωτική. Charles W. Morris followed Peirce in using the term "semiotic" and in extending the discipline beyond human communication to animal learning and use of signals. While the Saussurean semiotic is dyadic (sign/syntax, signal/semantics), the Peircean semiotic is triadic (sign, object, interpretant), being conceived as philosophical logic studied in terms of signs that are not always linguistic or artificial.


Peirce's list of categories

Peirce would aim to base his new list directly upon experience precisely as constituted by action of signs, in contrast with the list of Aristotle's categories which aimed to articulate within experience the dimension of being that is independent of experience and knowable as such, through human understanding. The estimative powers of animals interpret the environment as sensed to form a "meaningful world" of objects, but the objects of this world (or '' Umwelt'', in Jakob von Uexküll's term) consist exclusively of objects related to the animal as desirable (+), undesirable (–), or "safe to ignore" (0). In contrast to this, human understanding adds to the animal ''Umwelt'' a relation of self-identity within objects which transforms objects experienced into 'things' as well as +, –, 0 objects. Heidegger, Martin. 1962 927 '' Being and Time'', translated by J. Macquarrie and E. Robinson. New York: Harper & Row. p. 487."The distinction between the being of existing ''Dasein'' and the Being of entities, such as Reality, which do not have the character of ''Dasein''...is nothing with which philosophy may tranquilize itself. It has long been known that ancient ontology works with 'Thing-concepts' and that there is a danger of 'reifying consciousness'. But what does this 'reifying' signify? Where does it arise? Why does Being get 'conceived' 'proximally' in terms of the present-at-hand and not in terms of the ready-to-hand, which indeed lies ''closer'' to us? Why does reifying always keep coming back to exercise its dominion? This is the question that the ''Umwelt/Lebenswelt'' distinction as here drawn answers to."
Martin Heidegger Martin Heidegger (; 26 September 1889 – 26 May 1976) was a German philosopher known for contributions to Phenomenology (philosophy), phenomenology, hermeneutics, and existentialism. His work covers a range of topics including metaphysics, art ...
1962/1927:486
Thus, the generically animal objective world as ''Umwelt'', becomes a species-specifically human objective world or (), wherein linguistic communication, rooted in the biologically underdetermined () of humans, makes possible the further dimension of cultural organization within the otherwise merely social organization of non-human animals whose powers of observation may deal only with directly sensible instances of objectivity. This further point, that human culture depends upon language understood first of all not as communication, but as the biologically underdetermined aspect or feature of the human animal's ', was originally clearly identified by Thomas A. Sebeok. Sebeok also played the central role in bringing Peirce's work to the center of the semiotic stage in the twentieth century,Detailed demonstration of Sebeok's role of the global emergence of semiotics is recorded in at least three recent volumes: # ''Semiotics Seen Synchronically. The View from 2010'' (Ottawa: Legas, 2010). # ''Semiotics Continues To Astonish. Thomas A. Sebeok and the Doctrine of Signs'' (Berlin: Mouton De Gruyter, 2011)—a 526-page assemblage of essays, vignettes, letters, pictures attesting to the depth and extent of Sebeok's promotion of semiotic understanding around the world, including his involvement with Juri Lotman and the Tartu University graduate program in semiotics (currently directed by P. Torop, M. Lotman and K. Kull). # Sebeok's ''Semiotic Prologues'' (Ottawa: Legas, 2012)—a volume which gathers together in Part I all the "prologues" (i.e., introductions, prefaces, forewords, etc.) that Sebeok wrote for other peoples' books, then in Part 2 all the "prologues" that other people wrote for Sebeok. first with his expansion of the human use of signs (''anthroposemiosis'') to include also the generically animal sign-usage (''zoösemiosis''),See Sebeok, Thomas A. "Communication in Animals and Men." A review article that covers three books: Martin Lindauer, ''Communication among Social Bees'' (Harvard Books in Biology, No. 2; Cambridge, MA: Harvard University Press, 1961, pp. ix + 143); Winthrop N. Kellogg, Porpoises and Sonar (Chicago, IL: University of Chicago Press, 1961, pp. xiv + 177); and John C. Lilly, ''Man and Dolphin'' (Garden City, New York: Doubleday), in ''Language'' 39 (1963), 448–466. then with his further expansion of semiosis to include the vegetative world (''phytosemiosis''). Such would initially be based on the work of Martin Krampen, but takes advantage of Peirce's point that an interpretant, as the third item within a sign relation, "need not be mental". Peirce distinguished between the interpretant and the interpreter. The interpretant is the internal, mental representation that mediates between the object and its sign. The interpreter is the human who is creating the interpretant. Peirce's "interpretant" notion opened the way to understanding an action of signs beyond the realm of animal life (study of phytosemiosis + zoösemiosis + anthroposemiosis = ''biosemiotics''), which was his first advance beyond Latin Age semiotics.For a summary of Peirce's contributions to semiotics, see Liszka (1996) or Atkin (2006). Other early theorists in the field of semiotics include Charles W. Morris. Writing in 1951, Jozef Maria Bochenski surveyed the field in this way: "Closely related to mathematical logic is the so-called semiotics (Charles Morris) which is now commonly employed by mathematical logicians. Semiotics is the theory of symbols and falls in three parts; # logical
syntax In linguistics, syntax ( ) is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituenc ...
, the theory of the mutual relations of symbols, # logical
semantics Semantics is the study of linguistic Meaning (philosophy), meaning. It examines what meaning is, how words get their meaning, and how the meaning of a complex expression depends on its parts. Part of this process involves the distinction betwee ...
, the theory of the relations between the symbol and what the symbol stands for, and # logical
pragmatics In linguistics and the philosophy of language, pragmatics is the study of how Context (linguistics), context contributes to meaning. The field of study evaluates how human language is utilized in social interactions, as well as the relationship ...
, the relations between symbols, their meanings and the users of the symbols." Max Black argued that the work of
Bertrand Russell Bertrand Arthur William Russell, 3rd Earl Russell, (18 May 1872 – 2 February 1970) was a British philosopher, logician, mathematician, and public intellectual. He had influence on mathematics, logic, set theory, and various areas of analytic ...
was seminal in the field.


