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MoonTV was a free Finnish cable network channel. It started off as a channel for programmes about
computer and video games ''Computer and Video Games'' (also known as ''CVG'', ''Computer & Video Games'', ''C&VG'', ''Computer + Video Games'', or ''C+VG'') is a British-based video game magazine, published in its original form between 1981 and 2004. Its offshoot web ...
but later grew into a channel covering several areas of youth culture. In its prime it was the first interactive TV channel in the world. At its best MoonTV could reach 1.3 million potential viewers in the 12 biggest cities across Finland. In 2003 the channel was shut down after the company that owned it filed for
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
. MoonTV was relaunched in 2010 online with new hosts and a new program line-up.


People

Mika Koivula and Hannu and Pekka Kossila were the founding members of MoonTV. Koivula came up with the name "MoonTV" back in 1996. Pekka Kossila was in charge of creating economical interactive TV formats which were the core of the channel when it started its test broadcasts in November 1996. Hannu Kossila,
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
, took care of the marketing and expansion of the channel. MoonTV is noted for bringing forth youth-icon and political representative Wallu Valpio former member of the music group "Arto Muna ja Millennium Orkesteri".


Programming and production style

The programs were shot primarily around the city of
Helsinki Helsinki () is the Capital city, capital and most populous List of cities and towns in Finland, city in Finland. It is on the shore of the Gulf of Finland and is the seat of southern Finland's Uusimaa region. About people live in the municipali ...
, with occasional programming such as concert events and E3 shot elsewhere. If shows were not hosted at MoonTV's studios they were usually shot at public locales. MoonTV employees were notorious for relying heavily on ''guerilla shoots'' (shooting without permits). This was poked fun at in the early airings in commercials which showed candid footage of a police-car chasing the film crew. For these reasons certain inserts were usually hosted at playgrounds or inside clubs or restaurants. As MoonTV became better recognised such problems with shooting became less of an issue. MoonTV gathered the support of several Finnish musical artists who would regularly shoot inserts and commercials for the show. Most noticeably
Jimi Pääkallo Jimi Constantine (born Konstantinos Jorma Hiekkanen, 31 December 1981) is a Finnish musician and actor. He was previously the vocalist and guitarist of the band Technicolour (rock band), Technicolour and has also played with the bands Tyrävyö ...
's ''"Se on ihmisten tekemä" (It's made by humans)'' insert became extremely popular amongst viewers. Pääkallo was also a regular guest and even shot a commercial for the channel's cooking show ''Musta Pippuri''. MoonTV's initial purpose was to be, according to channel's co-founder Pekka Kossila, a 24/7 video game-oriented channel. Originally channel's programs were very short, sometimes only 15 minutes, but with the introduction of more youth-oriented programs the average show-length became 30 minutes (with commercials). MoonTV's programming was updated weekly (originally on Mondays, later on Thursdays) and this meant that reruns of any show could be seen several times daily like in today's movie or music channels. However, there were several programmes like the entertainment and sport news that were updated on a daily basis via the Web. ''Aivoradio'' (Brain Radio), a 15-minute news and current events programme was the only show to be updated daily, but appeared only for a brief time very late into MoonTV's existence. Being a completely computer-run channel MoonTV was prone to various technical malfunctions. During its run the channel "went dark" several times. The periods of darkness could last anywhere from a few minutes to a whole week. Additionally, the fact that the channel was not supported by a bigger, better established channel (such as
SubTV MTV Sub (formerly TVTV!, Subtv and Sub) is a Finnish television channel owned by MTV Oy. The previous owner Alma Media sold Sub and its sister channels (MTV3, C More Max, MTV Ava Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in ...
which is a part of
MTV3 MTV3 (, ) is a Finnish commercial television channel owned and operated by the media company MTV Oy, originally launched on 13 August 1957 as a programming block, becoming its own channel on 1 January 1993. It had the biggest audience share ...
) undoubtedly had effects in the overall production values of the channel's programmes. Unlike other commercial channels, MoonTV did not feature subtitling for programmes, regardless of their language. Despite having minimal impact in Finnish television culture MoonTV sustained a steady fan-base and helped launch the careers of several of their employees and associates such as
Jarno Sarkula Jarno Sarkula (4 August 1973 – 12 July 2020) was a Finnish musician and one-time TV-personality. Sarkula was born in Vantaa. As a musician, he first became known with the band Höyry-kone ("Steam-Engine"). Sarkula wrote music for the ban ...
of the band Alamaailman Vasarat, Miika Huttunen and Thomas Puha, the main editors of the game magazine
Pelaaja ''Pelaaja'' ("Gamer") is a Finnish video games magazine published 11 times a year by H-Town. ''Pelaaja'' turned 15 years old in 2017. Pelaaja covers both PCs and consoles, although between 2003 and 2007 it focused only on consoles. During that ...
and the Finnish equivalent of Jackass, the Extreme Duudsonit.


Internet relaunch

In 2010, MoonTV was revived with its programmes now hosted online. Some of the technical and production crew is the same as the original MoonTV's, however, its shows and hosts are entirely new.


