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Groupe μ
''Groupe μ'' ( French for "Group μ") is the collective pseudonym under which a group of Belgian 20th-century semioticians wrote a series of books, presenting an exposition of modern semiotics. Research and work This interdisciplinary group works out of the Center of Poetic Studies at the University of Liège, in Belgium, and was formed in 1967. Members have included Francis Édeline, Jean-Marie Klinkenberg, Jacques Dubois, Francis Pire, Hadelin Trinon and Philippe Minguet, with several other associate members. Beyond their personal research in biochemistry, cultural sociology, aesthetics, or semiotics, the authors have published collectively various books as well as more than sixty papers in such journals as ''Communications'', ''Poétique'', ''Versus'', ''Visio'', ''Degrés'', ''Cahiers internationaux de symbolisme'', ''Communication et langage'', ''Era'', ''Revue d'esthétique'', ''Le Français moderne'', ''Texte'', ''Technê'', ''Protée'', ''RS/SI'', ''Nouveaux ac ...
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Groupe Mu 1970
A group is a military unit or a military formation that is most often associated with military aviation. Air and aviation groups The terms group and wing differ significantly from one country to another, as well as between different branches of a national defence force. Air groups vary considerably in size and status, but generally take two forms: * A unit of two to four squadrons, commanded by a lieutenant colonel, colonel, commander, naval captain or an equivalent rank. The United States Air Force (USAF), ''groupes'' of the French ''Armée de l'air'', ''gruppen'' of the German ''Luftwaffe'', United States Marine Corps Aviation, British Fleet Air Arm and some other naval air services usually follow this pattern. * A larger formation, often comprising more than 10 squadrons, commanded by a major general, brigadier general, commodore, rear admiral, air commodore or air vice-marshal. The air forces of many Commonwealth countries, such as the British Royal Air Force (RAF), fo ...
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Polysemous Language
Polysemy ( or ; ) is the capacity for a Sign (semiotics), sign (e.g. a symbol, a morpheme, a word, or a phrase) to have multiple related meanings. For example, a word can have several word senses. Polysemy is distinct from ''monosemy'', where a word has a single meaning. Polysemy is distinct from homonymy—or homophone, homophony—which is an Accident (philosophy), accidental similarity between two or more words (such as ''bear'' the animal, and the verb wikt:bear#Etymology 2, ''bear''); whereas homonymy is a mere linguistic coincidence, polysemy is not. In discerning whether a given set of meanings represent polysemy or homonymy, it is often necessary to look at the history of the word to see whether the two meanings are historically related. Lexicography, Dictionary writers often list polysemes (words or phrases with different, but related, senses) in the same entry (that is, under the same headword) and enter homonyms as separate headwords (usually with a numbering conventio ...
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Semiotics Organizations
Semiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes the s ...
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Rhetoric Theorists
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, mem ...
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Allotopy
In a story, an ''allotopy'' is when two basic meaning traits (semes) contradict each other; that is, when they trace two incompatible interpretations. It was conceived as being the opposite of an isotopy, which is the homogeneity resulting from repetition of the same seme.Jean-Marie Klinkenberg (1996) ''Précis de sémiotique générale'', De Boeck, p. 11 The concept was coined in the 1970s by the Belgian semioticians known as ''Groupe µ''. History In the 1970, the Belgian semioticians known under the name ''Groupe µ'', introduced the concept of Allotopy. They first discussed the concept in publications like ''Isotopie et allotopie'', ''Isotopie, allotopie et polytopie'' (1976), and ''A Rhetoric of Poetry'' (1977). Allotopy and humor ''Groupe µ'' discussed the relation of allotopy to jokes and humor. Salvatore Attardo, despite not using the term allotopy, formulated a theory of humor based on the idea of the "incompatible interpretations", called the isotopy-disjunction model. ...
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Ferdinand De Saussure
Ferdinand de Saussure (; ; 26 November 1857 – 22 February 1913) was a Swiss Linguistics, linguist, Semiotics, semiotician and philosopher. His ideas laid a foundation for many significant developments in both linguistics and semiotics in the 20th century. He is widely considered one of the founders of 20th-century linguistics and one of two major founders (together with Charles Sanders Peirce) of semiotics, or ''semiology'', as Saussure called it. One of his translators, Roy Harris (linguist), Roy Harris, summarized Saussure's contribution to linguistics and the study of "the whole range of human sciences. It is particularly marked in linguistics, philosophy, psychoanalysis, psychology, sociology and anthropology." Although they have undergone extension and critique over time, the dimensions of organization introduced by Saussure continue to inform contemporary approaches to the phenomenon of language. As Leonard Bloomfield stated after reviewing the ''Cours'': "he has given us ...
