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Green Marketing
Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining ''green marketing'' is not a simple task. Other terms that are often used interchangeably are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the recent marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but also seek to challenge those approaches and provide a substantially different perspective. More specifically, these approaches seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. The legal implications of marketing claims call for caution or overstated claims can lead to regulatory or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustainable Packaging
Sustainable packaging is packaging materials and methods that result in improved sustainability. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footprint. It includes a look at the whole of the supply chain: from basic function, to marketing, and then through to end of life (LCA) and rebirth.Jedlicka, W, "Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design", (Wiley, 2008), Additionally, an eco-cost to value ratio can be useful The goals are to improve the long term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable packaging must meet the functional and economic needs of the present without compromising the ability of future generations to meet their own needs. Sustainability is not necessarily an end state but is a continuing process of improvement. Sustainable packagin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Washing Machine
A washing machine (laundry machine, clothes washer, washer, or simply wash) is a machine designed to laundry, launder clothing. The term is mostly applied to machines that use water. Other ways of doing laundry include dry cleaning (which uses alternative cleaning fluids and is performed by specialist businesses) and ultrasonic cleaning. Modern-day home appliances use electric power to automatically clean clothes. The user adds laundry detergent, which is sold in liquid, powder, or dehydrated sheet form, to the wash water. The machines are also found in commercial laundromats where customers pay-per-use. History Washing by hand Laundering by hand involves soaking, beating, scrubbing, and rinsing dirty textiles. Before indoor plumbing, it was necessary to carry all the water used for washing, boiling, and rinsing the laundry from a pump, Water well, well, or Spring (hydrology), spring. Water for the laundry would be hand-carried, heated on a fire for washing, and then poured i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mintel
Mintel Group Ltd is a global, privately owned market research firm based in London, UK. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries. The corporation maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Düsseldorf, Bangkok, and Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b .... History Mintel was founded in 1972 in London. The first edition of Mintel’s flagship consumer market report, ''British Lifestyles'', was launched in 1984. In 1997, Mintel became the first market research supplier to provide access to its research online. The company launched the Global New Products Database ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Social Responsibility
Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or charitable nature by engaging in, with, or supporting Professional services, professional service volunteering through pro bono programs, community development, administering Grant (money), monetary grants to Nonprofit organization, non-profit organizations for the Common good, public benefit, or to conduct Ethics, ethically oriented business and investment practices. While CSR could have previously been described as an internal organizational policy or a business ethics, corporate ethic strategy, similar to what is now known today as environmental, social, and governance (ESG), that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ecological Footprint
The ecological footprint measures human demand on natural capital, i.e. the quantity of nature it takes to support people and their economies. It tracks human demand on nature through an ecological accounting system. The accounts contrast the biologically productive area people use to satisfy their consumption to the biologically productive area available within a region, nation, or the world (biocapacity). Biocapacity is the productive area that can regenerate what people demand from nature. Therefore, the metric is a measure of human impact on the environment. As Ecological Footprint accounts measure to what extent human activities operate within the means of our planet, they are a central metric for sustainability. The metric is promoted by the Global Footprint Network which has developed standards to make results comparable. FoDaFo, supported by Global Footprint Network and York University are now providing the national assessments of Footprints and biocapacity. Footprint and b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Washing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can furt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Product
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content. During post-classical and early modern Europe, green was the color commonly associated with wealth, merchants, bankers, and the gentry, while red was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Earth Day
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally through earthday.org (formerly Earth Day Network) including 1 billion people in more than 193 countries. In 1969 at a UNESCO conference in San Francisco, peace activist John McConnell (peace activist), John McConnell proposed a day to honor the Earth and the concept of peace, to first be observed on March 21, 1970, the Spring (season)#Astronomical and solar reckoning, first day of spring in the northern hemisphere. This day of nature's equipoise was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations. A month later, United States senator Gaylord Nelson proposed the idea to hold a nationwide environmental teach-in on April 22, 1970, and hired a young activist, Denis Hayes, to be the national coordinator. The name "Earth Day" wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Happy Planet
Happy Planet is a private company in Burnaby, British Columbia, Canada, known for making organic juices and smoothies. The company was started in 1994 by Randal Ius and Gregor Robertson. They originally started out with one farm producing carrot juice. At first, the company supplied primarily natural food stores and small restaurants and cafes. Now their products can be found Canada-wide as well as in parts of the Pacific Northwest United States. At present, the company ships several thousand bottles of juice per week. Products The company draws a large percentage of its raw products from local farms. Happy Planet produces three products lines: juices, cooler (a mix of juice and tea), and smoothies. Most of the company's products are certified organic by the Certified Organic Associations of British Columbia and certified Kosher by BC Kosher. In May 2008, they also began a line of prepackaged organic soups. In early 2017, the company began selling organic cow's milk and butt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Gauge
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content. During post-classical and early modern Europe, green was the color commonly associated with wealth, merchants, bankers, and the gentry, while red ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elmo Roper
Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup. Early life Elmo Burns Roper, Jr. was born in Hebron, Nebraska, on July 31, 1900. His father, Elmo Burns Roper, was a banker. After receiving his preliminary education, he attended the University of Minnesota and the University of Edinburgh from 1919 to 1921, but did not receive a degree. In 1921, he started a jewelry store, which made him interested in customer opinions. However, the store was closed in 1928. In the following years, he worked as a salesman for the Seth Thomas Clock Company and the New Haven Clock Company. In 1933, during the Great Depression, Roper became a sales analyst for the Traub Manufacturing Company. Career In 1933, Roper, alongside Richardson Wood and Paul T. Cherington, co-founded "Ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