Original Hosts


Game related shows

* Kimmo Nikkanen was the first regular host (along with the co-founder of MoonTV, Pekka Kossila) of Moon TV. He has written many books about games. Because he was living four hours away from Helsinki (in
Jyväskylä Jyväskylä () is a city in Finland and the regional capital of Central Finland. It is located in the Finnish Lakeland. The population of Jyväskylä is approximately , while the Jyväskylä sub-region, sub-region has a population of approximately ...
), he would come and work a continuous 20-hour shift to get games tested, texts written and hosted for the programmes just to get back to his family. These programmes were then later divided among new Moon TV hosts. * Pekka Kossila was the co-founder of MoonTV. He was the original host of PSX-Peliluola, PPPS-Peliluola and TOP TEN Peliluola game shows. *
Jarno Sarkula Jarno Sarkula (4 August 1973 – 12 July 2020) was a Finnish musician and one-time TV-personality. Sarkula was born in Vantaa. As a musician, he first became known with the band Höyry-kone ("Steam-Engine"). Sarkula wrote music for the ban ...
(alias Kreivi Stakula), one of the best loved hosts who occasionally traveled outside the borders of his own show. Best remembered for his gothically themed introductions and wordplay. He hosted the PC game shows ''PC-Peliluola'' (one of the longest-running shows on MoonTV) and ''PC-Planet'' (broken in to its own show from ''Game Planet'' and later fused with the first one) and also ''Damage'' which rated DVD releases and was also one of the last 15-minute shows on the channel. * Thomas "Everlast" Puha hosted several console-related shows included PSX-Peliluola, N64-Peliluola and ''Play'' which later changed its name to ''Player'' after Puha left the show in his own words "To seek out
Natalie Portman Natalie Hershlag{{efn, Some Hebrew sources claim that her birth name was "Neta-Lee Hershleg" ({{langx, he, נטע-לי הרשלג) and later, her first name was Americanized to "Natalie". {{Cite news , last=Shamir , first=Oron , date=August ...
". Thomas also hosted ''URL'' with Miika Huttunen. Puha is one of the best recognised figures from MoonTV, known for his laid-back gamer image. * Miika "druidi" Huttunen hosted ''Peliuutiset'' (Game News) before it was fused with the main game-related programs ''PC-Peliluola'' and ''Play''. He also hosted ''URL'' in which he and Thomas Puha visited websites submitted by audiences. URL was infamously one of the last 15-minute shows aired on MoonTV. Huttunen is recognised for his very calm (criticized as apathetic) narrative style. * Elias "Olmoor" Poutanen took over the hosting duties of Play (renamed Player) after Puha left the show. Best remembered for his youthful energy. Miika Huttunen, Thomas Puha and Elias Poutanen were later reunited on the show Play (intentionally or unintentionally named after a program on MoonTV) which aired on Nelonen from 2004 to 2005. Jarno Sarkula also made two guest appearances on the show.


Others

* Wallu Valpio, a member former of the musical group ''Arto Muna ja Millennium Orkester'' who rose to fame on MoonTV's various musically themed shows. * Sacha, hosted the show ''REC'' which showed skateboarding and snowboarding videos made by fans and rated by the studio guests. Also hosted a cooking-show ''Musta Pippuri''. He was responsible for bringing in many of the hosts to MoonTV such as Arman Alizad and Aleksi Litovaara. He currently runs and is a part-owner of Helsinki's popular We Got Beef bar and the Bali-hai restaurant. * Johanna Kiiski, host of the
metal music Heavy metal (or simply metal) is a genre of rock music that developed in the late 1960s and early 1970s, largely in the United Kingdom and United States. With roots in blues rock, psychedelic rock and acid rock, heavy metal bands developed a ...
show ''666 Sekuntia'' (renamed later to 667 Sekuntia). * Tumppi hosted ''Word!'', a show for
rap Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates " rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backin ...
and
hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
interviews and music videos. *
Arman Alizad Arman Alizad (born 12 January 1971) is an Iranian- Finnish master tailor, fashion columnist and TV personality. He is best known for the martial arts series '' Kill Arman'', which has aired in over 100 countries around the world. Alizad has also ...
, one of the most controversial hosts in MoonTV's history, both loved and hated by the viewers, Arman was introduced with the lifestyle-oriented show ''Dresscode''. In one of the most bizarre moves in the channel's history he also ended up hosting the online multiplayer themed game-show ''Over Dose'' (endorsed by the Finnish ''Dose'' chain of gaming stores).


Original shows

*PC-Peliluola, as mentioned above, hosted by Kreivi Stakula was the longest-running program as it was part of the original programming schedule when MoonTV first went on air. Kimmo Nikkanen hosted the early airings of the show. *Bubblegum, later renamed Purkka (meaning ''
chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
'') was the first music-oriented program on the channel and mainly concentrated on pop music. After a change in name and image the show was eventually cancelled (most likely due to a lack of interest). *Movie File was another show that was cancelled before 2003. The programme included film reviews, news and Top-10s. It aired for a while alongside ''Movie File +'' which was supposed to have more in-depth footage about the makings of specific movies, but was cancelled after only a handful of episodes were made. *Never Trust a Hippie, originally starting as a rock-oriented show; it quickly moved to cover many genres of music becoming a more general magazine-type program. The longest-running music program on MoonTV, originally hosted by Wallu Valpio. * Festival Specials, annual long-form reports of various music festivals in Finland and elsewhere were also well regarded by the fans of MoonTV. * E3 Specials, also became a tradition for the channel. * Boxi was a 15-minute programme with info on the weekly programming and where hosts of various shows would answer feedback from viewers. * URL was a program about two geeks checking out websites submitted by watchers. The programme managed to attain a small but active following with its often humorous attitude combined with quotations from
Star Wars ''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
. The same programme was often aired many times a night because of its short length (some have counted over 10!). The show was hosted by Thomas Puha and Druidi Huttunen * Dresscode (TV series), was a fashion show hosted by
Arman Alizad Arman Alizad (born 12 January 1971) is an Iranian- Finnish master tailor, fashion columnist and TV personality. He is best known for the martial arts series '' Kill Arman'', which has aired in over 100 countries around the world. Alizad has also ...
.


External links


Miscellaneous MoonTV shows on YouTube

Current MoonTV web-site
{{Finnish television channels Defunct television channels in Finland Television channels and stations established in 1997 Television channels and stations disestablished in 2003