Formulations and subfields

Semioticians classify signs or sign systems in relation to the way they are transmitted. This process of carrying meaning depends on the use of codes that may be the individual sounds or letters that humans use to form words, the body movements they make to show attitude or emotion, or even something as general as the clothes they wear. To
coin A coin is a small object, usually round and flat, used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in order to facilitate trade. They are most often issued by ...
a word to refer to a '' thing'', the
community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...
must agree on a simple meaning (a denotative meaning) within their language, but that word can transmit that meaning only within the language's grammatical structures and codes. Codes also represent the values of the
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
, and are able to add new shades of connotation to every aspect of life. To explain the relationship between semiotics and
communication studies Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in differ ...
,
communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...
is defined as the process of transferring data and-or meaning from a source to a receiver. Hence, communication theorists construct models based on codes, media, and contexts to explain the
biology Biology is the scientific study of life and living organisms. It is a broad natural science that encompasses a wide range of fields and unifying principles that explain the structure, function, growth, History of life, origin, evolution, and ...
,
psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
, and
mechanics Mechanics () is the area of physics concerned with the relationships between force, matter, and motion among Physical object, physical objects. Forces applied to objects may result in Displacement (vector), displacements, which are changes of ...
involved. Both disciplines recognize that the technical process cannot be separated from the fact that the receiver must decode the data, i.e., be able to distinguish the data as salient, and make meaning out of it. This implies that there is a necessary overlap between semiotics and communication. Indeed, many of the concepts are shared, although in each field the emphasis is different. In ''Messages and Meanings: An Introduction to Semiotics'', Marcel Danesi (1994) suggested that semioticians' priorities were to study signification first, and communication second. A more extreme view is offered by Jean-Jacques Nattiez who, as a
musicologist Musicology is the academic, research-based study of music, as opposed to musical composition or performance. Musicology research combines and intersects with many fields, including psychology, sociology, acoustics, neurology, natural sciences, f ...
, considered the theoretical study of communication irrelevant to his application of semiotics.


Syntactics

Semiotics differs from
linguistics Linguistics is the scientific study of language. The areas of linguistic analysis are syntax (rules governing the structure of sentences), semantics (meaning), Morphology (linguistics), morphology (structure of words), phonetics (speech sounds ...
in that it generalizes the definition of a sign to encompass signs in any medium or sensory modality. Thus it broadens the range of sign systems and sign relations, and extends the definition of language in what amounts to its widest analogical or metaphorical sense. The branch of semiotics that deals with such formal relations between signs or expressions in abstraction from their signification and their interpreters, or—more generally—with formal properties of symbol systems (specifically, with reference to linguistic signs,
syntax In linguistics, syntax ( ) is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituenc ...
) is referred to as syntactics. Peirce's definition of the term ''semiotic'' as the study of necessary features of signs also has the effect of distinguishing the discipline from linguistics as the study of contingent features that the world's languages happen to have acquired in the course of their evolutions. From a subjective standpoint, perhaps more difficult is the distinction between semiotics and the
philosophy of language Philosophy of language refers to the philosophical study of the nature of language. It investigates the relationship between language, language users, and the world. Investigations may include inquiry into the nature of Meaning (philosophy), me ...
. In a sense, the difference lies between separate traditions rather than subjects. Different authors have called themselves "philosopher of language" or "semiotician." This difference does ''not'' match the separation between analytic and
continental philosophy Continental philosophy is a group of philosophies prominent in 20th-century continental Europe that derive from a broadly Kantianism, Kantian tradition.Continental philosophers usually identify such conditions with the transcendental subject or ...
. On a closer look, there may be found some differences regarding subjects. Philosophy of language pays more attention to
natural language A natural language or ordinary language is a language that occurs naturally in a human community by a process of use, repetition, and change. It can take different forms, typically either a spoken language or a sign language. Natural languages ...
s or to languages in general, while semiotics is deeply concerned with non-linguistic signification. Philosophy of language also bears connections to linguistics, while semiotics might appear closer to some of the
humanities Humanities are academic disciplines that study aspects of human society and culture, including Philosophy, certain fundamental questions asked by humans. During the Renaissance, the term "humanities" referred to the study of classical literature a ...
(including
literary theory Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. Culler 1997, p.1 Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history, m ...
) and to
cultural anthropology Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term ...
.


Cognitive semiotics

Semiosis or ''semeiosis'' is the process that forms meaning from any organism's apprehension of the world through signs. Scholars who have talked about semiosis in their subtheories of semiotics include C. S. Peirce,
John Deely John Deely (April 26, 1942 â€“ January 7, 2017) was an American philosopher and semiotician. He was a professor of philosophy at Saint Vincent College and Seminary in Latrobe, Pennsylvania. Prior to this, he held the Rudman Chair of Gradu ...
, and Umberto Eco. Cognitive semiotics is combining methods and theories developed in the disciplines of semiotics and the humanities, with providing new information into human signification and its manifestation in cultural practices. The research on cognitive semiotics brings together semiotics from linguistics, cognitive science, and related disciplines on a common meta-theoretical platform of concepts, methods, and shared data. Cognitive semiotics may also be seen as the study of
meaning-making In psychology, meaning-making is the process of how people (and other living beings) Construals, construe, Understanding, understand, or make sense of life events, relationships, and the self. The term is widely used in Constructivism (psychologi ...
by employing and integrating methods and theories developed in the cognitive sciences. This involves conceptual and textual analysis as well as experimental investigations. Cognitive semiotics initially was developed at the Center for Semiotics at Aarhus University (
Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...
), with an important connection with the Center of Functionally Integrated Neuroscience (CFIN) at Aarhus Hospital. Amongst the prominent cognitive semioticians are Per Aage Brandt, Svend Østergaard, Peer Bundgård, Frederik Stjernfelt, Mikkel Wallentin, Kristian Tylén, Riccardo Fusaroli, and Jordan Zlatev. Zlatev later in co-operation with Göran Sonesson established CCS (Center for Cognitive Semiotics) at
Lund University Lund University () is a Public university, public research university in Sweden and one of Northern Europe's oldest universities. The university is located in the city of Lund in the Swedish province of Scania. The university was officially foun ...
, Sweden.


Finite semiotics

Finite semiotics, developed by Cameron Shackell (2018, 2019), aims to unify existing theories of semiotics for application to the post- Baudrillardian world of ubiquitous technology. Its central move is to place the finiteness of thought at the root of semiotics and the sign as a secondary but fundamental analytical construct. The theory contends that the levels of reproduction that technology is bringing to human environments demands this reprioritisation if semiotics is to remain relevant in the face of effectively infinite signs. The shift in emphasis allows practical definitions of many core constructs in semiotics which Shackell has applied to areas such as human computer interaction,
creativity Creativity is the ability to form novel and valuable Idea, ideas or works using one's imagination. Products of creativity may be intangible (e.g. an idea, scientific theory, Literature, literary work, musical composition, or joke), or a physica ...
theory, and a computational semiotics method for generating semiotic squares from digital texts.


Pictorial semiotics

Pictorial semiotics is intimately connected to art history and theory. It goes beyond them both in at least one fundamental way, however. While
art history Art history is the study of Work of art, artistic works made throughout human history. Among other topics, it studies art’s formal qualities, its impact on societies and cultures, and how artistic styles have changed throughout history. Tradit ...
has limited its visual analysis to a small number of pictures that qualify as "works of art", pictorial semiotics focuses on the properties of pictures in a general sense, and on how the artistic conventions of images can be interpreted through pictorial codes. Pictorial codes are the way in which viewers of pictorial representations seem automatically to decipher the artistic conventions of images by being unconsciously familiar with them. According to Göran Sonesson, a Swedish semiotician, pictures can be analyzed by three models: the narrative model, which concentrates on the relationship between pictures and time in a chronological manner as in a comic strip; the rhetoric model, which compares pictures with different devices as in a metaphor; and the Laokoon model, which considers the limits and constraints of pictorial expressions by comparing textual mediums that utilize time with visual mediums that utilize space. The break from traditional art history and theory—as well as from other major streams of semiotic analysis—leaves open a wide variety of possibilities for pictorial semiotics. Some influences have been drawn from phenomenological analysis, cognitive psychology, structuralist, and cognitivist linguistics, and visual anthropology and sociology.