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Göran Sonesson
Göran or Jöran (both pronounced ) is the Swedish form of George, not to be confused with the Slavic Goran. Notable people with the name include: *Göran Andersson, Swedish sport sailor *Göran Bror Benny Andersson Swedish musician, composer, and member of the group ABBA *Sven-Göran Eriksson, Swedish football coach *Göran Folkestad, Swedish musician *Göran Gentele, Swedish actor * Göran Gunnarsson, Swedish lieutenant general *Göran Hägglund, Swedish politician, former leader of the Christian Democrats *Jöran Hägglund, Swedish politician, secretary of the Centre party *Göran Högosta, Swedish ice hockey player * Göran Johansson, Swedish politician, mayor of Gothenburg *Göran Kropp, Swedish adventurer and mountaineer *Göran Lagerberg, Swedish musician *Göran Lennmarker, Swedish politician * Göran Magnusson (1939–2010), Swedish politician * Göran Malmqvist, Swedish linguist, literary historian *Göran Mårtensson, Swedish Army lieutenant general *Göran Söllsc ...
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Visual Semiotics
Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism. Contemporary semiotics consists of two branches originating contemporaneously in late 19th century France and the United States. Originating in literary and linguistic contexts, one branch (referred to as semiology) originated from the work of Swiss linguist Ferdinand Saussure. The second branch expands on the work of American pragmatist philosopher Charles Sanders Peirce. A sign can be a word, sound, a touch or visual image. Saussure divides a sign into two components: the signifier, which is the sound, image, or word, and the signified, which is the concept or meaning the signifier represents. For Saussure, the relation between the signifier and the signified is arbitrary and conventional. In other words, signs can mean anything we a ...
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Visual Rhetoric
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts. Using images is central to visual rhetoric because these visuals help in either forming the case an image alone wants to convey, or arguing the point that a writer formulates, in the case of a multimodal text which combines image and written text, for example. Visual rhetoric has gained more notoriety as more recent scholarly work started exploring alternative media forms that include graphics, screen design, and other hybri ...
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Isotopy (linguistics)
In a story, we detect an ''isotopy'' when there is a repetition of a basic meaning trait (seme); such repetition, establishing some level of familiarity within the story, allows for a uniform reading/interpretation of it. An example of a sentence containing an isotopy is ''I drink some water''. The two words ''drink'' and ''water'' share a seme (a reference to liquids), and this gives homogeneity to the sentence. This concept, introduced by Greimas in 1966, had a major impact on the field of semiotics, and was redefined multiple times.Introduction'' to Greimas, aSigno Catherine Kerbrat-Orecchioni extended the concept to denote the repetition of not only semes, but also other semiotic units (like phonemes for isotopies as rhymes, rhythm for prosody, etc.). Umberto Eco showed the flaws of using the concept of "repetition", and replaced it with the concept of "direction", redefining isotopy as "the direction taken by an interpretation of the text". Redefinitions The concept was highl ...
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Structuralism
In sociology, anthropology, archaeology, history, philosophy, and linguistics, structuralism is a general theory of culture and methodology that implies that elements of human culture must be understood by way of their relationship to a broader system. It works to uncover the structures that underlie all the things that humans do, think, perceive, and feel. Alternatively, as summarized by philosopher Simon Blackburn, structuralism is: Blackburn, Simon, ed. 2008. "Structuralism." In '' Oxford Dictionary of Philosophy'' (2nd rev. ed.). Oxford: Oxford University Press. . p. 353. e belief that phenomena of human life are not intelligible except through their interrelations. These relations constitute a structure, and behind local variations in the surface phenomena there are constant laws of abstract structure.Structuralism in Europe developed in the early 20th century, mainly in France and the Russian Empire, in the structural linguistics of Ferdinand de Saussure and the su ...
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Rhetorics
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, mem ...
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