Learfield (often stylized as LEARFIELD) is a collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...

and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. The company was previously known as Learfield IMG College before rebranding in 2021 to Learfield. Headquartered in

Plano, Texas Plano ( ; Spanish language, Spanish for "flat surface" /'plano/) is a city in the U.S. state of Texas, where it is the largest city in Collin County, Texas, Collin County. A small portion of Plano is located in Denton County, Texas, Denton Count ...

, Learfield employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the

University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a Public University, public Land-grant University, land-grant research university in Lexington, Kentucky, United States. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical ...

. ISP Sports was founded in 1992 in

Winston-Salem, North Carolina Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, the population was 249,545, making it the List of municipalities in North Carolina, fifth-most populous ...

providing

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

and broadcast services for collegiate athletics across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. The organization also co-owned the Longhorn Network (which shut down in 2024 due to the team’s realignment with the

Southeastern Conference The Southeastern Conference (SEC) is a collegiate List of NCAA conferences, athletic conference whose member institutions are located primarily in the South Central United States, South Central and Southeastern United States. Its 16 members in ...

) and Campus Insiders, the latter through which it holds a stake in 120 Sports. Learfield is also the title sponsor of the NACDA Learfield Directors' Cup, which is awarded to the best athletic program in the country in each division.

Leadership

* Cole Gahagan, President & Chief Executive Officer * Kim Damron, President, Sports Properties * Peter Lori, Chief Financial Officer * Ben Mathan, Chief Strategy Officer * Cory Moss, President, Brand Management & Marketing * John Raleigh, Chief Legal Officer * Kristine Schroeder, Chief People & Culture Officer

Markets and schools

At the conference level, Learfield represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games. Learfield represents more than 150 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to: * Abilene Christian *

Air Force An air force in the broadest sense is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an army aviati ...

* Akron *

Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...

* App State *

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

* Arkansas at Little Rock *

Arkansas Arkansas ( ) is a landlocked state in the West South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma ...

* Arkansas State * Army West Point * Ball State * Big Sky * Boise State *

Boston College Boston College (BC) is a private university, private Catholic Jesuits, Jesuit research university in Chestnut Hill, Massachusetts, United States. Founded in 1863 by the Society of Jesus, a Catholic Religious order (Catholic), religious order, t ...

* Bowling Green * Bradley *

Brigham Young Brigham Young ( ; June 1, 1801August 29, 1877) was an American religious leader and politician. He was the second President of the Church (LDS Church), president of the Church of Jesus Christ of Latter-day Saints (LDS Church) from 1847 until h ...

Brown Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing and painting, brown is usually made by combining the colors Orange (colour), orange and black. In the ...

* Bucknell * Buffalo * Butler *

Cal Cal or CAL may refer to: Arts and entertainment * ''Cal'' (novel), a 1983 novel by Bernard MacLaverty * "Cal" (short story), a science fiction short story by Isaac Asimov * ''Cal'' (1984 film), an Irish drama starring John Lynch and Helen Mir ...

* Cal Poly * Cal State Northridge * Central Michigan * Charlotte *

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

* Colorado State *

CSU Bakersfield California State University, Bakersfield (CSUB, Cal State Bakersfield, or CSU Bakersfield) is a public university in Bakersfield, California. It was established in 1965 as Kern State College and officially in 1968 as California State College Ba ...

* Dartmouth * Davidson *

Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...

* Drake * Drexel *

Duke Duke is a male title either of a monarch ruling over a duchy, or of a member of Royal family, royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and above sovereign princes. As royalty or nobi ...

* Eastern Michigan * Eastern Washington * Elon * Evansville *

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

* Florida State * Fresno State *

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

* Georgia Southern * Gonzaga *

Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

* Idaho State *

Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

* Illinois State *

Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...

Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...

* Iowa State *

James Madison James Madison (June 28, 1836) was an American statesman, diplomat, and Founding Fathers of the United States, Founding Father who served as the fourth president of the United States from 1809 to 1817. Madison was popularly acclaimed as the ...

Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...

* Kansas State * Lehigh * Long Beach State * Louisiana at Monroe *

Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...

* Louisiana Tech * Louisville *

Loyola University Chicago Loyola University Chicago (Loyola or LUC) is a Private university, private Society of Jesus, Jesuit research university in Chicago, Illinois, United States. Founded in 1870 by the Society of Jesus, Loyola is one of the largest Catholic Church, ...

* Marquette * Marshall * Massachusetts Amherst * Memphis *

Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...

Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...

* Mississippi State * Missouri State *

Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...

Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...

* Montana State * NC State * Nebraska Omaha *

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...

* New Mexicon *

North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...

* North Dakota State * North Texas * Northern Arizona * Northern Illinois * Northern Iowa * Northern Kentucky * Northwestern *

Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...

* Ohio State *

Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...

* Oklahoma State * Ole Miss *

Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...

* Oregon State * Penn State * Princeton * Providence * Purdue * Purdue Fort Wayne *

Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...

Rice Rice is a cereal grain and in its Domestication, domesticated form is the staple food of over half of the world's population, particularly in Asia and Africa. Rice is the seed of the grass species ''Oryza sativa'' (Asian rice)—or, much l ...

* Rutgers * Saint Louis * Saint Mary's * Seton Hall * SMU *

South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...

South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...

* Southern Illinois * Southern Miss * St. Cloud State * St. John's * St. Thomas * Stanford * Stephen F. Austin * Syracuse * TCU *

Temple A temple (from the Latin ) is a place of worship, a building used for spiritual rituals and activities such as prayer and sacrifice. By convention, the specially built places of worship of some religions are commonly called "temples" in Engli ...

Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...

Texas A&M Texas A&M University (Texas A&M, A&M, TA&M, or TAMU) is a public university, public, Land-grant university, land-grant, research university in College Station, Texas, United States. It was founded in 1876 and became the flagship institution of ...

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

* Texas State * Texas Tech * Toledo * Tulane *

Tulsa Tulsa ( ) is the second-most-populous city in the state of Oklahoma, after Oklahoma City, and the 48th-most-populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tul ...

* UAB *

UC Davis The University of California, Davis (UC Davis, UCD, or Davis) is a Public university, public Land-grant university, land-grant research university in Davis, California, United States. It is the northernmost of the ten campuses of the University ...

* UC Irvine * UC Riverside *

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...

* UConn * UNC Asheville * UNC Greensboro * UNLV * UT Arlington * UT Chattanooga * Utah State * Vanderbilt * VCU *

Vermont Vermont () is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, New Hampshire to the east, New York (state), New York to the west, and the Provinces and territories of Ca ...

Virginia Tech The Virginia Polytechnic Institute and State University, commonly referred to as Virginia Tech (VT), is a Public university, public Land-grant college, land-grant research university with its main campus in Blacksburg, Virginia, United States ...

* Wake Forest * Washington *

Washington State Washington, officially the State of Washington, is a state in the Pacific Northwest region of the United States. It is often referred to as Washington State to distinguish it from the national capital, both named after George Washington ...

* Weber State *

West Virginia West Virginia is a mountainous U.S. state, state in the Southern United States, Southern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States.The United States Census Bureau, Census Bureau and the Association of American ...

* Western Kentucky *

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

* Wisconsin-Milwaukee *

Wyoming Wyoming ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States, Western United States. It borders Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho t ...

* Xavier

References

{{American broadcast radio Endeavor (company) Sports radio in the United States Companies based in Winston-Salem, North Carolina

Leadership

Markets and schools

See also

References