Kwon Ji-yong

Kwon Ji-yong (; born August 18, 1988), best known as G-Dragon (), is a South Korean rapper, singer, songwriter, and entrepreneur, known as the " King of K-pop". Born and raised in Seoul, South Korea, G-Dragon made his debut in 2006 and rose to prominence as the leader of the South Korean boy band BigBang, which went on to become one of the best-selling boy bands in the world.

In 2009, he released his first solo album '' Heartbreaker;'' the album and its title track of the same name were commercially successful, becoming the best-selling album by a Korean soloist at the time and earning him Album of the Year at the 2009 Mnet Asian Music Awards. This was followed by a collaboration with bandmate T.O.P for the album ''GD & TOP'' in 2010. His first EP '' One of a Kind'' (2012), spawned three singles: " One of a Kind", "Crayon", and the chart-topper "That XX". The EP earned Best Album at the 2013 Seoul Music Awards.

In 2013, he embarked on his first worldwide tour as a solo artist, making him the first Korean soloist to tour Japanese dome arenas. His 2017 EP, ''Kwon Ji Yong'', yielded the number one single " Untitled, 2014", and the supporting concert tour Act III: M.O.T.T.E became the largest tour ever conducted by a Korean soloist. In 2023, G-Dragon officially departed YG Entertainment after 20 years of activities, signing to Galaxy Corporation under his real name.

Widely recognized for his influence on youth culture, fashion trends, and music in South Korea, G-Dragon was included in ''Forbes list of the 2030 Power Leaders for three consecutive years (2012–2014), and has been part of Hypebeast's list of the 100 most influential people in fashion eight times. He has written or co-written 24 number one songs on the Gaon Digital Chart most of which he has also co-produced. G-Dragon is the recipient of numerous awards, including eight MAMA Awards, six Melon Music Awards, two Korean Music Awards and two Golden Disc Awards, and the first and only solo artist to receive the MAMA Award for Artist of the Year (2013).

Early life and education

G-Dragon was born on August 18, 1988, in Seoul, South Korea. He enrolled at Kyung Hee University in 2008 to study post-modern music. He later dropped out due to his busy schedule, and instead majored in Leisure Sports Studies at Gukje Cyber University, obtaining a Bachelor's degree in 2013. G-Dragon graduated in 2016 with a Master's degree in content and retail distribution at Sejong University. Plans for a doctoral degree were delayed to accommodate his military enlistment.

Career

1994–2008: Career beginnings

G-Dragon began his career at age six as part of the group Little Roo'ra. Following the release of the group's Christmas album, the group's contract was terminated by their record company, which shocked G-Dragon. Although he vowed to his mother that he "wouldn't ry to become a singeragain," he was scouted by SM Entertainment on a ski trip with his family. He was a trainee under the record label SM Entertainment for five years (from 8–13 years old), specializing in dance before he left.

During third grade, a friend introduced G-Dragon to the American rap group Wu-Tang Clan. Having been influenced by their music, he developed interest in rapping and began taking classes. After attending a summer school hosted by the South Korean hiphop group which he joined after begging his mom, he was introduced to Lee Hee sung, who was member of another South Korean hip hop group , who tried to make G-dragon into Korea's Bow Wow. Under People Crew's tutelage, he participated in the release of the Korean hip-hop album ''Korean hiphop Flex'' () in 2001, becoming the youngest Korean rapper at 13 years old. Although he wrote his own lyrics, he admitted that his English was weak and the story behind the lyrics was just another typical "I'm young, but I'm the best" story. Additionally, he and future fellow BigBang member Choi Seung-hyun were "neighborhood friend from middle school" and would often dance and rap together before G-Dragon moved away. Catching the interest of Sean of the hip-hop duo Jinusean from YG Entertainment, he recommended G-Dragon to Sean's record label's CEO Yang Hyun Suk. After signing a contract with the record label, G-Dragon spent the first year cleaning the studio for the other artists in the record label and fetching water bottles during dance practice.

