MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-branded networks carrying domestic its final broadcast on March 20, 2011, content have since struggled to stay on the air through the 2010s, neither lasting more than four years. Prior to its last incarnation, MTV Philippines was a corporate venture between MTV Networks Asia and

Nation Broadcasting Corporation Nation Broadcasting Corporation (NBC) is a Philippine radio and television broadcast company established in 1963. As of December 2013, NBC is a subsidiary of MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund. NBC's radio and t ...

. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. MTV Philippines' facilities were located at the Citibank Center (now BDO Towers Valero) in

Makati Makati ( ; ), officially the City of Makati (), is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial centers in the country. As of 2013, the city has the highest concent ...

, The Richmonde Hotel in

Ortigas Center Ortigas Center (also known as the Ortigas Central Business District or Ortigas CBD) is a central business district located within the joint boundaries of Pasig, Mandaluyong and Quezon City, within Metro Manila in the Philippines. With an area o ...

Pasig Pasig, officially the City of Pasig (), is a highly-urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people. It is located along the eastern border of Metro Mani ...

, The Fort in

Bonifacio Global City Bonifacio Global City, also known as BGC, Global City, or The Fort, is a 240-hectare mixed-use estate and central business district located in Fort Bonifacio, Taguig, Philippines. It is the home of the Philippine Stock Exchange, the national ...

Taguig Taguig (), officially the City of Taguig (), is the List of cities in the Philippines, fifth-most populous city in the Philippines situated on the eastern shores of Metro Manila, the national capital region. It is a center for culture, finance ...

, and Silver City in Frontera Verde, Ortigas Avenue,

History

MTV Asia in the Philippines on UHF Channel 23

MTV started in the Philippines in May 1992 as

MTV Asia MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA. History Pre-launch The first incarnation of MTV Asia was launched on ...

. It started as one of the channels of the STAR group—a partnership of

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...

, MTV's parent company, and STAR TV. It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel. In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel,

Channel V Channel '' ("V" as in the letter, not the Roman numeral "5") is a Chinese and former Asian pay television musical network originally launched by Star TV Hong Kong (now Disney Networks Group Asia Pacific). It was part of the unit of Disney In ...

. After UHF 23 was put off-air in July 1996, the frequency was reassigned to

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as

Studio 23 Studio 23 (officially Studio 23, Inc. and stylized in all uppercase as STUDIO 23) was a Tagalog television network owned by ABS-CBN Corporation. The network was named for its flagship station in Metro Manila, DWAC-TV and carried on UHF chan ...

. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).

Studio 23

By October 12, 1996, MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000, and moved to a new channel frequency, UHF 41. ABS-CBN earlier launched its own music channel,

Myx Myx (, stylized as MYX or myx and pronounced as ''mix'') is a Philippine pay television channel based in Quezon City and owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and pri ...

on November 20, 2000, and later became Studio 23's daytime block on January 1, 2001.

MTV UHF Channel 41 / MTV Philippines

Before 2000 was about to end, MTV Networks Asia and

(NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC. MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition. After six years of partnership, UHF Channel 41 ceased broadcasting on December 31, 2006, following the dissolution of the joint venture. Soon, it was returned on TV broadcasting with a brand new channel co-owned by TV5 as Aksyon TV Channel 41, an all-news channel, which would then become 5 Plus in 2019 and now

One Sports One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major sp ...

in 2020.

All Youth Channels, Inc. and the final incarnation of MTV Philippines

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channels, Inc. (AYC), which is run by some of the members of Music Source, including Lumen, to control both MTV Philippines and its sister channel, Nickelodeon. AYC owned and operated 100% of then-new MTV Philippines. MTV Philippines was an exclusive channel on cable and satellite television systems. However, Lumen decided not to renew the contract (except Nickelodeon Philippines, which is MTV Philippines's sister channel). There were also some posts claiming that instead of funding for MTV Philippines, they would support TV5 instead which they planned to be the next big thing on TV. 11 minutes before midnight of February 16, 2010, a final music video: "

Video Killed the Radio Star "Video Killed the Radio Star" is a song written by Trevor Horn, Geoff Downes and Bruce Woolley in 1979. It was recorded concurrently by Bruce Woolley and the Camera Club (with Thomas Dolby on keyboards) for their album '' English Garden'' and ...