Globalization

Studies have shown that semiotics may be used to make or break a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
. Culture codes strongly influence whether a population likes or dislikes a brand's marketing, especially internationally. If the company is unaware of a culture's codes, it runs the risk of failing in its marketing.
Globalization Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, th ...
has caused the development of a global consumer culture where products have similar associations, whether positive or negative, across numerous markets. Mistranslations may lead to instances of "
Engrish ''Engrish'' is a slang term for the inaccurate, poorly translated, nonsensical or ungrammatical use of the English language by native speakers of other languages. The word itself relates to Japanese speakers learning r and l, Japanese speaker ...
" or " Chinglish" terms for unintentionally humorous cross-cultural slogans intended to be understood in English. When translating surveys, the same symbol may mean different things in the source and target language thus leading to potential errors. For example, the symbol of "x" is used to mark a response in English language surveys but "x" usually means in the Chinese convention. This may be caused by a sign that, in Peirce's terms, mistakenly indexes or symbolizes something in one culture, that it does not in another. In other words, it creates a connotation that is culturally-bound, and that violates some culture code. Theorists who have studied humor (such as Schopenhauer) suggest that contradiction or incongruity creates absurdity and therefore, humor. Violating a culture code creates this construct of ridiculousness for the culture that owns the code. Intentional humor also may fail cross-culturally because jokes are not on code for the receiving culture. A good example of branding according to cultural code is
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
's international theme park business. Disney fits well with
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
's cultural code because the Japanese value " cuteness", politeness, and gift-giving as part of their culture code;
Tokyo Disneyland is a theme park at the Tokyo Disney Resort in Urayasu, Chiba Prefecture, Japan, near Tokyo. Its main gate is directly adjacent to both Maihama Station and Tokyo Disneyland Station. It was the first Walt Disney Parks and Resorts, Disney park t ...
sells the most souvenirs of any Disney theme park. In contrast, Disneyland Paris failed when it launched as Euro Disney because the company did not research the codes underlying European culture. Its storybook retelling of European folktales was taken as elitist and insulting, and the strict appearance standards that it had for employees resulted in discrimination lawsuits in France. Disney souvenirs were perceived as cheap trinkets. The park was a financial failure because its code violated the expectations of European culture in ways that were offensive. However, some researchers have suggested that it is possible to successfully pass a sign perceived as a cultural icon, such as the
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...
s for
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
or
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
, from one culture to another. This may be accomplished if the sign is migrated from a more economically developed to a less developed culture. The intentional association of a product with another culture has been called "foreign consumer culture positioning" (FCCP). Products also may be marketed using global trends or culture codes, for example, saving time in a busy world; but even these may be fine-tuned for specific cultures. Research also found that, as airline industry brandings grow and become more international their logos become more symbolic and less iconic. The iconicity and symbolism of a sign depends on the cultural convention and are, on that ground, in relation with each other. If the cultural convention has greater influence on the sign, the signs get more symbolic value.


Semiotics of dreaming

The flexibility of human semiotics is well demonstrated in dreams.
Sigmund Freud Sigmund Freud ( ; ; born Sigismund Schlomo Freud; 6 May 1856 – 23 September 1939) was an Austrian neurologist and the founder of psychoanalysis, a clinical method for evaluating and treating psychopathology, pathologies seen as originating fro ...
spelled out how meaning in dreams rests on a blend of images, affects, sounds, words, and kinesthetic sensations. In his chapter on "The Means of Representation," he showed how the most abstract sorts of meaning and logical relations can be represented by spatial relations. Two images in sequence may indicate "if this, then that" or "despite this, that." Freud thought the dream started with "dream thoughts" which were like logical, verbal sentences. He believed that the dream thought was in the nature of a taboo wish that would awaken the dreamer. In order to safeguard sleep, the midbrain converts and disguises the verbal dream thought into an imagistic form, through processes he called the "dream-work."


Introversive and extroversive semiosis in music

Kofi Agawu quotes the distinction made by Roman Jakobson between "introversive semiosis, a language which signifies itself," and extoversive semiosis, the referential component of the semiosis. Jakobson writes that introversive semiosis "is indissolubly linked with the esthetic function of sign systems and dominates not only music but also glossolalic poetry and nonrepresentational painting and sculpture", but Agawu uses the distinction mainly in music, proposing Schenkerian analysis as a path to introversive semiosis and topic theory as an example of extroversive semiosis. Jean-Jacques Nattiez makes the same distinction: "Roman Jakobson sees in music a semiotic system in which the 'introversive semiosis' – that is, the reference of each sonic element to the other elements to come — predominates over the 'extroversive semiosis' – or the referential link with the exterior world."


Musical topic theory

Semiotics can be directly linked to the ideals of musical topic theory, which traces patterns in musical figures throughout their prevalent context in order to assign some aspect of narrative, affect, or aesthetics to the gesture. Danuta Mirka's ''The Oxford Handbook of Topic Theory'' presents a holistic recognition and overview regarding the subject, offering insight into the development of the theory. In recognizing the indicative and symbolic elements of a musical line, gesture, or occurrence, one can gain a greater understanding of aspects regarding compositional intent and identity. Philosopher Charles Pierce discusses the relationship of icons and indexes in relation to signification and semiotics. In doing so, he draws on the elements of various ideas, acts, or styles that can be translated into a different field. Whereas indexes consist of a contextual representation of a symbol, icons directly correlate with the object or gesture that is being referenced. In his 1980 book ''Classic Music: Expression, Form, and Style,'' Leonard Ratner amends the conversation surrounding musical tropes—or "topics"—in order to create a collection of musical figures that have historically been indicative of a given style. Robert Hatten continues this conversation in ''Beethoven, Markedness, Correlation, and Interpretation'' (1994), in which he states that "richly coded style types which carry certain features linked to affect, class, and social occasion such as church styles, learned styles, and dance styles. In complex forms these topics mingle, providing a basis for musical allusion."


