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Geoffrey G. Jones is a British-born business historian. He became a US citizen in 2010. He is currently Isidor Straus Professor of Business History at the
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
. The previous holders of this Chair, which was the first in the world in business history being founded in 1927, included
Alfred D. Chandler, Jr. Alfred DuPont Chandler Jr. (September 15, 1918 – May 9, 2007) was a professor of business history at Harvard Business School and Johns Hopkins University, who wrote extensively about the scale and the management structures of modern corporatio ...
and Thomas K. McCraw. Jones's works have concentrated on the historical evolution of globalization, international banking and trading, and foreign direct investment by multinationals. He has published histories of
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
, and has more recently written on the history of sustainable business worldwide. In 2017 he published a historical study of green entrepreneurship from the nineteenth century until the present day called ''Profits and Sustainability. A History of Green Entrepreneurship'' (Oxford, 2017)


Life

Born in
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
, Jones attended Corpus Christi, Cambridge. After receiving his PhD, he worked there as a
research fellow A research fellow is an academic research position at a university or a similar research institution, usually for academic staff or faculty members. A research fellow may act either as an independent investigator or under the supervision of a p ...
. He then became a lecturer in economic history at the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 mill ...
before becoming a professor in business history at the
University of Reading The University of Reading is a public university in Reading, Berkshire, England. It was founded in 1892 as University College, Reading, a University of Oxford extension college. The institution received the power to grant its own degrees in 192 ...
. In 1997 he founded the Centre for International Business History at the University of Reading. Jones served twice as President of the Association of Business Historians (1992–93 and 2000-1), President of the European Business History Association (1997–1999) and President of the Business History Conference (2001–2002). Between 1988 and 2003 Jones was the co-editor of the journal ''Business History''. In 2002 he moved to Harvard Business School. In 2012 he was appointed Faculty Chair of the Business History Initiative at Harvard Business School. Subsequently, the Business History Initiative developed a project called Creating Emerging Markets, designed to facilitate research and teaching on the business history of emerging markets, which includes interviews with long-time leaders of firms and NGOs in Latin America, South Asia, Turkey and Africa. Jones holds an honorary Doctorate in Economics and Business Administration from Copenhagen Business School, Denmark, and an honorary Phd from the University of Helsinki, Finland. He is a Fellow of the
Academy of International Business Academy of International Business (AIB) is the leading association of international business scholars and specialists. Established in 1959, it has over 3400 members in about 90 countries. Membership is open to organizations as well as individuals ...
and a Fellow of the
Royal Historical Society The Royal Historical Society, founded in 1868, is a learned society of the United Kingdom which advances scholarly studies of history. Origins The society was founded and received its royal charter in 1868. Until 1872 it was known as the Histori ...
.In July 2020, Jones was elected a Corresponding Fellow of the
British Academy The British Academy is the United Kingdom's national academy for the humanities and the social sciences. It was established in 1902 and received its royal charter in the same year. It is now a fellowship of more than 1,000 leading scholars span ...
, Britain’s national academy for the humanities and social sciences. Jones currently serves as the co-editor of the quarterly journal
Business History Review The ''Business History Review'' is a scholarly quarterly published by Cambridge University Press for Harvard Business School. ''Business History Review'' is a peer-reviewed academic journal covering the field of business history. It was establishe ...
.


Work

Jones initially researched relationships between business and governments. He published historical monographs on the oil industry and international banking. From the 1980s, Jones, alongside Mark Casson, was also involved in calling for a more theoretical approach to business history, particularly in the use of
economic theory Economics () is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyze ...
. During this period he wrote historical studies of industries over long time periods, including ''British Multinational Banking 1830-1990'' (Oxford, 1993) and ''Merchants to Multinationals'' (Oxford, 2000). ''Merchants to Multinationals'' was awarded the Newcomen-Harvard Prize for the best business history book published in the United States between 1998 and 2000, and the Wadsworth Prize for the best work of business history published in Britain in 2000. After moving to Harvard Business School, Jones published books on the history of global business, including ''Multinationals and Global Capitalism'' (Oxford, 2005). In 2010, Jones published ''Beauty Imagined: A History of the Global Beauty Industry'' (Oxford, 2010). In this book, and elsewhere, Jones has sought both to explain the growth of the beauty industry and to explore its impact over the last century on homogenizing beauty ideals worldwide.He has written Harvard Business School cases on leading entrepreneurs in the industry, including the iconic
Helena Rubinstein Helena Rubinstein (born Chaja Rubinstein; December 25, 1870 – April 1, 1965) was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorpora ...
, the founder of the American luxury cosmetics sector. Recently Jones has focused on the history of green business and
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livin ...
, and has written on the societal responsibilities of capitalism. In addition to the Creating Emerging Markets project, he has also researched the business history of emerging markets, including Latin America and Turkey. Jones and co-authors have called for the business history of emerging markets to be mainstreamed in the discipline as a whole, and seen as an alternative business history rather than merely adding new settings to explore established core debates Jones has encouraged international business scholars to test theories against historical evidence. In 2006 he and Tarun Khanna published a widely cited article in the
Journal of International Business Studies The ''Journal of International Business Studies'' is a double blind peer-reviewed academic journal and the official publication of the Academy of International Business. It is published by Palgrave Macmillan and covers research on international b ...
, the premier international business journal, on this issue. More recently Jones and Khanna have published on the importance of corporate reputation in emerging markets, employing data from the Creating Emerging Markets project. Jones has warned of the risks to the world economy of economic nationalism and
populism Populism refers to a range of political stances that emphasize the idea of "the people" and often juxtapose this group against " the elite". It is frequently associated with anti-establishment and anti-political sentiment. The term develope ...
. In 2017, Jones suggested the world economy was undergoing a process of de-globalization.


References


External links


Harvard faculty profile

Creating Emerging Markets
{{DEFAULTSORT:Jones, Geoffrey English historians People from Birmingham, West Midlands Harvard Business School faculty Alumni of Corpus Christi College, Cambridge Fellows of the Royal Historical Society English expatriates in the United States Living people Writers about globalization Economic historians British emigrants to the United States 21st-century American historians 21st-century American male writers Business historians Year of birth missing (living people) American male non-fiction writers