" by

The Buggles The Buggles are an English New wave music, new wave band formed in London in 1977 by singer and bassist Trevor Horn and keyboardist Geoff Downes. They are best known for their 1979 debut single "Video Killed the Radio Star", which topped the UK ...

, (which was the first music video played in MTV USA back in 1981) was played and afterwards, MTV Philippines officially signed off.Thank You MTV Philippines... Final Channel Sign-Off.
retrieved via www.youtube.com Feb 16, 2010 After the closure, it had reverted to its original channel,

MTV Pinoy

On February 14, 2014, MTV returned to the country as MTV Pinoy with a new logo and name. At exactly 04:00 P.M., MTV Pinoy started its commercial operations with its first program MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon is the first music video to air on the relaunched channel. MTV Pinoy was co-owned by MTV Networks Asia Pacific and

Viva Communications Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario ...

, with the latter providing the infrastructure. However, unlike its MTV Philippines format, MTV Pinoy was a domestic network focused on Filipino pop music, with programs aligned with the Viva-produced content. It struggled against the dominant network

, and shutdown on December 31, 2016, after a New Year's Eve countdown.

MTV ph

On August 1, 2017, MTV returned for the third time as MTVph, a joint venture between MTVNAP and new partner

Solar Entertainment Solar Entertainment Corporation (also known as Solar Entertainment, and simply known as Solar or SEC) is a Mass media in the Philippines, Filipino Mass media, media company based in Makati, Philippines. Founded and owned by the brothers, Wilso ...

. Like the original networks, it was wholly unsuccessful, and the domestic feed ended on January 1, 2019, replaced by

Key people

*Bill Roedy - President, MTV Networks International * Frank Brown - President, MTV Networks Asia Pacific *Steven Tan - Executive Vice President, MTV Networks Asia *Francis Lumen - President and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

, All Youth Channel, Inc.

Programming

Most of the programming consists of music or music-related shows, mainly broadcasting programming from the US-based

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

and

VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...

. The network also acquired original content from MTV Southeast Asia, as well as its own localized content.

Events

MTV Philippines became the official music media channel of the big-name concerts to the Philippines since their re-launch.

International artists

Christina Aguilera Christina María Aguilera ( , ; born December 18, 1980) is an American singer-songwriter, actress and television personality. Recognized as Cultural impact of Christina Aguilera, an influential figure in music and having received Public imag ...

George Benson George Washington Benson (born March 22, 1943) is an American jazz fusion guitarist, singer, and songwriter. He began his professional career at the age of 19 as a jazz guitarist. A former child prodigy, Benson first came to prominence in the ...

Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. A Pop music, pop and hip-hop-influenced contemporary R&B, R&B musician who works in a variety of genres, he has been called the "Honorific nic ...

Duran Duran Duran Duran () are an English pop rock band formed in Birmingham in 1978 by singer Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. After several early changes, the band's line-up settled ...

Fall Out Boy Fall Out Boy is an American Rock music, rock band formed in Wilmette, Illinois, a suburb of Chicago, in 2001. The band consists of lead vocalist and rhythm guitarist Patrick Stump, bassist Pete Wentz, lead guitarist Joe Trohman, and drummer A ...

Josh Groban Joshua Winslow Groban (born February 27, 1981) is an American singer, songwriter, and actor. His first four solo albums have been certified multi-platinum, and he was charted in 2007 as the number-one best selling artist in the United States, ...

Incubus An Incubus () is a demon, male demon in human form in folklore that seeks to have Sexuality in Christian demonology, sexual intercourse with sleeping women; the corresponding spirit in female form is called a succubus. Parallels exist in many c ...

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...

Beyoncé Knowles Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most culturally significant figu ...

Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...

* * M2M *

Ziggy Marley David Nesta "Ziggy" Marley (born 17 October 1968) is a Jamaican reggae musician. He is the son of Bob Marley and Rita Marley. He led the family band Ziggy Marley and the Melody Makers until 2002, with whom he released eight studio albums. After ...