List of subfields

Subfields that have sprouted out of semiotics include, but are not limited to, the following: * Biosemiotics: the study of semiotic processes at all levels of biology, or a semiotic study of living systems (e.g., Copenhagen–Tartu School). Annual meetings ("Gatherings in Biosemiotics") have been held since 2001. * Semiotic anthropology and anthropological semantics. * Cognitive semiotics: the study of meaning-making by employing and integrating methods and theories developed in the cognitive sciences. This involves conceptual and textual analysis as well as experimental investigations. Cognitive semiotics initially was developed at the Center for Semiotics at Aarhus University (Denmark), with an important connection with the Center of Functionally Integrated Neuroscience (CFIN) at Aarhus Hospital. Amongst the prominent cognitive semioticians are Per Aage Brandt, Svend Østergaard, Peer Bundgård, Frederik Stjernfelt, Mikkel Wallentin, Kristian Tylén, Riccardo Fusaroli, and Jordan Zlatev. Zlatev later in co-operation with Göran Sonesson established the Center for Cognitive Semiotics (CCS) at
Lund University Lund University () is a Public university, public research university in Sweden and one of Northern Europe's oldest universities. The university is located in the city of Lund in the Swedish province of Scania. The university was officially foun ...
, Sweden. * Comics semiotics: the study of the various codes and signs of comics and how they are understood. * Computational semiotics: attempts to engineer the process of semiosis, in the study of and design for
human–computer interaction Human–computer interaction (HCI) is the process through which people operate and engage with computer systems. Research in HCI covers the design and the use of computer technology, which focuses on the interfaces between people (users) and comp ...
or to mimic aspects of human
cognition Cognition is the "mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, ...
through
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
and
knowledge representation Knowledge representation (KR) aims to model information in a structured manner to formally represent it as knowledge in knowledge-based systems whereas knowledge representation and reasoning (KRR, KR&R, or KR²) also aims to understand, reason, and ...
. *
Cultural Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
and literary semiotics: examines the literary world, the visual media, the mass media, and advertising in the work of writers such as Roland Barthes, Marcel Danesi, and Juri Lotman (e.g., Tartu–Moscow Semiotic School). * Cybersemiotics: built on two already-generated interdisciplinary approaches: cybernetics and systems theory, including
information theory Information theory is the mathematical study of the quantification (science), quantification, Data storage, storage, and telecommunications, communication of information. The field was established and formalized by Claude Shannon in the 1940s, ...
and science; and Peircean semiotics, including phenomenology and pragmatic aspects of linguistics, attempts to make the two interdisciplinary paradigms—both going beyond mechanistic and pure constructivist ideas—complement each other in a common framework. * Design semiotics or product semiotics: the study of the use of signs in the design of physical products; introduced by Martin Krampen and in a practitioner-oriented version by Rune Monö while teaching
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
at the Institute of Design, Umeå University, Sweden. * Ethnosemiotics: a disciplinary perspective which links semiotics concepts to ethnographic methods. * Fashion semiotics * Film semiotics: the study of the various codes and signs of film and how they are understood. Key figures include Christian Metz. * Finite semiotics: an approach to the semiotics of technology developed by Cameron Shackell. It is used to both trace the effects of technology on human thought and to develop computational methods for performing semiotic analysis. * Gregorian chant semiology: a current avenue of palaeographical research in Gregorian chant, which is revising the Solesmes school of interpretation. * Hylosemiotics: an approach to semiotics that understands meaning as
inference Inferences are steps in logical reasoning, moving from premises to logical consequences; etymologically, the word '' infer'' means to "carry forward". Inference is theoretically traditionally divided into deduction and induction, a distinct ...
, which is developed through exploratory interaction with the physical world. It expands the concept of communication beyond a human-centered paradigm to include other sentient beings, such as animals, plants, bacteria, fungi, etc. * Law and semiotics: one of the more accomplished publications in this field is the ''International Journal for the Semiotics of Law'', published by International Association for the Semiotics of Law. * Marketing semiotics (or commercial semiotics): an application of semiotic methods and semiotic thinking to the analysis and development of advertising and brand communications in cultural context. Key figures include Virginia Valentine, Malcolm Evans, Greg Rowland, Georgios Rossolatos. International annual conferences ( Semiofest) have been held since 2012. * Music semiology: the study of signs as they pertain to music on a variety of levels. * Organisational semiotics: the study of semiotic processes in organizations (with strong ties to computational semiotics and human–computer interaction). * Pictorial semiotics: an application of semiotic methods and semiotic thinking to art history. * Semiotics of music videos: semiotics in popular music. * Social semiotics: expands the interpretable semiotic landscape to include all cultural codes, such as in
slang A slang is a vocabulary (words, phrases, and linguistic usages) of an informal register, common in everyday conversation but avoided in formal writing and speech. It also often refers to the language exclusively used by the members of pa ...
, fashion, tattoos, and advertising. Key figures include Roland Barthes, Michael Halliday, Bob Hodge, Chris William Martin and Christian Metz. *
Structuralism Structuralism is an intellectual current and methodological approach, primarily in the social sciences, that interprets elements of human culture by way of their relationship to a broader system. It works to uncover the structural patterns t ...
and
post-structuralism Post-structuralism is a philosophical movement that questions the objectivity or stability of the various interpretive structures that are posited by structuralism and considers them to be constituted by broader systems of Power (social and poli ...
in the work of Jacques Derrida,
Michel Foucault Paul-Michel Foucault ( , ; ; 15 October 192625 June 1984) was a French History of ideas, historian of ideas and Philosophy, philosopher who was also an author, Literary criticism, literary critic, Activism, political activist, and teacher. Fo ...
, Louis Hjelmslev, Roman Jakobson,
Jacques Lacan Jacques Marie Émile Lacan (, ; ; 13 April 1901 – 9 September 1981) was a French psychoanalyst and psychiatrist. Described as "the most controversial psycho-analyst since Sigmund Freud, Freud", Lacan gave The Seminars of Jacques Lacan, year ...
,
Claude Lévi-Strauss Claude Lévi-Strauss ( ; ; 28 November 1908 – 30 October 2009) was a Belgian-born French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair o ...
, Roland Barthes, etc. Post-structuralism and semiotics are closely related in their approaches to language, meaning, and interpretation; their relationships, and focuses are on how signs—whether linguistic, visual, or cultural—function to convey meaning, and how those meanings can shift depending on context and interpretation. * Theatre semiotics: an application of semiotic methods and semiotic thinking to theatre studies. Key figures include Keir Elam. * Urban semiotics: the study of meaning in urban form as generated by signs, symbols, and their social connotations. * Visual semiotics: analyses visual signs; prominent modern founders to this branch are Groupe μ and Göran Sonesson. * Semiotics of photography: is the observation of symbolism used within photography. * Artificial intelligence semiotics: the observation of visual symbols and the symbols' recognition by machine learning systems. The phrase was coined by Daniel Hoeg, founder of Semiotics Mobility, due to Semiotics Mobility's design and learning process for autonomous recognition and perception of symbols by neural networks. The phrase refers to machine learning and neural nets application of semiotic methods and semiotic machine learning to the analysis and development of robotics commands and instructions with subsystem communications in autonomous systems context. * Semiotics of mathematics: the study of signs, symbols, sign systems and their structure, meaning and use in mathematics and mathematics education.