He chose the stage name G-Dragon ("Ji" is pronounced like "G", and ''Yong'' is Korean for "dragon"). He featured on other artists' albums and released several singles with Dong Young-Bae (Taeyang) under the name "GDYB." After YG Entertainment scrapped the plan and opted for a boy band instead, G-Dragon contacted Choi, who auditioned in. G-Dragon, Taeyang, and Choi (who chose the stage name T.O.P), were paired with three other members ( Jang Hyun-seung, Daesung, and Seungri).

The formation of the group was documented on television, but prior to their official debut, Jang was dropped. The now-quintet's debut was a moderate success, with their first album selling over 100,000 copies, and included G-Dragon's first solo recording, a cover of the American alternative rock group Maroon 5's single " This Love". The release of the EP ''Always'' in 2007 was a musical departure from their previous materials and saw G-Dragon's increased involvement in its production. Several songs were composed by him, including the lead-single " Lies", which became the group's first number one hit. Their following EPs followed its predecessor's footsteps: '' Hot Issue'' yielded " Last Farewell" while '' Stand Up'' spawned " Haru Haru"; both singles, composed by him, were chart-toppers. Having produced the majority of BigBang's materials, G-Dragon was also involved with the production of Taeyang's debut extended play ''Hot'' (2008).

2009–2011: Solo debut and commercial popularity

In 2009, G-Dragon was featured on singer Lexy's song "Super Fly" for her album ''Rush'' alongside Taeyang and T.O.P. He later collaborated with the Japanese boy band W-inds. for their single, " Rain Is Fallin'/Hybrid Dream". His first solo album, '' Heartbreaker'', was released in August of that year. Featuring collaborations with several artists, including Teddy of 1TYM, Taeyang, Kush, CL and Sandara Park of 2NE1, and propelled by its lead-single of the same name, the album surpassed 300,000 copies sold, and went on to win Album of the Year at the 2009 Mnet Asian Music Awards. Shortly after ''Heartbreakers release, G-Dragon was accused of plagiarism by Sony Music when his tracks " Heartbreaker" and "Butterfly" were alleged to be similar to Flo Rida's "Right Round" and Oasis's " She's Electric", respectively. However, EMI, the record label that distributed "Right Round" said that they saw no similarities between these two songs.

On March 6, 2010, YG Entertainment announced that they personally contacted Flo Rida's representatives requesting that he feature in G-Dragon's live album, '' Shine a Light'', to which Flo Rida accepted. In support of his album, G-Dragon staged his first solo concert at Olympic Gymnastics Arena in December 2009. The name of the concert, Shine a Light'','' was derived from the lyrics to his song " A Boy". The concert subsequently sparked controversy following complaints of obscenity and suggestive content. The Korean Ministry of Health, Welfare and Family Affairs later asked the government prosecutors to investigate if G-Dragon or YG Entertainment violated laws on obscene performances in his concert. He was found innocent and was cleared of all charges on March 15, 2010.

In November 2010, G-Dragon and T.O.P released their collaboration album ''GD & TOP''. Preceding the release of the album, the duo held a worldwide premiere showcase for their album at Times Square in Yeongdeungpo, Seoul, which was also broadcast live on YouTube. To promote their album, the duo released three singles: " High High", "Oh Yeah", and "Knock Out" (). All three singles preceded the release of the album and achieved commercial success: "High High" scored number one on several music programs while "Oh Yeah" peaked at number two on the Gaon Digital Chart. The album was released on Christmas Eve, and debuted at number one on the Gaon Album Chart with pre-orders of 200,000 copies.

G-Dragon also formed a duo with Park Myung Soo for the Infinite Challenge Seohae Ahn Highway Song Festival 2011. They released their song "Having an Affair" featuring Park Bom from 2NE1 on June 2, 2011. The song later became the second most downloaded song on the Gaon Music Chart for the year 2011.