My Chemical Romance My Chemical Romance is an American Rock music, rock band from New Jersey. The band's current lineup consists of lead vocalist Gerard Way, lead guitarist Ray Toro, rhythm guitarist Frank Iero, and bassist Mikey Way. They are considered one of ...

Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN (stylized as NIИ), is an American industrial rock band formed in Cleveland, Ohio in 1988. Its members are the singer-songwriter, multi-instrumentalist and producer Trent Reznor and his frequent col ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. She is one of the List of best-selling music artists, best-selling music artists in hist ...

* *

Pussycat Dolls The Pussycat Dolls were an American girl group and dance ensemble, founded in Los Angeles, California, by choreographer Robin Antin in 1995 as a neo-burlesque troupe. At the suggestion of Jimmy Iovine, Antin decided to take the troupe mainst ...

Marion Raven Marion Elise Ravn (born 25 May 1984), better known as Marion Raven, is a Norwegian singer and songwriter. Raven formed the pop duo M2M with Marit Larsen, though they ceased performing together in 2002. Raven was later signed as a solo artist b ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

*Tortured Soul *

Vertical Horizon Vertical Horizon is an American alternative rock band, formed in Washington, D.C. Vocalists and guitarists Matt Scannell and Keith Kane started the band in 1991 when they were students at Georgetown University. The band have undergone multiple ...

Local artists

* Eraserheads *

Sarah Geronimo Sarah Asher Tua Geronimo-Guidicelli ( ; born July 25, 1988) is a Filipino singer and actress. List of awards and nominations received by Sarah Geronimo, Her accolades include a Billboard Women in Music, ''Billboard'' Women in Music Award, an ...

Imago In biology, the imago (Latin for "image") is the last stage an insect attains during its metamorphosis, its process of growth and development; it is also called the ''imaginal'' stage ("imaginal" being "imago" in adjective form), the stage in wh ...

* Kyla * Martin Nievera *

Moonstar88 Moonstar88 is a Filipino rock band formed in Manila, Philippines in 1999. History Moonstar88 was formed in February 1999. They were signed to Sony BMG by 2006, and later to Ivory Records in 2012. Previously under Backbeat Management, they are n ...

* Sinosikat? * Spongecola *

Urbandub Urbandub is a Filipino rock music, rock band from Cebu City, Philippines formed in 2000. The band's current line-up consisted of Gabby Alipe, John Dinopol, Lalay Lim, Sam Saludsong and Russ Manaloto. Urbandub is the first Indie band, indie band ...

Gary Valenciano Edgardo Jose "Gary" Santiago Valenciano (born August 6, 1964) is a Filipino singer and actor. Known for his musical versatility and performances, he is a recipient of various accolades, including 12 Awit Awards, 3 FAMAS Awards and the Myx ...

Ogie Alcasid Herminio Jose Lualhati "Ogie" Alcasid Jr. (born August 27, 1967) is a Filipino actor, singer, songwriter, comedian, director and producer. He is best known for his songwriting and collaboration with other musical artists. He has appeared in fi ...

Regine Velasquez Regina Encarnacion "Regine" Ansong Velasquez-Alcasid ( ; born April 22, 1970) is a Filipino singer and actress. She is considered one of the most influential figures in Philippine popular culture and is known for her vocal range and beltin ...

* - MTV Philippines was only the official music channel of the concert. MTV Philippines also announced that an awards show would be in the works. In the upcoming years, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making.

MTV Philippines' past VJs

Marc Abaya Ramon Marcelino Diaz Abaya (born November 6, 1979), known professionally as Marc Abaya, is a Filipino singer, musician, actor, TV host, and VJ. He appeared in the 2009 Philippine release of ''Tinker Bell''. He is the son of actor/director Manol ...

* Kat Alano (2007–09) *Bianca Araneta *

Victor Basa Victor Emmanuel Basa (born June 6, 1985) is a Filipino model, actor, radio V.J., television host and former ex-housemate of '' Pinoy Big Brother: Celebrity Edition 2''. Victor is the middle child of three, with a younger brother and older sis ...

