Noah Rubin (music Executive)
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Noah Rubin is an American-born artist/producer, music executive,
media executive A media proprietor, also called a media executive, media mogul, media tycoon, or press baron is an entrepreneur who controls any means of public or commercial mass media, through the personal ownership or holding of a dominant position within a ...
and author. He is the former Editor-In-Chief of both
Merry Jane Merry Jane (stylized MERRY JANE) is a cannabis-focused digital media platform launched by rapper Snoop Dogg in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, orig ...
and
Mass Appeal (media) Mass Appeal is an American media and content company based in New York City. The name originates from the Gang Starr song of the same name from the album '' Hard to Earn'' (1994). The company was founded in 1996 as a graffiti fanzine and since ...
and the author of How We Roll: The Art and Culture of Joints, Blunts, and Spliffs.


Music

Alongside
Chris Coady Chris Coady (born June 5, 1978) is an American record producer and mixing engineer. Born in Baltimore, Chris Coady is known for his work across several indie rock projects. After moving to New York in 2001 and teaming up with Dave Sitek at Stay G ...
, Rubin recorded Das Oath's 2006 Mini-LP for
Dim Mak Records Dim Mak Records is an independent, Los Angeles–based record label, events company, and lifestyle brand founded by Steve Aoki in 1996. The label has released music under the genres of punk, indie rock, hardcore, hip hop, and electronic dance m ...
. The album garnered favorable reviews including
Vice Magazine ''Vice'' (stylized in all caps) is a Canadian-American magazine focused on lifestyle, arts, culture, and news/politics. It was founded in 1994 in Montreal as an alternative punk magazine, and its founders later launched the youth media company V ...
's album of the month in August of that year.Vice Magazine

In 2007 and 2008 Rubin produced several remixes under the moniker Ruby Beats for indie rock acts like Celebration (2000s band), Celebration,Stereogum

Architecture in Helsinki (band), Architecture in Helsinki,RCRD_LBL

and Rings.Indie Dancefloor

He also sang backing vocals on Celebration (2000s band), Celebration's
4AD 4AD is a British record label owned by Beggars Group. It was founded in London under the name Axis Records by Ivo Watts-Russell and Peter Kent in 1980 as an imprint of Beggars Banquet Records. The name was changed to 4AD after the release of th ...
Records release The Modern Tribe alongside members of
TV On The Radio TV on the Radio (TVOTR) is an American rock music, rock band from Brooklyn, New York, formed in 2001. The band consists of Tunde Adebimpe (vocals, loops), Dave Sitek (guitars, keyboards, loops), Kyp Malone (vocals, guitars, bass, loops), and ...
, Antibalas and Dragons of Zynth.Discogs

