Antonio Peña Promotions, S.A. de C.V.
d/b/a Lucha Libre AAA Worldwide
is a Mexican
Lucha Libre
Lucha libre (, meaning "freestyle wrestling" or literally translated as "free fight") is the term used in Latin America for professional wrestling. Since its introduction to Mexico in the early 20th century, it has developed into a unique form ...
(
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
)
promotion based in
Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...
, Mexico. Commonly referred to as simply AAA (pronounced "triple A"; an abbreviation of its original name Asistencia Asesoría y Administración, Spanish for "Assistance, Assessment, and Administration"), the promotion was founded in 1992 when
Antonio Peña
Antonio Hipolito Peña Herrada (June 13, 1951 – October 5, 2006) was the founder of the Mexican professional wrestling promotion Asistencia Asesoría y Administración (AAA) in 1992. Peña's promotion reached its height of popularity in the e ...
broke away from
Consejo Mundial de Lucha Libre
Consejo Mundial de Lucha Libre Co., Ltd. (CMLL; , "World Wrestling Council") is a ''lucha libre'' professional wrestling promotion based in Mexico City. The promotion was previously known as ''Empresa Mexicana de Lucha Libre'' (''EMLL'') (''Mexi ...
(CMLL) to set up a promotion, which allowed him more
creative freedom. AAA has held a number of
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program g ...
s (PPV) over the years and has promoted shows not just in Mexico but in the United States and Japan as well.
In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal
wrestling ring and has a reputation for its outlandish gimmicks and characters as well as having developed a more
extreme
Extreme may refer to:
Science and mathematics Mathematics
*Extreme point, a point in a convex set which does not lie in any open line segment joining two points in the set
*Maxima and minima, extremes on a mathematical function
Science
*Extremop ...
match style in recent years. Over the years, AAA has worked together with several American promotions, while currently having working relationships with other Mexican promotions.
History
AAA dates from May 15, 1992, when
Consejo Mundial de Lucha Libre
Consejo Mundial de Lucha Libre Co., Ltd. (CMLL; , "World Wrestling Council") is a ''lucha libre'' professional wrestling promotion based in Mexico City. The promotion was previously known as ''Empresa Mexicana de Lucha Libre'' (''EMLL'') (''Mexi ...
(CMLL) booker
Antonio Peña
Antonio Hipolito Peña Herrada (June 13, 1951 – October 5, 2006) was the founder of the Mexican professional wrestling promotion Asistencia Asesoría y Administración (AAA) in 1992. Peña's promotion reached its height of popularity in the e ...
broke with the company in favor of establishing his own group along with
Konnan and much of the young and exciting
talent
Talent has two principal meanings:
* Talent (measurement), an ancient unit of mass and value
* Talent (skill), a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents
Talent ma ...
from CMLL. This left CMLL with a middle-aged roster and a seemingly bleak future. AAA also looked for talent from other markets, as they found and signed Tijuana natives
Rey Mysterio, Jr.
Óscar Gutiérrez (born December 11, 1974), better known by his ring name Rey Mysterio, is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand. Widely regarded as one of the greatest profes ...
and
Psicosis
Dionicio Castellanos Torres (born May 19, 1971) is a Mexican professional wrestler, better known by the ring names Psicosis (sometimes Anglicised as Psychosis) and Nicho el Millonario. He is best known for his appearances with the promotions L ...
. The promotion flourished with top talent like
El Hijo del Santo,
Octagón
Juan Escalera (born March 27, 1961) is a Mexican luchador enmascarado (masked professional wrestler) better known as Octagón. He is best known for working for Asistencia Asesoría y Administración (AAA), having worked for the company since i ...
,
Blue Panther, the Casas brothers (
Negro Casas and
Heavy Metal) and possessed top draws in
Los Gringos Locos
LOS, or Los, or LoS may refer to:
Science and technology
* Length of stay, the duration of a single episode of hospitalisation
* Level of service, a measure used by traffic engineers
* Level of significance, a measure of statistical significance ...
,
Cien Caras
Carmelo Reyes González (born October 18, 1949) is a Mexican retired professional wrestler, better known by his ring name, Cien Caras ("Hundred Faces"). He is best known for his appearances with the Consejo Mundial de Lucha Libre.
Personal l ...
,
Konnan, and
Perro Aguayo. The rising popularity of AAA soon caused rival
Universal Wrestling Association to go out of business, and Peña quickly signed up top
draws including
El Canek,
Dos Caras and Los Villanos.