Notable semioticians

Thomas Carlyle Thomas Carlyle (4 December 17955 February 1881) was a Scottish essayist, historian, and philosopher. Known as the "Sage writing, sage of Chelsea, London, Chelsea", his writings strongly influenced the intellectual and artistic culture of the V ...
(1795–1881) ascribed great importance to symbols in a religious context, noting that all worship "must proceed by Symbols"; he propounded this theory in such works as " Characteristics" (1831), ''
Sartor Resartus ''Sartor Resartus: The Life and Opinions of Herr Teufelsdröckh in Three Books'' is a novel by the Scottish people, Scottish essayist, historian and philosopher Thomas Carlyle, first published as a serial in ''Fraser's Magazine'' in November 1833 ...
'' (1833–4), and '' On Heroes'' (1841), which have been retroactively recognized as containing semiotic theories.
Charles Sanders Peirce Charles Sanders Peirce ( ; September 10, 1839 – April 19, 1914) was an American scientist, mathematician, logician, and philosopher who is sometimes known as "the father of pragmatism". According to philosopher Paul Weiss (philosopher), Paul ...
(1839–1914), a noted logician who founded philosophical
pragmatism Pragmatism is a philosophical tradition that views language and thought as tools for prediction, problem solving, and action, rather than describing, representing, or mirroring reality. Pragmatists contend that most philosophical topics� ...
, defined ''semiosis'' as an irreducibly triadic process wherein something, as an object, logically determines or influences something as a sign to determine or influence something as an interpretation or ''interpretant'', itself a sign, thus leading to further interpretants. Semiosis is logically structured to perpetuate itself. The object may be quality, fact, rule, or even fictional (
Hamlet ''The Tragedy of Hamlet, Prince of Denmark'', often shortened to ''Hamlet'' (), is a Shakespearean tragedy, tragedy written by William Shakespeare sometime between 1599 and 1601. It is Shakespeare's longest play. Set in Denmark, the play (the ...
), and may be "immediate" to the sign, the object as represented in the sign, or "dynamic", the object as it really is, on which the immediate object is founded. The interpretant may be "immediate" to the sign, all that the sign immediately expresses, such as a word's usual meaning; or "dynamic", such as a state of agitation; or "final" or "normal", the ultimate ramifications of the sign about its object, to which inquiry taken far enough would be destined and with which any interpretant, at most, may coincide. His ''semiotic'' covered not only artificial, linguistic, and symbolic signs, but also semblances such as kindred sensible qualities, and indices such as reactions. He came c. 1903 to classify any sign by three interdependent trichotomies, intersecting to form ten (rather than 27) classes of sign. Signs also enter into various kinds of meaningful combinations; Peirce covered both semantic and syntactical issues in his speculative grammar. He regarded formal semiotic as logic ''per se'' and part of philosophy; as also encompassing study of arguments ( hypothetical,
deductive Deductive reasoning is the process of drawing valid inferences. An inference is valid if its conclusion follows logically from its premises, meaning that it is impossible for the premises to be true and the conclusion to be false. For example, th ...
, and inductive) and inquiry's methods including pragmatism; and as allied to, but distinct from logic's pure mathematics. In addition to pragmatism, Peirce provided a definition of "sign" as a ''representamen'', in order to bring out the fact that a sign is something that "represents" something else in order to suggest it (that is, "re-present" it) in some way: Ferdinand de Saussure (1857–1913), the "father" of modern
linguistics Linguistics is the scientific study of language. The areas of linguistic analysis are syntax (rules governing the structure of sentences), semantics (meaning), Morphology (linguistics), morphology (structure of words), phonetics (speech sounds ...
, proposed a dualistic notion of signs, relating the ''signifier'' as the form of the word or phrase uttered, to the ''signified'' as the mental concept. According to Saussure, the sign is completely arbitrary—i.e., there is no necessary connection between the sign and its meaning. This sets him apart from previous philosophers, such as
Plato Plato ( ; Greek language, Greek: , ; born  BC, died 348/347 BC) was an ancient Greek philosopher of the Classical Greece, Classical period who is considered a foundational thinker in Western philosophy and an innovator of the writte ...
or the scholastics, who thought that there must be some connection between a signifier and the object it signifies. In his '' Course in General Linguistics'', Saussure credits the American linguist William Dwight Whitney (1827–1894) with insisting on the arbitrary nature of the sign. Saussure's insistence on the arbitrariness of the sign also has influenced later philosophers and theorists such as Jacques Derrida, Roland Barthes, and
Jean Baudrillard Jean Baudrillard (, ; ; – 6 March 2007) was a French sociology, sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as hi ...
. Ferdinand de Saussure coined the term while teaching his landmark "Course on General Linguistics" at the
University of Geneva The University of Geneva (French: ''Université de Genève'') is a public university, public research university located in Geneva, Switzerland. It was founded in 1559 by French theologian John Calvin as a Theology, theological seminary. It rema ...
from 1906 to 1911. Saussure posited that no word is inherently meaningful. Rather a word is only a "signifier." i.e., the representation of something, and it must be combined in the brain with the "signified", or the thing itself, in order to form a meaning-imbued "sign." Saussure believed that dismantling signs was a real science, for in doing so we come to an empirical understanding of how humans synthesize physical stimuli into words and other abstract concepts. Jakob von Uexküll (1864–1944) studied the sign processes in animals. He used the German word '' Umwelt'', , to describe the individual's subjective world, and he invented the concept of functional circle () as a general model of sign processes. In his ''Theory of Meaning'' (, 1940), he described the semiotic approach to
biology Biology is the scientific study of life and living organisms. It is a broad natural science that encompasses a wide range of fields and unifying principles that explain the structure, function, growth, History of life, origin, evolution, and ...
, thus establishing the field that now is called biosemiotics. Valentin Voloshinov (1895–1936) was a
Soviet The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
-Russian linguist, whose work has been influential in the field of
literary theory Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. Culler 1997, p.1 Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history, m ...
and
Marxist Marxism is a political philosophy and method of socioeconomic analysis. It uses a dialectical and materialist interpretation of historical development, better known as historical materialism, to analyse class relations, social conflic ...
theory of ideology. Written in the late 1920s in the USSR, Voloshinov's ''Marxism and the Philosophy of Language'' () developed a counter-Saussurean linguistics, which situated language use in social process rather than in an entirely decontextualized Saussurean ''langue''. Louis Hjelmslev (1899–1965) developed a formalist approach to Saussure's structuralist theories. His best known work is ''Prolegomena to a Theory of Language'', which was expanded in ''Résumé of the Theory of Language'', a formal development of ''glossematics'', his scientific calculus of language. Charles W. Morris (1901–1979): Unlike his mentor
George Herbert Mead George Herbert Mead (February 27, 1863 – April 26, 1931) was an American philosopher, Sociology, sociologist, and psychologist, primarily affiliated with the University of Chicago. He was one of the key figures in the development of pragmatis ...
, Morris was a behaviorist and sympathetic to the Vienna Circle
positivism Positivism is a philosophical school that holds that all genuine knowledge is either true by definition or positivemeaning '' a posteriori'' facts derived by reason and logic from sensory experience.John J. Macionis, Linda M. Gerber, ''Soci ...
of his colleague,
Rudolf Carnap Rudolf Carnap (; ; 18 May 1891 – 14 September 1970) was a German-language philosopher who was active in Europe before 1935 and in the United States thereafter. He was a major member of the Vienna Circle and an advocate of logical positivism. ...
. Morris was accused by