2012–2013: Breakthrough years and comeback with Big Bang

While working on new solo materials, G-Dragon made an appearance in the Japanese version of Pixie Lott's album ''Young Foolish Happy'', along with T.O.P. His first extended play ''One of a Kind'' was released on September 15, 2012, drawing positive reviews, placing first on the ''Billboard'' World Album Chart and entering the ''Billboard'' 200 Chart at 161. Three singles were released to support the album: the top-five hit " One of a Kind," which earned him the Best Hip Hop and Rap Song of the Year awards from the Korean Music Awards and the Rhythmer Awards respectively; the number one "That XX" and the top-three hit "Crayon" that was ranked by ''Spin Magazine'' as the best K-Pop single of the year. The album sold over 200,000 copies, making it the highest selling solo album in Korea since the release of his debut album ''Heartbreaker'' in 2009. He won "Best Male Solo Artist" at the 14th Mnet Asian Music Awards and "Record of the Year" for ''One of a Kind'' at the 22nd Seoul Music Awards. G-Dragon also embarked on the One of a Kind World Tour in 2013, becoming the first Korean solo artist to hold a four-dome tour in Japan and the second Korean solo artist to have a world tour (the first being Rain). The production of the tour cost $3.5 million, making it the largest scale in Korean history at the time. The tour was held in 8 countries, visited 13 cities for a total of 27 concerts gathering 570,000 fans.

In August 2013, G-Dragon performed "Shake The World" as an intro to "One Of A Kind," "Feat. Missy Elliott" (Missy Elliott Ver.) and "Crayon" at the KCON 2013 concert in Los Angeles.

After touring extensively, G-Dragon went back into the studio to record his second studio album. YG Entertainment later announced that Grammy Award-winning musician Missy Elliott will be featured on the album. '' Coup d'Etat'' (2013) was released in two parts online, with the full album released physically on September 13, featuring collaborations with Diplo, Baauer, Boys Noize, Sky Ferreira, Siriusmo, Zion.T, Lydia Paek, and label-mate Jennie Kim. G-Dragon and Missy Elliott performed the song " Niliria" at the KCON 2013 in Los Angeles. Six tracks from ''Coup d'Etat'' placed within the top 10 of the Gaon Digital Chart, including the number one " Who You?". The best-performing single of the album was " Crooked", with over 1.8 million digital downloads, which was his first solo music video to surpass 100 million views on YouTube. The title track " Coup d'Etat" was chosen by ''Billboard'' as one of the game-changing EDM tracks of 2013. The album entered the ''Billboard'' 200, making G-Dragon the first Korean act to have multiples entries on the chart. The success of ''Coup d'Etat'' led to G-Dragon winning a total of four awards at the 15th Mnet Asian Music Awards: Best Male Solo Artist, Best Music Video for "Coup d'Etat", Best Dance Performance for "Crooked", and the highest award, Artist of The Year. He later took home the World's Best Entertainer and World's Best Album at the World Music Awards.

G-Dragon participated in the Infinite Challenge music festival again for the second time on October 17, 2013, in Imjingak, composing and performing the song "Going to Try" with comedian Jeong Hyeong-don.

2014–2016: New albums and rising success

In 2014, G-Dragon wrote and produced for other YG artists. He wrote the track "Good to You" from 2NE1's album ''Crush''. He also worked on Taeyang's second album '' Rise'', writing and producing the lead single " Ringa Linga" and "Stay With Me", and was a featured artist on the latter track. In November 2014, G-Dragon and Taeyang formed a duo to release the single " Good Boy", which debuted at  1 on ''Billboard'''s World Digital Songs chart, the third time a Korean act topped the chart after PSY and 2NE1. The single had over 1.2 million downloads in South Korea, while its music video surpassed 100 million views on YouTube; this made BigBang the first Korean male group to have three videos with this many YouTube views. In December of the same year, G-Dragon collaborated with Skrillex and Diplo for the song " Dirty Vibe", which features labelmate CL. The single charted at No. 15 on ''Billboard'''s Hot Dance/Electronic Songs and No. 21 on Dance/Electronic Digital Songs, making them the first Korean artists to land on the chart. In 2015, he wrote and produced a song for '' Welcome Back'', the debut album of YG's new rookie group iKon.

G-Dragon spent the majority of 2015 and 2016 touring with his band for their third Korean album, performing for over 3.6 million fans in two years. In 2015, he participated in the Infinite Challenge music festival for the third consecutive time, and for the first time with bandmate Taeyang. The duo teamed up with ZE:A's Hwang Kwanghee and released the single "Mapsosa", which peaked at No. 2 on the Gaon Digital Chart, and sold 1.1 million copies by the end of the year, making it one of the best-selling songs of 2015. He appeared on the same show again the following year, for the ''Muhan Company'' special, in which he acted for the first time. Additionally, he featured alongside British rapper M.I.A. in Baauer's song "Temple" from his debut album '' Aa''. The song charted at No. 36 on ''Billboard'''s Dance/Electronic Digital Songs and No. 26 on Hot Dance/Electronic Songs, making him the first Korean male artist to chart twice on both charts.

