STV is an Australian

television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...

licensed to and serving the regions surrounding

Mildura, Victoria Mildura ( ) is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 at the 2021 census. When nearby Wentworth, Irymple, Nichols Point, Merbein and Red ...

, owned and operated by the

WIN Corporation WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales. History Founding The WIN b ...

and part of the

WIN Television WIN Television is an Australian television broadcasting, Australian television network owned and operated by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television stat ...

network. The station commenced transmissions on 27 November 1965.

History

During the 1970s, STV formed a programming and operational affiliation with GLV-10 (later GLV-8) in

Traralgon Traralgon ( , ) is a city located in the east of the Latrobe Valley in the Gippsland region of Victoria (Australia), Victoria, Australia and the most populous city in the City of Latrobe and the region. The urban population of Traralgon at the ...

and BCV-8 in

Bendigo Bendigo ( ) is an Australian city in north-central Victoria. The city is located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2022, Bendigo has a popula ...

– a partnership expanded upon in 1982 with the establishment of a single on-air identity and programming schedule across the three stations, known originally as ''Southern Cross TV8'' and later, the ''Southern Cross Network''. Alan Bond's Bond Media brought STV in March 1989, for $18 million, from then-owners

Sunraysia Television Sunraysia Television was a publicly listed company which owned Channel Nine Perth's parent company ''Swan Television and Radio Broadcasters'' from 1989 to 2007. Although listed on the ASX, Sunraysia had been majority owned by Eva Presser's Sabt ...

, after they acquired Channel Nine Perth from Bond who were forced to sell it due to cross-media ownership laws restricting national audience reach. They paid A$95 million for the Perth station. Bond later onsold the station to ENT Ltd. later that same year in May and split from the Southern Cross Network shortly afterwards to join the VICTV Television Victoria network, which also encompassed GMV-6

Shepparton Shepparton () (Yorta Yorta language, Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River (Victoria), Goulburn River in northern Victoria (Australia), Victoria, Australia, approximately north-northeast of Mel ...

and BTV-6

Ballarat Ballarat ( ) () is a city in the Central Highlands of Victoria, Australia. At the 2021 census, Ballarat had a population of 111,973, making it the third-largest urban inland city in Australia and the third-largest city in Victoria. Within mo ...

and following aggregation, extended its transmission area into

Albury Albury (; ) is a major regional city that is located in the Murray River, Murray region of New South Wales, Australia. It is part of the twin city of Albury–Wodonga, Albury-Wodonga and is located on the Hume Highway and the northern side of ...

and

Gippsland Gippsland () is a rural region in the southeastern part of Victoria, Australia, mostly comprising the coastal plains south of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers an elongated area of east of th ...

. However,

Mildura Mildura ( ) is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 at the 2021 census. When nearby Wentworth, Irymple, Nichols Point, Merbein and Red ...

was not included in aggregation. The VIC TV network (including STV) was sold to WIN Television in 1994. Mildura did not gain an addition television service until 1 July 1997, when Prime Television launched to become a

Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...

affiliate while WIN Mildura became a dual Nine and Ten affiliate. On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area. On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching from Nine Network to

Network Ten Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is o ...

, rebroadcasting a feed of ATV-10 from Melbourne with local ads. On 1 July 2021, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching back from Network 10 to the

Nine Network Nine Network (stylised 9Network, and commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of the five main free-to-air television ...

Programming

WIN Mildura broadcasts its programming from Channel Nine.

WIN News Sunraysia

For nearly 50 years, the station produced regional news bulletins from its Mildura studios. In later years, ''WIN News'' programs were presented from VTV's studios in Ballarat. WIN ceased its Sunraysia news operations in May 2015, at the same time WIN ceased its Mackay news operations. As a current Nine Network partner, it broadcasts

WIN News ''WIN News'' is a local television news service in parts of regional Australia, produced by WIN Television. 14 regional bulletins and news update services are presented from WIN's headquarters in Wollongong, and until 2021 included production ...

Central Victoria, the national and Victorian ''

Nine News Nine News (stylized as 9News) is a national News agency, news service on the Nine Network in Australia. Its flagship program is an hour-long ''9News'' bulletin at 6:00 pm, with editions produced by Nine's owned-and-operated stations in TCN, S ...

'' editions and '' A Current Affair''.

References

WIN Television Television channels and stations established in 1965 Mildura {{Australia-tv-station-stub