John Dewey John Dewey (; October 20, 1859 – June 1, 1952) was an American philosopher, psychologist, and Education reform, educational reformer. He was one of the most prominent American scholars in the first half of the twentieth century. The overridi ...
of misreading Peirce. In his 1938 ''Foundations of the Theory of Signs'', he defined semiotics as grouped into three branches: # ''Syntactics''/''
syntax In linguistics, syntax ( ) is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituenc ...
'': deals with the formal properties and interrelation of signs and symbols, without regard to meaning. # ''
Semantics Semantics is the study of linguistic Meaning (philosophy), meaning. It examines what meaning is, how words get their meaning, and how the meaning of a complex expression depends on its parts. Part of this process involves the distinction betwee ...
'': deals with the formal structures of signs, particularly the relation between signs and the objects to which they apply (i.e. signs to their designata, and the objects that they may or do denote). # ''
Pragmatics In linguistics and the philosophy of language, pragmatics is the study of how Context (linguistics), context contributes to meaning. The field of study evaluates how human language is utilized in social interactions, as well as the relationship ...
'': deals with the biotic aspects of semiosis, including all the psychological, biological, and sociological phenomena that occur in the functioning of signs. Pragmatics is concerned with the relation between the sign system and sign-using agents or interpreters (i.e., the human or animal users). Thure von Uexküll (1908–2004), the "father" of modern psychosomatic medicine, developed a diagnostic method based on semiotic and biosemiotic analyses. Roland Barthes (1915–1980) was a French literary theorist and semiotician. He often would critique pieces of cultural material to expose how bourgeois society used them to impose its values upon others. For instance, the portrayal of wine drinking in French society as a robust and healthy habit would be a bourgeois ideal perception contradicted by certain realities (i.e. that wine can be unhealthy and inebriating). He found semiotics useful in conducting these critiques. Barthes explained that these bourgeois cultural myths were second-order signs, or connotations. A picture of a full, dark bottle is a sign, a signifier relating to a signified: a fermented, alcoholic beverage—wine. However, the bourgeois take this signified and apply their own emphasis to it, making "wine" a new signifier, this time relating to a new signified: the idea of healthy, robust, relaxing wine. Motivations for such manipulations vary from a desire to sell products to a simple desire to maintain the status quo. These insights brought Barthes very much in line with similar Marxist theory. Algirdas Julien Greimas (1917–1992) developed a structural version of semiotics named, "generative semiotics", trying to shift the focus of discipline from signs to systems of signification. His theories develop the ideas of Saussure, Hjelmslev,
Claude Lévi-Strauss Claude Lévi-Strauss ( ; ; 28 November 1908 – 30 October 2009) was a Belgian-born French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair o ...
, and
Maurice Merleau-Ponty Maurice Jean Jacques Merleau-Ponty. ( ; ; 14 March 1908 – 3 May 1961) was a French phenomenological philosopher, strongly influenced by Edmund Husserl and Martin Heidegger. The constitution of meaning in human experience was his main interes ...
. Thomas A. Sebeok (1920–2001), a student of Charles W. Morris, was a prolific and wide-ranging American semiotician. Although he insisted that animals are not capable of language, he expanded the purview of semiotics to include non-human signaling and communication systems, thus raising some of the issues addressed by
philosophy of mind Philosophy of mind is a branch of philosophy that deals with the nature of the mind and its relation to the Body (biology), body and the Reality, external world. The mind–body problem is a paradigmatic issue in philosophy of mind, although a ...
and coining the term zoosemiotics. Sebeok insisted that all communication was made possible by the relationship between an organism and the environment in which it lives. He also posed the equation between ''semiosis'' (the activity of interpreting signs) and ''life''—a view that the Copenhagen-Tartu biosemiotic school has further developed. Juri Lotman (1922–1993) was the founding member of the
Tartu Tartu is the second largest city in Estonia after Tallinn. Tartu has a population of 97,759 (as of 2024). It is southeast of Tallinn and 245 kilometres (152 miles) northeast of Riga, Latvia. Tartu lies on the Emajõgi river, which connects the ...
(or Tartu-Moscow) Semiotic School. He developed a semiotic approach to the study of culture— semiotics of culture—and established a communication model for the study of text semiotics. He also introduced the concept of the semiosphere. Among his Moscow colleagues were Vladimir Toporov, Vyacheslav Ivanov and Boris Uspensky. Christian Metz (1931–1993) pioneered the application of Saussurean semiotics to
film theory Film theory is a set of scholarly approaches within the academic discipline of film or cinema studies that began in the 1920s by questioning the formal essential attributes of motion pictures; and that now provides conceptual frameworks for und ...
, applying syntagmatic analysis to scenes of films and grounding film semiotics in greater context. Eliseo Verón (1935–2014) developed his "Social Discourse Theory" inspired in the Peircian conception of "Semiosis." Groupe μ (founded 1967) developed a structural version of rhetorics, and the visual semiotics. Umberto Eco (1932–2016) was an Italian novelist, semiotician and academic. He made a wider audience aware of semiotics by various publications, most notably ''A Theory of Semiotics'' and his novel, '' The Name of the Rose'', which includes (second to its plot) applied semiotic operations. His most important contributions to the field bear on interpretation, encyclopedia, and model reader. He also criticized in several works (''A theory of semiotics'', ''La struttura assente'', ''Le signe'', ''La production de signes'') the "iconism" or "iconic signs" (taken from Peirce's most famous triadic relation, based on indexes, icons, and symbols), to which he proposed four modes of sign production: recognition, ostension, replica, and invention. Julia Kristeva (born 1941), a student of
Lucien Goldmann Lucien Goldmann (; 20 July 1913 – 8 October 1970) was a French philosopher and sociologist of Jewish-Romanian origin. A professor at the EHESS in Paris, he was a Marxist theorist. His wife was sociologist Annie Goldmann. Biography Goldmann w ...
and Roland Barthes, Bulgarian-French semiotician, literary critic,
psychoanalyst PsychoanalysisFrom Greek: and is a set of theories and techniques of research to discover unconscious processes and their influence on conscious thought, emotion and behaviour. Based on dream interpretation, psychoanalysis is also a talk th ...
,
feminist Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...
, and
novelist A novelist is an author or writer of novels, though often novelists also write in other genres of both fiction and non-fiction. Some novelists are professional novelists, thus make a living wage, living writing novels and other fiction, while other ...
. She uses psychoanalytical concepts together with the semiotics, distinguishing the two components in the signification, the symbolic and the semiotic''.'' Kristeva also studies the representation of women and women's bodies in popular culture, such as horror films and has had a remarkable influence on feminism and feminist literary studies.
Michael Silverstein Michael Silverstein (12 September 1945 – 17 July 2020) was an American linguist who served as the Charles F. Grey Distinguished Service Professor of anthropology, linguistics, and psychology at the University of Chicago. He was a theoretician ...
(1945–2020), a theoretician of semiotics and linguistic anthropology. Over the course of his career he created an original synthesis of research on the semiotics of communication, the sociology of interaction, Russian formalist literary theory, linguistic pragmatics, sociolinguistics, early anthropological linguistics and structuralist grammatical theory, together with his own theoretical contributions, yielding a comprehensive account of the semiotics of human communication and its relation to culture. His main influence was
Charles Sanders Peirce Charles Sanders Peirce ( ; September 10, 1839 – April 19, 1914) was an American scientist, mathematician, logician, and philosopher who is sometimes known as "the father of pragmatism". According to philosopher Paul Weiss (philosopher), Paul ...
, Ferdinand de Saussure, and Roman Jakobson.