2017–2018: ''Kwon Ji Yong'', record-breaking tour, and military service

On February 1, 2017, G-Dragon featured on Zion.T's song "Complex" which peaked at number two on the Gaon Digital Chart. He also served as a guest rapper for IU's lead single " Palette," off her album of the same name which topped the Gaon Chart for two consecutive weeks. After the promotional activities with his band wrapped up, G-Dragon began preparing for the release of his new album, along with a solo concert tour.

The single "Bullshit" was set to serve as the lead single to precede the release of his second self-titled EP. Due to bandmate T.O.P's marijuana scandal, and the single's provocative name, " Untitled, 2014" was released to radio instead to avoid further controversy for the artist's record label. Forgoing the traditional method of releasing music on CDs, ''Kwon Ji Yong'' was released in USB flash drive format on June 8, drawing criticism from Gaon, which refused to regard it as an official album. Gaon reversed its decision later that year, acknowledging the unconventional format as legitimate. The release saw him topping iTunes charts in 46 countries, the most by any Korean album, including the US iTunes chart. ''Kwon Ji Yong'' also topped the iTunes worldwide album and European iTunes charts making him the first Korean soloist to do so. In the United States, ''Kwon Ji Yong'' became his best-selling album in just one day and his third entry on the ''Billboard'' 200 and first number one on the Heatseeksers Albums. Additionally, the EP became his third chart-topper and the first by a Korean soloist to spend multiple weeks atop the ''Billboard'' World Albums. In China, the album surpassed 760,000 digital units sold in a day on QQ Music, the biggest music site in the country. Six days after its release, it surpassed one million copies sold, becoming the fastest album to do so and the best-selling album of the year so far. His second world tour, Act III: M.O.T.T.E, began at Seoul World Cup Stadium on June 10, 2017 and visited 29 cities across Asia, North America, Europe and Oceania. The tour is the largest tour by a Korean artist in the United States and Europe, and is the largest concert tour ever conducted by a Korean solo artist, it was attended by 654,000 people worldwide. A behind-the-scenes documentary look at the tour was released by YouTube Premium in September 2018.

G-Dragon began his two-year mandatory military service on February 27, 2018, by entering the 3rd Infantry Division's boot camp in Gangwon province as an active duty soldier, where he was set to be discharged on October 26, 2019, after completing the requirements.

2020–present: Return from military and departure from YG Entertainment

After a four-year hiatus, G-Dragon made a comeback as part of BigBang with the song "Still Life" on April 4, 2022.

On January 1, 2023, G-Dragon announced he would be preparing a comeback album. In June of that year, YG commented that G-Dragon's contract had expired, though would be collaborating with him for activities such as advertising while discussing his renewal further. On December 20, it was announced that G-Dragon had officially left YG Entertainment. On the same day, Galaxy Corporation officially announced they had officially signed G-Dragon, with plans for him to make a comeback in 2024.

On the October 30 episode of ''You Quiz on the Block'', G-Dragon introduced his first new song since 2017, a pre-release single titled "Power". It was officially released on October 31, alongside the announcement that G-Dragon had signed a deal to release music with Empire Distribution. Another new song, "Home Sweet Home" featuring Big Bang members Taeyang and Daesung, was released on November 22. The trio performed the song the next day at the 2024 MAMA Awards, along with "Power", " Untitled, 2014", " Fantastic Baby", and " Bang Bang Bang". "Home Sweet Home" reached number one on the Circle Digital Chart in South Korea, becoming his sixth number-one single. G-Dragon made further appearances at the 2024 SBS Gayo Daejeon on December 25 and at Le Gala Des Pieces Jaunes in Paris on January 23, 2025, alongside Taeyang.