Rubin's vocals appear as well on Suckers 2009 debut EP on
IAMSOUND Records Iamsound (stylized IAMSOUND; formerly Iamsound Records) is an American entertainment company based in Los Angeles and founded by Niki Roberton. Iamsound comprises a creative and marketing studio, visual artist management firm, and independent r ...
, produced by
Yeasayer Yeasayer () was an American experimental rock band from Brooklyn, New York, formed in 2006. The band consisted of Chris Keating, Ira Wolf Tuton, and Anand Wilder. They announced their split on December 19, 2019. History Formation The band's thr ...
's Anand Wilder.Suckers on Allmusic ([]) In 2009 Rubin produced, mixed, and engineered the majority of tracks on the album Wu Tang Chamber Music released by E1 Entertainment and Universal Records. Chamber Music paired Wu Tang MCs like
Raekwon Corey Woods (born January 12, 1970), better known by his stage name Raekwon ( ), is an American rapper. He rose to prominence as a founding member of the hip-hop group Wu-Tang Clan, which achieved mainstream success following the release of the ...
, Ghostface,
RZA Robert Fitzgerald Diggs (born July 5, 1969), better known by his stage name RZA ( ) or the RZA, is an American rapper, record producer, composer, actor, and filmmaker. He is the '' de facto'' leader of the hip hop group Wu-Tang Clan, having pro ...
, and
Inspectah Deck Jason Hunter (born July 6, 1970), better known by his stage name Inspectah Deck, is an American rapper and hip hop producer. He is a member of the groups Wu-Tang Clan and Czarface. He has acquired critical praise for his intricate lyricism, ...
with
Kool G Rap Nathaniel Thomas Wilson (born July 20, 1968), better known by his stage name Kool G Rap (or simply G Rap), is an American rapper. He began his career in the mid-1980s as one half of the group Kool G Rap & DJ Polo and as a member of the Juice Cr ...
,
Sadat X Derek W. Murphy (born December 29, 1968), better known as Sadat X, is an American rapper, best known as a member of alternative hip hop group Brand Nubian. Originally known as Derek X, Sadat takes his name from former Egyptian president Anwar ...
,
Cormega Corey McKay, better known by his stage name Cormega, is an American rapper. Early life Cormega was born in Brooklyn and raised in Queens. He was childhood friends with Nas, Havoc and Capone, who all went on to become successful rappers. A ...
, AZ,
Masta Ace Duval Clear (born December 4, 1966), better known by his stage name Masta Ace, is an American rapper and record producer from New York City. A lead member of Mr. Magic's hip hop collective Juice Crew, he is best known for his guest appearance alo ...
and
M.O.P. M.O.P. (short for Mash Out Posse) is an American hip-hop duo composed of rappers Billy Danze and Lil' Fame, best known for their song " Ante Up." The group has frequently collaborated with DJ Premier. The group is part of the Gang Starr Fou ...
Hip Hop DX

Rubin's voice is heard on the final track of the album. Later in the year, Rubin engineered and mixed tracks on the Historics debut record ''Strategies for Apprehension''. Historics features
Maroon 5 Maroon 5 is an American pop rock band from Los Angeles, California. It consists of lead vocalist and rhythm guitarist Adam Levine, rhythm guitarist and keyboardist Jesse Carmichael, lead guitarist James Valentine (musician), James Valentine, d ...
bassist
Mickey Madden Michael Allen Madden (born May 13, 1979) is an American musician and former bassist for the pop rock band Maroon 5. Life and music career Madden was born in Austin, Texas. He began playing in junior high school at the Brentwood School in Los ...
, VietNam guitarist Josh Grubb, Icarus Line/Ink & Dagger/
Amazing Baby Amazing Baby was an American indie rock band based in Brooklyn, New York in 2008. The band began as an after-work collaboration between Will Roan, Will Berman and Simon O'Connor, who had known one another from the Brooklyn music scene, and who w ...
’s
Don Devore Donald Willard Devore Jr. is an American artist and curator, known as Don Devore, who has been a member of the bands Ink & Dagger, Frail, Rain on the Parade, The Icarus Line, Lilys, Amazing Baby, Historics, Vague Angels, and Souls She Said, among ...
on guitar/vocals, keyboard player Dale Jiminez from Need New Body, and drummer Ryan Rapsys from Euphone and
The Sea and Cake The Sea and Cake is an American indie rock band based in Chicago, Illinois, United States. As part of the Chicago school of post-rock, the group formed in the mid-1990s from members of The Coctails (Archer Prewitt), Shrimp Boat (Sam Prekop ...
. The album features a guest appearance by
Kool Keith Keith Matthew Thornton (born October 7, 1963), known professionally as Kool Keith, is an American rapper and record producer known for his surreal, abstract, and often profane or incomprehensible lyrics. Kool Keith has recorded prolifically both ...
.Greenshoelace

In 2010 Rubin produced the track "Georgia" on the
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper. His 2001 single, " Ugly" (featuring Timbaland) peaked at number 15 on the ''Billboard'' Hot 100 and led him to sign with Timbaland ...
record ''Miracle on Gamble Road'' released on E1/New South.HipHopDX