Current applications

Some applications of semiotics include: * Representation of a
methodology In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bri ...
for the analysis of "texts" regardless of the medium in which it is presented. For these purposes, "text" is any message preserved in a form whose existence is independent of both sender and receiver; * By scholars and professional researchers as a method to interpret meanings behind symbols and how the meanings are created; * Potential improvement of ergonomic design in situations where it is important to ensure that human beings are able to interact more effectively with their environments, whether it be on a large scale, as in
architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and construction, constructi ...
, or on a small scale, such as the configuration of instrumentation for human use; and *
Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
: Epure, Eisenstat, and Dinu (2014) express that "semiotics allows for the practical distinction of persuasion from manipulation in marketing communication." Semiotics are used in marketing as a persuasive device to influence buyers to change their attitudes and behaviors in the market place. There are two ways that Epure, Eisenstat, and Dinu (2014), building on the works of Roland Barthes, state in which semiotics are used in marketing: ''Surface'': signs are used to create personality for the product, creativity plays its foremost role at this level; ''Underlying'': the concealed meaning of the text, imagery, sounds, etc. In some countries, the role of semiotics is limited to
literary criticism A genre of arts criticism, literary criticism or literary studies is the study, evaluation, and interpretation of literature. Modern literary criticism is often influenced by literary theory, which is the philosophical analysis of literature's ...
and an appreciation of audio and visual media. This narrow focus may inhibit a more general study of the social and political forces shaping how different media are used and their dynamic status within modern culture. Issues of technological
determinism Determinism is the Metaphysics, metaphysical view that all events within the universe (or multiverse) can occur only in one possible way. Deterministic theories throughout the history of philosophy have developed from diverse and sometimes ov ...
in the choice of media and the design of communication strategies assume new importance in this age of mass media.


Main institutions

A world organization of semioticians, the International Association for Semiotic Studies, and its journal '' Semiotica'', was established in 1969. The larger research centers together with teaching program include the semiotics departments at the University of Tartu, University of Limoges, Aarhus University, and Bologna University.


Publications

Publication of research is both in dedicated journals such as '' Sign Systems Studies'', established by Juri Lotman and published by Tartu University Press; '' Semiotica'', founded by Thomas A. Sebeok and published by Mouton de Gruyter; ''Zeitschrift für Semiotik''; ''European Journal of Semiotics''; '' Versus'' (founded and directed by Umberto Eco), '' The American Journal of Semiotics'', et al.; and as articles accepted in periodicals of other disciplines, especially journals oriented toward philosophy and cultural criticism, communication theory, etc. The major semiotic book series ''Semiotics, Communication, Cognition'', published by De Gruyter Mouton (series editors Paul Cobley and Kalevi Kull) replaces the former "Approaches to Semiotics" (series editor Thomas A. Sebeok, 127 volumes) and "Approaches to Applied Semiotics" (7 volumes). Since 1980 the Semiotic Society of America has produced an annual conference series: '' Semiotics: The Proceedings of the Semiotic Society of America''.


See also

* Ecosemiotics * Ethnosemiotics * Gender symbol * Index of semiotics articles * Language game (philosophy) * Neurosemiotics * Outline of semiotics * Private language argument * Semiofest *
Semiotic theory of Charles Sanders Peirce Charles Sanders Peirce began writing on semiotics, which he also called semeiotics, meaning the philosophical study of signs, in the 1860s, around the time that he devised his system of three categories. During the 20th century, the term "semi ...
* Social semiotics * Universal language