On February 4, 2025, it was confirmed that G-Dragon's third studio album, titled ''Übermensch'', would be released on February 25. Heralded as G-Dragon's inaugural solo entertainment show, the rapper collaborated with Kim Tae-ho, the renowned producer of ''Infinite Challenge'' (2005–2018), to create the music variety program, '' Good Day''. It premiered on February 16, 2025, on MBC and Disney+.

Artistry

Music

Inspired by the music of Wu-Tang Clan and citing American rapper and singer Pharrell Williams as his "musical hero", G-Dragon's production discography is predominately hip hop. He has also listed Jinusean, Fabolous and Kanye West as influences. At the age of 12, he participated in the annual hip hop ''Flex'' album in an attempt jumpstart his career as a hip hop artist. When BigBang debuted, G-Dragon produced mainly hip hop songs for their albums before the quintet branched out and experimented with electronic music, setting it as the new music trend in Korea. While the band continues to incorporate a diverse range of genre into their materials, G-Dragon focuses mainly on hip hop for his solo efforts and the two sub-units he is a part of (GD & TOP, GD X Taeyang) to contrast BigBang's sound.

His first album ''Heartbreaker'' was a mix of dance, hip-hop, and R&B while acoustic, hip hop and electronic music influenced ''GD & TOP''. The song "Crayon" from the EP ''One of a Kind'' is a mix between hip-hop and electronic music whereas "One of a Kind" is hip hop and pop-rap song. G-Dragon's second album, '' Coup d'Etat'', is noted for being an eclectic mix of hip-hop, dubstep, rock, electro, and pop, with Jessica Oak from ''Billboard magazine'' describing the album's title track, which was co-produced by American DJs Diplo and Baauer, as a slow tempo trap influenced song. The song samples Gil Scott-Heron's "The Revolution Will Not Be Televised." " Crooked" was described as a "synthed-up, deliriously catchy pop-punk" with a "neon-bright" sound, fusing "heavy drumbeats and metal guitar riffs" and featuring a "heavy bass line and fully amplified sound at the chorus." In the track, G-Dragon also mixes rap with singing. " Niliria" was noted for sounding ethnic and surrealist.

''Kwon Ji Yong'' continues to feature songs under the hip-hop and R&B genre, with the exception of its lead single, " Untitled, 2014", which is a ballad. Despite primarily being a rapper, the latter also has G-Dragon only singing over a "single piano accompaniment," with Jeff Benjamin of ''Fuse'' comparing the song to Adele's " Someone like You" for its simplicity. The intro, "Middle Fingers-Up", features a piano riff with an underlying trap beat. Act I. or "Bullshit" is a multi-layered hip-hop track characterized by a pulsating chorus and sudden beat and rhythm changes. Act II. or "Super Star" is a slow jam fused with trap, filled with brassy drums, Middle-Eastern horns, lilting synths, and a backing chorus. The outro, "Divina Commedia", is an experimental alt-R&B track which samples "Veridis Quo" from Daft Punk's 2001 album ''Discovery''.

Lyrics and themes

G-Dragon writes the majority of his lyrics, explaining that "each feeling n creating the musicis different", using his emotions to direct the lyrical content and the composition of his songs. Preferring to pen lyrics that "sound like an actual story," G-Dragon has said he injects throughout his songwriting process "a sense of eeriness" writing songs that resemble horror films, like "She's Gone", "Window" and "That XX". ''Spin'' magazine wrote that G-Dragon's music is "daring by K-pop standards, wildly innovative by any standard" and that the rapper seems "unafraid of constantly pushing forward."

''The Guardian'' noted that his songs stand out for "more in-depth themes including self-destruction and narcissism." The lyrics in his song " A Boy" were in response to the negative criticisms surrounding his 2009 plagiarism controversy, with the artist refusing to give up on his career despite the setbacks. "Crooked" was created to express his natural punk attitude by describing a man "full of angst and despair" that demands to be left alone as he spends the night "like a 'crooked-minded person,' because in the end, he's alone and doesn't need anyone's 'sugarcoated sympathy. His use of explicit language in "That XX" drew controversy, and the song was deemed unsuitable for listeners below 19 years of age. Discussing "cheeky" themes such as money and fame, "One of a Kind" from the EP of the same name is often viewed as one of his best works, with ''Ize'' magazine listing it as one of the most memorable songs written by G-Dragon, commenting that it raised his status as a hip-hop musician. "Middle Fingers Up" from ''Kwon Ji-Yong'' discusses the diminishing number of his personal relationships and his ever-decreasing social circle while "Bullshit"'s lyrics are self-referential, referencing "Crayon" by name while the canine onomatopoeia recalls the title track of his last album '' Coup d'Etat''. He takes on a more remorseful approach in "Untitled, 2014", with the rapper apologizing for "his past actions, asking for forgiveness and the chance to see his ex again even if it's just one more time or in his dreams" in what has been described as "a letter to a past lover"

