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The Sage Group plc, commonly known as Sage, is a British multinational
enterprise software Enterprise software, also known as enterprise application software (EAS), is computer software used to satisfy the needs of an organization rather than its individual users. Enterprise software is an integral part of a computer-based information ...
company based in
Newcastle upon Tyne Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...
, England. it is the UK's second largest technology company, the world's third-largest supplier of
enterprise resource planning Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software—typically a suit ...
software (behind
Oracle An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Descript ...
and SAP), the largest supplier to
small business Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...
es, and has 6.1 million customers worldwide. It has offices in 23 countries. The company is a patron of The Glasshouse, Gateshead music venue in
Gateshead Gateshead () is a town in the Gateshead Metropolitan Borough of Tyne and Wear, England. It is on the River Tyne's southern bank. The town's attractions include the twenty metre tall Angel of the North sculpture on the town's southern outskirts, ...
. Sage is listed on the
London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...
and is a constituent of the
FTSE 100 Index The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is the United Kingdom's best-known stock market index of the 100 most highly capitalised blue chips listed on ...
.


History


1981 to 2000

The company was founded by David Goldman, Paul Muller, and Graham Wylie in 1981 in Newcastle upon Tyne, to develop estimating and accounting software for small businesses. A student at
Newcastle University Newcastle University (legally the University of Newcastle upon Tyne) is a public research university based in Newcastle upon Tyne, England. It has overseas campuses in Singapore and Malaysia. The university is a red brick university and a mem ...
, Graham Wylie, took a summer job with an accountancy firm funded by a government small business grant to write software to help their record keeping. This became the basis for Sage Line 50. Next, hired by David Goldman to write some estimating software for his printing company, Campbell Graphics, Graham used the same accounting software to produce the first version of Sage Accounts. David was so impressed that he hired Graham and academic Paul Muller to form Sage, selling their software first to printing companies, and then to a wider market through a network of resellers. In 1984, the company launched ''Sage software'', a product for the Amstrad PCW word processor, which used the
CP/M CP/M, originally standing for Control Program/Monitor and later Control Program for Microcomputers, is a mass-market operating system created in 1974 for Intel 8080/Intel 8085, 85-based microcomputers by Gary Kildall of Digital Research, Dig ...
operating system. Sage software sales escalated in that year from 30 copies a month to over 300. The company was first listed on the
London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...
in 1989. In 1991, Sage acquired Dac Software, Inc., a pioneering American accounting software developer, from Insilco Corporation who were undergoing bankruptcy reorganization at the time. Dac Software were well known for their DacEasy software suite, which was one of the first integrated accounting software titles to retail for well under $100, when most of its competitors sold suites with equivalent functionality for thousands of US$. In 1994, Paul Walker was appointed
Chief Executive A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
. In 1998, Sage's Professional Accountants Division was established. In 1999, Sage entered FTSE 100 and launched a dedicated Irish division, based in
Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...
as well as its e-business strategy. In that same year the UK acquisition of Tetra saw Sage enter the mid-range business software market. Sage was the best-performing UK share in the 1990s, increasing in value by 28,000%.


2000 to 2010

In 2001, Sage acquired Interact Commerce Inc. and entered the CRM/contact management market and in 2002 Sage won "Business of The Year" in the National Business Awards. Also that year, Sage sponsored the new Music Centre in Gateshead for £6m – known at the time as Sage Gateshead – the largest ever UK arts/business sponsorship. Sage are one of two technology stocks listed on the
FTSE 100 Index The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is the United Kingdom's best-known stock market index of the 100 most highly capitalised blue chips listed on ...
, the other being
Micro Focus Micro Focus International plc was a British multinational software and information technology business based in Newbury, Berkshire, England. The firm provided software and consultancy. The company was listed on the London Stock Exchange and t ...
. In 2003, at age 43, Graham Wylie retired with 108.5 million shares in Sage worth £146m. He was rated Britain's 109th richest person in the 2002 ''Sunday Times'' Rich List. Tony Hobson joined the Sage board of directors in June 2004 and became chairman in May 2007.


2010 to present

On 19 April 2010, Sage announced that its CEO, Paul Walker, had indicated an interest in stepping down from his position, which he had held for 16 years. The ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' reported that his departure would lead to speculation over Sage's mergers and acquisitions, which have been a key component to the group's growth in the past 20 years. Walker was one of the longest serving CEOs of an FTSE100 company. Walker left the company on 1 December 2010. On 1 October 2010 Guy Berruyer became CEO of Sage Group; Berruyer had previously been CEO of Sage's Mainland Europe & Asia operations. On 15 February 2013, Sage announced that Accel-KKR intended to buy Sage Nonprofit Solutions, its division that produced software designed for nonprofit organisations and governmental agencies. In August 2014, Sage announced that Guy Berruyer would retire. Stephen Kelly, the UK government's former chief operating officer, became group CEO in November 2014. In September 2014 the company announced the acquisition of PayChoice for $157 million. In 2016 Sage introduced their first AI offering, a chat bot named Pegg. In March 2017, Sage Group acquired Compass, an analytics and benchmarking platform. In March 2017, Sage Group also acquired Fairsail, a Human Capital Management (HCM) cloud-based platform. In July 2017, Sage purchased Intacct for $850M. On 31 August 2018, Sage announced that Stephen Kelly had stepped down as a director and CEO. On 2 November 2018, Steve Hare was appointed CEO. Hare had been chief financial officer of Sage since 2014 and had been interim COO following the departure of the previous CEO. In 2020, Sage divested its Brazilian operations to the president of the local business, Jorge Carneiro. In the 2020s Sage began to integrate
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
into more of their products. In 2022 Sage launched a carbon accounting product, Sage Earth. In February 2024, Sage announced the release of Sage Copilot, a generative AI-powered assistant, and the integration of its features into both its online and hybrid-desktop products.