AAA's "golden years" (from 1993–1995) peaked with the ''
When Worlds Collide''
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program g ...
, promoted in conjunction with
World Championship Wrestling
World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Natio ...
(WCW) and broadcast in the United States in 1994. Weeks after the show,
Art Barr (a key member of
Los Gringos Locos
LOS, or Los, or LoS may refer to:
Science and technology
* Length of stay, the duration of a single episode of hospitalisation
* Level of service, a measure used by traffic engineers
* Level of significance, a measure of statistical significance ...
) died while visiting his family. As a result, AAA vacated the AAA Tag Team Championships, and this led to the departure of fellow stable-mates (in Los Gringos Locos)
Eddie Guerrero
Eduardo Gory Guerrero Llanes (October 9, 1967 – November 13, 2005) was an American professional wrestler. He was a prominent member of the Guerrero wrestling family, being the son of first-generation wrestler Gory Guerrero. Eddie Guerrero is ...
and
Madonna's Boyfriend. El Hijo del Santo also departed as a result of creative problems, and stars such as
Fuerza Guerrera and Blue Panther soon left too when the Mexican economy began to slow down (which resulted in the company's inability to offer as much work). Many wrestlers, including
Rey Misterio, Jr.,
Psicosis
Dionicio Castellanos Torres (born May 19, 1971) is a Mexican professional wrestler, better known by the ring names Psicosis (sometimes Anglicised as Psychosis) and Nicho el Millonario. He is best known for his appearances with the promotions L ...
,
La Parka, and
Juventud Guerrera, would also depart to WCW in 1996, as well as Konnan's short-lived ''
Promo Azteca'' promotion. In early 1997, AAA established a working agreement with the World Wrestling Federation, but the only significant outcome resulted in several luchadores featuring in the 1997 ''
Royal Rumble
The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle r ...
''. In the mid-1990s the name of the company was changed to simply be "AAA", pronounced "Triple A" as the company bought out Televisa and became independent.
AAA broadcasts shows regularly on
Gala TV in Mexico and
Univision TDN in Mexico and parts of the United States.
On October 6, 2006, founder
Antonio Peña
Antonio Hipolito Peña Herrada (June 13, 1951 – October 5, 2006) was the founder of the Mexican professional wrestling promotion Asistencia Asesoría y Administración (AAA) in 1992. Peña's promotion reached its height of popularity in the e ...
died of a heart attack. Following Peña's death his sister Marisela Peña manages AAA financially, while Peña's brother-in-law Joaquín Roldán and his son, Dorian Roldán Peña serve as operational managers. In 2008 Lucha Libre USA presented AAA's second U.S. pay-per-view, ''Legendary Battles of Triplemania''. In 2009 AAA announced the official release of a video game originally entitled ''AAA El Videojuego''. The game was later retitled ''
Lucha Libre AAA: Héroes del Ring'' by the publisher of the game, with a release date of October 12, 2010.

AAA developed a working relationship with
Total Nonstop Action Wrestling in 2004. Through the relationship, AAA sent the
luchadores
Juventud Guerrera,
Héctor Garza,
Abismo Negro,
Heavy Metal, and
Mr. Águila to TNA to compete in the
America's X-Cup Tournament as a contingent known as
Team Mexico. Team Mexico dominated the America's X-Cup Tournament, defeating
Team USA in the first round before retaining the Cup against both
Team Canada Canadian National Team or Team Canada may refer to:
Canada at multi-sport events
* Canada at the Olympics
* Canada at the Paralympics
* Canada at the Commonwealth Games
* Canada at the Pan American Games
Canada's national sport teams
* Canada me ...
and
Team Britain. They eventually lost at the
World X-Cup, which saw
Team USA defeat
Team Canada Canadian National Team or Team Canada may refer to:
Canada at multi-sport events
* Canada at the Olympics
* Canada at the Paralympics
* Canada at the Commonwealth Games
* Canada at the Pan American Games
Canada's national sport teams
* Canada me ...
and
Team Mexico in the
Ultimate X finals to win the Cup. For multiple reasons TNA and AAA broke off their working relationship late in 2004. TNA continued utilizing luchadores, but opted to contract them individually as opposed to working through AAA. In 2006, AAA and TNA teamed up again for an event in Toreo de Cuatro Caminos, utilizing some of TNA's talent and stage (which includes the tunnel and lasers). After
Konnan left TNA in June 2007, any chance of a working relationship disappeared, especially given that Konnan has filed a
racial discrimination
Racial discrimination is any discrimination against any individual on the basis of their skin color, race or ethnic origin.Individuals can discriminate by refusing to do business with, socialize with, or share resources with people of a certain ...
lawsuit
-
A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...
against TNA. The lawsuit was later dismissed. TNA would later start a relationship with CMLL from 2007 to 2009, however TNA would once again start working together with AAA and exchange talent in February 2010.