He also explored other themes as a producer for BigBang: " If You" was inspired during a time when the artist was in love, " Bae Bae" was inspired by the work of British artist Francis Bacon and the eroticism in his paintings, while " Loser" was written in an attempt to humanize the group. To distinguish himself from other artists and composers, G-Dragon admits to "giving twist and turn at every corner and evoking different story" with each part of his music, acknowledging that although the chorus is the catchiest part of the song, he wants all the parts to his song to be remembered. Aside from producing songs for his own band, G-Dragon has also produced for other artists, including bandmates Taeyang, Seungri and Daesung solo careers, and YG Entertainment label-mates iKon and 2NE1. He is often described as a "perfectionist" who's very critical during recording sessions.

Stage and alter ego

G-Dragon's stage presence and performances have been well received. In a review for his One of a Kind World Tour, ''Billboard'' claimed that G-Dragon was a "highly-energetic performer" and was pushing boundaries with this tour, which was described as "vibrant" and a "Michael Jackson-level affair". ''MWave'' stated that G-Dragon showed that he's indeed one of a kind while "he burst forth in his own style and personality all throughout the concert." The critic concluded that the rapper "filled every corner of the stage perfectly with his solo presence." His second world tour, Act III: M.O.T.T.E, received rave reviews from critics and fans and was noted for being more intimate. In a review for one of his performances in Thailand, Riddhi Chakraborty from ''Rolling Stone India'' praised the singer-rapper for delivering "precise choreograph es with "unwavering enthusiasm ..and brutal honesty" while Kimberly Lim from ''The New Paper'' also noted how G-Dragon "performed gravity-defying and slick moves" at one of his concerts in Macau.

''Billboard'' K-Town describes his productions as large-scale, dramatic and infused with his personality, often incorporating a live band alongside professional dancers, various costume changes and the use of pyrotechnics. The singer-rapper's stage outfits have also garnered attention, with ''Dazed'' magazine noting that G-Dragon has the "rare ability to play loose and wild with his sartorial choices", and to put together outfits that make the "ridiculous become sublime, ndthe impractical into the necessary." G-Dragon explains that while his " age outfits are loud, outspoken, glamorous, ndfancy", they are very different from his "normal day to day clothing", preferring to wear "loud and outspoken" clothes when performing compare to a more casual style off-stage.

While promoting his EP ''Kwon Ji Yong'', G-Dragon revealed that he originally created the alter ego G-Dragon to keep his stage persona separated from who he really is. ''Seoul Beats'' described G-Dragon as "glamorous, cocky, ndenergetic", compared to his real-life "humble ndunderstated" personality. In a 2017 interview with ''Elle'', he described G-Dragon as someone who is "full of self-confidence" and is "a fancier and stronger person" while Kwon Ji-yong is an "introvert dguy" with "many thoughts in his mind." After the release of ''Kwon Ji Yong'' and while touring for Act III: M.O.T.T.E, G-Dragon expressed a desire to distance himself from his alter ego. ''Rolling Stone India'' noted how during the third act of the concerts, fans were able to witness "the rather menacing G-Dragon melt away into the shy Ji Yong."

Public image

G-Dragon maintains tight control over his career, publicly opposing the idea of singers as "products" of the entertainment industry and criticizing agencies who do not give their artists creative control. Known for reinventing his image and style throughout the years, the singer-rapper is often described as the "most fashionable" member in BigBang. While promoting ''Heartbreaker'', his blonde hairstyle gained popularity among his fans and became one of the top hairstyles of the year. He has consistently altered his hair throughout the years, ranging from various shades of colors to different cuts. Additionally, his constant sporting of triangular scarves during promotions for BigBang's EP ''Always'' became a trend among teenagers and were later nicknamed the "Big Bang scarves".

