Lumpens () is a South Korean-based

video production Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, ...

company formed and led by

art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...

Yong-seok Choi. The team includes directors and producers specializing in music videos, television advertisements, experimental films, graphic design, and visual art.

Background

Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to the German insult. The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention, but Choi says the first real recognition came after he showcased a 3D version of animation

Robot Taekwon V ''Robot Taekwon V'' () is a South Korean animated film directed by Kim Cheong-gi and produced by Yu Hyun-mok, the prominent director of such films as '' Obaltan'' (; 'Aimless Bullet') (1960). It was released on July 24, 1976, immediately becoming a ...

at a fan convention in January 2011. As part of 'thecreatorsproject', they began making

popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...

videos with

Yoon Mi-rae Natasha Shanta Reid (born May 31, 1981), better known by her Korean name Yoon Mi-rae (), often stylized as ''Yoonmirae'', is an American-born based South Korean rapper, singer, songwriter, and producer, who is also a member of Korean hip hop tr ...

, working with her on the

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for "Get It In" in 2011. Since then, they have worked with various South Korean artists, including

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

MFBTY MFBTY, an acronym that stands for "My Fans reBetter Than Yours," is a Korean hip-hop group under Feel Ghood Music consisting of Tiger JK, Yoon Mi-rae, and Bizzy. They debuted in 2013 with the single, "Sweet Dream." MFBTY was meant to be only a ...

Cho Yong-pil Cho Yong-pil (; born March 21, 1950) is a South Korean singer-songwriter who is considered one of the most influential figures in South Korean popular music (K-pop). He debuted as a member of the rock band Atkins in 1968 and made his solo debut ...

Rain Rain is a form of precipitation where water drop (liquid), droplets that have condensation, condensed from Water vapor#In Earth's atmosphere, atmospheric water vapor fall under gravity. Rain is a major component of the water cycle and is res ...

Lee Hyori Lee Hyo-ri (; born May 10, 1979) is a South Korean singer. She debuted as a member of group Fin.K.L in 1998, which became one of the most popular girl groups in South Korea during the late 1990s and early 2000s. Aside from Fin.K.L, she has als ...

Sistar Sistar (; stylized in all caps) was a South Korean girl group formed in 2010 by Starship Entertainment. The group consisted of Hyolyn, Yoon Bo-ra, Bora, Soyou and Kim Da-som, Dasom. They made their official debut with the song "Push Push (Sistar ...

Wonder Girls Wonder Girls () was a South Korean girl group formed by JYP Entertainment. The group debuted in February 2007 with the single "Irony (Wonder Girls song), Irony" and 5 members: Park Ye-eun, Yeeun, Sunye, Sunmi, Hyuna, and Ahn So-hee, Sohee. Aft ...

Younha Ko Younha (; born April 29, 1988), known mononymously as Younha, is a South Korean singer-songwriter and record producer. She began her career in 2004 in Japan, where she was nicknamed the "Oricon Singles Chart, Oricon Comet" for her success o ...

Hyuna Kim Hyun-ah (; born June 6, 1992), known professionally as Hyuna (stylized as HyunA), is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. Upon leaving the ensemble sho ...

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and IU among others. When discussing the filming of

Sunmi Lee Sun-mi (; born Sun Mi, May 2, 1992), known mononymously as Sunmi, is a South Korean singer, dancer, songwriter and record producer. She debuted in 2007 as a member of South Korean girl group Wonder Girls and left the group in 2010 to purs ...

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music video, she remarked, "this time it was directed by Lumpens, who seems to know me best. Because of this, he hoiwas able to catch every move and there were minimal difficulties during filming." In 2014, the company began working with

Big Hit Entertainment Big Hit Music (, stylized in all caps), formerly Big Hit Entertainment (), is a South Korean record label established in 2005 by Bang Si-hyuk. It was re-branded and re-structured into an independent label under Hybe Corporation (formerly Big Hit ...

, starting a prolific partnership with BTS. They have also worked closely with a small number of independent artists, such as ee and

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Awards and nominations

Their work has received multiple honors, including the nomination for

2013 Mnet Asian Music Awards The 2013 Mnet Asian Music Awards took place on November 22, 2013, at AsiaWorld-Arena in Hong Kong. The ceremony was the fourth consecutive Mnet Asian Music Awards to occur outside of South Korea Nominations were announced on October 23, 2013. L ...

Music Video of the Year for Cho Yong-pil's "Hello",

2017 Melon Music Awards The 2017 Melon Music Awards ceremony, organized by kakao M (a kakao company) through its online music store, '' Melon'', took place on December 2, 2017, at the Gocheok Sky Dome in Seoul Seoul, officially Seoul Special Metropolitan Ci ...

Music Video of the Year for BTS' "

DNA Deoxyribonucleic acid (; DNA) is a polymer composed of two polynucleotide chains that coil around each other to form a double helix. The polymer carries genetic instructions for the development, functioning, growth and reproduction of al ...

2018 Melon Music Awards The 2018 Melon Music Awards ceremony, organized by Kakao M (a kakao company) through its online music store, ''Melon'', took place on December 1, 2018 at the Gocheok Sky Dome in Seoul, South Korea. This was the tenth ceremony in the show's hi ...

Best Music Video Award for Ko Yoo-jeong's direction on

GFriend GFriend (stylized in all caps; ) is a South Korean girl group formed by Source Music in 2015. The group consists of six members: Kim So-won, Sowon, Yerin (entertainer), Yerin, Eunha (singer), Eunha, Yuju (singer), Yuju, SinB, and Umji. They deb ...

's " Time for the Moon Night",

2018 Mnet Asian Music Awards The 2018 Mnet Asian Music Awards ceremony, organized by CJ E&M through its music channel Mnet, took place from December 10 through December 14, 2018 (dubbed as "MAMA Week") in South Korea, Japan and Hong Kong. The ceremony was the first Mnet Asia ...

Fan Choice Best Music Video for BTS' "

Idol Idol or Idols may refer to: Religion and philosophy * Cult image, a human-made object that is venerated or worshipped for the deity, spirit or daemon that it embodies or represents * Murti, a devotional image of a deity or saint used during puja ...

2020 Mnet Asian Music Awards The 2020 Mnet Asian Music Awards ceremony, organized by CJ E&M through its music channel Mnet (TV channel), Mnet, took place live on December 6 at the CJ ENM Contents World in Paju, South Korea with the theme, "New-Topia". The ceremony was the 22 ...

Best Video Director of the Year for BTS' "

Butter Butter is a dairy product made from the fat and protein components of Churning (butter), churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 81% butterfat. It is used at room temperature as a spread (food ...

", and

2021 Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...

nomination for

MTV Video Music Award for Best Editing The MTV Video Music Award for Best Editing is a craft award given to the artist, the artist's manager, and the editor of the music video. From 1984 to 2007, the award's full name was Best Editing in a Video, before acquiring its current name in 20 ...

Yong Seok Choi's work on BTS' "Butter"

Videography

Music videos

References

External links

*{{official, http://lumpens.com/ South Korean music video directors Advertising directors Melon Music Award winners