On January 12, 2014, it was announced that, with the backing of
Mark Burnett
Mark Burnett (born 17 July 1960) is a television producer who is the former Chairman of MGM Worldwide Television Group. He is best known for creating and producing the reality shows ''The Apprentice'', ''Survivor'', The Voice (franchise), ' ...
, AAA would begin airing a show on American network
El Rey El Rey, Spanish for The King, may refer to:
Locations
*El Rey Inn, Santa Fe, New Mexico
*El Rey National Park in Argentina
*El Rey Theatre, a live music venue in Los Angeles, California
*El Rey archaeological site, a Mayan site in Cancun, Mexico
...
in the second half of the year. The one-hour weekly program would be accompanied by monthly and quarterly specials as well as live pay-per-views. The show, titled ''
Lucha Underground'', premiered on October 29, 2014.
Beginning in March 2015, the company announced that it would be known as "Lucha Libre AAA Worldwide" from that point on, although it is still referred to mainly as AAA or "Triple A".
On April 8, 2017, AAA General Manager Joaquín Roldán died.
On 14 June, AAA began airing on ''FrontRunnerTV'' in the UK.
In April and May 2018, some fighters like Teddy Hart, Juventud Guerrera and Taurus make their return to the company wearing their Elite League jerseys, dealing with a possible alliance between AAA and Liga Elite. On June 4 in ''
Verano de Escándalo'',
Jeff Jarrett
Jeffrey Leonard Jarrett (born July 14, 1967) is an American professional wrestler and promoter. He is currently signed to All Elite Wrestling (AEW), where he also serves as Director of Business Development.
Beginning his career in his father ...
(now a member of
WWE Hall of Fame
The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously ...
) makes his comeback after 3 years out of AAA, where he beat Rey Wagner and Rey Mysterio Jr. to win the AAA Mega Championship with the help from Konnan who also makes his comeback after 2 years.
On February 1, 2019, AAA announced the breakup relationship with
Televisa
Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
In April 2021, Televisa and Univision Communications announce ...
after 27 years changing to the
Multimedios television station. However, on February 3 after the
Super Bowl LIII
Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Con ...
broadcasts had concluded, AAA reached an agreement with
TV Azteca
TV Azteca, S.A.B. de C.V. is a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico after Televisa. It primarily competes with Televisa as well as some local operators. It owns two nation ...
to broadcast their show in
Azteca 7
Azteca 7 (also called El Siete) is a Mexican network owned by TV Azteca, with more than 100 main transmitters all over Mexico.
Azteca 7 is available on all cable and satellite systems. A substantial portion of their purchased programming includ ...
.
On April 4, 2019, AAA announced in press conference that its first event in the United States called
Invading NY that would be held in
Madison Square Garden
Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsyl ...
on September 15, 2019.
Later in the press conference AAA announced that would also held its second event in United States which is named
Invading Los Angeles with the event taking place at
The Forum in
Inglewood, California
Inglewood is a city in southwestern Los Angeles County, California, in the Los Angeles metropolitan area. As of the 2020 U.S. Census, the city had a population of 107,762. It was incorporated on February 14, 1908. The city is in the South Bay ...
on October 13, 2019. On August 16, 2019, it was reported by Pro Wrestling Insider that AAA decided to run
Hulu Theater instead of Madison Square Garden after meeting with MSG executives to move the venue of the event due to its poor ticket sales.
In mid-March 2020, AAA began canceling or postponing its televised events following the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
, so the following month, a tournament called ''Lucha Fighters'' was created consisting of 12 ''luchadores'' and 8 ''luchadoras''.
During the indefinite recess due to health contingency due to the
COVID-19 pandemic in Mexico
The COVID-19 pandemic in Mexico is part of the ongoing worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 ().
The virus was confirmed to have reached Mexico in February 2020. Ho ...