G-Dragon is noted for his androgynous appearance, with the ''Korea JoongAng Daily'' calling him "a notable star fashioning genderless style", noting how his image deviates from the fixed gender type of men and women. ''Vogue Magazine'' stated how his androgynous or gender-bending appearance defies a "society that maintains traditional, patriarchal values and a noted adherence to manufactured beauty ideals." When he collaborated with Italian footwear designer Giuseppe Zanotti to launch a limited-edition collection of men's and women's shoes, he stated that "it's not just girls or women who get excited and worked up over pretty shoes. .. ys can feel that way, too." G-Dragon's fashion has been described as "quirky and experimental" by Rushali Pawar of the ''International Business Times'' while Taylor Glasby from the British Magazine ''Dazed and Confused'' characterized his style as "fluid and far-reaching," calling him a "natural style chameleon." Monica Kim from ''Vogue Magazine'' admired his "uncanny knack for larger-than-life style that remains wearably cool." Joe Coscarelli from ''The New York Times'' calls him "a style icon, a chameleon who often makes peak-era Lady Gaga seem staid". He has covered various issues of '' W'', ''Dazed'', ''Hypebeast'', ''Elle'', ''Vogue'', and landed editorials in ''Harper's Bazaar'', ''Esquire'', among other Asian magazines.

In 2011, G-Dragon shared that he was initially self-conscious of his role as a musician, noting how he had "changed many things including the tone of my voice because I was conscious about my job when I was in front of others." Aware that his public image is important when promoting his materials, G-Dragon notes that "what the public perceives of eis my doing so it's my fault if I give off the wrong intention." By 2015, he has become more relaxed, stating that now he doesn't "do music or dress up in order to impress people around me. I don't try to be conscious bout music and fashion.

G-Dragon was chosen by ''The Chosun Ilbo'' as the Best Dressed Celebrity of 2012, while in 2014, he was chosen as one of the Best-Dressed Street Style Stars of the year by ''New York''. G-Dragon was included in the 2015's and 2016's Business of Fashion's ''500 Global Fashion Leaders'' list, making him one of the five Koreans on the list, and the only K-Pop act to have made the cut. He was also the only Korean in Hypebeast's ''100 Innovators'' list.

Other ventures

Business

In 2012, G-Dragon built a pension hotel in Gyenggi-do as a gift to his family, putting in approximately 1 billion won (US$920,000 at the time) to help finance it. The pension includes 11 suites. On October 20, 2015, G-Dragon officially opened his first cafe on Jeju Island, under the name of "Monsant Cafe". The South Korean indie band Hyukoh was the first artist to play at the café in September 2015. In 2017, his second cafe named "Untitled, 2017", inspired by the title of his most recent single, was built, along with a bowling alley both designed by G-Dragon. It is located within YG Entertainment's YG Republique building complex ''YG Town'' of Jeju Shinhwa World resort, for which he is an ambassador.

Endorsements and commercial activities

G-Dragon along with BigBang are among Korea's highest paid celebrities over endorsements, reportedly having an asking price of $1–1.5 million USD per endorsement in 2011. In August 2015, he became the face of Airbnb in the Asian market. In 2016, G-Dragon started endorsing Shinsegae, the largest retailer in South Korea and his merchandises were reported to take up over 49% of sales in the YG store. He also endorsed the Italian sportswear label Kappa as part of their 100th anniversary and it was reported that he earned US$1.9 million from the brand. He was selected as the face of Hyundai's Verna concept vehicle, appearing at an auto show in Beijing which saw 10,000 fans gather to see him in person. In 2017, G-Dragon endorsed Vidal Sassoon in China, he also joined Nike's Air Max Day global campaign and endorsed the Vapormax shoe, causing instant sell-outs across online stores in South Korea. The same year, he was announced as the official ambassador of luxury resort Jeju Shinhwa World, located on Jeju Island, in which he directly participated in the development of the resort complex. After completing his military service, he has been an ambassador for brands such as Nongfu Spring

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