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Sustainable Business
A sustainable business, or a green business, is an enterprise that has (or aims to have) a minimal negative (or potentially positive) impact on the global or local environment, community, society, or economy. Such a business attempts to meet the triple bottom line. They cluster under different groupings, and the whole is sometimes referred to as " green capitalism." Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:Cooney, S. (2009) "Build A Green Small Business. Profitable ways to become an ecopreneur." # It incorporates principles of sustainability into each of its business decisions. # It supplies environmentally friendly products or services that replace demand for nongreen products and/or services. # It is greener than traditional competition. # It has made an enduring commitment to environmental principles in its business operations. Terminology "Gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Natural Environment
The natural environment or natural world encompasses all life, biotic and abiotic component, abiotic things occurring nature, naturally, meaning in this case not artificiality, artificial. The term is most often applied to Earth or some parts of Earth. This environment encompasses the interaction of all living species, climate, weather and natural resources that affect human survival and economic activity. The concept of the ''natural environment'' can be distinguished as components: * Complete ecological units that function as natural systems without massive civilized human intervention, including all vegetation, microorganisms, soil, rock (geology), rocks, plateaus, mountains, the atmosphere of Earth, atmosphere and list of natural phenomena, natural phenomena that occur within their boundaries and their nature. * Universal natural resources and phenomenon, physical phenomena that lack clear-cut boundaries, such as air, water and climate, as well as energy, radiation, electric ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crop Rotation
Crop rotation is the practice of growing a series of different types of crops in the same area across a sequence of growing seasons. This practice reduces the reliance of crops on one set of nutrients, pest and weed pressure, along with the probability of developing resistant pests and weeds. Growing the same crop in the same place for many years in a row, known as monocropping, gradually depletes the soil of certain nutrients and promotes the proliferation of specialized pest and weed populations adapted to that crop system. Without balancing nutrient use and diversifying pest and weed communities, the productivity of monocultures is highly dependent on external inputs that may be harmful to the soil's fertility. Conversely, a well-designed crop rotation can reduce the need for Fertilizer, synthetic fertilizers and herbicides by better using ecosystem services from a diverse set of crops. Additionally, crop rotations can improve soil structure and Soil organic matter, organic m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zero Waste
Zero waste, or ''waste minimization'', is a set of principles focused on waste prevention that encourages redesigning resource life cycles so that all products are repurposed (i.e. "up-cycled") and/or reused. The goal of the movement is to avoid sending trash to landfills, incinerators, oceans, or any other part of the environment. Currently 9% of global plastic is recycled. In a zero waste system, all materials are reused until the optimum level of consumption is reached. Zero waste refers to waste prevention as opposed to end-of-pipe waste management. It is a "whole systems" approach that aims for a massive change in the way materials flow through society, resulting in no waste. Zero waste encompasses more than eliminating waste through reducing, reusing, and recycling. It focuses on restructuring distribution and production systems to reduce waste. Zero waste provides guidelines for continually working towards eliminating waste. According to the ''Zero Waste International ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaru
is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest automaker by production worldwide in 2017. Subaru cars are known for their use of a flat engine, boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The lone exception is the Subaru BRZ, BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Subaru also offers turbocharged versions of their passenger cars, such as the Subaru WRX, WRX, Subaru Outback, Levorg sti, Outback XT, Subaru Ascent, Ascent, and formerly the Subaru Legacy, Legacy GT, Subaru Legacy, Legacy XT, and Subaru Forester, Forester XT. In Western markets, Subaru ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Claim
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henry Ford
Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automobiles affordable for middle-class Americans through the system that came to be known as Fordism. In 1911, he was awarded a patent for the transmission mechanism that would be used in the Ford Model T and other automobiles. Ford was born in a farmhouse in Springwells Township, Michigan, and left home at the age of 16 to find work in Detroit. It was a few years before this time that Ford first experienced automobiles, and throughout the later half of the 1880s, he began repairing and later constructing engines, and through the 1890s worked with DTE Electric Company, a division of Edison Electric. He founded the Ford Motor Company in 1903 after prior failures in business, but success in constructing automobiles. The introduction of the Ford M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the List of Ford vehicles, Ford brand, and luxury cars under its Lincoln Motor Company, Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family (Michigan), Ford family. They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, these methods were known around the world as Fordism. Ford's former British subsidiaries Jaguar Cars, Jaguar and Land Rover, acquired in 1989 and 2000, r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Solar Energy
Solar energy is the radiant energy from the Sun's sunlight, light and heat, which can be harnessed using a range of technologies such as solar electricity, solar thermal energy (including solar water heating) and solar architecture. It is an essential source of renewable energy, and its technologies are broadly characterized as either passive solar or active solar depending on how they capture and distribute solar energy or convert it into solar power. Active solar techniques include the use of photovoltaic systems, concentrated solar power, and solar water heating to harness the energy. Passive solar techniques include designing a building for better daylighting (architecture), daylighting, selecting materials with favorable thermal mass or light-dispersing properties, and organizing spaces that ventilation (architecture), naturally circulate air. In 2011, the International Energy Agency said that "the development of affordable, inexhaustible and clean solar energy technolo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geoffrey Jones (academic)
Geoffrey G. Jones is a British-born business historian. He became a US citizen in 2010. He is currently Isidor Straus Professor of Business History at the Harvard Business School. The previous holders of this Chair, which was the first in the world in business history being founded in 1927, included Alfred D. Chandler, Jr. and Thomas K. McCraw. Jones's works have concentrated on the historical evolution of globalization, international banking and trading, and foreign direct investment by multinationals. He has published histories of Unilever, and has more recently written on the history of sustainable business worldwide. In 2017 he published a historical study of green entrepreneurship from the nineteenth century until the present day called ''Profits and Sustainability. A History of Green Entrepreneurship'' (Oxford, 2017) His most recent book is called ''Deeply Responsible Business. A Global History of Values-Driven Leadership'' (Harvard University Press, 2023) Life Born in B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business School
Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which publishes business books, leadership articles, Case method, case studies, and ''Harvard Business Review'', a monthly academic business magazine. It is also home to the Baker Library/Bloomberg Center, the school's primary library. Harvard Business School is one of six List of Ivy League business schools, Ivy League business schools. History The school was established in 1908. Initially established by the humanities faculty, it received independent status in 1910, and became a separate administrative unit in 1913. The first dean was historian Edwin Francis Gay (1867–1946). Yogev (2001) explains the original concept: :This school of business and public administration was originally conceived as a school for diplomacy and government servi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