(2007–08) *

Paolo Bediones Paolo Antonio Barba Bediones (born March 17, 1974) is a Filipino television host, newscaster, Radio personality, radio commentator and occasional actor. Bediones started his career as a commercial model, and later transitioned to television s ...

*Reema Chanco *

KC Concepcion Maria Kristina Cassandra "KC" Cuneta Concepcion (; born April 7, 1985) is a Filipino actress, singer, dancer, TV host, entrepreneur, socialite, and humanitarian. She has starred in films '' For The First Time'' (2008) and ''When I Met U'' (2 ...

Anne Curtis Anne Curtis-Smith (; born 17 February 1985) is an Australian-born Filipino actress, television host, entrepreneur and model. Known for her versatile work in film and television productions, she is one of the most successful and highest-paid Fi ...

(2007) *Johan Ekedum (2003–04) * Maike Evers *Nicole Fonacier (2005–06) *John Joe Joseph (2004–06) * Cindy Kurleto *Patty Laurel (2003–04) *Cesca Litton * Francis Magalona † *

Andi Manzano Andrea Bianca Martin Manzano Reyes (born March 29, 1987), more popularly known by her Stage name, screen name Andi Manzano, is a Filipino radio jockey, television host, and actress. Andi rose to fame as a discjockey at FM broadcasting, FM radio ...

(2007–09) *Sarah Meier (2001–05) * Colby Miller (2005–07) *

KC Montero Casey Wyatt Miller (born June 17, 1978), known professionally as KC Montero, is a Filipino-American radio DJ and actor currently based in the Philippines. He is currently the Vice President of Marketing and Head of Content at Kumu. Personal li ...

(1999–2007) * Rex Navarrete *Claire Olivar *

Belinda Panelo Belinda Jay Panelo is a Filipino American actress and former commercial model who became an MTV VJ after winning the MTV VJ Hunt in 1999, along with K. C. Montero. She is the daughter of U.S. vet, Salvador Sauza Panelo (not to be confused with ...

*Don Puno * Derek Ramsay (2001–02) *

Mariel Rodriguez Maria Erlinda Lucille Sazon Termulo-Padilla (born August 10, 1984), professionally known as Mariel Rodriguez (), is a Filipino-born American actress, television host, model, and video jockey. Early life Mariel Rodriguez was born Maria Erlind ...

*Eiffelene Salvador *Anna Shier (2001–03) * Sib Sibulo *Chase Tinio * Giselle Toengi-Walters *Regine Tolentino *Shannen Torres (1997–2002) *

Donita Rose Donita Rose Cavett-Palad (born December 5, 1974) is a Filipino-American actress, TV host and former MTV Asia VJ. Early and personal life Donita Rose Cavett was born in Utah on 5 December 1974 and moved to the Philippines The Philippin ...

*Jamie Wilson (1997–98) *

Maggie Wilson Margaret Nales Wilson (born March 15, 1989) is a Filipino-British model, beauty pageant titleholder, television presenter, entrepreneur, and former actress. She was crowned Binibining Pilipinas World 2007 and went on to represent the Philippin ...

(2007–10)

Shows

Partnerships/affiliations

ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...

* All Youth Channels, Inc. *Ermita Electronics Corporation *

Globe Telecom Globe Telecom, Inc., commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company operates one of the largest mobile, fixed-line and broadband networks in the Philippines. As of November 2023, ...

* GMA Network Inc. *Music Management International *

Paramount Networks EMEAA Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Madrid, with additional offices in Berlin, Lisbon, Paris, A ...

Smart Communications Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., a telecommunications and digital services provider based in the Philippines. As of November ...

References

Official website

MTV Philippines official website (defunct)

MTV Asia official website
{{DEFAULTSORT:Mtv Philippines Nation Broadcasting Corporation MTV channels Defunct television networks in the Philippines Television channels and stations established in 1992 Television channels and stations disestablished in 2010 Music organizations based in the Philippines Defunct music video networks