, on July 20, 2020, AAA announced its project called "''AutoLuchas''" which consists of a events in
Autódromo Hermanos Rodríguez where fans could see through from a
car
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods.
The year 1886 is regarded as t ...
.
On September 24, AAA announced that it would return to its first performances in early October after the announced project.
On February 2, 2021, the company signed an alliance with
SECTUR to promote Mexico's tourist destinations. bearing the name of the tour as "''Lucha por la Identidad Nacional''" including shows such as ''
Rey de Reyes'' and ''
Verano de Escándalo''.
On August 14, ''
Triplemanía XXIX'' was held at the Arena Ciudad de México, marking the first event with the return of fans but limited, this for biosecurity reasons. After this, ''
Héroes Inmortales XIV
Héroes Inmortales XIV (Spanish for "Immortal Heroes fourteen") was a professional wrestling event produced and scripted by the Mexican professional wrestling promotion Lucha Libre AAA World Wide (AAA). The event took place on October 9, 2021, at ...
'' was the second show that had an audience present, also albeit limited.
Contracts
International partnerships
In 1997, the company did business with United States's
World Wrestling Federation (now WWE) promotion, bringing in a number of AAA wrestlers for the
Royal Rumble
The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle r ...
event and namesake match.
In April 2014, after TNA founder
Jeff Jarrett
Jeffrey Leonard Jarrett (born July 14, 1967) is an American professional wrestler and promoter. He is currently signed to All Elite Wrestling (AEW), where he also serves as Director of Business Development.
Beginning his career in his father ...
, the man behind the AAA-TNA relationship, had left the company, he announced that his new
Global Force Wrestling (GFW) promotion would begin working with the Mexican promotion though TNA and AAA would continue to work with each other being a part of the Lucha Libre World Cup on May 24, 2015. When Jarrett returned to TNA in 2017, with the promotion now known as Impact Wrestling, it was announced that AAA and Impact would once again continue to be working together.
In July 2015, Canadian-based
International Wrestling Syndicate
International Wrestling Syndicate (IWS) is a professional wrestling promotion based out of Montreal, Quebec, Canada. Originating from the Dawson Wrestling Federation, it was formerly known as the Internet Wrestling Syndicate and World Wrestling Syn ...
(IWS) announced a talent partnership with AAA.
In June 2018, AAA partnered with Mexican
Lucha Libre Elite promotion officially announced a working relationship.
In August 2018, AAA started a working agreement with American-based promotion
Major League Wrestling
Major League Wrestling (MLW), is an American professional wrestling promotion based in New Rochelle, New York. The promotion was founded in 2002 in Philadelphia, Pennsylvania by former WWE writer Court Bauer. The promotion markets its product a ...
(MLW).
In February 2019, it was announced that AAA would be partnering with
All Elite Wrestling
All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is considered the second largest wrestling promotion in the United States behind WWE.
AEW is owned by Shahid Khan and his son Tony, ...
(AEW).
In 2020,
Lucha Libre Factory Made Ventures, one of the producers of ''
Lucha Underground'', filed a lawsuit with AAA; claiming to have exclusive rights to distribute AAA events and merchandise outside of Mexico.
Shows and tournaments
Each year AAA promotes a number of signature events and tournaments: some shown as pay-per-view events and others presented as TV Azteca television specials. The annual shows and tournaments, shown in order of occurrence during each year, include:
Special tournaments
Championships and accomplishments

Since its inception AAA has placed very few restrictions on the number of championships it promotes, often allowing wrestlers to defend titles that do not technically belong within AAA, such as titles from the now defunct
Universal Wrestling Association. While they allowed these to be defended and used to promote their wrestlers they're not officially listed as AAA titles and thus do not appear on this list. In December 2008 AAA announced it they will no longer recognize or promote any title that does not belong to AAA - ending the long-standing practice.
[
]
Current championships
As of ,
Retired championships
Other accomplishments
See also
*
List of professional wrestling promotions in Mexico
*
List of Lucha Libre AAA Worldwide personnel
This is a list of the Lucha Libre AAA Worldwide (AAA) roster, organized by role within the promotion. The alias (ring name) of the employee is written on the left, while the employee's real name is on the right. If a wrestler is inactive for any re ...
*
List of former Lucha Libre AAA Worldwide personnel
*
AAA Hall of Fame
Notes
References
*
External links
*
AAAat
Galavisión
AAA Title Histories
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Mexican professional wrestling promotions
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