References


Footnotes


Citations


Bibliography

* Atkin, Albert. (2006).
Peirce's Theory of Signs
, ''Stanford Encyclopedia of Philosophy''. * Barthes, Roland. ( 9571987). ''Mythologies''. New York: Hill & Wang. * Barthes, Roland ( 9641967). ''Elements of Semiology''. (Translated by Annette Lavers & Colin Smith). London: Jonathan Cape. * Chandler, Daniel. (2001/2007). ''Semiotics: The Basics''. London: Routledge. * Clarke, D. S. (1987). ''Principles of Semiotic''. London: Routledge & Kegan Paul. * Clarke, D. S. (2003). ''Sign Levels''. Dordrecht: Kluwer. * Culler, Jonathan (1975). ''Structuralist Poetics: Structuralism, Linguistics and the Study of Literature''. London: Routledge & Kegan Paul. * Danesi, Marcel & Perron, Paul. (1999). ''Analyzing Cultures: An Introduction and Handbook''. Bloomington: Indiana UP. * Danesi, Marcel. (1994). ''Messages and Meanings: An Introduction to Semiotics''. Toronto: Canadian Scholars' Press. * Danesi, Marcel. (2002). ''Understanding Media Semiotics''. London: Arnold; New York: Oxford UP. * Danesi, Marcel. (2007). ''The Quest for Meaning: A Guide to Semiotic Theory and Practice''. Toronto: University of Toronto Press. * Decadt, Yves. 2000. ''On the Origin and Impact of Information in the Average Evolution: From Bit to Attractor, Atom and Ecosystem'' utch Summary in English available a
The Information Philosopher
* Deely, John. (2005 990. ''Basics of Semiotics''. 4th ed. Tartu: Tartu University Press. * Deely, John. (2000), ''The Red Book: The Beginning of Postmodern Times or: Charles Sanders Peirce and the Recovery of'' Signum. Sonesson, Göran, 1989, Pictorial concepts. Inquiries into the semiotic heritage and its relevance for the analysis of the visual world, Lund: Lund University Press.Pictorial concepts. Inquiries into the semiotic heritage and its relevance for the analysis of the visual world . * Deely, John. (2001). ''Four Ages of Understanding''. Toronto: University of Toronto Press. * Deely, John. (2003), "On the Word Semiotics, Formation and Origins", ''Semiotica'' 146.1/4, 1–50. * Deely, John. (2003). ''The Impact on Philosophy of Semiotics''. South Bend: St. Augustine Press. * Deely, John. (2004), Σημειον' to 'Sign' by Way of 'Signum': On the Interplay of Translation and Interpretation in the Establishment of Semiotics", ''Semiotica'' 148–1/4, 187–227. * Deely, John. (2006), "On 'Semiotics' as Naming the Doctrine of Signs", ''Semiotica'' 158.1/4 (2006), 1–33. * Derrida, Jacques (1981). ''Positions''. (Translated by Alan Bass). London: Athlone Press. * Eagleton, Terry. (1983). '' Literary Theory: An Introduction''. Oxford: Basil Blackwell. * Eco, Umberto. (1976). ''A Theory of Semiotics''. London: Macmillan. * Eco, Umberto. (1986) ''Semiotics and the Philosophy of Language''. Bloomington: Indiana University Press. * Eco, Umberto. (2000) ''Kant and the Platypus''. New York, Harcourt Brace & Company. * Eco, Umberto. (1976) ''A Theory of Semiotics''. Indiana, Indiana University Press. * Emmeche, Claus; Kull, Kalevi (eds.) (2011) ''Towards a Semiotic Biology: Life is the Action of Signs''. London: Imperial College Press
pdf
* Foucault, Michel. (1970). ''The Order of Things: An Archaeology of the Human Sciences''. London: Tavistock. * Greimas, Algirdas. (1987). ''On Meaning: Selected Writings in Semiotic Theory''. (Translated by Paul J Perron & Frank H Collins). London: Frances Pinter. * Herlihy, David. 1988–present. "2nd year class of semiotics". CIT. * Hjelmslev, Louis (1961). ''Prolegomena to a Theory of Language''. (Translated by Francis J. Whitfield). Madison: University of Wisconsin Press * Hodge, Robert & Kress, Gunther. (1988). ''Social Semiotics''. Ithaca: Cornell UP. * Lacan, Jacques. (1977) ''Écrits: A Selection''. (Translated by Alan Sheridan). New York: Norton. * Lidov, David (1999) ''Elements of Semiotics''. New York: St. Martin's Press. * Liszka, J. J. (1996) ''A General Introduction to the Semeiotic of C.S. Peirce.'' Indiana University Press. * Locke, John, ''The Works of John Locke, A New Edition, Corrected, In Ten Volumes, Vol.III'', T. Tegg, (London), 1823. (facsimile reprint by Scientia, (Aalen), 1963.) * Lotman, Yuri M. (1990). ''Universe of the Mind: A Semiotic Theory of Culture''. (Translated by Ann Shukman). London: I.B. Tauris. * Matthiessen, F. O. 1949. ''American Renaissance: Art and Expression in the Age of Emerson and Whitman''. Harvard, Boston * Meyers, Marvin 1957 ''The Jacksonian Persuasion: Politics and Belief Stanford Press'', California * Morris, Charles W. (1971). ''Writings on the general theory of signs''. The Hague: Mouton. * * Nattiez, Jean-Jacques. (1990). ''Music and Discourse: Toward a Semiology of Music''. Translated by Carolyn Abbate. Princeton: Princeton University Press. (Translation of: ''Musicologie générale et sémiologue''. Collection Musique/Passé/Présent 13. Paris: C. Bourgois, 1987). * Peirce, Charles S. (1934). ''Collected papers: Volume V. Pragmatism and pragmaticism''. Cambridge, MA, US: Harvard University Press. * * Ponzio, Augusto & S. Petrilli (2007) ''Semiotics Today. From Global Semiotics to Semioethics, a Dialogic Response.'' New York, Ottawa, Toronto: Legas. 84 pp. * Romeo, Luigi (1977), "The Derivation of 'Semiotics' through the History of the Discipline", ''Semiosis'', v. 6 pp. 37–50. * Sebeok, T.A. (1976), ''Contributions to the Doctrine of Signs'', Indiana University Press, Bloomington, IN. * Sebeok, Thomas A. (Editor) (1977). ''A Perfusion of Signs''. Bloomington, IN: Indiana University Press. * ''Signs and Meaning: 5 Questions'', edited by Peer Bundgaard and Frederik Stjernfelt, 2009 (Automatic Press / VIP). (Includes interviews with 29 leading semioticians of the world.) * Short, T.L. (2007), ''Peirce's Theory of Signs'', Cambridge University Press. * Stubbe, Henry ( Henry Stubbe), ''The Plus Ultra reduced to a Non Plus: Or, A Specimen of some Animadversions upon the Plus Ultra of Mr. Glanvill, wherein sundry Errors of some Virtuosi are discovered, the Credit of the Aristotelians in part Re-advanced; and Enquiries made....'', (London), 1670. * * Ward, John William 1955. ''Andrew Jackson, Symbol for an Age''. New York: Oxford University Press. * Ward, John William 1969 ''Red, White, and Blue: Men, Books, and Ideas in American Culture''. New York: Oxford University Press * Williamson, Judith. (1978). ''Decoding Advertisements: Ideology and Meaning in Advertising''. London: Boyars. * Zlatev, Jordan. (2009). "The Semiotic Hierarchy: Life, Consciousness, Signs and Language, Cognitive Semiotics". Sweden: Scania.


External links


Signo
— presents semiotic theories and theories closely related to semiotics.


Center for Semiotics
— Denmark: Aarhus University
Semiotic Society of America

Open Semiotics Resource Center
— includes journals, lecture courses, etc.


Peircean focus


Arisbe: The Peirce Gateway


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Journals and book series

*
American Journal of Semiotics
'' edited by J. Deely and C. Morrissey. US: Semiotic Society of America. *
Applied Semiotics / Sémiotique appliquée (AS/SA)
'', edited by P. G. Marteinson & P. G. Michelucci. CA: University of Toronto. *
Approaches to Applied Semiotics
' (2000–09 series), edited by T. Sebeok, et al. Berlin: De Gruyter. *
Approaches to Semiotics
' (1969–97 series), edited by T. A. Sebeok, A. Rey, R. Posner, et al. Berlin: De Gruyter. *
Biosemiotics
', journal of th
International Society for Biosemiotic Studies
*
Cybernetics and Human Knowing
', edited by S. Brier, (chief). *
International Journal of Marketing Semiotics
', edited by G. Rossolatos, (chief). *
International Journal of Signs and Semiotic Systems (IJSSS)
', edited by A, Loula & J. Queiroz. *
The Public Journal of Semiotics
', edited by P. Bouissac (eic), A. Cienki (assoc.), R. Jorna, and W. Nöth. *

'' (2001–7), edited by E. Taborsky. Toronto

. *

'', edited by G. Genosko (gen.) and P. Bouissac (founding ed.). *
Semiotica
', edited by M. Danesi (chief)
International Association for Semiotic Studies
*
Semiotiche
', edited by A. Valle and M. Visalli. *
Semiotics, Communication and Cognition
' (series), edited by P. Cobley and K. Kull. *
Semiotics: Yearbook of the Semiotic Society of America
', edited by J. Pelkey. US: Semiotic Society of America. *
SemiotiX New Series: A Global Information Bulletin
', edited by P. Bouissac, et al. *
Sign Systems Studies
', edited by O. Puumeister, K. Kull, et al., Estonia

*

', edited by R. J. Parmentier. *
Signs: International Journal of Semiotics
'' edited by M. Thellefsen, T. Thellefsen, and B. Sørensen, (chief eds.). *
Tartu Semiotics Library
' (series), edited by P. Torop, K. Kull, S. Salupere. *
Transactions of the Charles S. Peirce Society
', edited by C. de Waal (chief)
The Charles S. Peirce Society
*
Versus: Quaderni di studi semiotici
', founded by U. Eco. {{Authority control Communication studies Cybernetics Philosophy of language +