Rubin also produced a remix of the Suckers track "Before Your Birthday Ends" that premiered on RCRD LBL late in the year. Early in 2011 RCRD LBL debuted Rubin's remix of The Entrance Band's "Still Be There." In July 2011, Rubin produced, recorded and mixed Legendary Weapons by
Wu-Tang Clan Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, O ...
, which was released July 26, 2011 on
E1 Music MNRK Music Group (pronounced "monarch"), formerly known as Koch Records and Entertainment One (eOne) Music/Records, is an American independent record label and music management company based in New York City. It was formed in 1987 as a music div ...
. It follows 2009's '' Wu-Tang Chamber Music''. Legendary Weapons features performances by Wu-Tang members (
GZA Gary Eldridge Grice (born August 22, 1966), better known by his stage names GZA ( ) and the Genius, is an American rapper. A founding member of the hip hop group Wu-Tang Clan, GZA is the group's "spiritual head", being both the first member in ...
and
Masta Killa Jamel Irief (born Elgin Evander Turner; August 18, 1969), better known by his stage name Masta Killa, is an American rapper and member of the Wu-Tang Clan. He was only featured on one track on their 1993 debut album '' Enter the Wu-Tang (36 Chamb ...
are absent), and affiliates Trife Diesel, Killa Sin and Bronze Nazareth. Other guests include
Sean Price Sean Duval Price (March 17, 1972August 8, 2015) was an American rapper and member of the hip hop collective Boot Camp Clik. He was one half of the duo Heltah Skeltah, performing under the name Ruck, along with partner Rock. Early life and edu ...
,
M.O.P. M.O.P. (short for Mash Out Posse) is an American hip-hop duo composed of rappers Billy Danze and Lil' Fame, best known for their song " Ante Up." The group has frequently collaborated with DJ Premier. The group is part of the Gang Starr Fou ...
, AZ,
Action Bronson Ariyan Arslani (born December 2, 1983), professionally known as Action Bronson, is an American rapper and television presenter. Born and raised in Queens, he released his debut mixtape ''Bon Appetit ..... Bitch!!!!!'' in January 2011 and indepe ...
&
Roc Marciano Rahkeim Calief Meyer (born February 11, 1978), better known by his stage name Roc Marciano, is an American rapper and record producer. He is known for his intricate internal rhymes and wordplay detailing mafioso and pimp themes over sample bas ...
among others. In late 2011, Rubin began serving as VP of Music at
Decon Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style ...
Allindstrom
(
(now
Mass Appeal Records Mass Appeal Records is an American independent record label founded in 2014. The label is the music division of the Mass Appeal Media Group. In May 2014, it was announced that American rapper Nas was launching an indie label with Mass Appeal wi ...
) where he oversaw releases by artists such as
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper. He rose to prominence as one half of the Virginia-based hip hop duo Clipse, which he formed with his older brother No Malice, Malice. M ...
, The Hood Internet,
Roc Marciano Rahkeim Calief Meyer (born February 11, 1978), better known by his stage name Roc Marciano, is an American rapper and record producer. He is known for his intricate internal rhymes and wordplay detailing mafioso and pimp themes over sample bas ...
,
Gangrene Gangrene is a type of tissue death caused by a lack of blood supply. Symptoms may include a change in skin color to red or black, numbness, swelling, pain, skin breakdown, and coolness. The feet and hands are most commonly affected. If the ga ...
, Alexander Spit,
The Alchemist An alchemist is a person who practices alchemy. Alchemist or Alchemyst may also refer to: Books and stories * ''The Alchemist'' (novel), the translated title of a 1988 allegorical novel by Paulo Coelho * ''The Alchemist'' (play), a play by Ben ...
,
Pimp C Chad Lamont Butler (December 29, 1973 – December 4, 2007), better known by his stage name Pimp C, was an American rapper and record producer. He was best known for his work with Bun B as one half of the hip-hop duo Underground Kingz (UGK). ...
and more.Billboard
/ref> Rubin has also been noted for his work mixing ''Waterfall'', the debut EP from
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
''
Yeezus ''Yeezus'' is the sixth studio album by the American rapper Kanye West. It was released on June 18, 2013, through Def Jam Recordings and Roc-A-Fella Records. West gathered a number of artists and close collaborators for the production, includi ...
'' contributor, Evian Christ, as well as Suicideyear's debut record ''Remembrance''. In 2019, together with lawyer Damien Riehl, Rubin used a computer program to generate all possible
melodies A melody (), also tune, voice, or line, is a linear succession of musical tones that the listener perceives as a single entity. In its most literal sense, a melody is a combination of pitch and rhythm, while more figuratively, the term ca ...
on the
major Major most commonly refers to: * Major (rank), a military rank * Academic major, an academic discipline to which an undergraduate student formally commits * People named Major, including given names, surnames, nicknames * Major and minor in musi ...
and
minor scale In Classical_music, Western classical music theory, the minor scale refers to three Scale (music), scale patterns – the natural minor scale (or Aeolian mode), the harmonic minor scale, and the melodic minor scale (ascending or descending). ...
s with 12 beats and one octave of range; later, they expanded to broader spaces of melodies. Their reasoning is that the space of possible melodies is very small compared to the possibilities in images or textual works, and therefore that most allegations of
music plagiarism Music plagiarism is the use or close imitation of another author's music while representing it as one's own original work. Plagiarism in music now occurs in two contexts—with a ''musical idea'' (that is, a melody or motif) or ''sampling'' (ta ...
based solely on melody are likely coincidental, and that melodies are probably not copyrightable on their own. This dataset was released into the
public domain The public domain (PD) consists of all the creative work to which no Exclusive exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly Waiver, waived, or may be inapplicable. Because no one holds ...
with the objective to help musicians defend against such cases.