Operations

Founded and headquartered in
Newcastle upon Tyne Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...
,
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
, the company has grown organically, through acquisitions and, more recently, through subscription services. In June 1991, Sage Group moved into their first dedicated headquarters building, Sage House, in Benton, Newcastle upon Tyne, having previously been located in the
Regent Centre Regent Centre is a large business park and residential complex in Gosforth, Newcastle upon Tyne, England. The business park is home to a variety of companies, including banking group Virgin Money UK, Virgin Money whose Head Office is located on t ...
office park. In 2004, the company completed their £50 million headquarters in the Great Park area of Newcastle upon Tyne. In 2021 Sage's Newcastle headquarters moved to Cobalt Park. The company's US headquarters are in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, the
Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
headquarters are in
Richmond, British Columbia Richmond is a city in the coastal Lower Mainland region of British Columbia, Canada. Mainly a suburban city, it occupies almost the entirety of Lulu Island (excluding Queensborough, New Westminster, Queensborough), between the two estuarine dis ...
, the Africa, Middle East & Australia headquarters are in
Johannesburg, South Africa Johannesburg ( , , ; Zulu language, Zulu and Xhosa language, Xhosa: eGoli ) (colloquially known as Jozi, Joburg, Jo'burg or "The City of Gold") is the most populous city in South Africa. With 5,538,596 people in the City of Johannesburg alon ...
and the French and
Continental Europe Continental Europe or mainland Europe is the contiguous mainland of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by som ...
an headquarters are in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
. Sage has 6.1 million customers and 11,565 employees across the world. Key industry focus includes: Healthcare; HR & Payroll; Construction/ Real-Estate; Transport/ Distribution; Payment Processing; Accountancy; Not-for-Profit; Manufacturing; Retail; Automotive Distribution.


Financial information

Financial results are as follows:


Sponsorships

The Sage Group was a patron of The Sage Gateshead, a Tyneside music venue designed by Sir Norman Foster. Now known as the Glasshouse Gateshead, it was completed in 2004 at a cost of £70 million, and has since become a main sight on the
River Tyne The River Tyne is a river in North East England. Its length (excluding tributaries) is . It is formed by the North Tyne and the South Tyne, which converge at Warden, Northumberland, Warden near Hexham in Northumberland at a place dubbed 'The ...
. It is primarily used as a concert venue and centre for musical education, but also hosts other events including conferences. In 2008, Sage funded the revival of '' The Krypton Factor'' television series for ITV as a part of the Business Brain Training campaign. Sage were the football shirt sponsor in May 2011 for Whitley Bay F.C.'s FA Vase winning match. Sage had previously been a minor sponsor for Newcastle United F.C. For the 2012 Formula One season, Sage were an official supplier for the
Marussia F1 The Marussia F1 Team (subsequently Manor Marussia F1 Team) was a Formula One racing team and constructor which was based in Banbury, Oxfordshire and then later Dinnington, South Yorkshire, Dinnington, South Yorkshire in the United Kingdom and co ...
team, and for the
2013 2013 was the first year since 1987 to contain four unique digits (a span of 26 years). 2013 was designated as: *International Year of Water Cooperation *International Year of Quinoa Events January * January 5 – 2013 Craig, Alask ...
and 2014 seasons Sage logos were placed on the car. For the 2017–18 Bristol City F.C. season, Sage has partnered with
Bristol City F.C. Bristol City Football Club is a professional association football, football club based in Bristol, England. The team compete in the , the second level of the English football league system. Founded in 1894, the club competed in the Southern ...
as minor sponsor through their provision of Sage X3 for Bristol Sport. Sage sponsored the
Invictus Games The Invictus Games is an international multi-sport event first held in 2014, for wounded, injured and sick military service personnel, both serving and veterans. The word 'Invictus' is Latin for 'unconquered', chosen as an embodiment of th ...
in a multi-year partnership starting in 2016. Sage also sponsored the 2019 editions of the Reading Half Marathon and the Blaydon Race. Sage are an official partner of The Hundred cricket tournament. In 2025 Sage became the Official Finance Software Partner of the
LPGA The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of weekly ...
in a multi-year deal. Sage are sponsoring the 2023 Rugby World Cup, as well as the
Six Nations Championship The Six Nations Championship (known as the Six Nations, branded as Guinness M6N) is an annual international rugby union competition by the teams of England, France, Ireland, Italy, Scotland and Wales. It is the oldest sports tournament conte ...
. Starting in the 2023 season Sage are an official partner of
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
organization. Additionally, opening 2025, Sage are the named sponsor of the new Newcastle
Gateshead Gateshead () is a town in the Gateshead Metropolitan Borough of Tyne and Wear, England. It is on the River Tyne's southern bank. The town's attractions include the twenty metre tall Angel of the North sculpture on the town's southern outskirts, ...
Quayside arena and conference centre, named " The Sage".


See also

*
Comparison of accounting software The following comparison of accounting software documents the various features and differences between different professional accounting software, personal and small enterprise software, medium-sized and large-sized enterprise software, and oth ...
* Comparison of CRM systems * List of ERP software packages


References


External links

* {{DEFAULTSORT:Sage Group, The Software companies of England Customer relationship management software companies ERP software companies Human resource management software Online payments Companies based in Newcastle upon Tyne Multinational companies headquartered in England British companies established in 1981 Software companies established in 1981 1981 establishments in England Companies listed on the London Stock Exchange British brands 1980s initial public offerings Companies in the FTSE 100 Index Companies in the S&P Europe 350 Dividend Aristocrats