Lifestyles of Health and Sustainability (LOHAS) is a
demographic defining a particular
market segment related to
sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term ''
Cultural Creatives'' in his
book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."
Included in the cultural creative demographic are consumers of
New Age
New Age is a range of Spirituality, spiritual or Religion, religious practices and beliefs that rapidly grew in Western world, Western society during the early 1970s. Its highly eclecticism, eclectic and unsystematic structure makes a precise d ...
goods and services.
Researchers have reported a range of sizes of the LOHAS market segment. For example,
Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;
[ and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.]
Products and services
The marketplace includes goods and services such as:
* Organic and locally grown food
* Organic and natural personal care products
* Hybrid and electric cars as well as city bicycles
* Green and sustainable building
* Sustainable or Ecotourism
Ecotourism is a form of nature-oriented tourism intended to contribute to the Ecological conservation, conservation of the natural environment, generally defined as being minimally impactful, and including providing both contributions to conserv ...
* Energy efficient electronics/appliances
* Socially responsible investing
* Natural household products (paper goods and cleaning products)
* Complementary, alternative and preventive medicine ( Naturopathy, Chinese medicine, etc.)
* Fair trade products
* Literature in the Mind/Body/Soul, Holistic Health, and New Age
New Age is a range of Spirituality, spiritual or Religion, religious practices and beliefs that rapidly grew in Western world, Western society during the early 1970s. Its highly eclecticism, eclectic and unsystematic structure makes a precise d ...
genres
See also
* Green marketing
Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to ...
* List of New Age topics
* Natural Capitalism
* Simple living
Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. In addition t ...
– Sometimes called LOVOS, Lifestyles of Voluntary Simplicity
* Sustainable business
A sustainable business, or a green business, is an enterprise that has (or aims to have) a minimal negative (or potentially positive) impact on the global or local environment, community, society, or economy. Such a business attempts to meet the ...
* Triple bottom line
The triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader ...
References
External links
LOHASwire.com
Canadian news wire agency specializing in LOHAS
The Source Asia
Hong Kong based Online Magazine focused on LOHAS and Holistic living.
LOHAS and The Indigo Dollar: Growing The Spiritual Economy
Article critical of LOHAS' mobilization of spirituality.
Sustainable products
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