Media

In 2014, Rubin became Editor-In-Chief of
Mass Appeal (media) Mass Appeal is an American media and content company based in New York City. The name originates from the Gang Starr song of the same name from the album '' Hard to Earn'' (1994). The company was founded in 1996 as a graffiti fanzine and since ...
where he oversaw covers including
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
,
Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer. He has been cited as an influential figure in alternative hip-hop during the 2010s. Tyler beca ...
, and
Eric Andre The given name Eric, Erich, Erikk, Erik, Erick, Eirik, or Eiríkur is derived from the Old Norse name ''Eiríkr'' (or ''Eríkr'' in Old East Norse due to monophthongization). The first element, ''ei-'' may be derived from the older Proto-N ...
. In 2016, Rubin became Editor-In-Chief of
Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...
's media platform
Merry Jane Merry Jane (stylized MERRY JANE) is a cannabis-focused digital media platform launched by rapper Snoop Dogg in 2015, with media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, orig ...
. He also began hosting a twice-weekly
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
called About That Time.


How We Roll

In 2022, Rubin announced his first book, ''How We Roll: The Art and Culture of Joints, Blunts, and Spliffs'' to be published by
Chronicle Books Chronicle Books is a San Francisco–based American publishing company that publishes books for both adults and children. History The company was established in 1967 by Phelps Dewey, an executive with Chronicle Publishing Company, then-publish ...
. The book features notable personalities including
Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...
,
Wayne Coyne Wayne Michael Coyne (born January 13, 1961) is an American musician. He is the founder, lead vocalist, main songwriter, and only constant member of the psychedelic rock band the Flaming Lips. Early life Coyne was born in Pittsburgh, Pennsylvania ...
,
Tommy Chong Thomas B. Kin Chong (born May 24, 1938) is a Canadian-American comedian, actor, musician and activist. He is known for his role/inspiration in the marijuana industry, his Cannabis (drug), marijuana-themed Cheech & Chong comedy albums and movie ...
, Dawn Richard, and Laganja Estranja.


References


External links


Noah Rubin
at
Goodreads Goodreads is an American social cataloging website and a subsidiary of Amazon that allows individuals to search its database of books, annotations, quotes, and reviews. Users can sign up and register books to generate library catalogs and readi ...
* * * {{DEFAULTSORT:Rubin, Noah American hip-hop record producers Musicians from New York (state) American non-fiction writers Living people Businesspeople from New York City Record producers from New York (state) Year of birth missing (living people)