Lifestyles of Health and Sustainability (LOHAS) is a

demographic Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analy ...

defining a particular

market segment In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify pr ...

related to

sustainable living Sustainable living describes a lifestyle (sociology), lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint (including their carbo ...

, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term ''

Cultural Creative ''The Cultural Creatives: How 50 Million People Are Changing the World'' is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson (born 1942). The authors introduced the term "Cultural C ...

s'' in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of

New Age New Age is a range of Spirituality, spiritual or Religion, religious practices and beliefs that rapidly grew in Western world, Western society during the early 1970s. Its highly eclecticism, eclectic and unsystematic structure makes a precise d ...

goods and services. Researchers have reported a range of sizes of the LOHAS market segment. For example,

Worldwatch Institute The Worldwatch Institute was a globally focused environmental research organization based in Washington, D.C., founded by Lester R. Brown. Worldwatch was named as one of the top ten sustainable development research organizations by Globescan S ...

reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.

Products and services

The marketplace includes goods and services such as: *

Organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

and locally grown food * Organic and natural personal care products *

Hybrid Hybrid may refer to: Science * Hybrid (biology), an offspring resulting from cross-breeding ** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species ** Hybridity, the property of a hybrid plant which is a union of two diff ...

and electric cars as well as city bicycles * Green and sustainable building * Sustainable or

Ecotourism Ecotourism is a form of nature-oriented tourism intended to contribute to the Ecological conservation, conservation of the natural environment, generally defined as being minimally impactful, and including providing both contributions to conserv ...

* Energy efficient electronics/appliances *

Socially responsible investing Socially responsible investing (SRI) is any investment strategy which seeks to consider financial return alongside ethical, social or environmental goals. The areas of concern recognized by SRI practitioners are often linked to environmental, ...

* Natural household products (paper goods and cleaning products) * Complementary, alternative and preventive medicine (

Naturopathy Naturopathy, or naturopathic medicine, is a form of alternative medicine. A wide array of practices branded as "natural", "non-invasive", or promoting "self-healing" are employed by its practitioners, who are known as naturopaths. Difficult ...

, Chinese medicine, etc.) * Fair trade products * Literature in the Mind/Body/Soul, Holistic Health, and

genres

References

External links

LOHASwire.com
Canadian news wire agency specializing in LOHAS
The Source Asia
Hong Kong based Online Magazine focused on LOHAS and Holistic living.
LOHAS and The Indigo Dollar: Growing The Spiritual Economy
Article critical of LOHAS' mobilization of spirituality. Sustainable products {{marketing-stub

Products and services

See also

References

External links